Accelerators Salesforce

Sprout Social Announces Integration with Salesforce Agentforce for Service Cloud Sprout Social (SPT) has unveiled a new integration with Salesforce’s (CRM) Agentforce assistant for Service Cloud. This partnership enables joint customers of Salesforce Service Cloud and Sprout Social to gather customer insights from social media and take proactive action to enhance customer experiences. These updates will be highlighted at Dreamforce 2024, where Sprout Social will showcase how AI, social data, and Salesforce can drive revenue, foster customer loyalty, and strengthen brand equity. As a leading provider of cloud-based social media management software, Sprout Social’s integration with Salesforce’s Agentforce assistant empowers businesses to capture social media insights and accelerate decision-making in customer service. These advancements will be a focal point at Dreamforce 2024, where Sprout Social will present on utilizing AI and social data to enhance customer care, build brand loyalty, and grow revenue. Enhancing Customer Experiences with Social Insights Delivering exceptional customer care requires meeting customers where they are—often on social media. This new integration equips businesses with a full view of their customers by combining social data with Agentforce’s AI-powered assistance. By leveraging this combined solution, companies can resolve cases more efficiently and anticipate customer needs, shifting from reactive to proactive customer service strategies. “This extension demonstrates our commitment to AI-driven innovation and our strong partnership with Salesforce,” said Scott Morris, Chief Marketing Officer of Sprout Social. “In today’s landscape, where customer care defines brand success, integrating social insights is crucial for supporting holistic, long-term care strategies and empowering brands to deliver personalized interactions at scale.” The integration expands Agentforce’s capabilities to include social data from major networks and review sites, alongside traditional communication channels like phone and email. This comprehensive view enables service teams to provide a seamless and personalized customer experience. A New Era of AI-Driven Customer Service “Social customer care has become integral to providing quality, end-to-end customer experiences,” said Ryan Nichols, Chief Customer Officer at Salesforce Service Cloud. “Collaborating with Sprout to integrate their platform with Agentforce assistant is a key step in enabling service teams to gain comprehensive customer insights and leverage conversational AI to elevate customer care.” At Dreamforce 2024, Sprout Social will present key sessions, including: The integration, currently in invite-only beta, enhances Agentforce with social data-driven insights, making customer service faster and more proactive. To learn more, contact your Sprout Social representative or visit Sprout Social’s Service Cloud page. Key Features of the Integration: Sprout Social will highlight these features at Dreamforce 2024, with insights on leveraging AI, social data, and Salesforce for enhanced customer care and brand growth. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more