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Salesforce Channel Order App
20Sep

Salesforce Channel Order App

Salesforce’s platform powers over 4.2 million apps, and Salesforce AppExchange offers more than 4,000 solutions. These numbers highlight Salesforce’s extensive ecosystem, with the Salesforce Channel Order App (COA) playing a crucial role for businesses managing complex partner relationships and order processes. This insight looks into the Salesforce Channel Order App, exploring its purpose, when and why you should use it, core features, who benefits from it, and best practices to maximize its potential. What is the Salesforce Channel Order App? The Salesforce Channel Order App is designed to streamline and automate order management across various sales channels, whether direct, through distribution partners, or a reseller network. It simplifies what would typically be a labor-intensive process by centralizing data, automating tasks, and providing real-time visibility into orders. This results in tighter control over order workflows and enhanced partner collaboration. When to Use the Salesforce Channel Order App The Salesforce Channel Order App is most effective for businesses that manage high volumes of orders from multiple channels. It’s especially useful in industries like technology, consumer goods, and manufacturing, where multi-channel sales are integral to operations. Key Use Cases: Core Features of the Salesforce Channel Order App Who Benefits from Salesforce Channel Order App? The Salesforce Channel Order App is particularly beneficial for industries where managing orders from multiple partners is crucial. Key beneficiaries include: Best Practices for Using Salesforce Channel Order App To get the most out of Salesforce Channel Order App, consider the following best practices: Final Take The Salesforce Channel Order App is an essential tool for businesses relying on channel partners to drive sales. By automating and streamlining the order management process, COA helps businesses improve efficiency, reduce errors, and ensure orders are fulfilled accurately and on time. Whether you’re a manufacturer, technology provider, or consumer goods company, adopting COA enables better order management and strengthens relationships with partners—setting your business up for long-term success. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 20, 2024in Salesforce
Bye Klarna
20Sep

Bye Klarna

Fintech firm Klarna is cutting ties with two major enterprise software providers, opting to automate its services using AI, and hints that more cuts could follow. Klarna co-founder and CEO Sebastian Siemiatkowski discussed the move during a recent conference call, as reported by Seeking Alpha. The company has already stopped using Salesforce, a platform that helps businesses manage sales and marketing data, and has also removed Workday, an HR and hiring platform, from its tech stack, according to a spokesperson from Klarna. This shift towards AI-driven automation is part of a larger strategy at Klarna. “We have multiple large-scale initiatives combining AI, standardization, and simplification that will allow us to eliminate several SaaS providers,” a company spokesperson said, though they did not specify which providers or services might be next. Founded in 2005, Klarna provides payment processing for e-commerce and reports over 150 million active users worldwide. Despite posting a net loss of $241 million last year—down from nearly $1 billion in 2022—the company reported a reduced loss of $32 million for the first half of 2024. With reports suggesting that Goldman Sachs has been tapped to underwrite Klarna’s potential IPO, the company’s focus on AI could strengthen its profitability prospects. This isn’t Klarna’s first AI initiative. Earlier in 2024, the company introduced an AI-powered customer service assistant in collaboration with OpenAI, which reportedly handled 2.3 million interactions in its first month and replaced the work of 700 agents. Klarna was among the early adopters of OpenAI’s enterprise ChatGPT package, and the company claims that 90% of its employees use the tool daily for process automation. Klarna’s decision to drop Salesforce and Workday is part of a broader effort to replace third-party SaaS solutions with internally developed applications, likely built on OpenAI’s infrastructure. Siemiatkowski stated in the August call, “We are shutting down a lot of our SaaS providers as we are able to consolidate.” However, not everyone is convinced. HR technology analyst Josh Bersin questioned whether Klarna could successfully replace a robust platform like Workday. “Workday systems have decades of workflows and complex data structures, including payroll and attendance,” he told Inc.. Bersin warned that developing an in-house system could lead Klarna into a “black hole of features,” with a poor user experience as a result. Many in the tech world share Bersin’s skepticism, with some suggesting the move is more of a PR tactic as Klarna gears up for its IPO. Investors and executives voiced doubts on social media, with financial insights account BuccoCapital posting on X, “Is it actually the best use of capital to rebuild in-house? Feels like a massive distraction,” while Ryan Jones, CEO of Flighty, called the move “free marketing.” Critics also point out that Klarna has downsized its workforce significantly, reducing its headcount by 1,200 over the past year, and Siemiatkowski has hinted at further reductions, suggesting the company could benefit from cutting staff from 3,800 to 2,000 employees. Siemiatkowski remains adamant that AI will allow Klarna to maintain growth despite these cuts. Bersin also noted that many tech giants have struggled to build their own HR platforms, citing examples like Google, which recently abandoned its internally developed HR software, and Amazon, which undergoes similar cycles regularly. “Microsoft,” Bersin added, “spends money on their own products but partners with SAP for HR software.” If Klarna does succeed in developing an in-house HR platform, it would be an achievement where even some of the biggest tech companies have fallen short. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 20, 2024in Salesforce
Collaborative Business Intelligence
20Sep

Collaborative Business Intelligence

Collaborative Business Intelligence: Connecting Data and Teams In today’s data-driven world, the ability to interact with business intelligence (BI) tools is essential for making informed decisions. Collaborative business intelligence (BI), also known as social BI, allows users to engage with their organization’s data and communicate with data experts through the same platforms where they already collaborate. While self-service BI empowers users to generate insights, understanding the data’s context is critical to avoid misunderstandings that can derail decision-making. Collaborative BI integrates BI tools with collaboration platforms to bridge the gap between data analysis and communication, reducing the risks of misinterpretation. Traditional Business Intelligence Traditional BI involves the use of technology to analyze data and present insights clearly. Before BI platforms became widespread, data scientists and statisticians handled data analysis, making it challenging for non-technical professionals to digest the insights. BI evolved to automate visualizations, such as charts and dashboards, making data more accessible to business users. Previously, BI reports were typically available only to high-level executives. However, modern self-service BI tools democratize access, enabling more users—regardless of technical expertise—to create reports and visualize data, fostering better decision-making across the organization. The Emergence of Collaborative BI Collaborative BI is a growing trend, combining BI applications with collaboration tools. This approach allows users to work together synchronously or asynchronously within a shared platform, making it easier to discuss data reports in real time or leave comments for others to review. Whether it’s through Slack, Microsoft Teams, or social media apps, users can receive and discuss BI insights within their usual communication channels. This seamless integration of BI and collaboration tools offers a competitive edge, simplifying the process of sharing knowledge and clarifying data without switching between applications. Key Benefits of Collaborative Business Intelligence Leading Collaborative BI Platforms Here’s a look at some of the top collaborative BI platforms driving innovation in the market: Conclusion Collaborative BI empowers organizations by improving decision-making, democratizing data access, optimizing data quality, and ensuring data security. By integrating BI tools with collaboration platforms, businesses can streamline their operations, foster a culture of data-driven decision-making, and enhance overall efficiency. Choosing the right platform is key to maximizing the benefits of collaborative BI. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 20, 2024in Data, Google, Salesforce, Technology
Salesforce AI Agents and New Data Cloud Features
19Sep

Salesforce AI Agents and New Data Cloud Features

Salesforce has announced several major updates to its Data Cloud at the annual Dreamforce conference, aimed at enhancing data analysis and boosting the capabilities of its new AI agents, Agentforce. These updates include support for unstructured data in audio and video formats, 50 new data connectors, and a low-latency pipeline to ensure faster AI responses. Salesforce describes Data Cloud as a customer data platform designed to unify data from various sources, providing actionable insights for sales, service, and marketing teams. The latest features will further improve this functionality, according to Rahul Auradkar, Salesforce’s General Manager of Unified Data Services and Einstein. Key Updates 1. Unstructured Data Support: Audio and Video Formats Salesforce has introduced the ability to process unstructured audio and video data. This allows enterprises to analyze information from sources like customer calls, training sessions, product demos, and webinars. The unstructured data can enrich customer profiles, provide deeper insights into behavior, and enhance the performance of AI agents within Agentforce by improving response accuracy. IDC’s Hayley Sutherland highlighted that vectorization of this content enables retrieval-augmented generation (RAG), enhancing the use of large language models (LLMs) to generate more effective and context-aware responses. 2. 50 New Data Connectors Salesforce has expanded its connector library with 50 new options, raising the total to 200. This helps businesses integrate diverse data sources, facilitating improved personalization and decision-making. These connectors are also critical for feeding data to AI agents, enabling them to generate more accurate insights. 3. Sub-second Data Layer for Real-time Responses A new sub-second data layer has been rolled out, allowing enterprises to ingest, unify, analyze, and act on data in real time. This layer powers Einstein Personalization, enabling instant AI-driven recommendations and analytics. It’s especially important for the low-latency needs of Agentforce’s autonomous AI agents, ensuring faster, more accurate customer interactions. 4. Governance and Security Enhancements Salesforce has introduced AI tagging and classification features for unstructured data, automating labeling and organization to ensure secure access. Policy-based governance will offer granular control over data access based on tags, metadata, and user attributes. Additionally, customer-managed encryption keys ensure data security, while the newly available private connect feature allows secure data sharing between Data Cloud and public cloud environments. 5. Data Cloud One and Hybrid Search Data Cloud One, a new feature, will allow enterprises to connect multiple Salesforce accounts across different departments or regions into a single instance, simplifying data management. The hybrid search feature, which combines vector and keyword search, is designed to improve the speed and accuracy of finding industry-specific information. Other updates include Tableau Semantics, which helps organize data based on its meaning, and a new data community platform to foster collaboration among data professionals. These updates reflect Salesforce’s commitment to enhancing data-driven decision-making and delivering powerful AI capabilities for enterprises. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 19, 2024in Data, Enterprise
Apple New AI
19Sep

Apple New AI

Apple Unveils New AI Features at “Glowtime” Event In typical fashion, Apple revealed its latest product updates on Monday with a pre-recorded keynote titled “Glowtime,” referencing the glowing ring around the screen when Apple Intelligence is activated. Though primarily a hardware event, the real highlight was the suite of AI-powered features coming to the new iPhone models this fall. The 98-minute presentation covered updates to iPhones, AirPods, and the Apple Watch, with Apple Intelligence being the thread tying together user experiences across all devices. MacRumors has published a detailed list of all announcements, including the sleep apnea detection feature for the Apple Watch and new hearing health tools for AirPods Pro 2. Key AI Developments for Brand Marketers Apple Intelligence was first introduced at its WWDC event in June, focusing on using Apple’s large language model (LLM) to perform tasks on-device with personalized results. It draws from user data in native apps like Calendar and Mail, enabling AI to handle tasks like image generation, photo searches, and AI-generated notifications. The keynote also introduced a new “Visual Intelligence” feature for iPhone 16 models, acting as a native visual search tool. By pressing the new “camera control” button, users can access this feature to perform searches directly from their camera, such as getting restaurant info or recognizing a dog breed. Apple’s AI-powered visual search offers a strategic opportunity for brands. The information for local businesses is pulled from Apple Maps, which relies on sources like Yelp and Foursquare. Brands should ensure their listings are well-maintained on these platforms and consider optimizing their digital presence for visual search tools like Google Lens, which integrates with Apple’s search. The Camera as an Input Device and the Rise of Spatial Content The camera’s role as an input device has been expanding, with Apple emphasizing photography as a key feature of its new iPhones. This year, the iPhone 16 introduces a new camera control button, offering enhanced haptic feedback for smoother control. Third-party apps like Snapchat will also benefit from this addition, giving users more refined camera capabilities. More importantly, iPhone 16 models can now capture spatial content, including both photos and audio, optimized for the Vision Pro mixed-reality headset. Apple’s move to integrate spatial content aligns with its goal to position the iPhone as a professional creator tool. Brands can capitalize on this by exploring augmented reality (AR) features or creating immersive user-generated content experiences. Apple’s Measured Approach to AI While Apple is clearly pushing AI, it is taking a cautious, phased approach. Though the new iPhones will hit the market soon, the full range of Apple Intelligence features will roll out gradually, starting in October with tools like the AI writing assistant and photo cleanup. More advanced features will debut next spring. This measured approach allows Apple to fine-tune its AI, avoiding rushed releases that could compromise user experience. For brands, this offers a lesson in pacing AI adoption: prioritize quality and customer experience over speed. Rather than rushing to integrate AI, companies should take time to understand how it can meaningfully enhance user interactions, focusing on trust and consistency to maintain customer loyalty. By following Apple’s lead and gradually introducing AI capabilities, brands can build trust, sustain anticipation, and ensure they offer technology that genuinely improves the customer experience. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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September 19, 2024in Data, Google, Technology
xAI for Scientific Discovery
19Sep

xAI for Scientific Discovery

xAI: Advancing AI for Scientific Discovery xAI is dedicated to developing artificial intelligence that accelerates human scientific discovery, driven by a mission to enhance our understanding of the universe. Led by Elon Musk, CEO of Tesla and SpaceX, the xAI team comprises pioneers who have contributed to key advancements in AI, including the Adam optimizer, Batch Normalization, Layer Normalization, and the discovery of adversarial examples. Our team has introduced transformative technologies such as Transformer-XL, Autoformalization, the Memorizing Transformer, Batch Size Scaling, μTransfer, and SimCLR. These innovations have played crucial roles in breakthroughs like AlphaStar, AlphaCode, Inception, Minerva, GPT-3.5, and GPT-4. Dan Hendrycks, director of the Center for AI Safety, serves as an advisor to xAI. We also collaborate closely with X Corp to bring our AI technologies to over 500 million users of the X app. Timeline of Key Milestones – xAI for Scientific Discovery Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 19, 2024in Salesforce
Chatbot-less AI-ifying
19Sep

Chatbot-less AI-ifying

AI-ify Your Product Without Adding a Chatbot: Inspiration from Top AI Use Cases Artificial intelligence doesn’t always need to look like a chatbot. Some of the most innovative implementations of AI have created intuitive user experiences (UX) without relying on traditional conversational interfaces. Here are seven standout patterns from leading companies and startups that demonstrate how AI can elevate your product in ways that feel natural and empowering for users. These are just a preview of the 24 trending AI-UX patterns featured in the “Trending AI-UX Patterns” ebook by AIverse—perfect for borrowing (or expensing to your company). Pattern 1: Linear Back-and-Forth (Classic Chat) While chat interfaces revolutionized access to AI, this pattern is just the beginning. Think of ChatGPT—its conversational simplicity opened the door to powerful LLMs for non-tech audiences. But beyond basic chat, consider integrating generative UI commands or API-based functionality into your product to transform linear data access into something seamless and engaging. Pattern 2: Non-Linear Conversations Inspired by Subform, this pattern mirrors how humans think—connecting ideas in a web, not a straight line. Non-linear exploration allows users to navigate through information like dots on a map, offering a flexible, intuitive flow. For example, imagine an AI that surfaces related ideas or actions based on user input—ideal for creative tools or brainstorming apps. Pattern 3: Context Bundling Why stop at simple text input when you can bundle context visually? Figma’s dual-tone matrix simplifies tone adjustments for text by letting users drag across a 2D grid. It eliminates the need for complex prompts while maintaining control over customization. Think of ways to integrate pre-bundled prompts directly into your UI to create an intuitive, visually driven experience. Pattern 4: Living Documents Tools like Elicit bring AI into familiar interfaces like spreadsheets by enhancing workflows without disrupting them. Elicit’s bulk data extraction uses subtle animations and transparency—highlighting “low confidence” answers for clarity. This hybrid approach integrates AI in a way that feels natural and predictable, making it a great choice for data-heavy tools or reporting systems. Pattern 5: Work With Me One of the most human-centered AI patterns comes from Granola, which uses meeting summaries based on your rough notes. Instead of overwhelming users with full transcriptions, it creates concise, actionable insights, perfectly blending human oversight with AI-powered efficiency. This pattern exemplifies the “human-in-the-loop” trend, ensuring collaboration between the user and AI. Pattern 6: Highlight and Curate Take inspiration from Lex’s “@lex” comment feature, which allows users to highlight and comment directly in the flow of their work—no app switching or disruption required. By building on familiar text-interaction patterns, this approach integrates AI subtly, offering suggestions or enhancements without breaking the user’s autonomy. Pattern 7: Invisible AI (Agentive UX) AI can work quietly in the background until needed, as demonstrated by Ford’s lane assist. This feature seamlessly takes control during critical moments (e.g., steering) and hands it back to the user effortlessly. Visual, auditory, and haptic feedback make the transition intuitive and reassuring. This “agentive” pattern is perfect for products where AI acts as a silent partner, ready to assist only when necessary. Tectonic Conclusions These patterns prove that AI can elevate your product without resorting to a chatbot. Whether through non-linear exploration, visual bundling, or seamless agentive experiences, the key is to integrate AI in a way that feels intuitive, empowering, and aligned with user needs. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 19, 2024in Artificial Intelligence, Data
Visualforce Pages in Salesforce
19Sep

Visualforce Pages in Salesforce

Visualforce Pages in Salesforce Visualforce Pages in Salesforce function as custom web pages that you can design to present data and functionality tailored to your organization’s needs. They offer a way to create and display information in a format that fits your specific requirements. Why Visualforce Pages Matter Visualforce Pages enable you to showcase data in unique ways, making them ideal for presenting information that doesn’t fit into the standard Salesforce interface. By customizing the layout and behavior of these pages, you can ensure the data and features are displayed in a way that best supports your organization’s goals. How Visualforce Pages Function Visualforce Pages are developed using a combination of HTML, Apex, and Visualforce components: Common Use Cases Visualforce Pages can be utilized for: Example of a Visualforce Page Here’s a basic example of a Visualforce Page: htmlCopy code<apex:page controller=”MyController”> <h1>Welcome to My Custom Page</h1> <apex:outputText value=”{!customMessage}” /> <apex:commandButton action=”{!doSomething}” value=”Click Me” /> </apex:page> Writing Apex CodeIn this example, the page displays a title, a custom message from the server using Apex, and a button that performs a server-side action when clicked. Visualforce Pages offer a robust method for enhancing and personalizing your Salesforce experience. They enable you to create user-friendly interfaces, display customized data, and integrate external services, providing tailored solutions that address your organization’s specific needs. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 19, 2024in Salesforce
ChatGPT for Keywords
19Sep

ChatGPT for Keywords

Maximizing SEO on a Budget: A Guide for Business Owners For business owners working within tight budgets, stretching every marketing dollar is crucial. While hiring expensive SEO experts can be tempting, there’s a wealth of untapped keywords that are already working for your competitors. The key is to uncover them and use them to your advantage. No need for costly SEO tools—there are simple ways to spy on competitors’ keywords and create engaging content, all with free resources like ChatGPT. 1. Analyze Competitor Content Using ChatGPT That blog post from a competitor ranking above yours? It holds valuable keyword insights. By copying the link and asking ChatGPT to analyze it, you can easily discover the keywords they’re targeting. Simply ask: “ChatGPT, based on this content, what keywords is my competitor targeting?” ChatGPT will break down the keywords, providing insights you can use to optimize your own content. 2. Spy on Competitors’ Sitemaps A website’s sitemap is like a blueprint, showing how everything is organized. To access a competitor’s sitemap, simply add /sitemap.xml to the end of their URL. For example, if your competitor’s site is example.com, you would visit example.com/sitemap.xml. Once you access their sitemap, copy the URLs and ask ChatGPT to extract relevant keywords for you. This method is a goldmine for discovering what content your competitors are focusing on. 3. Use Search Operators for Targeted Research Search operators are powerful tools that let you search a competitor’s site with precision. For example, typing site:competitor.com SEO in Google will display all the SEO-related content from that competitor. To make keyword extraction even easier, use a tool like the SERP Snippet Extractor from the Chrome Web Store. Once you’ve gathered the titles, paste them into ChatGPT to extract keywords. 4. Check Keyword Volume with Google Keyword Planner Once you’ve gathered a list of keywords, head over to Google Keyword Planner (create a free Google Ads account if you don’t already have one). Use the “Get Search Volume” option to see search volumes and competition levels for your keywords. Pay close attention to suggested related keywords, as they can offer additional opportunities. Checking trends for seasonal patterns can also help you time your content for maximum impact. Final Thoughts Leveraging free tools like ChatGPT can help business owners on a budget optimize their SEO strategies without breaking the bank. By analyzing competitor content, spying on sitemaps, and using search operators, you can uncover valuable keywords and improve your website’s ranking—all without costly investments. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 19, 2024in Google, Salesforce
Vonage Premier for Salesforce Service Cloud Voice
19Sep

Vonage Premier for Salesforce Service Cloud Voice

HOLMDEL, N.J., Sept. 18, 2024 /PRNewswire/ — Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson (NASDAQ: ERIC), is one of the first contact center providers to join Salesforce’s Bring Your Own Channel for Contact Center as a Service (BYOC for CCaaS) pilot program. With BYOC for CCaaS, Vonage Premier for Salesforce Service Cloud Voice customers will have the ability to integrate Vonage omnichannel and AI-powered capabilities into their existing contact center solutions, including voice, SMS, chat, social messaging apps like WhatsApp, and more – delivering faster resolution times and creating a more native, personalized and meaningful experience for customers by connecting with them on their channel of choice. “We are very excited to have Vonage, a leading Salesforce Service Cloud Voice partner, take this very important step to expand its deep Salesforce integration through BYOC for CCaaS, delivering the omnichannel capabilities – and the APIs to enable them – that create the kind of customer experiences that drive meaningful engagement,” said Tony Flores, Senior Director of Product Management for Salesforce. With BYOC for CCaaS, Vonage Premier for Service Cloud Voice customers will now be able to connect with customers across various communications channels, as well as access data insights and AI-based agent productivity tools, to create a better overall customer journey and a more productive and efficient agent experience. The solution’s single routing and agent capacity model also increases contact center capacity, leading to more customer interactions being resolved better and faster. Workforce Engagement Management (WEM) is also provided through Vonage’s seamless integrations with leading WEM solutions Verint, Calabrio Teleopti, Playvox and injixo, ensuring optimum planning, scheduling, tracking, and management of the contact center workforce. “Today’s contact center agents play a vital role in support of the businesses they represent and in meeting the increasing demands of tech-savvy customers who want to connect from anywhere, on their preferred communications channels,” said Reggie Scales, Acting Head of Applications for Vonage. “These agents are also frequently working from anywhere and need the tools to access critical information to troubleshoot common customer issues and provide real-time customer support. Having all of these capabilities in a single user interface – omnichannel modes of communication coupled with a 360 view of customer information and key knowledge bases – this is the contact center of the future.” A key differentiator for Vonage as a pilot partner in this program is its ability to source a single AI-based Virtual Agent solution for self-service automations across voice and digital channels using Vonage AI studio – while also leveraging Salesforce for all Live Agent Assist and Analytics needs. Vonage can also integrate its own Vonage Communications APIs to power pre-built programmable capabilities for voice, SMS, social and chat, directly into the contact center – all on one combined Salesforce and Vonage platform. This singular view also enhances efficiency by keeping agents and supervisors in a single Salesforce desktop to eliminate application switching and the need to toggle between screens. “Modern contact centers are experiencing increasing pressure and demand to deliver better, more personalized, omnichannel interactions, as well as quicker and more accurate responses to customer issues,” said Jim Lundy, CEO, Founder & Lead Analyst, Aragon Research. “With BYOC for CCaaS, Vonage aims to address the increasing demand for a unified and customizable customer experience across all communication channels, leveraging existing Salesforce platforms and AI-powered insights and automation.” Vonage Premier for Service Cloud Voice is currently available on the Salesforce AppExchange with Salesforce BYOC for CCaaS integrated capabilities now available for customers to pilot. To find out more about Vonage Premier for Service Cloud Voice, visit www.vonage.com. Salesforce, AppExchange, Service Cloud Voice, Einstein and others are among the trademarks of Salesforce, inc. About Vonage Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage’s Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging, AI and Verification into existing products, workflows and systems. The Vonage conversational commerce application enables businesses to create AI-powered omnichannel experiences that boost sales and increase customer satisfaction. Vonage’s fully programmable unified communications, contact center and conversational commerce applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or remotely – providing the flexibility required to create meaningful engagements. Vonage is headquartered in New Jersey, with offices throughout the United States, Europe, Israel and Asia and is a wholly-owned subsidiary of Ericsson (NASDAQ: ERIC), and a business area within the Ericsson Group called Business Area Global Communications Platform. To follow Vonage on X (formerly known as Twitter), please visit twitter.com/vonage. To follow on LinkedIn, visit linkedin.com/company/Vonage/. To become a fan on Facebook, go to facebook.com/vonage. To subscribe on YouTube, visit youtube.com/vonage. SOURCE Vonage Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 19, 2024in Data, Salesforce Service Cloud
Salesforce and OpenAI Advances in AI
19Sep

Salesforce and OpenAI Advances in AI

With investor enthusiasm for AI beginning to fade, Salesforce is shifting focus to its next AI wave, “Agentforce,” which will be showcased at the Dreamforce customer conference. This announcement comes at a time when Salesforce stock has underperformed, with revenue growth slowing and expectations building that AI-related revenue may not materialize until 2025. Salesforce and OpenAI Advances in AI. The Agentforce platform will be featured at Dreamforce, running from Sept. 17 to Sept. 19, and aims to automate routine business tasks while offering real-time insights and guidance. CEO Marc Benioff noted in a Sept. 12 briefing that Agentforce represents the third wave of AI, moving beyond conversational chatbots to more autonomous agents. Early adopters of the platform include Walt Disney, Kaiser Permanente, Fossil, Wiley, and OpenTable. Meanwhile, Salesforce faces stiff competition. Microsoft is hosting its own AI event, Microsoft 365 Copilot Wave 2, which focuses on business productivity features powered by generative AI. Like Salesforce, Microsoft’s AI tools have yet to demonstrate significant revenue impact, as customers are still testing the technologies. Salesforce is pushing Agentforce as an evolution of its previous Einstein copilot, which integrates conversational AI within its apps. Agentforce aims to take this further by reducing human oversight and improving efficiency in sales, marketing, and customer service roles. The product is scheduled for an October rollout, with a pricing model based on usage—potentially $2 per interaction for complex queries. Analysts have mixed opinions on Agentforce’s potential. Truist Securities sees the AI platform driving future subscription growth, while Barclays believes it could gain more traction than previous AI tools due to its fully autonomous nature. However, others, like Monness Crespi Hardt & Co., remain cautious, noting concerns about Salesforce’s slowing revenue growth in a challenging macroeconomic environment. Salesforce Agentforce PlatformIn its second-quarter earnings call, Salesforce shared promising results from an Agentforce trial, where the platform resolved 90% of patient inquiries for a large healthcare customer. Analysts like Morgan Stanley’s Keith Weiss see Agentforce as a key differentiator for Salesforce, enabling customers to leverage AI at scale with reduced complexity and cost. Despite this optimism, Salesforce still faces challenges. Competitors such as Meta’s AI Studio and ServiceNow are also advancing AI agent technologies. ServiceNow, for instance, emphasizes the need for strict human oversight of AI actions, a sentiment echoed by Salesforce’s chief ethical and humane use officer, Paula Goldman. As the tech industry races to enhance AI autonomy, concerns about the technology’s limitations—such as bias, hallucinations, and decision-making risks—remain central. Experts warn that while AI agents hold great potential, they must be carefully regulated to prevent unintended consequences. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 19, 2024in Agentforce Platform, Generative AI
Salesforce Free AI Training
19Sep

Salesforce Free AI Training

Salesforce Expands Access to Free AI Training to Address Global Skills Gap SAN FRANCISCO — September 18, 2024 – Salesforce (NYSE: CRM), the #1 AI-powered CRM, has announced a significant expansion of its AI skilling initiatives. Starting today, Salesforce will offer its premium AI courses and certifications free of charge to anyone via its online learning platform, Trailhead, through the end of 2025. This initiative aims to help bridge the growing AI skills gap by providing accessible education for individuals across industries. To further support these efforts, Salesforce will open new physical training spaces at its San Francisco headquarters, including a pop-up AI Center offering in-person community courses and a dedicated AI skilling floor for employees. This investment, valued at over $50 million, is designed to empower the workforce with essential AI skills as the demand for AI talent surges globally. Research from Slack highlights a growing urgency among executives to integrate AI into business operations, with interest increasing sevenfold in the last six months. However, more than two-thirds of workers have yet to engage with AI tools, and only 15% feel they possess the necessary training to use them effectively. “The advent of AI and agents represents the biggest technological shift of our generation and will radically change how people work,” said Brian Millham, President and Chief Operating Officer at Salesforce. “We need to ensure everyone has the skills to succeed in this new AI-driven world.” Expanding AI Training Opportunities Salesforce has already helped thousands of professionals acquire technical skills through premium, instructor-led training and certifications. With these new offerings, the company aims to reach an additional 100,000 learners, empowering every Trailblazer to become an “Agentblazer” in this evolving AI landscape. You don’t need to spend thousands of dollars in AI education for yourself or your workforce. Salesforce has it at your fingertips for free. Trailhead now offers a wide range of AI-specific courses, covering topics like AI fundamentals, ethical AI use, and prompt engineering. Since June 2023, learners have earned over 2.6 million AI and data badges, helping unlock critical skills for the future of work. Creating Spaces for Hands-on AI Learning In addition to expanding its online offerings, Salesforce is building AI training spaces around the globe. After launching its first AI Center in London, the company will open a pop-up AI Center at its San Francisco headquarters in 2025, with plans for additional locations in Chicago, Tokyo, and Sydney. These centers will host in-person Trailhead courses and bring together experts, partners, and customers to advance AI innovation. Introducing Agentforce — A Groundbreaking AI Suite As part of its ongoing AI revolution, Salesforce is also upskilling its 72,000-strong workforce through quarterly AI learning days and immersive experiences at the newly created AI Knowledge Center in San Francisco. The centerpiece of this initiative is Agentforce, an innovative suite of AI agents designed to enhance productivity in service, sales, marketing, and commerce. By automating repetitive tasks, these agents allow employees to focus on higher-value work. Since the launch of Slack AI in February, Salesforce employees have saved nearly 3 million work hours through AI-driven tools that summarize information, find answers, and generate new ideas. Nearly 40% of the AI and data badges earned on Trailhead belong to Salesforce employees, demonstrating the company’s commitment to internal skilling and innovation. “AI will transform the workforce, creating new roles and opportunities. It’s our responsibility as employers to provide training that prepares workers for the future,” said Nathalie Scardino, President and Chief People Officer at Salesforce. “Grounded in our values, we’re leveraging Salesforce’s full power to help everyone succeed in this AI-driven era.” Related Resources For more information about Salesforce, visit www.salesforce.com or call 1-800-NO-SOFTWARE. About SalesforceSalesforce is the world’s leading AI-powered CRM, helping organizations of all sizes reimagine their business for the AI age. Powered by its trusted platform, Agentforce, Salesforce brings humans and AI agents together to drive customer success through data-driven insights and actions. Salesforce is headquartered in San Francisco, with offices globally, and trades on the NYSE under the ticker symbol “CRM.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 19, 2024in AI Tools, Data
CXM
18Sep

CXM

XM Software Providers Set to Replace Point Solutions with Multifunction Suites By 2028, Enterprises Will Transition to Comprehensive CXM Solutions, According to New ISG Research According to new research from Information Services Group (ISG) (Nasdaq: III), companies are expected to shift from various customer experience (CX) point solutions to comprehensive, cross-functional suites by 2028. This transition aims to manage CX at the enterprise level more effectively. Keith Dawson, Director of Customer Experience Research at ISG, explains, “Enterprises recognize the need for platforms that manage the entire customer lifecycle. We are witnessing the rise of tools that integrate communication components with analytic assessments of customer value, loyalty, and intent, marking a significant shift in the marketplace.” The ISG Buyers Guide™ for Customer Experience Management (CXM) defines CXM as a suite of applications on a unified platform that provides a comprehensive view of customer activity and enables management of that activity across departments. The report notes that the mix of applications in a software provider’s suite often reflects their historical expertise and origins. CXM addresses the limitations of traditional Customer Resource Management (CRM) software, which has been more departmental and application-centric. In contrast, CXM focuses on the customer journey and interactions across all channels. The report highlights challenges in comparing similar offerings from different providers due to their varied origins and expertise. The range of functionality across CXM products often reflects their diverse components, users, and use cases. ISG identifies five core areas of platform functionality in CXM software: knowledge management, resource management, automation, analytics, and customer journey management. However, CXM software is still developing, and it is uncommon to find a single solution that excels in all five areas. Many providers start with their core strengths and expand their capabilities over time. The ISG Buyers Guide evaluates CXM software providers based on support for analytics, customer journey management, knowledge management, CRM platform support, operational resource management, and process control and optimization. To be included in the CXM Buyers Guide, products must cover at least three of the four areas: resource management, automation, analytics, and customer journey management. Separate guides on Customer Journey Management (CJM) and Knowledge Management (KM) are available for more specific analysis. For its 2024 Buyers Guides, ISG assessed 19 providers, including Adobe, eGain, Emplifi, Freshworks, Genesys, HubSpot, Microsoft, Nextiva, NICE, Oracle, Qualtrics, Salesforce, SAP, ServiceNow, Sprinklr, SugarCRM, Verint, Zendesk, and Zoho. The top three software providers in each category are: Mark Smith, Partner at ISG Software Research, notes, “Managing customer experience is crucial for every organization, yet many lack the technology to orchestrate the customer journey across channels. The Buyers Guide for CXM offers insights to help businesses understand, optimize, and select software providers that move beyond the limitations of traditional CRM systems.” The ISG Buyers Guides for CXM, CJM, and KM are based on over a year of market research. The research is independent and not influenced by software providers, aiming to help enterprises optimize their software investments. For more details, visit the ISG Buyers Guides to read executive summaries and request full reports. About ISG Software Research ISG Software Research, formerly Ventana Research, delivers expert market research and analysis on business and IT software. The firm provides consulting, advisory, research, and education services for enterprises, software and service providers, and investment firms. For more information and to join the community, visit Ventana Research. About ISG ISG (Information Services Group) (Nasdaq: III) is a global technology research and advisory firm specializing in digital transformation services. With a client base of over 900 organizations, ISG helps clients achieve operational excellence and growth. The firm’s expertise spans AI and automation, cloud and data analytics, sourcing advisory, and more. Founded in 2006 and based in Stamford, Conn., ISG employs 1,600 professionals in over 20 countries. For more information, visit ISG. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 18, 2024in Salesforce
Pendo Salesforce and Productivity
18Sep

Pendo Salesforce and Productivity

Increasing productivity is an ongoing challenge for businesses. A recent McKinsey study reveals that over half of employees feel they are relatively unproductive at work. This widespread issue underscores a deeper problem. Historically, productivity was seen as a measure of individual employee performance—high performers versus low performers. But with the growing reliance on software for daily tasks, leading companies now view productivity differently. While employees remain essential, productivity increasingly hinges on process efficiency. To boost employee productivity, businesses need to focus on optimizing workflows and processes, ensuring they are well-designed, intuitive, and easy to execute. The key to achieving this? An intelligent digital adoption solution. Why optimizing processes boosts productivity Effective workflows are critical for achieving consistent service delivery, maintaining data integrity, enhancing efficiency, and supporting scalability. By streamlining processes, businesses can unlock productivity gains across the board. Pendo’s intelligent digital adoption platform integrates analytics, data, automation, and AI to drive optimized work outcomes, surpassing the capabilities of traditional digital adoption platforms (DAPs). Enhancing workflows with AI-powered analytics Pendo’s platform is designed to help employees work smarter by leveraging comprehensive analytics. For instance, revenue operations teams using Pendo can gain insights into how tasks are performed in Salesforce, identify common bottlenecks, and discover alternative approaches employees might take. The platform’s AI capabilities further enhance this process. Pendo’s machine learning model analyzes both quantitative and qualitative data from user feedback and analytics to offer AI-driven recommendations for workflow improvements. As the AI learns from user interactions, its suggestions become increasingly effective. Providing targeted support at the right time Understanding workflow challenges is only the first step. Employees may face different issues based on their roles or experience. For example, a customer success representative may require different support in Salesforce compared to a regional sales rep. Pendo’s platform can cater to these diverse needs by creating in-app guides and tooltips that offer tailored support based on user metadata and behavior. This allows high performers and superusers to work independently while providing targeted help where needed. Teams can monitor progress through Pendo Analytics, tracking metrics like workflow completion rates and time to completion. This data helps refine in-app guidance and enhance effective strategies. Empowering employees for greater achievement Industries such as media, retail, non-profit, and financial services often struggle with visibility into their sales processes and potential breakdowns. Pendo’s platform enables IT and product teams to identify operational gaps in software usage, leading to more satisfied, productive employees and improved business outcomes. As digital adoption advances, Pendo remains at the forefront of driving a smarter, more efficient future. Explore how Pendo can enhance workflow completion and efficiency in Salesforce. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 18, 2024in Salesforce
Power BI
18Sep

Connect Salesforce and Power BI

Hello, Im trying to connect a filtered case list (https://company.lightning.force.com/lightning/o/Case/list?filterName=blahblah) containing customer reviews in the case description into a Power BI table and connect it to my AI Hub custom prompt bot that categorises text. Ideally, when new cases get added to that filtered list –  the Power BI table automatically refreshes with the case id, subject, description and an additional column where the categorised text gets added in. eg) Case ID Case Subject Case description Category 332432 AAAA blah blah customer complaint 4243242 BBBB something product quality 424234 CCCC bleh customer praise Thanks! You might find it helpful to follow these steps: 1. Connect Salesforce filtered case list to Power BI. 2. Use Power Apps AI Builder to categorise case descriptions: 3. Configure Power BI to automatically refresh for the latest classification results. 4. Displaying Classified Data in Power BI Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 18, 2024in Data, Salesforce, Salesforce User Questions

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