Top SWOT Analysis Templates for Any Business

Strategic planning is crucial for businesses aiming to grow. Whether launching a new product, tackling competition, or enhancing existing offerings, a SWOT analysis can help you understand your current position and develop a confident path forward.

When engaging in strategic brainstorming, avoid getting bogged down by documentation. Focus on expansive thinking and creative problem-solving instead.

To aid in this process, we’ve compiled some of the best SWOT analysis templates available online. These templates handle the layout and design so you can concentrate on deep thinking.

Read on to discover the value of SWOT analyses and our top template picks.

What is a SWOT Analysis?

A SWOT analysis is a framework for evaluating your company’s market position by examining internal and external factors. It helps identify your strengths, weaknesses, opportunities, and threats.

The strengths and weaknesses sections focus on internal factors, such as products, value propositions, teams, and resources. Opportunities and threats examine external factors, including customers, competitors, industry trends, and broader market forces.

Why Conduct a SWOT Analysis?

A SWOT analysis provides a clear visualization of your business’s current standing. By understanding your strengths, areas for improvement, and external influences, you can formulate effective strategies for progress.

Periodic SWOT analyses are beneficial for continuous improvement and essential during significant initiatives or changes, such as:

• Setting annual business or marketing strategies
• Making leadership or organizational changes
• Launching new products or services
• Addressing industry disruptions
• Expanding into new markets

SWOT analyses can also be applied to individual team members, useful for performance reviews or team reorganizations.

Top SWOT Analysis Templates for Any Business

Here are seven excellent SWOT analysis templates suitable for any business:

1. Best Templates for Presentations: Canva

For SWOT analyses that will be part of larger presentations, Canva’s drag-and-drop design tool offers dozens of templates. Customize with your brand colors and insert into your strategy deck or PDF.

2. Best Template for Deeper Analysis: Miro

Miro’s virtual whiteboard template goes beyond traditional SWOT frameworks by adding sections for potential actions. Explore how to leverage strengths and opportunities or mitigate weaknesses using opportunities.

3. Best Templates for Document-Based Work: Smartsheet

Smartsheet provides templates for both Google Docs and Microsoft Word. Whether evaluating a business goal or personal performance, these templates are versatile and easy to use.

4. Best Variety of Formats: TemplateLAB

TemplateLAB offers SWOT analysis templates in multiple formats, including Word Doc, PowerPoint, PDF, and Photoshop. Choose from a range of styles for both internal brainstorming and formal presentations.

5. Best Spreadsheet-Style Template: Airtable

Airtable combines the structure of Excel with better organization for written content. Its SWOT analysis template is perfect for those who prefer spreadsheet-style work with enhanced labeling and filtering capabilities.

6. Best No-Frills Template: SCORE

SCORE’s simple Word Doc template provides all the necessary elements for a SWOT analysis without any extra distractions. SCORE also offers free resources, including mentorship and educational opportunities.

7. Best AI-Driven Template: Notion

For those looking to incorporate AI, Notion offers a template that leverages ChatGPT. Input your business information, and ChatGPT generates a SWOT analysis, offering insights you might not have considered.

Bonus: WordStream Free SWOT Analysis Template

For a comprehensive solution, try the WordStream template in Google Sheets. It’s an excellent tool for SWOT analysis brainstorming sessions.

Use a SWOT Analysis Template Today for Business Growth Tomorrow

When choosing a template, prioritize strategic work over perfect design. Select one and dive into the brainstorming process with your team to gain valuable insights for your business. If you need assistance with your marketing strategy, explore our solutions to maximize strengths and minimize weaknesses for long-term success.