Salesforce Integrated Ecommerce Storefronts

Salesforce Introduces Integrated Ecommerce Storefronts in Starter and Pro Suites

Salesforce has expanded its Starter and Pro Suites to include integrated ecommerce storefronts, combining capabilities across sales, service, marketing, and now commerce into a seamless, all-in-one solution. This new addition empowers small and growing businesses to create direct-to-consumer (D2C) online stores with ease. Key features include low-code tools for custom storefront design, centralized product and price management, and built-in performance dashboards for insights into customer buying behaviors and store operations.

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Why This Matters: The shift toward digital commerce continues to grow, with Salesforce research indicating that over half of small business revenue is expected to come from digital channels by 2025, up from 42% today. By packaging ecommerce capabilities directly within its CRM suite, Salesforce aims to simplify digital transformation for businesses and eliminate the need for multiple fragmented solutions.

Key Features of Salesforce Ecommerce Storefronts

Seamless Onboarding with Built-in CRM: Businesses can quickly launch online stores using guided setup tools and a low-code designer, allowing them to go live in hours rather than months.
Unified Platform for a Connected Experience: With sales, service, marketing, and commerce in one CRM suite, businesses can offer personalized discounts, efficient support, and targeted marketing, creating a consistent customer experience across all touchpoints.
Centralized Merchandising Tools: A single workspace allows businesses to manage products, orders, pricing, and promotions, streamlining operations and helping boost revenue across digital channels.
Real-Time Insights with Pre-built Dashboards: Performance dashboards offer data-driven insights into customer behavior and store performance, enabling better decision-making to optimize sales.

Kris Billmaier, EVP & GM of Self-Service & Growth at Salesforce, emphasized that the suite’s unified data approach will allow businesses to provide a connected experience from purchase to support, stating, “Whether customers buy online, engage with sales teams, or seek help, they will now enjoy a fully integrated journey.”

Customer and Salesforce Perspectives

Justin Fleming, owner of Clicks N Code, shared his success with the new commerce tools in Pro Suite: “Setting up ecommerce was simple, and my customers can now complete purchases in seconds. The invoicing time reduction from 50 minutes to five has been a game-changer.”

According to Salesforce, the integration of ecommerce within the CRM suite will help businesses sell more efficiently and improve customer experiences by unifying data and simplifying operations.

By Tectonic’s Marketing Ops Director, Shannan Hearne