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Nvidia and Salesforce

Nvidia and Salesforce

Salesforce and Nvidia have announced a groundbreaking collaboration to push the boundaries of AI, transforming both customer and employee experiences. Redefining AI in Enterprise Software As businesses worldwide face the complexities and costs of integrating AI into their operations, Salesforce and Nvidia are stepping in with a strategic partnership designed to redefine AI capabilities. This collaboration merges Salesforce’s extensive CRM and enterprise software expertise with Nvidia’s advanced AI and high-performance computing technologies. The goal is to create a new generation of AI agents and avatars that can operate autonomously, grasp complex business contexts, and engage with humans in a more natural, intuitive manner. Marc Benioff, Chair and CEO of Salesforce, states: “Together with Nvidia, we’re spearheading the third wave of the AI revolution—moving beyond copilots to a seamless integration of humans and intelligent agents driving customer success.” Enhancing Salesforce’s Platform The partnership focuses on integrating Nvidia’s accelerated computing and AI software to enhance Salesforce’s platform performance. Key to this effort is the optimization of Salesforce Data Cloud, which harmonizes structured and unstructured customer data in real time. Nvidia’s full-stack accelerated computing platform will significantly increase compute resources, leading to faster insights and improved AI performance across Salesforce’s offerings. AI-Powered Avatars and Beyond A major innovation from this collaboration is the development of AI-powered avatars. By combining Nvidia ACE, a suite of digital human technologies, with Salesforce’s new Agentforce platform, the companies aim to create more engaging, human-like experiences for interactions with customers and employees. These avatars will leverage multi-modal AI models for speech recognition, text-to-speech, and contextual visual responses, potentially revolutionizing business communication. Nvidia founder and CEO Jensen Huang envisions a future where “every company, every job will be enhanced by a wide range of AI agents—assistants that will transform how we work.” He adds, “Nvidia and Salesforce are uniting our technologies to accelerate the development of AI agents, supercharging productivity for companies.” Transforming Business Operations The Salesforce-Nvidia partnership is more than a technological alliance; it’s a strategic move to meet the increasing demand for AI-driven enterprise solutions. The collaboration positions both companies at the forefront of the AI revolution in enterprise software, aiming to reshape how businesses interact with customers and manage their operations. Key facts include: Real-World Applications The potential applications of this technology are extensive. For example: Looking Ahead As Salesforce and Nvidia’s partnership unfolds, it promises not only technological advancements but a fundamental shift in how businesses leverage AI for growth, efficiency, and customer satisfaction. Marc Benioff highlights the potential: “By combining Nvidia’s AI platform with Agentforce, we’re amplifying AI performance and creating dynamic digital avatars, delivering more engaging, intelligent, and immersive customer experiences than ever before.” This collaboration is set to lead the third wave of the AI revolution, integrating humans and intelligent agents to drive unprecedented customer success. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Gen AI to Predict and Automate Discharge

Gen AI to Predict and Automate Discharge

While electronic health records (EHRs) have improved data exchange for care coordination, they have also increased the clinical documentation burden on healthcare providers. Research from 2023 suggests that clinicians may now spend more time on EHRs than on direct patient care. On average, providers spend over 36 minutes on EHR tasks for every 30-minute patient visit. Generative AI, however, holds the potential to transform this. As defined by the Government Accountability Office, generative AI (GenAI) is a technology that can create content—such as text, images, audio, or video—based on user prompts. With the rise of chatbot interfaces like Chat-GPT, health IT vendors and healthcare systems are piloting GenAI tools to streamline clinical documentation. While the technology shows promise in reducing the documentation burden and mitigating clinician burnout, several challenges still hinder widespread adoption. Ambient Clinical Intelligence Ambient clinical intelligence leverages smartphone microphones and GenAI to transcribe patient encounters in real time, producing draft clinical documentation for providers to review within seconds. A 2024 study examined the use of ambient AI scribes by 10,000 physicians and staff at The Permanente Medical Group. The results were promising—providers reported better patient conversations and less after-hours EHR documentation. However, accuracy is critical for patient safety. A 2023 study found that ambient AI tools struggle with non-lexical conversational sounds (NLCSes)—like “mm-hm” and “uh-uh”—which patients and providers use to convey information. For instance, a patient might say “Mm-hm” to confirm they have no allergies to antibiotics. The study found that while the AI tools had a word error rate of 12% for all words, the error rate for NLCSes conveying clinically relevant information was as high as 98.7%. These inaccuracies could lead to patient safety risks, highlighting the importance of provider review. Patient Communication Patient portal messaging has surged since the COVID-19 pandemic, with a 2023 report showing a 157% increase in messages compared to pre-pandemic levels. To manage inbox overload, healthcare systems are exploring generative AI for drafting responses to patient messages. Clinicians review and edit these drafts before sending them to patients. A 2024 study found that primary care physicians rated AI-generated responses higher in communication style and empathy than those written by providers. However, the AI-generated responses were often longer and more complex, posing challenges for patients with lower health or English literacy. There are also potential risks to clinical decision-making. A 2024 simulation study revealed that the content of replies to patient messages changed when physicians used AI assistance, introducing an automation bias that could impact patient outcomes. Although most AI-generated drafts posed minimal safety risks, a small portion, if left unedited, could result in severe harm or death. Although GenAI may reduce the cognitive load of writing replies, it might not significantly decrease the overall time spent on patient communications. A recent study showed that while providers felt less emotional exhaustion when using AI to draft messages, the time spent on replying, reading, and writing messages remained unchanged from pre-pilot levels. Discharge Summaries Generative AI has also been shown to improve the readability of patient discharge summaries. A study published in JAMA Network Open demonstrated that GenAI could lower the reading level of discharge notes from an eleventh-grade to a sixth-grade level, which is more appropriate for diverse health literacy levels. However, accuracy is still a concern. Physician reviews of these AI-generated summaries found that while some were complete, others contained omissions and inaccuracies that raised safety concerns. Balancing AI’s Benefits with Oversight While generative AI shows promise in alleviating the documentation burden and improving patient communication, challenges remain. Issues such as accurately capturing non-verbal cues and ensuring document accuracy underscore the need for careful provider oversight. As AI technologies continue to evolve, ensuring that the benefits are balanced with provider review will be crucial for safe and effective healthcare implementation. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Managing Salesforce Roles and Profiles

Managing Salesforce Roles and Profiles

How to Set Up Salesforce Roles Salesforce is a powerful platform used by many organizations to streamline operations across departments, from sales and marketing to customer support. With so many users working within the platform, it’s essential to manage access to data securely. Salesforce achieves this through its system of roles and profiles, which define who can see and do what in the system. Salesforce Roles vs. Profiles Roles determine what data users can view. They establish a hierarchy of access, with higher roles having visibility into records owned by those below them. This helps ensure that only authorized users can access sensitive information. Profiles, on the other hand, define what actions users can take within Salesforce, such as creating or editing records. Profiles are assigned when user accounts are created and can be customized to suit specific job functions. Role Hierarchy in Salesforce The role hierarchy in Salesforce is designed to control data access, not mirror the organizational chart. Higher roles can generally view data from roles below them, but access can be restricted based on business needs. Types of Salesforce Profiles Salesforce comes with several standard profiles, and administrators can create custom profiles as needed. Some key profiles include: In addition to profiles, permission sets allow admins to grant users specific permissions without changing their profile. Managing Salesforce Roles and Profiles Setting up Salesforce roles and profiles is crucial for maintaining data security and ensuring users have the correct access for their responsibilities. By efficiently configuring roles and profiles, businesses can tailor the platform to their needs, enhancing both user experience and operational security. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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collaboration between humans and AI

Collaboration Between Humans and AI

The Future of AI: What to Expect in the Next 5 Years In the next five years, AI will accelerate human life, reshape behaviors, and transform industries—these changes are inevitable. Collaboration Between Humans and AI. For much of the early 20th century, AI existed mainly in science fiction, where androids, sentient machines, and futuristic societies intrigued fans of the genre. From films like Metropolis to books like I, Robot, AI was the subject of speculative imagination. AI in fiction often over-dramatized reality and caused us to suspend belief in what was and was not possible. But by the mid-20th century, scientists began working to bring AI into reality. A Brief History of AI’s Impact on Society The 1956 Dartmouth Summer Research Project on Artificial Intelligence marked a key turning point, where John McCarthy coined the term “artificial intelligence” and helped establish a community of AI researchers. Although the initial excitement about AI often outpaced its actual capabilities, significant breakthroughs began emerging by the late 20th century. One such moment was IBM’s Deep Blue defeating chess champion Garry Kasparov in 1997, signaling that machines could perform complex cognitive tasks. The rise of big data and Moore’s Law, which fueled the exponential growth of computational power, enabled AI to process vast amounts of information and tackle tasks previously handled only by humans. By 2022, generative AI models like ChatGPT proved that machine learning could yield highly sophisticated and captivating technologies. AI’s influence is now everywhere. No longer is it only discussed in IT circles. AI is being featured in nearly all new products hitting the market. It is part of if not the creation tool of most commercials. Voice assistants like Alexa, recommendation systems used by Netflix, and autonomous vehicles represent just a glimpse of AI’s current role in society. Yet, over the next five years, AI’s development is poised to introduce far more profound societal changes. How AI Will Shape the Future Industries Most Affected by AI Long-term Risks of Collaboration Between Humans and AI AI’s potential to pose existential risks has long been a topic of concern. However, the more realistic danger lies in human societies voluntarily ceding control to AI systems. Algorithmic trading in finance, for example, demonstrates how human decisions are already being replaced by AI’s ability to operate at unimaginable speeds. Still, fear of AI should not overshadow the opportunities it presents. If organizations shy away from AI out of anxiety, they risk missing out on innovations and efficiency gains. The future of AI depends on a balanced approach that embraces its potential while mitigating its risks. In the coming years, the collaboration between humans and AI will drive profound changes across industries, legal frameworks, and societal norms, creating both challenges and opportunities for the future. Tectonic can help you map your AI journey for the best Collaboration Between Humans and AI. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Zendesk Launches AI Agent Builder

Zendesk Launches AI Agent Builder

Zendesk Launches AI Agent Builder and Enhances Agent Copilot Zendesk has unveiled its AI Agent Builder, a key feature in a series of significant updates across its platform. This new tool enables customer service teams to create bots—now referred to as “AI Agents”—using natural language descriptions. For example, a user might input: “A customer wants to return a product.” The AI Agent Builder will recognize the scenario and automatically create a framework for the AI Agent, which can then be reviewed, tested, and deployed. This framework might include essential steps like checking the order number, verifying the items for return, and cross-referencing the return policy. Matthias Goehler, CTO for EMEA at Zendesk, explains, “You can define any number of workflows in the same straightforward manner. The best part is that business users can do this without needing to design complex flowcharts or decision trees.” However, developers may still need to consult an API when creating AI Agents that interact with multiple third-party applications. Other Enhancements to Zendesk’s AI Agents The AI Agent Builder simplifies the automation of customer interactions that involve multiple steps. For more straightforward queries, Zendesk can connect a single AI Agent to trusted knowledge sources, allowing it to autonomously provide answers. Recently, the vendor has expanded this capability to email and strengthened its partnership with Poly.AI to integrate conversational AI capabilities into the voice channel. Goehler remarked, “When I first heard a Poly bot, I thought it was a human; it even had subtle dialects and varied pacing.” This natural-sounding voice, combined with real-time data processing, enables the bot to understand customer intent and guide them through various processes. Zendesk aims to help customers automate up to 80 percent of their service inquiries. However, Goehler acknowledges that some situations will always require human intervention, whether due to case complexity or customer preferences. Therefore, the company continues to enhance its Agent Copilot, which now includes several new features. The “Enhanced” Zendesk Agent Copilot One of the most exciting new features in Agent Copilot is its “Procedure” capability. This allows contact centers to define specific procedures for the Copilot to execute on behalf of live agents. Users can specify these procedures in natural language, such as: “Do this first, then this, and finally this.” During live interactions, agents can request the Copilot to carry out tasks like scheduling appointments or sending shipping labels. The Copilot can also proactively suggest procedures, share recommended responses, and offer guidance through its new “auto-assist” mode. While the live agent remains in control, they can approve the Copilot’s suggestions, allowing it to handle much of the workload. Goehler noted, “If the agent wants to adjust something, they can do that, too. The AI continues to suggest steps and solutions.” This feature is particularly beneficial for companies facing high staff turnover, as it allows new agents to quickly adapt with consistent, high-quality guidance. Zendesk has also introduced Agent Copilot for Voice, making many of its capabilities accessible during customer calls. Agents will receive live call insights and relevant knowledge base content to enhance their interactions. Elsewhere at Zendesk 2024 has been a transformative year for Zendesk. The company has entered the workforce engagement management (WEM) market with acquisitions of Klaus and Tymeshift. This follows the integration of Ultimate, which laid the groundwork for the new Zendesk AI Agents and significantly enhanced the vendor’s conversational AI expertise. Additionally, Zendesk has developed a customer messaging app in collaboration with Meta, established a venture arm for AI startups, and announced new partnerships with AWS and Anthropic. Notably, Zendesk has gained attention for introducing an “industry-first” outcome-based pricing model. This move is significant as many CCaaS and CRM vendors, facing pressure from AI solutions that reduce headcounts, have traditionally relied on seat-based pricing models. By adopting outcome-based pricing, Zendesk ensures that customers only pay more when they achieve desired outcomes, addressing a key challenge in the industry. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Build Launch and Track Campaigns

Build Launch and Track Campaigns

Revolutionizing Campaigns: How Marketing Agents Empower Your Marketing Team Marketing agents are transforming how businesses create, launch, and track campaigns—delivering better results while boosting internal team productivity and cohesion. With the power of AI and data, these agents act as collaborative partners, enhancing marketing efficiency and creativity in unprecedented ways. A Smarter Approach to Campaign Challenges Marketers have long faced the challenge of creating quality content at scale. According to the Content Marketing Institute, 54% of B2B marketers struggle to meet this demand, while B2C marketers often lack the resources to make their efforts scalable and consistent. On top of this, they must ensure campaigns are efficient, customer-centric, and stand out in a competitive landscape. Enter marketing agents—AI-powered tools that help teams manage and optimize campaigns, from strategy to execution. At Dreamforce 2024, Salesforce unveiled Agentforce, a suite of intelligent agents integrated across the Customer 360 platform, including Agentforce Campaigns. With 71% of marketers planning to adopt generative and predictive AI within the next 18 months, as per Salesforce’s State of Marketing report, tools like Agentforce are poised to redefine how campaigns are built and delivered. How Humans and AI Agents Work Together Marketing agents are AI-powered virtual assistants that collaborate with humans to analyze data, generate insights, and execute marketing plans. Unlike traditional tools, they understand the context behind your needs and suggest actionable solutions—whether that’s creating content, optimizing campaigns, or analyzing results. By automating time-consuming tasks, marketing agents free teams to focus on high-value activities like strategy and personalization. But the key to maximizing their potential lies in shifting your mindset: instead of simply seeking efficiency, aim to transform how you deliver exceptional customer experiences. 8 Ways Agentforce Campaigns Elevates Your Marketing 1. Intelligent Recommendations Agentforce Campaigns turns insights into actions. For example, Marketing Cloud’s Einstein not only tracks your goals but also suggests adjustments or new campaigns tailored to your objectives, helping you stay ahead. 2. Instant Campaign Briefs Building a campaign starts with a solid brief. With Agentforce, you can create one in seconds using natural language prompts. The AI-generated brief incorporates your goals and guidelines, making collaboration and approvals seamless. 3. Contextual Content Creation Agentforce generates emails, landing pages, and calls to action directly aligned with your brand’s tone and campaign goals. Marketers can refine outputs with natural language prompts, ensuring a perfect fit for their strategy. 4. Effortless Audience Segmentation No SQL skills? No problem. Describe your ideal audience in natural language, and Agentforce will translate that into actionable segments—helping you target precisely the right customers. 5. Automated Journey Activation Agentforce simplifies multi-channel journey creation by drafting personalized campaign flows. You can refine, approve, and activate these journeys with ease, saving time while enhancing impact. 6. Unlimited Content Variations AI eliminates content constraints, allowing you to generate multiple variations for personalized campaigns. Target high-value customers, newcomers, or loyal fans with tailored messages—all at scale. 7. Explore Nuanced Segments Agentforce enables marketers to create segments without relying on overburdened data science teams. Dive into deeper audience insights, such as churn rates based on location, age, or past behavior, with just a prompt. 8. Embed Continuous Testing Testing is often deprioritized due to time limitations. Agentforce automates testing workflows, making it easier to incorporate A/B testing and iterative learning into every campaign. Getting Started with Agentforce Campaigns Agentforce Campaigns is available in Marketing Cloud Growth and Advanced Editions, designed to empower businesses of all sizes. By integrating AI-driven tools into your workflow, you can elevate your marketing to new heights—enhancing creativity, efficiency, and customer engagement. Ready to revolutionize your campaigns? Explore how Agentforce can help you win customers and foster a more productive, cohesive marketing team. Salesforce Disclaimer: Unreleased features mentioned here are subject to change and may not become available as described. Make purchasing decisions based on currently available features. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI Causes Job Flux

AI Causes Job Flux

AI Barometer Signals Job Disruption Amid Global Productivity Gains A recent PwC report highlights significant productivity improvements worldwide, but also points to potential job disruption due to artificial intelligence (AI). Described as the “Industrial Revolution of knowledge work,” AI is transforming how workers utilize information, generate content, and deliver results at unprecedented speed and scale. The 2024 AI Jobs Barometer, released by PwC, aims to provide empirical data on the impact of AI on global employment. AI Causes Job Flux but not necessarly job loss. AI Causes Job Flux The analysis involved examining over half a billion job ads across 15 advanced economies, including the U.S., Canada, Singapore, Australia, New Zealand, and several European nations. PwC sought to uncover the effects of AI on jobs, skills, wages, and productivity by monitoring the rise of positions requiring specialist AI skills across various industries and regions. The findings show that AI adoption is accelerating, with workers proficient in AI commanding substantial wage premiums. Broader Workforce Impact Interestingly, the impact of AI extends beyond workers with specialized AI skills. According to PwC, the majority of workers leveraging AI tools do not require such expertise. In many cases, a small number of AI specialists design tools that are then used by thousands of customer service agents, analysts, or legal professionals—none of whom possess advanced AI knowledge. This trend is driven largely by generative AI applications, which can typically be operated using simple, everyday language without technical skills. AI’s Economic Promise AI is leading a productivity revolution. Labor productivity growth has stagnated in many OECD countries over the past two decades, but AI may offer a solution. To better understand its effect on productivity, PwC analyzed jobs based on their “AI exposure,” indicating the extent to which AI can assist with tasks within specific roles. The report found that industries with higher AI exposure are experiencing much greater labor productivity growth. Knowledge-based jobs, in particular, show the highest AI exposure and the greatest demand for workers with advanced AI skills. Sectors such as financial services, professional services, and information and communications are leading the way, with AI-related job shares 2.8x, 3x, and 5x higher, respectively, than other industries. Overall, these sectors are witnessing nearly fivefold productivity growth due to AI integration. AI is also playing a role in alleviating labor shortages. Jobs in customer service, administration, and IT, among others, are still growing but at a slower rate. AI-driven productivity may help fill gaps caused by shrinking working-age populations in advanced economies. Wage Premiums for AI Skills Workers in AI-specialist roles are seeing significant wage premiums—up to 25% on average. Since 2016, demand for these roles has outpaced the growth of the overall job market. The highest wage premiums are found in the U.S. (25%) and the U.K. (14%), with data specialists commanding premiums of over 50% in both countries. Financial analysts, lawyers, and marketing managers also enjoy substantial wage boosts. The Disruption of Job Markets The skills required for AI-exposed jobs are evolving rapidly. PwC’s report reveals that new skills are emerging 25% faster in AI-exposed occupations compared to those less affected by AI. Jobs requiring AI proficiency have grown 3.5 times faster than other roles since 2016, and this trend predates the rise of popular tools like ChatGPT. However, while AI is driving demand for new skills, it is also reducing the need for certain old ones. Jobs in fields like IT, design, sales, and data analysis are seeing slower growth, as tasks in these areas are increasingly automated by AI technologies. The Future of Work The PwC report stresses that AI will not necessarily result in fewer jobs overall, but will change the nature of work. Instead of asking whether AI can replicate existing tasks, the focus should be on how AI enables new opportunities and industries. Tectonic recommends you work on this trail of thought by implementing AI Acceptable Use Policies in your company. Encourage your teams to explore AI tools that increase productivity but clearly outline what is and is not acceptable AI usage. PwC outlines several steps for policymakers, business leaders, and workers to take to ensure a positive transition into the AI era. Policymakers are encouraged to promote AI adoption through supportive policies, digital infrastructure, and workforce development. Business leaders should embrace AI as a complement to human workers, focusing on generating new ways to create value. Meanwhile, workers must build AI-complementary skills and experiment with AI tools to remain competitive in the evolving job market. Ultimately, while AI is disrupting the job landscape, it also presents vast opportunities for those who are willing to adapt. Like past technological revolutions, those who embrace change stand to benefit the most from AI’s transformative power. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Fivetrans Hybrid Deployment

Fivetrans Hybrid Deployment

Fivetran’s Hybrid Deployment: A Breakthrough in Data Engineering In the data engineering world, balancing efficiency with security has long been a challenge. Fivetran aims to shift this dynamic with its Hybrid Deployment solution, designed to seamlessly move data across any environment while maintaining control and flexibility. Fivetrans Hybrid Deployment. The Hybrid Advantage: Flexibility Meets Control Fivetran’s Hybrid Deployment offers a new approach for enterprises, particularly those handling sensitive data or operating in regulated sectors. Often, these businesses struggle to adopt data-driven practices due to security concerns. Hybrid Deployment changes this by enabling the secure movement of data across cloud and on-premises environments, giving businesses full control over their data while maintaining the agility of the cloud. As George Fraser, Fivetran’s CEO, notes, “Businesses no longer have to choose between managed automation and data control. They can now securely move data from all their critical sources—like Salesforce, Workday, Oracle, SAP—into a data warehouse or data lake, while keeping that data under their own control.” How it Works: A Secure, Streamlined Approach Fivetran’s Hybrid Deployment relies on a lightweight local agent to move data securely within a customer’s environment, while the Fivetran platform handles the management and monitoring. This separation of control and data planes ensures that sensitive information stays within the customer’s secure perimeter. Vinay Kumar Katta, a managing delivery architect at Capgemini, highlights the flexibility this provides, enabling businesses to design pipelines without sacrificing security. Beyond Security: Additional Benefits Hybrid Deployment’s benefits go beyond just security. It also offers: Early adopters are already seeing its value. Troy Fokken, chief architect at phData, praises how it “streamlines data pipeline processes,” especially for customers in regulated industries. AI Agent Architectures: Defining the Future of Autonomous Systems In the rapidly evolving world of AI, a new framework is emerging—AI agents designed to act autonomously, adapt dynamically, and explore digital environments. These AI agents are built on core architectural principles, bringing the next generation of autonomy to AI-driven tasks. What Are AI Agents? AI agents are systems designed to autonomously or semi-autonomously perform tasks, leveraging tools to achieve objectives. For instance, these agents may use APIs, perform web searches, or interact with digital environments. At their core, AI agents use Large Language Models (LLMs) and Foundation Models (FMs) to break down complex tasks, similar to human reasoning. Large Action Models (LAMs) Just as LLMs transformed natural language processing, Large Action Models (LAMs) are revolutionizing how AI agents interact with environments. These models excel at function calling—turning natural language into structured, executable actions, enabling AI agents to perform real-world tasks like scheduling or triggering API calls. Salesforce AI Research, for instance, has open-sourced several LAMs designed to facilitate meaningful actions. LAMs bridge the gap between unstructured inputs and structured outputs, making AI agents more effective in complex environments. Model Orchestration and Small Language Models (SLMs) Model orchestration complements LAMs by utilizing smaller, specialized models (SLMs) for niche tasks. Instead of relying on resource-heavy models, AI agents can call upon these smaller models for specific functions—such as summarizing data or executing commands—creating a more efficient system. SLMs, combined with techniques like Retrieval-Augmented Generation (RAG), allow smaller models to perform comparably to their larger counterparts, enhancing their ability to handle knowledge-intensive tasks. Vision-Enabled Language Models for Digital Exploration AI agents are becoming even more capable with vision-enabled language models, allowing them to interact with digital environments. Projects like Apple’s Ferret-UI and WebVoyager exemplify this, where agents can navigate user interfaces, recognize elements via OCR, and explore websites autonomously. Function Calling: Structured, Actionable Outputs A fundamental shift is happening with function calling in AI agents, moving from unstructured text to structured, actionable outputs. This allows AI agents to interact with systems more efficiently, triggering specific actions like booking meetings or executing API calls. The Role of Tools and Human-in-the-Loop AI agents rely on tools—algorithms, scripts, or even humans-in-the-loop—to perform tasks and guide actions. This approach is particularly valuable in high-stakes industries like healthcare and finance, where precision is crucial. The Future of AI Agents With the advent of Large Action Models, model orchestration, and function calling, AI agents are becoming powerful problem solvers. These agents are evolving to explore, learn, and act within digital ecosystems, bringing us closer to a future where AI mimics human problem-solving processes. As AI agents become more sophisticated, they will redefine how we approach digital tasks and interactions. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Marketing Cloud Website Activity Collection

Marketing Cloud Website Activity Collection

Leveraging Website Activity Data in Salesforce Marketing Cloud Understanding how users interact with your website is essential for delivering personalized customer experiences. Salesforce Marketing Cloud (SFMC) offers robust tools to capture website activity and transform this data into actionable insights, enhancing your marketing strategies. This guide walks you through the process of collecting website activity data in SFMC. Marketing Cloud Website Activity Collection Before diving into the setup process, it’s important to understand the benefits of collecting website activity data: Now, let’s explore how to set up website activity tracking in Salesforce Marketing Cloud. Set Up Marketing Cloud Website Activity Collection Step 1: Install Salesforce Marketing Cloud Tracking Code To begin collecting website activity, install the Salesforce Marketing Cloud tracking code on your website. Known as the “Web Collect” code, this script captures visitor behavior data and sends it to SFMC. Step 2: Configure Data Extensions After installing the tracking code, set up data extensions in SFMC to store the website activity data you collect. Step 3: Set Up Behavioral Triggers To maximize the value of your data, set up behavioral triggers in SFMC. These triggers can automatically send personalized communications based on specific website actions. Step 4: Leverage Advertising Studio for Retargeting To further enhance your marketing efforts, use Advertising Studio to create retargeting campaigns based on website activity data. Step 5: Monitor and Optimize After setting up website activity tracking, regularly monitor the performance of your campaigns and the quality of your collected data. Final Thoughts Collecting website activity data in Salesforce Marketing Cloud enables you to understand customer behavior better and deliver more personalized experiences. By following these steps—installing the tracking code, configuring data extensions, setting up behavioral triggers, and leveraging retargeting—you can effectively harness website activity data to elevate your marketing efforts. Start implementing these strategies today to unlock the full potential of Salesforce Marketing Cloud and drive deeper engagement and conversions. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Smartsheet and AWS Collaborate

Smartsheet and AWS Collaborate

Smartsheet and AWS Collaborate to Enhance AI-Driven Decision-Making with New Amazon Q Business Connector October 8, 2024 — During its annual ENGAGE customer conference, Smartsheet (NYSE: SMAR), the enterprise work management platform, announced a partnership with AWS to introduce a new connector that integrates Smartsheet data with Amazon Q Business. This generative AI-powered assistant can answer questions, provide summaries, generate content, and securely complete tasks using data from customers’ enterprise systems. This integration will allow Amazon Q Business users to access insights about their projects and processes managed in Smartsheet, facilitating a cohesive search experience that empowers employees to make informed, data-driven decisions. Smartsheet and AWS Collaborate. As organizations increasingly recognize the importance of data-driven decisions, data silos remain a major hurdle. Research from Salesforce in 2024 indicates that only about 28% of business applications are interconnected. The new connector aims to address this issue by securely merging Smartsheet data with other sources integrated into Amazon Q Business, such as Salesforce, Slack, Microsoft Teams, and AWS. This will benefit over 13 million Smartsheet users globally, including around 85% of the 2024 Fortune 500 companies, allowing them to access their work management data, including sheets, conversations, and files, through AWS’s generative AI-powered assistant. This integration enhances decision-making, productivity, and efficiency. Smartsheet and AWS Collaborate “The Smartsheet connector furthers our strategy to securely integrate Smartsheet with leading enterprise AI tools, allowing customers to work seamlessly across their business applications,” said Ben Canning, SVP of Product Experiences at Smartsheet. “By combining our flexible data model with Amazon Q Business, we’re unlocking access to work management data for our mutual customers, enabling them to focus on achieving business outcomes without worrying about data storage.” For instance, service operations managers can utilize the new connector to manage complex projects more effectively. By posing specific questions to the Amazon Q Business assistant, teams can gain insights from various data sources, including sheets, conversations, and attachments in Smartsheet. The AI assistant conducts thorough searches while respecting access permissions, saving time and enhancing project oversight. This streamlined approach improves client retention, accuracy, and overall service quality. “Generative AI presents a unique opportunity for organizations to transform their internal workflows. The key is securely accessing their own data, regardless of its location or format,” stated Dilip Kumar, Vice President of Amazon Q Business at AWS. “Many enterprises use Smartsheet as their primary collaboration hub, storing billions of rows of data. Allowing Amazon Q Business users to interact with their Smartsheet data in a simple, secure manner boosts productivity, analysis, and decision-making.” “Generative AI is driving a significant shift in how enterprise knowledge is stored, accessed, and utilized,” noted Dion Hinchcliffe, VP of the CIO Practice at The Futurum Group. “This transition offers a chance to redefine what’s possible in data management. A strategic, informed approach to adopting this technology is crucial. By integrating work management data into Amazon Q Business, Smartsheet and AWS are creating a unified AI search experience across their knowledge base, unlocking the true potential of their data.” Empowering Teams to Achieve More with Generative AI Smartsheet is collaborating with industry leaders like AWS to develop AI capabilities that help enterprises manage their critical tasks more strategically and efficiently. Earlier this year, Smartsheet implemented Amazon Q Business internally to enhance knowledge management and boost employee productivity in the cloud. The Smartsheet connector exemplifies how both organizations are delivering powerful AI tools that revolutionize team workflows. Smartsheet continues to integrate generative AI throughout its platform, designed with practicality, transparency, and customer needs in mind. Smartsheet’s AI tools enable organizations to swiftly extract insights from data, create automated processes, generate text and summaries, and accomplish more with the AI assistant. Through the end of December, Smartsheet is offering its entire suite of AI tools to all customers, allowing everyone to leverage AI’s capabilities within the platform. The Smartsheet connector is currently available to Amazon Q Business customers in public preview. About Smartsheet Smartsheet is a modern enterprise work management platform trusted by millions globally, including approximately 85% of the 2024 Fortune 500 companies. As a pioneering leader in its category, Smartsheet delivers powerful solutions that drive performance and foster innovation. Visit www.smartsheet.com for more information. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Marketing Cloud and Commerce Cloud Innovations

Marketing Cloud and Commerce Cloud Innovations

What Our Dreamforce Marketing Cloud and Commerce Cloud Innovations Mean for You This year’s Dreamforce was nothing short of amazing. It was exciting to reconnect with fellow Trailblazers, exchange brilliant ideas, and showcase the innovations we’ve been crafting at Salesforce. A recurring theme throughout the event was how businesses can leverage data and AI to forge deeper customer-driven relationships by bringing internal teams closer together. These innovations are designed to transform not only how companies engage with customers but also how their teams work together. Marketing Cloud and Commerce Cloud Innovations. Seamless integration between Marketing, Commerce, Sales, and Service teams is crucial for creating unified customer experiences. Often, customers feel as though they are interacting with separate departments rather than one cohesive company—this is largely due to disconnected technology and processes. But thanks to Salesforce’s advancements in unified data, AI, and automation, those days are numbered. Now, departments can collaborate more effectively, delivering hyper-personalized, frictionless experiences across the entire customer lifecycle. Let’s explore the latest Marketing Cloud and Commerce Cloud innovations announced at Dreamforce 2024 and how they can benefit your business. What You’ll Learn Salesforce Marketing Cloud Innovations These four innovations in Marketing Cloud are built on the Salesforce Platform and powered by Data Cloud, offering marketers a seamless view of customer data across the business. This foundation makes it easier to deliver unified customer experiences, improve handoffs between teams, and measure success more effectively. 1. Agentforce Embedded in Marketing Workflows Agentforce for Marketing combines generative and predictive AI to create an end-to-end campaign experience that marketers can launch and optimize with ease. Here’s how it helps: Example: A marketer looking to prevent customer churn can launch a re-engagement campaign. Agentforce will identify the right audience, craft personalized messages, and optimize delivery based on customer behavior. 2. Empowering Small and Medium Businesses The new Marketing Cloud Advanced Edition brings enhanced AI and automation capabilities to SMBs, enabling them to scale personalization and improve productivity: 3. Automating Data Preparation and Analytics with Einstein Marketing Intelligence (EMI) EMI uses AI and Data Cloud to automate the ingestion, transformation, and analysis of marketing data: 4. Einstein Personalization for 1:1 Experiences Einstein Personalization uses AI to recommend products, content, or services based on individual customer preferences: Example: A service agent could offer a discount on a product a customer was recently viewing, creating a seamless, personalized experience. Salesforce Commerce Cloud Innovations As businesses scale and handle increasing amounts of data, managing complex commerce systems can be a challenge. The new Commerce Cloud updates simplify these complexities by extending unified commerce capabilities across the organization. 1. Simplifying Cross-Functional Commerce Tasks By unifying data from across the business, Commerce Cloud enables better cross-functional collaboration: 2. AI-Powered Commerce Agents with Agentforce Commerce Cloud introduces three AI-powered agents to streamline business processes: 3. Streamlining Checkout for a Faster, Easier Experience With new express payment options like Link by Stripe and Amazon Pay, Commerce Cloud Checkout speeds up transactions and improves conversion rates by 14%. Plus, Buy with Prime integration allows shoppers to use their Amazon Prime accounts for a faster checkout experience, complete with trusted delivery and hassle-free returns. The Future of Unified Commerce Salesforce Commerce Cloud offers a unified platform that brings together sales, service, and marketing, providing a 360-degree view of the entire customer journey. This unified commerce approach enables businesses to deliver seamless B2B and B2C experiences, all powered by a single platform. By integrating enterprise-wide data, trusted AI, and automated workflows, Salesforce helps businesses scale personalized, intelligent experiences across every touchpoint. Every interaction becomes an opportunity for growth, setting the standard for success in today’s customer-driven world. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Slack Fuels Productivity

Set Up Salesforce and Slack Integration

Set Up Salesforce and Slack Integration for Sales Elevate and Salesforce Channels To use Sales Elevate or Salesforce channels in Slack, establish a connection between Salesforce and Slack. This setup allows your team members to access these features seamlessly. You can map Salesforce accounts to corresponding Slack accounts to ensure the right individuals access the right tools. Note: You must have Salesforce Admin permissions to complete the setup in Salesforce. Prepare Your Salesforce Org Before connecting Salesforce and Slack, complete the following steps in Salesforce: Step 1: Create and Configure a Salesforce Integration User An Integration User ensures proper permissions and prevents disconnection if your personal Salesforce account is deactivated or updated. Step 2: Allow the Integration User to Bypass SSO If your organization uses single sign-on (SSO), you’ll need to bypass it for the Integration User to complete authentication. Step 3: Assign Permissions to the Integration User Grant the Integration User access to Salesforce objects and fields used in Slack. Connect Slack to Salesforce With your Integration User ready, connect your Salesforce org to Slack. You can connect up to 25 Salesforce orgs to Slack. Step 1: Request a Connection in Slack Step 2: Approve the Connection in Salesforce Step 3: Activate the Connection in Slack Manually Map Member Accounts If you opt out of automatic mapping, you can manually map accounts: Remove Member Mapping Salesforce Admins can remove and reset member mappings: Assign Access to Salesforce Tools in Slack Manage access to Sales Elevate and Salesforce channels by assigning the Slack Elevate User permission set in Salesforce: This configuration streamlines collaboration, giving your team access to powerful Salesforce tools directly in Slack. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Veeam Latest Acquisition

Veeam Latest Acquisition

Veeam continues its acquisition strategy with the purchase of Alcion, bolstering its capabilities in AI and as-a-service offerings. This acquisition follows Veeam’s investment in Microsoft 365 backup-as-a-service provider Alcion last year, and brings in a team of AI and security specialists. Analysts and Veeam executives see this move as a key step in expanding Veeam’s as-a-service offerings. Earlier this year, the company launched Veeam Data Cloud, a backup-as-a-service solution for Microsoft 365 and Azure workloads. “After years of resisting, Veeam has fully embraced the as-a-service model,” said Christophe Bertrand, an analyst at TheCube Research. Veeam Latest Acquisition The acquisition, which closed in mid-September, marks the second time Veeam has purchased a company founded by Niraj Tolia and Vaibhav Kamra. In 2020, Veeam acquired Kasten, their Kubernetes backup provider. A year ago, Veeam led a million funding round for Alcion, which has since developed AI-driven data protection solutions. Veeam has been active in acquisitions, joining a broader trend in the data protection market. Recently, Commvault acquired Clumio, Cohesity merged with Veritas, and Veeam itself bought Cirrus from CT4, which later became part of the Veeam Data Cloud. Earlier this year, Veeam also acquired Coveware, an incident response vendor. “Veeam hasn’t traditionally been an acquisition-heavy company, but that has changed in recent years,” said Rick Vanover, Veeam’s VP of product strategy. “I expect this trend to continue.” Alcion’s Role at Veeam This acquisition strengthens Veeam’s expertise in the fast-growing as-a-service market. Alcion’s team of fewer than 50 employees, including founders Niraj Tolia and Vaibhav Kamra, joins Veeam, with Tolia stepping in as Veeam’s new CTO. Tolia will lead product strategy and engineering for Veeam Data Cloud, succeeding Danny Allan, who recently became CTO at cybersecurity company Snyk. Alcion, which has hundreds of customers, will offer those customers the opportunity to transition to Veeam Data Cloud. However, Veeam has not finalized the future of Alcion’s product or established a timeline for its integration. “This acquisition brings incredible talent and thought leadership to Veeam, especially from Niraj and the Alcion team,” said Brandt Urban, Veeam’s senior VP of worldwide cloud sales. “Their expertise will help us rapidly enhance Veeam Data Cloud, adding more capabilities and expanding workload coverage.” Analysts, like Bertrand, expect Veeam to broaden its data protection offerings for additional SaaS platforms beyond Microsoft 365, looking toward collaboration and DevOps tools as potential areas for growth. AI and Security at the Forefront Alcion’s AI-powered features allow administrators to optimize backups, detect malware, and respond proactively to threats. According to Krista Case, an analyst at The Futurum Group, Alcion uses AI strategically to adapt backup schedules based on data modification patterns, trigger backups when potential threats are identified, and recommend the best recovery points. “When practitioners talk about cyber resilience, they’re focused on minimizing data loss and downtime—Alcion’s AI capabilities directly address these concerns,” said Case. Veeam has also been integrating AI into its existing products, offering inline malware detection and an Intelligent Diagnostics service. A forthcoming Copilot feature for Microsoft 365 backups will further enhance AI-driven data protection. Veeam Latest Acquisition “AI is a real asset when applied thoughtfully—it’s not just hype,” said Bertrand, adding that users are more interested in AI’s ability to drive outcomes, like detecting threats that could otherwise go unnoticed. Veeam executives echoed the importance of delivering clear, tangible AI benefits. “We keep user outcomes front and center because, otherwise, AI becomes an expensive experiment,” Vanover said. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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dbt Labs and Salesforce

dbt Labs and Salesforce

dbt Labs, a leader in analytics engineering, announced at Coalesce 2024 a groundbreaking partnership with Salesforce to integrate Salesforce Data Cloud’s AI, automation, and analytics capabilities with dbt Labs’ expertise in data transformation and metrics management. This collaboration aims to deliver a seamless, trustworthy, and comprehensive data experience for users. “Together, Salesforce and dbt Labs are redefining what’s possible with data,” said Ryan Segar, Chief Customer Officer at dbt Labs. “By integrating our solutions, we’re helping customers accelerate their analytics development journey, delivering powerful, flexible data insights that drive better business outcomes.” The partnership offers Salesforce Data Cloud, Tableau, and Agentforce users access to dbt Labs’ robust data transformation pipeline, ensuring high data accuracy, quality, and reliability. An independent metrics layer from dbt Labs will allow Salesforce and Tableau users to define, manage, and standardize key business metrics, providing consistent and comparable insights across platforms. This supports confident, data-driven decision-making directly within the flow of work. New integrations include the ability to connect dbt Semantic Layer with Tableau Pulse, export metrics from dbt Cloud to Tableau Cloud, and leverage dbt models within Tableau and Einstein. Future integrations will explore features such as alignment with Tableau Semantics and enabling instant Tableau analytics from the dbt Cloud console. Ali Tore, Senior Vice President of Advanced Analytics at Salesforce, emphasized the benefits of this collaboration: “By combining the strengths of dbt with Salesforce Data Cloud, we’re empowering customers with AI-powered insights built on a foundation of trusted, reliable data. This integration unlocks the full potential of their data to drive impactful business outcomes.” With over 50,000 teams already using dbt, Salesforce customers can now leverage advanced data modeling techniques trusted by leading global organizations. This partnership offers scalable, robust data modeling directly within Salesforce Data Cloud, benefiting both technical and non-technical users alike. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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