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Hubspot Hacked

Hubspot Hacked

HubSpot recently disclosed a “security incident” where unauthorized access was attempted on several customer accounts. HubSpot is an American software company that provides tools for inbound marketing, sales, and customer service. It was founded in 2006 by Brian Halligan and Dharmesh Shah, and is today best-known for its all-in-one growth platform that helps businesses attract visitors, convert leads, and close customers.. The CRM company detected the incident on June 22, though it was publicly acknowledged six days later by Alyssa Robinson, Chief Information Security Officer at HubSpot. HubSpot seems to have suffered a data breach, but claims to have everything in hand – for now. Robinson stated that the incident involved bad actors targeting a limited number of HubSpot customers, aiming to gain unauthorized access to their accounts. Upon detection, HubSpot promptly activated its incident response procedures and has since been in contact with affected customers, taking necessary steps to revoke unauthorized access and safeguard customer data. HubSpot Hacked With how the statement was worded, it would seem that the attackers, whoever they are, tried to break into the account – but not necessarily succeeded. Still, the company proceeded with the usual practice in case of a cyberattack: “HubSpot triggered our incident response procedures, and since June 22 we have been contacting impacted customers and taking necessary steps to revoke the unauthorized access and protect our customers and their data,” said Robinson. As of Friday, June 28, HubSpot has not disclosed any communication from the hacking group, nor has it specified the full scope of the incident or the exact number of impacted customers. Despite having over 100,000 paying customers and achieving significant financial milestones, such as breaking the $1 billion annual recurring revenue (ARR) mark, HubSpot’s stock price remained stable amid the news, which surfaced through TechCrunch. Ironically, this incident follows HubSpot’s recent announcement of new data protection capabilities for its Smart CRM users. However, it underscores the ongoing challenges faced by major enterprise tech providers regarding cybersecurity. HubSpot says fewer than 50 customer accounts were victims of a breach in late June, all impacted customers were notified and all has been quiet since the initial incident. As of May 2024, HubSpot had more than 216,000 customers, so an incident that impacts fewer than 50 doesn’t seem like a big deal, unless of course you’re one of the accounts involved. What we know:  The company is not releasing many details about the incident other than the basic facts. The company said in a June 28 release that it detected a security incident on June 22, 2004, where bad actors were attempting to gain access to customer accounts without authorization. HubSpot’s detection of the breach triggered its incident response procedures and the company notified impacted accounts. On June 28 and again on July 1, 2024, the company reported no further signs of a problem. What’s not known at this time is whether the attack was targeting a specific group of HubSpot customers. Back in March 2022, fewer than 30 HubSpot customers were impacted by a data breach, but all of the impacted customers were in the cryptocurrency business. HubSpot joins a growing list of enterprise tech firms experiencing cybersecurity incidents. While recent arrests, such as that of the alleged ringleader behind attacks on Twilio, LastPass, and Mailchimp, offer some hope, cybersecurity threats continue to evolve with the proliferation of digital devices and AI accessibility. This trend poses new risks, including the misuse of AI technologies like deepfakes, as highlighted by concerns raised by organizations like OpenAI. As businesses expand their digital presence and adopt new technologies, they must remain vigilant against evolving cybersecurity threats to protect sensitive information and maintain customer trust. HubSpot is an American software company that provides tools for inbound marketing, sales, and customer service. It was founded in 2006 and is today best-known for its all-in-one growth platform that helps businesses attract visitors, convert leads, and close customers. Impact for Marketers As marketers, our martech stacks are heavily reliant on cloud-based SaaS applications (like HubSpot) and cloud-based data storage from vendors like Amazon’s AWS and Google Cloud. Even on-premise applications and data are a security risk. The applications running in the cloud and the data stored there are at arm’s length from your data security professionals. More than 80% of the data breaches recorded in 2023 involved data stored in the cloud, according to the Harvard Business Review. Big breaches impacting millions of consumers get a great deal of attention, like those that struck Sony or Target in years past. But smaller, targeted attacks can be devastating to the businesses that have their data exposed, though they fly under the radar of the national press. The number of reported data breaches increased 78% from 2022 to 2023. The cost of the average breach surpassed $4 million in 2023 and is up 15% since 2020. How secure is HubSpot? Is my data secure with HubSpot? All communications between a web client and HubSpot servers are protected using TLS (1.0, 1.1, 1.2) protocol encryption using 2048 bit keys. We also provide customers with the ability to enable Two-Phase Authentication (2FA) to prevent unauthorized use of their portals. Another July Hack One of the most significant data leaks in recent history is reported to have occurred on July 4. The leak, dubbed RockYou2024 by the original poster, “ObamaCare”, on a leading hacking forum, compiled 9,948,575,739 unique passwords into plain text. This means close to ten billion passwords were leaked. That said, the RockYou2024 is primarily a compilation of all previous password leaks and is built on a prior RockYou2021 compilation of 8.4 billion passwords. That means between RockYou2021 and RockYou2024, about 1.5 billion passwords were added to the list. Further, according to the hacker, at least a few of these passwords were cracked using RTX 4090, a tactic that was warned about earlier. According to Cybernews researchers, “In its essence, the RockYou2024 leak is a compilation of real-world passwords used by individuals all over the world. Revealing that

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DHS AI Hires

DHS AI Hires

DHS Makes First AI Corps Hires to Enhance Federal AI Capabilities The Department of Homeland Security (DHS) has announced its first 10 hires for the newly formed AI Corps, as detailed in a release exclusively shared with Axios. Why It Matters U.S. officials emphasize the need for more expertise to determine the best ways to safely leverage artificial intelligence tools within the federal government. The AI Corps Initiative The new 50-person AI Corps, modeled after the U.S. Digital Service, will explore AI applications across DHS’s portfolio, including: Key Quote “The interest in it has been phenomenal,” Homeland Security Secretary Alejandro Mayorkas told Axios. “We need that expertise to really fuel our interest in leading the federal government in the safe and responsible deployment of AI to advance our mission.” New AI Corps Members According to a press release, the following individuals are joining DHS’s AI Corps: Between the Lines Competition for these roles has been intense. Mayorkas previously mentioned in April that over 3,000 applications were received for the 50 positions. The selected members come from diverse backgrounds, including current government employees, Big Tech, startups, and the research community. Hiring Practices and Future Moves New flexible hiring practices for AI-related jobs have enabled DHS to compete with private sector roles and fast-track AI Corps hires. “Things move more rapidly, and so we’re moving more rapidly, as well, to meet the moment,” Mayorkas added. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Data Cloud - Facts and Fiction

Data Cloud – Facts and Fiction

Salesforce Data Cloud: Debunking Myths and Unveiling Facts If you’ve been active on LinkedIn, attending recent Salesforce events, or even watching a myriad of sporting events, you’ve likely noticed that Salesforce has evolved beyond just CRM. It’s now CRM + DATA + AI. Although Salesforce has always incorporated these elements, with Einstein AI and data being integral to CRM, the latest innovation lies in the Data Cloud. Data Cloud – Facts and Fiction Data Cloud, formerly known as Salesforce Genie, represents Salesforce’s latest evolution, focusing on enabling organizations to scale and grow in an era where data is the new currency. It is the fastest-growing product in Salesforce’s history, pushing new boundaries of innovation by providing better access to data and actionable insights. As Data Cloud rapidly develops, potential clients often have questions about its function and how it can address their challenges. Here are some common myths about Data Cloud and the facts that debunk them. Myth: Data Cloud Requires MuleSoft Fact: While MuleSoft Anypoint Platform can accelerate connecting commonly used data sources, it is not required for Data Cloud. Data Cloud can ingest data from multiple systems and platforms using several out-of-the-box (OOTB) connectors, including SFTPs, Snowflake, AWS, and more. Salesforce designs its solutions to work seamlessly together, but Data Cloud also offers connector options for non-Salesforce products, ensuring flexibility and integration capabilities beyond the Salesforce ecosystem. Myth: Data Cloud Will De-Duplicate Your Data Fact: Harmonizing data in Data Cloud means standardizing your data model rather than de-duplicating it. Data Cloud maps fields to a common data model and performs “Identity Resolution,” using rules to match individuals based on attributes like email, address, device ID, or phone number. This process creates a Unified Individual ID without automatically de-duplicating Salesforce records. Salesforce intentionally does not function as a Master Data Management (MDM) system. Myth: Data Cloud Will Create a Golden Record Fact: Data Cloud does not create a single, updated record synchronized across all systems (a “golden record”). Instead, it retains original source information, identifies matches across systems, and uses this data to facilitate engagements, known as the Data Cloud Key Ring. For instance, it can recognize an individual across different systems and provide personalized experiences without overwriting original data. Myth: You Can’t Ingest Custom Objects from Salesforce Fact: During the data ingestion process, you can select which objects to ingest from your Salesforce CRM Org, including custom objects. The system identifies the API names of the objects and fields from the data source. Ensuring the Data Cloud integration user has access to the necessary information (similar to assigning Permission Sets) allows you to ingest and map custom objects accordingly. Myth: Data Cloud Requires a Data Scientist and Takes a Long Time to Implement Fact: While implementing Data Cloud involves ingesting, mapping data, running identity resolution, and generating insights, it does not necessarily require a data scientist. Skilled Salesforce Admins can often manage data integration from third-party applications. Effective Data Cloud implementation requires thorough planning and preparation, akin to prepping a room before painting. Identifying use cases and understanding data sources in advance can streamline the implementation process. Myth: Data Cloud is Expensive Fact: Data Cloud operates on a consumption-based pricing model. Engaging in strategic conversations with Salesforce Account Executives can help understand the financial implications. Emphasizing the value of a comprehensive data strategy and considering the five V’s of Big Data—Volume, Variety, Veracity, Value, and Velocity—ensures that your data supports meaningful business outcomes and KPIs. In Summary Salesforce Data Cloud represents a significant evolution in managing and leveraging data within your organization. It helps break down data silos, providing actionable insights to drive organizational goals. Despite initial misconceptions, implementing Data Cloud does not require extensive coding skills or a data scientist. Instead, thorough planning and preparation can streamline the process and maximize efficiency. Understanding the value of a comprehensive data strategy is crucial, as data becomes the new currency. Addressing the five V’s of Big Data ensures that your data supports meaningful business outcomes and KPIs. At Tectonic, our team of certified professionals is ready to assist you on this journey. We offer a Salesforce Implementation Solution package to help you get hands-on with the tool and explore its capabilities. Whether you need help understanding your data sources or defining use cases, our data practice can provide the expertise you need. Talk to Tectonic about Data Cloud and discover how our tailored solutions can help you harness the full potential of your data. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Self Service Customer Service

Service Cloud Unlimited Plus Edition Call-out Features

Service Cloud Unlimited Plus Edition Call-out Features Einstein Bots In a few clicks, launch a multi-channel, multilingual bot that integrates with your Salesforce data. Bots automate common tasks and help your teams do more. WhatsApp Conversation Automation with Bots Use an enhanced bot with enhanced Messaging for WhatsApp channels, generally available in Messaging as of March 2023. Seamlessly route WhatsApp conversations to and from an enhanced bot with Omni-Channel Flow. Where: This change applies to Lightning Experience and Salesforce Classic in Enterprise, Performance, Unlimited, and Developer editions. Setup for Einstein Bots is available only in Lightning Experience. How: Create an enhanced WhatsApp channel. Then add the Route Work flow action to an Omni-Channel flow to route conversations to and from an enhanced bot. Feedback Management Understand customer feedback as it evolves over time by engaging customers and users with relevant, personalized surveys. Incorporate survey data into your feedback management process and gain actionable insights at every stage of the customer lifecycle. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI Safety and Responsibility

AI Safety and Responsibility

The Future of AI: Balancing Innovation and Trust Authored by Justin Tauber, General Manager, Innovation and AI Culture at Salesforce, ANZ. AI Safety and Responsibility AI holds the promise of transforming business operations and freeing up our most precious resource: time. This is particularly beneficial for small businesses, where customer-facing staff must navigate a complex set of products, policies, and data with limited time and support. AI-assisted customer engagement can lead to more timely, personalized, and intelligent interactions. However, trust is paramount, and businesses must use AI power safely and ethically. The Trust Challenge According to the AI Trust Quotient, 89% of Australian office workers don’t trust AI to operate without human oversight, and 62% fear that humans will lose control of AI. Small businesses must build competence and confidence in using AI responsibly. Companies that successfully combine human and machine intelligence will lead in AI transformation. Building trust and confidence in AI requires focusing on the employee experience of AI. Employees should be integrated early into decision-making, output refinement, and feedback processes. Generative AI outcomes improve when humans are actively involved. Humans need to lead their partnership with AI, ensuring AI works effectively with humans at the helm. Strategies for Building Trust One strategy is to remind employees of AI’s strengths and weaknesses within their workflow. Showing confidence values — how much the model believes its output is correct — helps employees handle AI responses with the appropriate level of care. Lower-scored content can still be valuable, but human reviews provide deeper scrutiny. Prompt templates for staff ensure consistent inputs and predictable outputs. Explainability or citing sources for AI-generated content also addresses trust and accuracy issues. Another strategy focuses on use cases that enhance customer trust. The sweet spot is where productivity and trust-building benefits align. For example, generative AI can reassure customers that a product will arrive on time. AI in fraud detection and prevention is another area where AI can flag suspicious transactions for human review, improving the accuracy and effectiveness of fraud detection systems. Salesforce’s Commitment to Ethical AI Salesforce ensures that its AI solutions keep humans at the helm by respecting ethical guardrails in AI product development. Salesforce goes further by creating capabilities and solutions that lower the cost of responsible AI deployment and use. AI safety products help businesses use AI power without significant risks. Salesforce AI products are built with trust and reliability in mind, embodying Trustworthy AI principles to help customers deploy these products ethically. It’s unrealistic and unfair to expect employees, especially in SMBs, to refine every AI-generated output. Therefore, Salesforce provides businesses with powerful, system-wide controls and intuitive interfaces to make timely and responsible judgments about testing, refining responses, or escalating problems. Salesforce has invested in ethical AI for nearly a decade, focusing on principles, policies, and protections for itself and its customers. New guidelines for responsible generative AI development expand on core Trusted AI principles. Updated Acceptable Use Policy safeguards and the Einstein Trust layer protect customer data from external LLMs. Commitment to a Trusted AI Future While we’re still in the early days of AI, Salesforce is committed to learning and iterating in close collaboration with customers and regulators to make trusted AI a reality for all. Originally published in Smart Company. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Data Cloud Features and Connectors

Data Cloud Features and Connectors

Leveraging New Features and Connectors in Salesforce’s Data Cloud Salesforce’s Data Cloud is rapidly evolving with continuous updates and new functionalities, including AI advancements. Keeping pace with these changes can be challenging. This insight explores the latest features and how to effectively utilize them to enhance your Salesforce environment. Data Cloud Features and Connectors. Are CDP and data Cloud the same? Data Cloud is more than just your traditional CDP. It’s the only data platform native to the world’s #1 AI CRM. This means that marketers can quickly access and easily action on unified data – from across the entire business – to drive growth and increase customer lifetime value. Introducing the Feature Manager The Winter ‘24 update introduced the Feature Manager, a powerful tool that simplifies managing Data Cloud’s features. It allows you to easily enable, disable, and monitor AI and beta features within the platform. Where to Find It You can find the Feature Manager in the navigation pane under the Features section, providing a centralized and intuitive way to manage your Data Cloud capabilities. Enable Data Cloud Features Using the Feature Manager, you can enable Data Cloud features. This screen is visible only when there are one or more features to enable or disable. Advantages of Enabling Beta Features One standout capability of the Feature Manager is its support for enabling beta versions of connectors and AI features. Here’s why you should consider using beta features: Early Access to Innovations Beta features give you early access to the latest tools, allowing you to experiment with new functionalities before their official release. This can provide a competitive edge and enhance your Salesforce environment. Feedback and Influence Using beta features allows you to provide valuable feedback to Salesforce, helping shape the final versions of these tools. This feedback loop ensures that the features are refined to meet user needs. How to Enable Beta Features Enable and Disable Data Cloud AI and Beta Features with Feature Manager Easily enable, disable, and monitor Data Cloud AI and beta features using the new Feature Manager, found in the navigation pane under Features. Where: This change applies to Data Cloud in Developer, Enterprise, Performance, and Unlimited editions. Steps to Enable Beta Features: Real-World Example: Adobe Marketo Connector A prime example of a beta feature available in the Winter ’24 release is the Adobe Marketo connector. This connector is currently in beta, allowing users to enable and test it through the Feature Manager. Steps to Enable the Adobe Marketo Connector By enabling and testing this connector, you can explore its functionalities and see how it integrates with your existing Salesforce setup. Staying Updated with Salesforce Data Cloud Keeping up with the latest features in Salesforce Data Cloud doesn’t have to be overwhelming. With tools like the Feature Manager, you can easily manage, enable, and experiment with new features and connectors, including those currently in beta. This not only keeps you at the forefront of innovation but also allows you to directly influence the development of these tools. Dive in, utilize the new capabilities, and make the most of what Salesforce Data Cloud has to offer. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Stay Ahead of SaaS Threats

Stay Ahead of SaaS Threats

The modern kill chain is eluding enterprises because they are not adequately protecting the infrastructure of modern business: SaaS. Stay Ahead of SaaS Threats. SaaS continues to dominate software adoption, accounting for the greatest share of public cloud spending. However, enterprises and SMBs alike have not revised their security programs or adopted security tooling designed for SaaS environments. Security Teams Struggle with SaaS Security Traditional security controls that CISOs and their teams relied on during the era of on-premise dominance have become obsolete. Firewalls now protect a much smaller perimeter, visibility is limited, and even if SaaS vendors offer logs, security teams need custom middleware to process them into their SIEM. SaaS vendors define security scopes for their products, but customers must manage SaaS compliance, data governance, identity and access management (IAM), and application controls—areas where most incidents occur. While the SaaS shared responsibility model is universal among SaaS apps, no two SaaS applications have identical security settings. Understanding the SaaS Kill Chain In the context of SaaS security, the application provider is responsible for physical infrastructure, the network, OS, and the application itself. Customers are responsible for data security and identity management. This shared responsibility model requires SaaS customers to take ownership of components that threat actors target most frequently. Research by AppOmni indicates that a single SaaS instance typically has 256 SaaS-to-SaaS connections, many of which are no longer in use but still retain excessive permissions to core business applications like Salesforce, Okta, and GitHub. With the multitude of different SaaS security settings and constant updates, security teams struggle to monitor these connections effectively. The number of entry points multiplies exponentially as employees enable SaaS-to-SaaS connections, using machine identities like API keys and digital certificates. As the attack surface migrated outside the network perimeter, so did the kill chain—threat actors orchestrate their attacks through various phases: Case Study: Scattered Spider/Starfraud In a recent attack by the Scattered Spider/Starfraud groups, a user opened a phishing email and logged into a spoofed IdP page. Through social engineering, the attackers obtained the user’s TOTP token, tricked the MFA protocol, and gained access to Amazon S3, Azure AD, and Citrix VDI. They then deployed a malicious server in the IaaS environment and executed a privileged Azure AD escalation attack, eventually encrypting all accessible data and delivering a ransom note. Growing SaaS Attack Activity SaaS breaches, though not always making headlines, have significant consequences. IBM reports that the average cost of data breaches in 2023 was $4.45 million per incident, a 15% increase over three years. Threat actors frequently use tactics similar to those seen in the Scattered Spider/Starfraud kill chain, targeting SaaS tenants and exploiting configuration issues. Protecting SaaS Environments With these measures, security teams can gain the visibility and intelligence needed to identify intruders early in the kill chain and prevent breaches before they become devastating. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Instance Refresh Maintenance

Salesforce Instance Refresh Maintenance

Preparing for Instance Refresh in Your Organization To support your organization’s ongoing growth, Salesforce occasionally performs an instance refresh, which involves upgrading the infrastructure in their data centers. After this maintenance, your instance will transition to a new data center, and its name will change. This process ensures we continue to deliver the high performance you’ve come to expect from Salesforce. Salesforce Instance Refresh Maintenance. Following these best practices will make this maintenance seamless. Below are answers to some frequently asked questions about instance refresh maintenance. Note: This document is for informational purposes only and does not constitute a legal or binding agreement. Salesforce may modify its policies and practices at its sole discretion. Frequently Asked Questions Salesforce Instance Refresh Maintenance Conclusion Staying informed and prepared for instance refreshes ensures a smooth transition and continued high performance of Salesforce. Follow best practices, adjust configurations as needed, and utilize the provided resources for a seamless experience. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce MuleSoft Innovations

Salesforce MuleSoft Innovations

Salesforce Introduces Innovations for MuleSoft At its MuleSoft Connect event today, Salesforce unveiled two significant innovations aimed at enhancing end-to-end artificial intelligence integration and ensuring AI experiences are future-proof. Salesforce MuleSoft Innovations. Key Innovations These advancements are designed to empower businesses to harness the full potential of AI, driving better outcomes and more dynamic customer interactions. Project requests are piling up for the majority of IT teams. Requests for these teams increased by an estimated 39% in the past year alone, which made it challenging for developers to meet the deadlines for work that was essential to the business. Thankfully, many operations can now be automated thanks to generative AI, which is one of the main reasons 86% of IT executives think the technology will eventually be heavily utilized in their companies. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Deep Dive Summer 24 Release

Deep Dive Summer 24 Release

Deep Dive Summer 24 Release Get ready, Salesforce fans! The Summer ’24 release is here, and it’s like Christmas morning for tech geeks. We’re talking about new features, enhancements, and improvements that will make you wonder how you ever lived without them. This Tectonic insight is your ultimate guide to all the exciting updates, changes, and key considerations for this release. So hang on tight to your keyboards and let’s dive into the Christmas treat bag of goodies coming your way! Key Highlights – Deep Dive Summer 24 Release What’s New in Einstein AI? 1. Einstein for Flow Meet your new best friend for building Salesforce workflows, Salesforce Flow. Just describe what you need in plain English, and Einstein will whip up the workflow for you. For example, say “Notify sales reps when a lead converts,” and boom, it’s done. Automation just got a whole lot easier and way cooler. How to: Einstein for Flow makes complex processes feel like a walk in the park, letting you deliver solutions faster than you can say “workflow.” Considerations: 2. Einstein for Formulas No more tearing your hair out over formula syntax errors. Einstein for Formulas will not only tell you what’s wrong but also suggest fixes, saving you from endless hours of debugging. How to: Einstein for Formulas cuts down errors and speeds up formula creation, making your life exponentially easier. Like easier squared. Easier to the nth degree. Considerations: UI/UX Enhancements 1. Add New Custom Fields to Dynamic Forms-Enabled Pages Say goodbye to limitations! You can now add new custom fields directly to Dynamic Forms-enabled pages, aligning fields with your ever-changing business needs. Considerations: 2. Use Blank Spaces to Align Fields on Dynamic Forms-Enabled Pages Finally, a way to make your Dynamic Forms pages look neat and tidy with blank spaces for perfect alignment. Considerations: 3. Set Conditional Visibility for Individual Tabs in Lightning App Builder Now you can make specific tabs visible based on user profiles, record types, or other criteria. Customization just got a whole lot more precise. Considerations: 4. Create Rich Text Headings in Lightning App Builder Make your headings pop with bold, italic, and varied font sizes. Your Lightning pages are about to get a visual upgrade. Considerations: Flow Updates 1. Automation Lightning App A one-stop shop for managing and executing all your automation tools and processes. Considerations: 2. Lock and Unlock Records with Action Gain more control over your processes by locking records during critical stages and unlocking them when done. Considerations: 3. Check for Matching Records (Upsert) When Creating Records Avoid duplicates by checking for existing records before creating new ones. One can never have too many de-dupe tools. Considerations: 4. Transform Your Data in Flows (Generally Available) Now generally available, perform calculations, data transformations, and more with the Transform element in Flow Builder. Considerations: Admin Enhancements 1. Field History Tracking Manage tracked objects and fields more efficiently with a centralized page in “Setup.” Considerations: 2. See What’s Enabled in Permission Sets and Permission Set Groups (Generally Available) Enhanced permission set viewing improves visibility and control over security configurations. Considerations: 3. Get a Summary of User’s Permissions and Access Quickly view user permissions, public groups, and queues from the user’s detail page. Help and Training Community: Salesforce is simplifying Permission Set management by phasing out Profiles. Data Cloud Vector Database Vector search capabilities allow the creation of searchable “vector embeddings” from unstructured data, enhancing AI applications’ understanding of semantic similarities and context. Considerations: Deep Dive Summer 24 Release The Salesforce Summer ’24 release is packed with features designed to enhance your Salesforce experience. From a sleek new interface to powerful automation tools, enhanced analytics, and expanded integration options, this release aims to elevate workflow efficiency and data protection. Jump into the exciting updates, and let’s make automation simpler and more user-friendly together! Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Kaspersky Banned by US Government

Kaspersky Banned by US Government

This week, the U.S. Department of Commerce announced a prohibition on Kaspersky Lab Inc., the American arm of Russian antivirus software developer Kaspersky, and its affiliated companies from selling their products in the United States. Kaspersky Banned by US Government. The Biden administration’s new initiative to remove Kaspersky Lab’s antivirus software from U.S. tech infrastructure has been nearly a decade in the making. Why it Matters: Taking a measured approach to the ban — the most severe action yet against a foreign cybersecurity company — may help the U.S. government avoid the implementation challenges it has encountered in similar cases, according to experts. The Big Picture: The U.S. government is still struggling to eliminate Chinese telecommunications company Huawei’s equipment from American networks, nearly five years after initiating those actions. Additionally, lawmakers only recently passed legislation this year to force China-based ByteDance to divest its ownership in TikTok or face a ban, following about four years of regulatory deliberations. This law is currently being contested in court. Threat Level: Each of these companies is subject to laws in their home countries that could compel them to share U.S. customer data transmitted through their products. However, the U.S. government has not declassified specific instances of Russia or China forcing these companies to share information about Western customers. Context: Kaspersky’s antivirus product has been under scrutiny longer than both Huawei and TikTok, yet it took three administrations to implement a sales ban. Statements: “Kaspersky has done good research, they have a good product, but there was a concern that they had a sweet spot for the Russian government,” Lewis told Axios. Historical Context: Kaspersky first drew attention in Washington back in 2015 when the National Security Agency received a tip that the company may have collected information about U.S. hacking tools and shared it with the Kremlin. In 2017, Israeli government hackers found evidence that Kaspersky might have obtained the NSA hacking tools via an agency employee using the antivirus software on his home computer. In response, Kaspersky asserted it “does not have inappropriate ties to any government” and that it has been “caught in the middle of a geopolitical fight.” Effective July 20, the Bureau of Industry and Security of the Department of Commerce will enforce this ban, which also prevents the company from issuing new security updates to its existing customers starting September 29. Kaspersky users are really left no choice but to find an alternative antivirus solution. Kaspersky Banned by US Government doesn’t just mean the government can no longer use the software. Kaspersky Banned by US Government The decision stems from national security concerns. Following an extensive investigation, the Commerce Department determined that Kaspersky’s operations in the U.S. pose a risk to national security due to the Russian government’s offensive cyber capabilities and its potential influence over Kaspersky’s activities. The Department concluded that mitigation measures would not adequately address these risks. These accusations ultimately led to the U.S. government banning Kaspersky’s software on its networks, although it stopped short of halting new sales until last week. The Intrigue: The Department of Commerce recently acquired new authorities that facilitated the ban on Kaspersky’s antivirus sales, officials disclosed during a briefing. Between the Lines: Despite these concerns, U.S. critical infrastructure organizations continued to use Kaspersky’s antivirus and other cybersecurity products. State of Play: Experts note that unless Kaspersky completely restructured its organizational setup, changed leadership, or left Russia entirely, it had limited options to counter the impending ban. What’s Next: Homeland Security Secretary Alejandro Mayorkas told Axios that his department is equipped to help critical infrastructure organizations comply with Commerce’s implementation deadlines. The Commerce Department advises current users of Kaspersky software to transition to alternative vendors to mitigate potential cybersecurity vulnerabilities. While users who continue to utilize Kaspersky products will not face legal repercussions, they are advised to assume full responsibility for any associated cybersecurity risks. Secretary of Commerce Gina Raimondo emphasized the Department’s commitment to safeguarding U.S. national security and its citizens, stating, “Russia has repeatedly demonstrated its ability and intention to exploit Russian entities such as Kaspersky Lab to gather and weaponize sensitive U.S. information.” She underscored that this action, utilizing the Department’s ICTS authorities for the first time, underscores Commerce’s role in supporting national defense and sends a clear message to adversaries. Efforts to restrict or prohibit Kaspersky’s operations in the U.S. date back to 2017, when the Trump administration initially barred its software from use by most U.S. government agencies. Subsequently, in the same year, the Department of Homeland Security instructed federal agencies to discontinue the use of Kaspersky software. Despite legal challenges by Kaspersky, including appeals in court, these measures culminated in a permanent ban on the company’s products for government use in 2019. The comprehensive ban on Kaspersky from operating in the U.S. in 2024 coincides with heightened geopolitical tensions, particularly amidst Russia’s ongoing conflict in Ukraine. Responding to the ban, a Kaspersky spokesperson expressed disappointment, stating that the Department of Commerce’s decision seemed influenced by current geopolitical dynamics rather than an objective assessment of the company’s products and services. The company intends to explore all available legal avenues to protect its current operations and partnerships. Kaspersky Banned by US Government Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Slack Integrating AI Into Platform

Slack Integrating AI Into Platform

Slack’s CEO Denise Dresser announced that AI will soon be integrated into every aspect of the platform, enabling users to manage tasks and launch new projects without leaving the application. This announcement highlights a significant shift towards enhancing productivity and collaboration within Slack using advanced AI capabilities. Slack Integrating AI Into Platform. During a media session following her keynote at Salesforce’s World Tour event in Boston, Dresser outlined her vision for AI in Slack. Having taken on her role six months ago after years with Salesforce, she emphasized the integration of Slack with Salesforce’s Einstein Copilot. Acquired by Salesforce in late 2020, Slack aims to provide a unified experience for users by leveraging AI to manage both structured and unstructured data. The goal is to help users quickly find key conversations and turn them into actionable tasks and projects. Dresser noted the challenges in navigating chat histories and identifying important moments, which AI integration aims to address. Slack Integrating AI Into Platform “AI can significantly drive productivity,” Dresser said. “With Slack AI Search, Slack becomes your organization’s long-term memory. It allows users to easily find what they need through generative summaries, which was a major breakthrough for us.” Dresser highlighted the rapid adoption of AI and its integration into Slack’s functionality, leading to an evolution in skills such as prompt engineering and natural language processing. These advancements enable tasks like software creation without traditional coding methods. She pointed out the rapid growth in AI adoption, comparing it to the adoption rates of ChatGPT, mobile phones, and Facebook. Dresser believes this trend will continue as people experience productivity improvements with AI. AI will be embedded in various Slack features, including Canvas, Workflow, and Huddle, providing seamless assistance within the application. Users may not even realize they are interacting with AI, as it will naturally enhance Slack’s functionality. For instance, instead of manually searching through messages, AI will highlight the most important summaries. Dresser also mentioned the newly launched Slack Lists feature, which automatically captures and surfaces key parts of channel conversations. She stressed the importance of reducing the need to switch between different applications, which can drain time and productivity. “We have millions of people working in Slack; why leave Slack?” she said. “We wanted to integrate capabilities for tasks, lists, and projects directly into Slack, starting right within conversations.” In the future, Slack will also suggest relevant chat channels for project purposes, providing users with powerful insights and capabilities. Dresser noted that while only about a third of employees currently use AI-powered platforms, those who do report an average 81% increase in productivity by eliminating mundane tasks. As AI continues to be embedded into Slack and Salesforce tools, Dresser acknowledged the challenge of maintaining the platform’s beloved feel and integrity. “We’ve already integrated Slack, Sales Elevate, and Salesforce. Copilot’s integration will be excellent,” she said. “We have focused on preserving the unique Slack experience, even while enhancing it with new architectural integrations. Our goal is to ensure that Slack remains efficient and productive while staying true to its core identity.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Lakeflow for Data Engineering

Lakeflow for Data Engineering

Databricks unveiled Databricks LakeFlow last week, a new tool designed to unify all aspects of data engineering, from data ingestion and transformation to orchestration. What is Databricks LakeFlow? According to Databricks, LakeFlow simplifies the creation and operation of production-grade data pipelines, making it easier for data teams to handle complex data engineering tasks. This solution aims to meet the growing demands for reliable data and AI by providing an efficient and streamlined approach. The Current State of Data Engineering Data engineering is crucial for democratizing data and AI within businesses, yet it remains a challenging field. Data teams must often deal with: How LakeFlow Addresses These Challenges LakeFlow offers a unified experience for all aspects of data engineering, simplifying the entire process: Key Features of LakeFlow LakeFlow comprises three main components: LakeFlow Connect, LakeFlow Pipelines, and LakeFlow Jobs. Availability LakeFlow is entering preview soon, starting with LakeFlow Connect. Customers can register to join the waitlist today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Single Digit Members

Single Digit Members

The Single Digit Growth Club: A Surge in New Members What Do Salesforce and Asana Have in Common? Both Salesforce and Asana: They have now joined the ranks of The Single Digit Growth Club, projecting growth below 10% for the coming year. It Wasn’t Supposed to Be This Way Why not? Mainly due to historically high Net Revenue Retention (NRR). Salesforce traditionally maintained an NRR well above 110%. Asana, despite catering to many SMBs (where high NRR is harder to achieve), also had high NRR until recently. With an NRR of 110%, growth expectations were typically around 20%-30% annually. With an NRR of 120% or more, as many companies had until recently (and some, like Databricks, still have at 140%+), 40% annual growth seemed attainable even at $1B ARR. However, while NRR is still strong, often at least 100%, it is no longer overperforming in many cases. Even high fliers like Monday.com have seen dips in NRR. Despite their smaller deal sizes, Monday.com’s NRR is the lowest it has been in over four years. The Impact of NRR Declines A drop of 10%-20% in NRR is significantly hampering growth, pushing even market leaders into The Single Digit Growth Club. But not everyone is struggling. The Haves and Have Nots in SaaS In today’s SaaS landscape, there is a stark contrast between the Haves and the Have Nots. Companies operating outside of B2B, those that are truly AI-native, and others are experiencing remarkable growth. However, within tech sales, a decline in NRR is severely impacting growth. Conclusion The shift to single-digit growth is a reality many SaaS companies are grappling with. As we navigate this new landscape, it’s clear that maintaining high NRR and adapting to market changes are crucial for sustaining growth. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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