Carbon Emissions - gettectonic.com
Clean Energy Transition Campaign
04Nov

Clean Energy Transition Campaign

EnergyFlex Launches Clean Energy Transition Campaign in Partnership with Carat SA EnergyFlex, an Australian veteran-owned energy analytics and renewables education company, has joined forces with Carat SA to launch its first-ever brand campaign. This initiative is designed to accelerate Australia’s clean energy transition by equipping individuals and businesses with the tools, knowledge, and confidence to become “Renewables Ready.” Empowering Australians with Free Energy Tools Founded in 2021, EnergyFlex aims to put every Australian on the path to free and clean energy. The company’s free app, launched in May, helps users: The app, available on both iOS and Android, is part of EnergyFlex’s mission to make renewable energy adoption accessible and impactful for all Australians. Voices from the Partnership Garry Harding, CEO and Co-Founder of EnergyFlex, emphasized the campaign’s focus on financial, community, and environmental benefits: “We want to make it as easy as possible for Australians to understand the positive impact of the renewable energy transition. Partnering with Carat SA enables us to raise awareness and bring these tools and education to homes and businesses across the country.” Adele Gibb, Managing Director of Carat SA, highlighted the synergy between the campaign and Carat’s values: “Working with a forward-thinking brand like EnergyFlex aligns perfectly with dentsu’s B2B2S philosophy—creating solutions that are good for business, people, and society.” About Carat SA As a leading global media agency, Carat SA operates across 190+ offices in 135+ countries, bringing expertise and innovation to drive impactful campaigns. With this collaboration, EnergyFlex and Carat SA are poised to inspire a nationwide shift toward renewable energy adoption, helping Australia lead ,.the way in sustainability. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 4, 2024in Salesforce
Contribute to Net Zero
01Aug

Contribute to Net Zero

How Everyone Can Contribute to a Net Zero Future The increasing frequency and unpredictability of extreme weather events highlight that climate change spares no part of the world. Addressing this crisis urgently requires smart, innovative solutions. Every organization, government, and individual has a role to play, asserts Linda Saunders, Salesforce’s Director of Solutions Engineering Africa. Contribute to Net Zero. Let’s face it, if you’re not part of the solution, you’re part of the pollution! The Path to a Net Zero Future For companies, taking tangible climate action is crucial for maintaining their brand, reputation, and financial stability. Plus, who doesn’t want to be known as the eco-friendly company that saves the planet? To avoid the most severe impacts of climate change and meet critical climate goals for a 1.5-degree future, it is not enough to merely reduce emissions. We must also remove significant amounts of carbon dioxide (CO2) from the atmosphere and oceans. Public and private sectors need to invest in scaling and deploying clean energy technologies, such as renewable energy, and support organizations leading the clean energy transition to ensure economic and environmental prosperity for all communities. Think of it as the ultimate “spring cleaning” for our planet! Land-based methods of carbon reduction include afforestation, reforestation, agricultural practices that sequester carbon in soils (carbon farming), bioenergy with carbon capture and storage (BECCS), and direct air capture combined with storage. There are also CDR methods that use oceans and other water bodies. Salesforce has made three major climate investments to expedite a just energy transition. The company has joined Frontier, an advanced market commitment (AMC) to collectively purchase more than $1 billion worth of permanent carbon removal by 2030. As part of this initiative, Salesforce has pledged $25 million to accelerate, scale, and commercialize the most promising carbon removal technologies. Because sometimes, you’ve got to put your money where your mouth is—or in this case, where your carbon isn’t. Combining Long-Term Strategy with Short-Term Action The primary goal on the journey to net zero must be reducing emissions. Each organization should set a 1.5-degree target aligned with science-based goals, focusing on significantly reducing its absolute scope one, two, and three emissions. Achieving these targets requires long-term systemic changes, which take time to implement. So while you’re busy planning your eco-friendly future, you might as well start making a difference now. High-quality carbon credits, when properly made and used, can play a critical role in a comprehensive climate strategy. Businesses aiming for long-term emission reductions can supplement their efforts with high-quality carbon credits. Projects may include: Or as we like to call it, the environmental bingo card. Closing the Sustainability Talent Gap To achieve a net-zero future, all roles should integrate sustainability. We need a diverse workforce of qualified individuals, from carbon accountants to scientists to ecopreneurs. Imagine being able to introduce yourself as a “carbon wrangler” at your next party! Despite the pressure to meet ambitious climate goals, businesses face a severe shortage of sustainability talent. Upskilling existing workers who want to transition into sustainability careers can help fill hard-to-find roles and align employees’ work with their passions. Understanding Personal and Corporate Sustainability As sustainability remains a priority for stakeholders, business leaders must combine short-term solutions with long-term operational changes. By re-evaluating how to create, hire, and retain sustainability roles and providing the necessary tools and training, companies can ensure everyone contributes to the movement towards a net zero future. After all, saving the planet isn’t just a job—it’s an adventure! Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 1, 2024in Salesforce
Salesforce Carbon Removal Technology
23Jun

Salesforce Carbon Removal Technology

Salesforce Bets Big on Carbon Removal Technology Salesforce has revealed three major climate efforts, including a $25 million investment to advance carbon removal, to hasten the transition to a fair and sustainable energy system, including Salesforce has revealed three major climate efforts, including Salesforce carbon removal technology. Salesforce, the cloud software giant based in San Francisco, has committed $25 million to carbon dioxide removal technology through Frontier. This funding aims to support carbon removal startups, demonstrating demand for their products and accelerating industry growth. This initial investment is part of a larger pledge Salesforce made in 2022 to purchase $100 million worth of carbon dioxide removal credits by 2030. “This industry needs to scale. It needs investment early on so that today’s technologies can become commercially available to all buyers by 2030 and beyond,” says Jamila Yamani, Salesforce’s lead for carbon removal. The Need for Carbon Removal While many climate strategies focus on reducing emissions, carbon removal seeks to pull carbon dioxide from the atmosphere through various methods. This emerging technology has garnered both interest and criticism due to its current high costs and developmental stage. For instance, direct air capture—a form of carbon removal—costs about $600 to $1,000 per ton of CO2 removed, according to a 2023 estimate by a Boston Consulting Group executive. To be widely adopted, costs need to fall below $200 per ton. Frontier’s Role Frontier, a subsidiary of fintech company Stripe, aims to accelerate carbon removal technology development by creating a market for it. “Carbon removal has no intrinsic value, so there isn’t a natural customer like with energy,” explains Nan Ransohoff, head of climate at Stripe and Frontier. This lack of natural customers means fewer startups in the space, and those that exist offer high rates due to the lack of scale. Frontier’s funds become revenue for startups, not equity investments. To date, Frontier has over $1 billion committed, with around $230 million in contracted offtake agreements with specific companies. Expanding the Market “The idea with Frontier was to send a loud demand signal to entrepreneurs, investors, and researchers that there is a market for carbon removal technologies, especially those in early stages,” says Ransohoff. “This is now over a billion dollars of revenue for carbon removal companies.” Salesforce joins other major companies in Frontier, including Google parent company Alphabet, Meta, Stripe, Shopify, and McKinsey Sustainability. Frontier’s portfolio includes technologies like Lithos, which uses basalt to capture CO2, and Heirloom, which employs limestone as a carbon sink. The Advantage of Frontier Though companies like Salesforce could establish their own offtake agreements, Ransohoff notes that pooling resources through Frontier sends a “louder signal” to the market and allows for better vetting of startups. “We have six PhDs full-time on staff dedicated to finding and vetting the best companies,” she says. Salesforce’s Comprehensive Climate Strategy Carbon removal is just one part of Salesforce’s broader climate change mitigation strategy. Yamani highlights that Salesforce also focuses on grid decarbonization, nature restoration, sustainable aviation, decentralized renewable energy, and more. The company aims to cut its absolute emissions by 50% by 2030 and reach “near zero by 2040.” “It’s an all-of-the-above approach where we’re leveraging all tools to build a portfolio that can help decarbonize the planet. It’s not a one-size-fits-all solution,” says Yamani. At the core, lies Salesforce Net Zero Cloud. In addition to the carbon removal commitment, Salesforce recently signed a 15-year virtual power purchase agreement with Qualitas Energy in Italy to expand its solar energy portfolio. “Corporate procurements can catalyze new renewable energy markets, providing clean electricity worldwide,” Yamani adds. With this move, Salesforce is demonstrating its commitment to achieving 100% renewable energy dependency and is making its first step into virtual power purchase agreements (VPPAs) in Europe. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 23, 2024in Salesforce Manufacturing Automotive Energy, Salesforce Net Zero Cloud
Generative AI Regulations
25Apr

Lobbying for AI Rules on Environemental Impact

Computing currently accounts for up to 3 percent of global power consumption, and Salesforce believes that AI could triple this figure. Lobbying for AI Rules on Environemental Impact. To address these concerns, Salesforce is initiating lobbying efforts to establish new regulations mandating emissions disclosure and efficiency standards for artificial intelligence. This announcement was made on Monday as part of Salesforce’s new “Sustainable AI Policy Priorities.” The company has previously taken stances on AI ethics and equity, a trend also seen among other major tech firms like Amazon, Google, and Microsoft. The move comes amidst rising apprehension about the energy-intensive nature of training and operating AI algorithms. Data centers already consume 2-3 percent of annual global power, a figure projected to triple by 2030 due to AI’s accelerating demand, according to Boston Consulting Group. This prospect has motivated tech giants like Amazon, Google, and Microsoft to explore alternative, non-fossil fuel energy sources such as nuclear and geothermal. Lobbying for AI Rules on Environemental Impact Salesforce has outlined six policy priorities aimed at supporting “sustainable AI” through regulations and incentives, categorized into two areas: Salesforce has already begun disclosing energy and environmental metrics related to its AI development activities. The company prioritizes the use of energy-efficient hardware and operates in data centers powered by lower-carbon sources, in collaboration with Google’s cloud services. Moreover, Salesforce, like other tech giants, supports organizations and startups developing AI applications with climate benefits. It recently announced support for five new nonprofits focused on climate initiatives: Climate Collective Foundation, Good360, Groundswell, Ocean Risk and Resilience Action Alliance, and WattTime. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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April 25, 2024in Salesforce, Salesforce Einstein
Salesforce Net Zero Cloud
11Jan

Salesforce Net Zero Cloud Explained

Introducing Net Zero Cloud, a cutting-edge addition to Salesforce’s product lineup, specifically designed as a carbon-accounting solution for companies seeking to take ownership of their carbon footprint.  Net Zero Cloud is a sustainability management platform designed to help companies manage their footprint and track their progress to net zero. Salesforce Net Zero Cloud Explained. This innovative tool streamlines the process of uploading data related to various aspects such as business travel, fuel, electricity, gas bills, and contributions from the supply chain. With pre-configured dashboards, Net Zero Cloud facilitates the effortless identification of significant contribution areas, trends, and potential action points. ESG Reporting Are you ready for ESG reporting mandates? Net Zero Cloud is the solution that can assist you in complying with CSRD, California regulations, and any emerging requirements. By integrating environmental, social, and governance data, this tool delves deep into carbon, waste, and water aspects across your entire value chain. Quantify your carbon footprint by utilizing Net Zero Cloud to track carbon emissions and energy consumption stemming from your diverse assets or activities, which may encompass buildings, products, and travel, covering scopes 1, 2 & 3 emissions. Salesforce Net Zero Cloud Explained Who benefits from Net Zero Cloud? Notable companies leveraging Salesforce Net Zero Cloud for Environmental, Social, and Governance (ESG) initiatives include CVS Health, a U.S.-based healthcare organization with 300,000 employees and revenues of 2.50 billion, and Mastercard, a U.S.-based banking and financial services organization with 29,900 employees. Salesforce initially released Sustainability Cloud – now rebranded as Net Zero Cloud – in 2019, aiming to provide businesses with a platform offering a 360-degree view of their environmental impact with the ability to track, analyze and report reliable environmental data in order to reduce their carbon emissions. What are the benefits of net zero Cloud in Salesforce? Built on the Salesforce platform, Net Zero Cloud customers get all the advantages of Salesforce solutions such as full customization, bulk uploading of data, APIs to connect with other platforms, Tableau CRM for full reporting and analysis of the data and Experience Cloud powering a supplier management portal. How does net zero cloud work? Companies that use Net Zero Cloud get a single source of truth for their carbon emissions. They can analyze individual assets and understand impact across location and time. Net Zero Cloud also provides useful reports and executive-ready visualizations in a few clicks, allowing you to easily track and manage emissions. What is Salesforce net zero marketplace? Net Zero Marketplace is a platform where organizations can evaluate carbon projects and carbon credits for consistency with their carbon neutral and net zero commitments or corporate sustainability initiatives. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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January 11, 2023in Salesforce Net Zero Cloud
Salesforce Updates Sustainability Cloud with Slack
23Sep

Salesforce Updates Sustainability Cloud with Slack

Salesforce has unveiled its updated Sustainability Cloud, integrating the newly acquired Slack, alongside the achievement of net zero emissions across its entire value chain and the transition to 100% renewable energy for its operations. Salesforce Updates Sustainability Cloud with Slack. The company’s climate action plan sets out priorities for advancing towards a 1.5°C future, highlighted by the launch of Sustainability Cloud 2.0. This updated platform empowers organizations to monitor and mitigate carbon emissions effectively. Sustainability Cloud is now known as Netzero Cloud. Marc Benioff, CEO and Chair of Salesforce, emphasized the urgent need to address climate change, underscoring Salesforce’s pride in achieving net zero emissions and renewable energy utilization. However, Benioff stressed the importance of continued efforts to engage all businesses in sustainable practices. These initiatives build upon Salesforce’s ongoing sustainability commitments, including the integration of climate obligations into supplier contracts and the introduction of tools to streamline supply chain emissions tracking. Salesforce also advocates for science-based climate policies and calls for mandatory climate reporting by companies. What is the Net Zero policy? Net Zero policy is that you reduce greenhouse gas emissions as much as possible. Then, any remaining emissions will be re-absorbed by things like the ocean or forests. What is Sustainability Cloud? Initially launched in 2019, Sustainability Cloud offers businesses a comprehensive view of their environmental impact, facilitating data-driven strategies to minimize carbon footprints. With the release of Sustainability Cloud 2.0, Salesforce integrates Slack, enhancing collaboration with suppliers post its acquisition. The updated platform includes features such as a carbon-offset ecosystem and tailored climate action plans. Salesforce credits its own net zero milestone to Sustainability Cloud, which identified impactful opportunities to reduce emissions effectively. Suzanne DiBianca, Chief Impact Officer and EVP of Corporate Relations, emphasized the transformative potential of Sustainability Cloud in empowering customers to combat climate change and reduce carbon emissions. UN Sustainable Development Goals To overcome the challenges and achieve the UN Sustainable Development Goals (SDGs) related to climate change, several key obstacles must be addressed: By addressing these obstacles through collective efforts and innovative approaches, we can accelerate progress towards achieving the UN SDGs related to climate action and sustainable development, securing a more sustainable and resilient future for all. Salesforce Updates Sustainability Cloud with Slack The Net Zero by Salesforce initiative helps customers manage their environmental footprints and track progress toward net zero. Organizations of all sizes can use this platform to achieve their sustainability goals. The Net Zero Cloud by Salesforce is a powerful cloud-based platform designed to assist organizations in managing their environmental impacts and achieving net zero goals. Here’s an overview of its features and potential uses: Key Features: Tools Offered: Pros: Cons: Overall, the Net Zero Cloud offers a comprehensive suite of tools to support organizations in their sustainability journeys, from emissions reduction to waste management. While it has notable benefits, such as advanced data management and supplier engagement, potential users should consider the associated costs and support limitations before implementation. Content updated November 2023. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 23, 2021in Salesforce, Salesforce Manufacturing Automotive Energy, Salesforce Net Zero Cloud, Salesforce Slack

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