The world’s leading cloud provider and the #1 CRM platform are making it easier for customers to seamlessly and securely manage their data across Salesforce and AWS. Now able to safely and responsibly use the latest generative artificial intelligence (AI) technologies in their applications and workflows. AWS and Salesforce support customers through new and enhanced
Integration of Google Analytics with Marketing Cloud Engagement allows you to harness Google Analytics capabilities for tracking and analyzing journey activity. By establishing a secure link between your Marketing Cloud Engagement instance and Google Analytics account through native authentication, you can seamlessly view resulting metrics within Marketing Cloud Engagement. Google Analytics and Salesforce Marketing Cloud
How Customizable Campaign Influence Works Customizable Campaign Influence in Salesforce enables businesses to track and assign revenue share to campaigns using both standard and custom attribution models. These models can be updated manually or through automated processes. By adding Customizable Campaign Influence data to related lists and reports, sales teams can better understand which campaigns
Tableau Pulse, fueled by Tableau Artificial Intelligence and exclusive to Tableau Cloud, revolutionizes the data ingestion experience. The ability to empower business users with intelligent, personalized insights seamlessly integrated into their workflows. Whereas once upon a time AI for the lay user was about as friendly as asking Siri a question which she Googles for
Before we stepped in, this company was grappling with a fragmented data environment. Their sales and service teams had to rely on countless spreadsheets, and as you can imagine, this was not only tedious but also prone to errors. This lack of a unified data source meant they were unable to provide a cohesive customer experience, with sales and service teams often operating in silos.
Today, a stellar customer experience in financial services hinges on being digital-first, as affirmed by over three-quarters of Americans. This preference presents a significant opportunity for innovative, online-only fintech companies. However, for traditional financial services institutions (FSIs), it poses a crucial call to action to enhance their digital offerings promptly. Intelligent Customer Service in Financial
Salesforce introduces features and enhancements far more frequently than three times a year for certain products. To help you stay updated on the latest developments on Salesforce off schedule releases. Let’s deep dive into these feature enhancements, with updates occurring as frequently as monthly, right in the seasonal release notes. As you navigate through the
Salesforce Uses a symmetric encryption key to encrypt the customer data that it stores. (The symmetric encryption used isAES with 256-bit keys using CBC mode, PKCS5 padding, and random initialization vector (IV).) Salesforce Shield Encryption works in this way. 1) There are three channels to enter data into Salesforce.com. One: user via desktop using a
Discover the Benefits of Salesforce Grants Management Salesforce Grants Management empowers grantmakers to streamline their processes and efficiently distribute critical funding to their communities. Nonprofit organizations often struggle with outdated software, hindering their ability to leverage innovative technologies. Salesforce Non-Profit Cloud was designed to address these challenges, offering comprehensive tools for fundraising, donation management, program
In the rapidly growing world of artificial intelligence, staying abreast of the latest tools is not merely advantageous but imperative. As AI technology advances, so do the instruments that revolutionize problem-solving, innovation, and business growth. Whether you are an experienced developer, an aspiring entrepreneur, or simply interested in the expansive potential of AI, this insight
Follow these instructions to view logs in Salesforce Backup. These Salesforce Backup Logs contain information about the status of various Salesforce Backup policies and activity. REQUIRED EDITIONS for Salesforce Backup Logs Available in: Lightning Experience Available in: Professional, Enterprise, Performance, and Unlimited Editions Requires the Backup and Restore add-on subscription. Information in Salesforce Backup Logs Salesforce Backup Logs display the
What is the term for CPQ Called in Salesforce? Formerly known as Salesforce CPQ (Configure, Price, Quote), it is now referred to as Revenue Cloud. This tool assists sales representatives in generating precise quotes for customers, surpassing basic Opportunities Products and Quotes. It is designed to facilitate the selling of intricate product sets and bundles.
what is net promoter score and what does it really tell you? Here’s a breakdown of the pros and cons of tracking Net Promoter Score (NPS): Pros: Cons: In summary, while NPS offers valuable insights into customer loyalty and satisfaction, it’s essential to recognize its limitations and complement it with other metrics and qualitative feedback
Keep your sales representatives focused on meeting and surpassing sales targets by utilizing Salesforce Maps Lite for planning in-person and virtual visits with accounts, contacts, and leads in key geographic areas. This location intelligence and map visualization tool streamlines territory management, aiding reps in planning routes with fewer miles and appointments with fewer schedule gaps.
Salesforce unveils the groundbreaking Einstein 1 Platform, a transformative force in enterprise AI designed to enhance productivity and cultivate trusted customer experiences by seamlessly integrating data, AI, and CRM. This advanced platform meets the demands of a new AI era, adeptly managing extensive disconnected data, offering flexibility in AI model selection, and seamlessly integrating with
