Liberty Bank, based in Middletown, Connecticut, announced on September 5th an expanded partnership with Salesforce, the world’s leading AI-powered CRM platform, to enhance its customer engagement efforts. By integrating Salesforce’s Financial Services Cloud, Marketing Cloud, MuleSoft, and Salesforce Shield, Liberty Bank aims to deliver more personalized, efficient, and enriched services. This strategic investment will further
Pardot vs. Marketing Cloud: A Comparative Overview When choosing a marketing automation solution within the Salesforce ecosystem, the decision typically comes down to Pardot (now Marketing Cloud Account Engagement) and Marketing Cloud. While both are powerful, they are designed for different purposes. Pardot (MCAE): Marketing Cloud: Pardot vs. Marketing Cloud: A Comparative Overview In summary,
Salesforce to Acquire Tenyx, Enhancing AI-Powered Solutions Salesforce has announced its decision to acquire Tenyx, a California-based startup specializing in AI-driven voice agents. This acquisition aims to bolster Salesforce’s AI capabilities and further its commitment to enhancing customer service through innovative technology. The deal, set to close in the third quarter of 2024, will integrate
Tech companies frequently partner for mutual benefit-Co-opetition, but in the customer service and contact center sector, the competition is heating up. Established players like Genesys, Five9, and Nice are now facing significant competition from tech giants such as AWS, Microsoft, and Google. To strengthen their positions, longtime partners Genesys and Salesforce introduced a joint platform
The Salesforce Winter ’25 release introduces a range of innovative tools and enhancements tailored to elevate marketing strategies. Whether your focus is on personalization, database management, or campaign automation, these new features are designed to help you excel in the fast-paced world of digital marketing. Here’s a look at the top five marketing features in
The concept of the Connected Car has been a topic of discussion for years, often accompanied by ambitious predictions from consultants about its market potential. For example, McKinsey in 2021 projected that by 2030, Connected Cars would constitute 95% of all vehicles on the road. Central to the success of these vehicles is data, with
Marketing success hinges on delivering consistent, timely, and engaging content. According to the Salesforce State of Marketing report, 78% of high-performing marketers identify data as their most critical asset for creating cohesive customer journeys. Yet, only 49% report having a unified view of customer data sources. This disconnect highlights a significant challenge many marketing teams
Harnessing AI for Enhanced Sales and Service: The Role of Data Organizations are racing to leverage AI to enhance their sales and service experiences. The Role of Data to Harness AI cannot be underestimated. However, great AI solutions rely on quality data. Traditionally, companies have managed structured data—neatly organized into rows and columns, such as
Qwary Enhances Customer Insights with New Salesforce Integration HERNDON, Va., Aug. 13, 2024 /PRNewswire/ — While surveys have long been a staple for gathering customer feedback, data entry often poses a challenge in obtaining comprehensive insights. Qwary’s new Salesforce integration aims to resolve this issue by enabling seamless data transfer and synchronization between the two
Genpact (NYSE: G), a global professional services and solutions firm delivering outcomes that shape the future, announced today its integration with Salesforce Data Cloud to offer AI-driven industry-specific cloud solutions to transform operations and drive competitive advantages for enterprises. Genpact’s integration with Data Cloud will solve issues associated with disconnected and unstructured data, including poor quality,
While many organizations are still building their data platforms, Salesforce Data Cloud Pioneer has made a significant leap forward. By seamlessly incorporating metadata integration, Salesforce has transformed the modern data stack into a comprehensive application platform known as the Einstein 1 Platform. Led by Muralidhar Krishnaprasad, executive vice president of engineering at Salesforce, the Einstein
Autodesk Enhances Customer Service and Agent Productivity with Salesforce AI Integration Autodesk, a leader in 3D design, engineering, and entertainment software, has strengthened its partnership with Salesforce by incorporating Salesforce AI technology into its service agent workflow. This integration aims to boost agent productivity and enhance customer satisfaction. Autodesk Enhancements with Einstein 1. Impact of
Vonage, a global leader in cloud communications and a part of Ericsson, has announced that Endress+Hauser, a Swiss-based supplier of process and laboratory instrumentation and automation, has selected Vonage Contact Center for Service Cloud Voice to deliver consistent and personalized customer experiences across all channels. Salesforce to Boost Productivity and Customer Interaction With nearly 17,000
Salesforce CEO Marc Benioff has hinted at the upcoming launch of a new AI and automation platform geared towards customer support. Salesforce Agentforce Platform. In anticipation of September’s Dreamforce event, Benioff used X, formerly Twitter, to offer a sneak peek into the platform, specifically highlighting its customer-facing “Einstein Service Agent.” In his post, Benioff underscores
Every sale is a story of connecting needs with solutions and questions with answers. A sales customer relationship management (CRM) system is essential for facilitating these connections. It helps track customer interactions and creates meaningful engagements that drive business forward. However, many sales organizations are not fully utilizing this powerful, game changing tool. According to
