Navigating the Complex Landscape of Healthcare Marketing and ABM By Tectonic Salesforce Marketing Consultant, Shannan Hearne Marketing healthcare products and services, particularly within the health information technology domain, poses intricate challenges that demand sophisticated solutions. Tectonic and I address these challenges by aiding healthcare marketers in personalizing their strategies, simultaneously reaching diverse key stakeholders, and
A 1-to-few ABM marketing approach, often referred to as ABM Lite or account segmentation. In this strategy, marketers target a select group of second-tier named accounts, typically numbering between five to ten. These key accounts, or ICPs (ideal customer profiles) should be the most likely to generate the highest revenue. Unlike the highly personalized nature
Email communication is a huge tool in building a strong connection between your marketing and sales teams and your top accounts and leads. Effective planning and customized email templates enable the delivery of highly personalized messages that resonate with your target accounts. ABM email marketing with Salesforce Account Engagement can help. To execute successful account-based
For marketers worldwide, the term Account-Based Marketing (ABM) has become a familiar concept, evident in the rise of Google searches for “account-based marketing” and “ABM” in 2020. An ABM B2B model is a special case. One year later, new terms like “account-based experience,” “account-based everything,” and the encompassing acronym “ABX” are gaining traction, shifting the
