Digital Marketing Archives - gettectonic.com

14Jan

Salesforce Marketing Cloud (SFMC) Connector

The Salesforce Marketing Cloud (SFMC) is a robust digital marketing platform designed to empower marketers with tools for automating campaigns across multiple channels. By integrating assets with SFMC, organizations can streamline workflows, accelerate campaign launches, and ensure consistent brand messaging. This integration eliminates process inefficiencies, enabling marketers to deliver personalized, engaging content quickly across diverse channels—keeping pace with the increasing demand for dynamic marketing strategies. Preparation Before Integration To ensure a smooth setup, verify the following: Installing and Setting Up the SFMC Connector Once installed, this connector allows seamless access to assets directly within SFMC, helping marketers drive efficiency and deliver impactful campaigns. 🔔🔔 Follow us on LinkedIn 🔔🔔 Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

January 14, 2025in Salesforce Marketing Cloud0 Comments

07Jan

Exploring Generative AI

Like most employees at most companies, I wear a few different hats around Tectonic. Whether I’m building a data model, creating and scheduing an email campaign, standing up a platform generative AI is always at my fingertips. At my very core, I’m a marketer. Have been for so long I do it without eveven thinking. Or at least, everyuthing I do has a hat tip to its future marketing needs. Today I want to share some of the AI content generators I’ve been using, am looking to use, or just heard about. But before we rip into the insight, here’s a primer. Types of AI Content Generators ChatGPT, a powerful AI chatbot, drew significant attention upon its November 2022 release. While the GPT-3 language model behind it had existed for some time, ChatGPT made this technology accessible to nontechnical users, showcasing how AI can generate content. Over two years later, numerous AI content generators have emerged to cater to diverse use cases. This rapid development raises questions about the technology’s impact on work. Schools are grappling with fears of plagiarism, while others are embracing AI. Legal debates about copyright and digital media authenticity continue. President Joe Biden’s October 2023 executive order addressed AI’s risks and opportunities in areas like education, workforce, and consumer privacy, underscoring generative AI’s transformative potential. What is AI-Generated Content? AI-generated content, also known as generative AI, refers to algorithms that automatically create new content across digital media. These algorithms are trained on extensive datasets and require minimal user input to produce novel outputs. For instance, ChatGPT sets a standard for AI-generated content. Based on GPT-4o, it processes text, images, and audio, offering natural language and multimodal capabilities. Many other generative AI tools operate similarly, leveraging large language models (LLMs) and multimodal frameworks to create diverse outputs. What are the Different Types of AI-Generated Content? AI-generated content spans multiple media types: Despite their varied outputs, most generative AI systems are built on advanced LLMs like GPT-4 and Google Gemini. These multimodal models process and generate content across multiple formats, with enhanced capabilities evolving over time. How Generative AI is Used Generative AI applications span industries: These tools often combine outputs from various media for complex, multifaceted projects. AI Content Generators AI content generators exist across various media. Below are good examples organized by gen ai type: Written Content Generators Image Content Generators Music Content Generators Code Content Generators Other AI Content Generators These tools showcase how AI-powered content generation is revolutionizing industries, making content creation faster and more accessible. I do hope you will comment below on your favorites, other AI tools not showcased above, or anything else AI-related that is on your mind. Written by Tectonic’s Marketing Operations Director, Shannan Hearne. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

January 7, 2025in AI Tools, Data, Enterprise, Generative AI, Google, Technology0 Comments

03Jan

Digital Marketing for Casinos

Unveiling the Casino Experience: Harnessing the Power of Digital Marketing In the exciting world of casinos—where entertainment meets sophistication—the influence of digital marketing is undeniable. A strategic approach is packed with actionable insights designed to boost online presence, engage audiences, and drive sustained success. Discover how to craft compelling content, wield social media’s dynamic power, utilize a customer relationship platform, and optimize visibility to ensure your casino stands out in an increasingly competitive digital arena. Tectonic has a successful, winning track record in Salesforce implementation for casinos. Whether you’re promoting exclusive guest events, captivating diverse demographics, or showcasing the unique experience of your casino, this insight equips you to master the digital space with Salesforce. With these strategies, casinos can create a ever-growing online presence that not only strengthens bonds with existing patrons but also entices new guests. Generating New and Repeat Guest Traffic with Salesforce Key Takeaways Why Digital Marketing is a Critical Component for Casinos Digital marketing serves as a critical driver of customer engagement, loyalty, and revenue growth in the casino industry. Strategies such as SEO, email marketing, and social media engagement empower casinos to connect with target audiences and continuously refine their efforts to remain competitive. In today’s crowded and competitive gaming world, leveraging data-driven marketing offers the competitive edge needed to captivate and retain customers. Winning Strategies for Casino Marketing 1. Search Engine Optimization (SEO):Ensure your casino is easy to find with these tactics: 2. Pay-Per-Click Advertising (PPC):Drive traffic with targeted PPC campaigns by: 3. Social Media Marketing:Create buzz with engaging social media campaigns: 4. Email Marketing:Maintain direct communication with: 5. Salesforce 360 Degree Guest View:Maintain personalized communication with: Reaching the Right Audience with Precision Audience Segmentation:Segmenting your audience by behavior, demographics, and preferences ensures more effective marketing. Navigating Legal and Ethical Challenges in Casino Marketing Compliance is essential in maintaining trust and navigating complex regulations. Measuring Success: Metrics and Optimization Key Metrics to Monitor: Campaign Optimization: Addressing Industry Challenges with Marketing 1. Rising Competition:Stand out by delivering unmatched gaming experiences and innovative promotions. 2. High Player Churn:Combat churn with data-driven marketing and personalized offerings to boost player lifetime value. 3. ROI Challenges:Optimize your mix of games and services to balance player satisfaction and profitability. The Road Ahead: Commitment to Digital Transformation With the global online gaming market projected to grow at a significant pace, casinos must embrace a future grounded in digital and data-driven marketing. Investments in technology, analytics, and talent will be pivotal in securing long-term profitability and differentiation. In an industry where chance often rules, success lies in a deliberate, strategic approach to digital marketing. This insight equips you with the tools to not only compete but thrive in this dynamic landscape. Contact Tectonic today to explore Salesforce tools to better reach, engage, and serve your guests. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

January 3, 2025in Agentforce Platform, Data, Einstein 1 Platform, Einstein Insights, Enterprise, Laws, Marketing Automation, Salesforce, Salesforce Data Cloud, Salesforce Development Services, Salesforce Experience Cloud, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Technology0 Comments

14Dec

Why Tracking Business Metrics Matters More Than You Think

Without measurement, a business is flying by the seat of its pants. In business, as in many areas of life, tracking progress is essential for growth. For example, one individual has been tracking cycling times on the same routes for over five years, and while performance has slowed, improvements in other areas, like taking more time off with family and building stronger client relationships, have been evident. Despite this, many businesses still fail to measure enough, particularly when it comes to understanding key performance indicators. A recent Salesforce survey found that 60% of small businesses rely primarily on cash flow as their key metric, often neglecting other important indicators of business health. For many, the primary measure of success is simply how much money is in the bank account, which, while important, is only a small part of the larger picture. The importance of measurement and metrics for business success and growth cannot be over emphasized. By tracking the right indicators, businesses gain a competitive edge and the ability to adapt and thrive in an ever-changing market. The Importance of Measurement Today, measuring business performance is more critical than ever for several reasons: Key Metrics to Measure While industry-specific metrics are important, there are several universal indicators that every management team should focus on. Thanks to new digital tools, gathering and analyzing these metrics is easier than ever, offering a comprehensive view of a business’s health. The Consequences of Not Measuring Without measurement, businesses are essentially operating without road signs. Small businesses, in particular, may not measure enough, while larger organizations may suffer from “analysis paralysis” by over-measuring and becoming overwhelmed by data. Measurement makes a difference. Just as an individual may track cycling times without measuring other variables like weight or diet, businesses must decide which metrics are most relevant to their success. While some aspects of business may be left unmeasured, others—such as sales, margins, and marketing performance—are vital for growth and strategic decision-making. In conclusion, businesses that embrace measurement are better equipped to navigate challenges, seize opportunities, and ultimately, thrive in a competitive market. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

December 14, 2024in Data, Salesforce

01Nov

10 Top AI Jobs in 2025

10 Top AI Jobs in 2025 As we approach 2025, the demand for AI expertise is on the rise. Companies are seeking professionals with a strong background in AI, paired with practical experience. This insight explores 10 of the top AI jobs, the skills they require, and the industries that are driving AI adoption. If you are of the camp worrying about artificial intelligence replacing you, read on to see how you can leverage AI to upskill your career. AI is increasingly becoming an integral part of our lives, influencing various sectors from healthcare and finance to manufacturing, retail, and education. It is automating routine tasks, enhancing user experiences, and improving decision-making processes. AI is transitioning from data centers into everyday devices such as smartphones, IoT devices, and autonomous vehicles, becoming more efficient and safer thanks to advancements in real-time processing, lower latency, and enhanced privacy measures. The ethical use of AI is also at the forefront, emphasizing fairness, transparency, and accountability in AI models and decision-making processes. This proactive approach to ethics contrasts with past technological advancements, where ethical considerations often lagged behind. The rapid growth of AI translates to an increasing number of job opportunities. Below, we discuss the skills sought in AI specialists, the industries adopting AI at a fast pace, and a rundown of the 10 hottest AI jobs for 2025. Top AI Job Skills While many programmers are self-taught, the AI field demands a higher level of expertise. An analysis of 15,000 job postings found that 77% of AI roles require a master’s degree, while only 8% of positions are available to candidates with just a high school diploma. Most job openings call for mid-level experience, with only 12% for entry-level roles. Interestingly, while remote work is common in IT, only 11% of AI jobs offer fully remote positions. Being a successful AI developer requires more than coding skills; proficiency in core AI programming languages (like Python, Java, and R) is essential. Additional skills in communication, digital marketing strategies, effective collaboration, and analytical abilities are also critical. Moreover, a basic understanding of psychology is beneficial for simulating human behavior, and knowledge of AI security, privacy, and ethical practices is increasingly necessary. Industries Embracing AI Certain sectors are rapidly adopting AI technologies, including: 10 Top AI Jobs AI job roles are evolving quickly. Specialists are increasingly in demand over generalists, with a focus on deep knowledge in specific areas. Here are 10 promising AI job roles for 2025, along with their expected salaries based on job postings. As AI continues to evolve, these roles will play a pivotal part in shaping the future of various industries. Preparing for a career in AI requires a combination of technical skills, ethical understanding, and a willingness to adapt to new technologies. As we’ve seen with Salesforce a push for upskilling in artificial intelligence is here. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

November 1, 2024in AI Tools, Artificial Intelligence, Data, Google, Technology

31Oct

Cool and New AI Cool and New AI

AI is revolutionizing the way we work, offering a wide range of tools beyond ChatGPT that can enhance efficiency, creativity, and productivity. Whether you’re working with data, code, marketing, videos, images, AI bots, or research, here are the top AI tools that can transform your workflow. Cool and New AI. Don’t get spooked. There will be a cornucopia more in November. 🌟 Code 1️⃣ GlideTurn spreadsheets into powerful mobile apps without writing a single line of code. Glide makes it easy for non-developers to create professional apps with minimal effort. 2️⃣ BubbleA visual programming platform that allows users to build web applications without any coding knowledge. Ideal for entrepreneurs and startups looking to launch digital products quickly. 3️⃣ AskCodiThis AI coding assistant speeds up coding tasks, offers helpful suggestions, and simplifies debugging for developers, making it a must-have tool for coding professionals. 🌟 Data 1️⃣ BasedLabsA robust data analytics platform designed for scientists and engineers. BasedLabs offers complex data processing and model building with exceptional precision. 2️⃣ Coral AIPerfect for data-driven professionals, Coral AI provides efficient edge AI tools for processing large datasets and delivering insights with on-device intelligence, speeding up tasks. 3️⃣ JuliusAn AI-powered tool for market researchers and data analysts, Julius streamlines data processes and offers powerful insights into market trends. 🌟 Marketing 1️⃣ Sprout SocialThis all-in-one social media management platform leverages AI to help marketers optimize their social presence, engage with audiences, and track detailed analytics. 2️⃣ AdCreative AIEnhance your marketing campaigns with AI-generated ads that convert. AdCreative AI allows marketers to design high-impact, creative ads effortlessly. 3️⃣ Jasper AIA top tool for content creators, Jasper AI assists in crafting high-conversion marketing copy, blogs, and ad texts at scale, making it indispensable for digital marketing. 🌟 Video 1️⃣ SynthesiaCreate professional videos without the need for cameras or actors. Synthesia’s AI avatars enable you to produce multilingual videos, making it ideal for corporate and educational content. 2️⃣ HeygenThis AI tool simplifies video production by allowing users to create AI-generated videos, perfect for marketing campaigns or training materials. 3️⃣ Opus ClipOpus Clip transforms long-form video content into short, engaging clips optimized for social media, helping creators repurpose content easily. 🌟 Image 1️⃣ Getimg.AIAutomate image creation with Getimg.AI, which enhances your visual content by generating high-quality images in minutes, speeding up the design process. 2️⃣ PicsartA versatile image editing and design platform with AI tools that make creating stunning visuals effortless, making it ideal for social media, advertising, and creative projects. 3️⃣ Leonardo AIA powerful AI-driven tool for creators, Leonardo AI helps generate high-quality images, illustrations, and graphics, making it an essential tool for designers and artists. 🌟 AI Bot 1️⃣ LiveChatAn AI-powered live chat solution that integrates seamlessly into websites to provide real-time customer support, enhancing business communication. 2️⃣ LandbotThis tool helps create conversational experiences with AI-powered chatbots for customer support, sales, and lead generation, automating client interactions. 3️⃣ CustomGPTA customizable GPT-powered AI chatbot tailored for specific industries and businesses, perfect for providing personalized customer support. 🌟 Research 1️⃣ ChatPDFTurn PDFs into interactive documents with ChatPDF, allowing users to easily navigate and extract information using an AI-based assistant. 2️⃣ VidIQVidIQ provides AI-powered tools to optimize YouTube content for better engagement and visibility, making it invaluable for content creators. 3️⃣ SemrushAn advanced SEO platform powered by AI, Semrush gives marketers and researchers deep insights into online visibility, helping boost content performance. AI extends far beyond ChatGPT. This diverse range of tools is designed to make your work more efficient and productive, whether you’re coding, marketing, creating content, or conducting research. Embrace these AI tools to unlock new levels of creativity and efficiency. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

October 31, 2024in AI Tools, Data

02Oct

Marketing Cloud and Generative AI

Generative AI and Salesforce: Revolutionizing Digital Marketing with Einstein AI Generative AI is a form of Artificial Intelligence that learns from existing content to generate new, creative outputs. Salesforce has long been at the forefront of AI innovation, primarily through its Einstein assistant, which has evolved to offer increasingly sophisticated solutions over time. Artificial Intelligence: Key Concepts Before diving into Salesforce’s AI capabilities, let’s clarify some foundational concepts. Artificial Intelligence (AI) refers to the creation of intelligent systems that can learn and reason autonomously. Within AI, Machine Learning (ML) plays a crucial role by enabling computers to learn from data and improve over time without explicit programming. ML models fall into two broad categories: Deep Learning and Neural Networks A more advanced subset of ML is Deep Learning, which uses neural networks to process large amounts of data and make autonomous decisions. Deep Learning powers technologies like voice assistants (e.g., Alexa or Siri), which can recognize speech and execute tasks. A specific application within Deep Learning is Generative AI, capable of autonomously creating new content based on learned patterns from vast datasets. Another critical AI system is the Foundational Model, which is trained on enormous amounts of unstructured data from across the web, including text, images, and videos. These models offer a wide range of capabilities, such as generating text, answering questions, creating designs, or solving complex problems. Salesforce Marketing Cloud and AI Salesforce has utilizeded AI through its Einstein platform, which has evolved over time to offer a variety of data-driven tools. For example, Sent Time Optimization uses customer data to determine the best time to send emails to maximize engagement. AI Tools in Salesforce Marketing Cloud Salesforce offers several AI-powered tools for Marketing Cloud to help businesses leverage data for personalization and efficiency: The Einstein Trust Layer: AI in Salesforce CRM Einstein is the first generative AI model integrated into a CRM, and Salesforce refers to its AI process as the Einstein Trust Layer. Here’s how it works: Marketing Applications of Salesforce AI Tools Salesforce’s AI tools can be applied across omnichannel marketing campaigns to hyper-personalize communication, increasing conversion rates and customer engagement. Predictive analytics also allow businesses to optimize cross-selling and upselling, offering tailored product recommendations based on customer behavior. Chatbots powered by AI further enhance productivity by interacting in natural language, collecting leads, suggesting products, and resolving customer inquiries. Salesforce’s Commitment to AI in Digital Marketing Salesforce has been a pioneer in AI, continually expanding its capabilities through Einstein. With the latest AI tools for Marketing Cloud, businesses can now interact with customers more precisely, boost engagement, and optimize purchase predictions—paving the way for a new era in digital marketing. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

October 2, 2024in AI Tools, Artificial Intelligence, Data, Generative AI, Salesforce, Salesforce Marketing Cloud

01Sep

Winter 25 for Marketing

The Salesforce Winter ’25 release introduces a range of innovative tools and enhancements tailored to elevate marketing strategies. Whether your focus is on personalization, database management, or campaign automation, these new features are designed to help you excel in the fast-paced world of digital marketing. Here’s a look at the top five marketing features in Salesforce Winter ’25 that marketers need to know about to stay ahead of the curve. Top 5 Marketing Features in Salesforce Winter ’25 1. Einstein Personalization: Real-Time Customer EngagementEinstein Personalization is a standout feature of the Winter ’25 release, integrated within the Customer 360 platform. Leveraging Data Cloud, this tool delivers real-time, personalized experiences across Salesforce clouds. By combining business objectives with rules-based targeting, it enables marketers to make informed, personalized decisions across various channels. With native integration into Marketing Cloud Growth, Einstein Personalization ensures a seamless and cohesive customer journey across all Marketing Cloud products. 2. Enhanced Data Management with Marketing Cloud Account Engagement (Pardot)Effective database management is crucial for successful marketing, and Salesforce has significantly improved this with the Winter ’25 release. The updated Marketing Cloud Account Engagement (formerly Pardot) feature allows marketers to find and merge duplicate prospects, maintaining an accurate and streamlined database. Additionally, you can now copy marketing forms and emails directly to Salesforce CMS and integrate landing page and form engagement details into Data Cloud. These enhancements not only preserve data integrity but also offer deeper insights for more effective segmentation and campaign targeting. 3. Advanced API Integrations and General EnhancementsThe Winter ’25 release introduces powerful API and integration updates that revolutionize how marketers manage and utilize data. New capabilities include managing tags, processing permanent prospect deletion requests, and sending list emails more efficiently. Moreover, marketers can now gain valuable insights by ingesting Account Engagement form and landing page engagement data into Data Cloud. General enhancements also allow for the opening of system email links within the Lightning App and building segments in Data Cloud using engagement data from forms and landing pages, streamlining marketing operations and ensuring they are more data-driven. 4. Dynamic Content and Automation in Marketing Cloud GrowthSignificant updates to Marketing Cloud Growth in Winter ’25 focus on dynamic content and automation. Marketers can now create highly personalized and timely campaigns using dynamic content variations and event-triggered automation. This ensures messages are not only relevant but also delivered at the most impactful moments, driving higher engagement and conversion rates. The ability to clone content and avoid duplicating records when sharing branded content across workspaces further enhances efficiency in marketing processes. 5. Einstein AI and Campaign ROI AttributionUnderstanding the return on investment (ROI) of marketing campaigns is made easier with new Einstein AI tools and campaign ROI attribution features in Winter ’25. The introduction of Einstein Copilot features and grounding tools in Marketing Cloud Growth enhances content creation and optimization using generative AI. Additionally, the Opportunity Influence feature allows marketers to automatically attribute revenue from closed deals to the most influential campaigns using email click engagement data. With options for first-touch and last-touch attribution models, marketers can clearly identify which campaigns drive success at different stages of the customer journey. Recap The Salesforce Winter ’25 release equips marketers with a robust set of features designed to empower the creation of more personalized, efficient, and effective campaigns. From real-time personalization with Einstein to enhanced data management and dynamic content automation, these updates provide the tools needed to stay competitive in the digital marketing landscape. By leveraging these new features, marketers can optimize their strategies to ensure relevance and maximize impact. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 1, 2024in Generative AI, Salesforce Implementation Services, Salesforce Managed Services, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot)

21May

AMPScript Editor Explained

What is the Purpose of AMPscript? AMPScript Editor Explained. AMPscript serves a multitude of purposes, primarily focusing on personalization within Salesforce Marketing Cloud. This scripting language empowers users to personalize their emails by integrating subscriber or contact data. From addressing recipients by their first names to tailoring content based on individual preferences, AMPscript enhances the overall effectiveness of marketing campaigns. Exploring Inline AMPscript Inline AMPscript represents a specific use of AMPscript, distinguishing itself from AMPscript blocks. While AMPscript blocks can contain multiple lines of code, inline AMPscript typically serves a single function. The output of this function appears at the code’s location within the message. Noteworthy, inline AMPscript supports nested functions, contributing to its versatility. Understanding AMPscript in Salesforce Marketing Cloud AMPscript is Salesforce Marketing Cloud’s proprietary scripting language, prized for its ease of learning and its capacity to facilitate personalization across diverse digital marketing channels. It seamlessly integrates within HTML emails, text emails, landing pages, SMS messages, or push notifications. However, Salesforce Marketing Cloud lacks dedicated tools for editing AMPscript, both within and outside the user interface, resulting in a somewhat rudimentary and error-prone script-writing experience. Enhancing the AMPscript Editing Experience To improve the AMPscript editing process, various tools and extensions have been developed: Retrieving Data with AMPscript To fetch data from a data extension using AMPscript, the Lookup() function is employed. This function necessitates parameters such as the data extension name, the column for data retrieval, and the columns utilized for search and value specification. Like1 Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more

May 21, 2024in Salesforce Marketing Cloud

19Jun

Writing and Sending Marketing Automation in Salesforce

Marketing automation refers to technology that efficiently manages various marketing processes and multifaceted campaigns across multiple channels. It automates the targeting of customers through messages delivered via email, web, social media, and text. These messages are sent automatically based on predefined sets of instructions known as workflows. These workflows can be template-defined, custom-built, or adjusted during a campaign for improved outcomes. Marketing automation in Salesforce is the same, only better. The primary functions of marketing automation encompass lead generation, nurturing, scoring, and measuring the overall return on investment (ROI) of campaigns. As an organization grows in size and complexity, the time- and cost-saving benefits of automation become more apparent. Robust marketing automation systems are designed to seamlessly scale alongside the evolving needs of your business. Why Marketing Automation By employing marketing automation, you can execute a digital marketing strategy without the need to manually send every email, message, campaign, or post. Efficient automation tools aid in audience identification, content design, and the automatic triggering of actions based on schedules and customer behavior. This allows you to focus on other tasks while your campaign unfolds, enabling subsequent analysis and adjustments to your marketing plan based on emerging results. An automated marketing strategy proves invaluable in saving time and resources, driving revenue and ROI, while enabling you to concentrate on business growth. Customer data is collected through various interactions, such as emails, website visits, app usage, and social media engagement. Marketing automation leverages this data to create a comprehensive 360-degree view of each customer. The system streamlines segmentation and targeting processes, enabling quick and scalable identification of the right audiences. It tailors messaging automatically based on individual customer profiles, creating relevant and personalized content across email, mobile, social media, web experiences, and more. Whether dealing with a customer base of 100 or 100 million, marketing automation efficiently delivers personalized experiences. At scale. Marketing automation plays a pivotal role in crafting relevant content and messaging across diverse channels. It goes beyond mere personalization by dynamically customizing email subject lines, integrating mobile messaging with email and social campaigns, generating targeted digital ads, and automatically recommending suitable products on websites. Marketing Automation in Salesforce This approach allows businesses to engage customers throughout their journey, irrespective of where they are in the customer lifecycle — from acquisition to advocacy. Marketing automation ensures the delivery of timely, pertinent content that aligns with customer preferences, converting prospects into lifelong brand advocates. Emphasizing ease of use, marketing automation enables the creation of campaigns with a single click and centralizes control over all aspects of the digital marketing strategy. User-friendly interfaces and drag-and-drop functionality, reminiscent of everyday apps, make the process straightforward. Moreover, marketing automation with Salesforce serves as a central hub for customer data, ensuring a consistent brand identity across all teams — seamlessly bringing together marketing, sales, and customer service to create a unified and seamless customer experience. Automation Assistance Tectonic looks forward to assisting you in implementing a marketing automation platform, such as Marketing Cloud or Account Engagement (formerly Pardot), and providing consulting services to optimize your emails for maximum impact. Contact us today. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

June 19, 2023in Data, Marketing Automation, Salesforce, Salesforce Communications Cloud, Salesforce Marketing Automation, Salesforce Marketing Cloud Advertising, Salesforce Optimization, Technology

12Jun

Data Management in Salesforce Marketing Cloud Account Engagement

Data Management in Salesforce Marketing Cloud Account Engagement by Tectonic Salesforce Marketing Consultant, Shannan Hearne One of the most critical aspects to begin on the right foot within Salesforce Marketing Cloud Account Engagement (Pardot) is the organization of your data—comprising lists, prospects, email assets, campaigns, and forms. Properly “filing” these elements is essential for maximizing the tracking and reporting capabilities inherent in your Salesforce Marketing Cloud Account Engagement digital marketing tool. Failure in data organization poses significant risks to your business, including: To maintain an organized instance of Marketing Cloud Account Engagement, regularly check for sync errors between Salesforce and Account Engagement. Ensure that the Salesforce connector has all necessary permissions, preventing future issues with automation or reporting features. By consistently monitoring the connector, data synchronization across platforms can be assured, avoiding discrepancies between sales and marketing information. Enable features like email send result reporting back to your Salesforce database for daily insights into campaign results and connector health. Data Management in Salesforce Marketing Cloud Account Engagement Associating assets with the correct Marketing Cloud Account Engagement campaigns is crucial for effective tracking and reporting. Remove irrelevant campaigns to declutter your Marketing Cloud Account Engagement instance, promoting transparency. Periodically review and streamline custom fields, eliminating redundant ones and identifying fields needed for segmenting data or pulling additional data from Salesforce. Organization of Content Maintain a clear and logical folder structure for efficient asset management, saving time and preventing lost or duplicated assets. Organize marketing assets into logical folders and sub-folders, ensuring transparency and accessibility for Marketing Cloud Account Engagement users. Establish and enforce proper naming conventions for assets, promoting easy retrieval and future reviews. Many administrators will go a step farther with a standard naming convention such as year-month-line of business-campaign-asset. Utilize Marketing Cloud Account Engagement tags for sorting, organizing, and searching content, enhancing overall asset management. Apply tags to prospects for efficient reviewing or reporting, and maintain consistency in naming conventions organization-wide. Employ dynamic lists to automatically segment prospects based on defined criteria, ensuring ease of management and organization. Use rules to add and remove tags based on completion or actions taken by prospects. Data Management in The Recycle Bin of Account Engagement Leverage the Marketing Cloud Account Engagement recycle bin to retain deleted items and easily restore them if needed. Keep an eye on usage limits through the admin panel, especially file storage limits. Utilize the recycle bin to free up space by placing unnecessary items, like outdated Marketing Cloud Account Engagement-hosted files or inactive prospects, in the bin. Regularly check and enable features like Handlebars Merge Language (HML) for advanced personalization in emails and landing pages. Stay updated on new features to maximize the benefits of your Marketing Cloud Account Engagement. Tectonic, through managed services, ensures Marketing Cloud Account Engagement instances are up-to-date, offering customization and training for optimal utilization. Contact us for a Marketing Cloud Account Engagement analysis and cleanup tailored to your company’s needs. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

June 12, 2023in Data, Salesforce, Salesforce Managed Services, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot)

18May

Google Analytics and Salesforce Integration

Syncing Google Analytics Data to CRM Analytics To integrate Google Analytics and Salesforce Integration using the Google Analytics connector, follow these steps: Important Note: As of July 1, 2023, the main product Google Analytics has been decommissioned and replaced with the new product Google Analytics 4 (GA4). The Salesforce announcement GA4 Set to Replace Universal Analytics gives an overview on this. Creating a Connection Required Settings: Google Analytics 4 Integration To sync Google Analytics 4 data to Salesforce Data Pipelines: Connector Considerations: Google Analytics Salesforce Sales Cloud Integration User Identification Analytics provides two methods to identify users: Required Salesforce Sales Cloud Objects and Fields: Integration Steps: Testing and Viewing Imported Data: Notes: Google Data Studio and Salesforce Integration Connecting Salesforce with Google Data Studio allows for powerful visualizations that combine sales and marketing data. This integration helps in understanding which channels generate the most leads and income. Google Analytics 4 Connection Setup: Connection Details: Advanced Properties: Considerations: By following these steps, you can seamlessly integrate Google Analytics data into your CRM Analytics and Salesforce Data Pipelines, ensuring robust data analysis and informed decision-making. Decide How to Identify Your Users: Analytics offers two ways to programmatically identify your users: Client ID and User-ID. To support Data Import for Salesforce Sales Cloud, you must implement Client ID. You may optionally choose to also implement User-ID. Client ID pseudonymously identifies a browser instance and is best suited for businesses focused on lead generation and new customer acquisition. User-ID enables the analysis of groups of sessions, across devices, using a unique, persistent, and non-personally identifiable ID string representing a user. This option is best for businesses with high rates of logged-in users. How to Import CRM/ERP Data with Google Analytics 4 Using a CSV File: Transitioning to Google Analytics 4: As of March 2023, Google has automatically created GA4 properties for users unless they opt-out. Until July 1, 2023, you can continue to use and collect new data in your Universal Analytics properties. After this date, you must export your historical reports as Universal Analytics will be phased out. How Does Google Help Salesforce Marketing Cloud Users? Google Analytics provides invaluable insights into user behavior, helping Salesforce Marketing Cloud users optimize campaigns and understand customer journeys. Integration with the Google platform allows businesses to combine offline sales data with digital analytics, optimizing digital marketing strategies and improving campaign effectiveness. Additional Integration: Using datasets from Google Analytics and Google BigQuery, businesses can create interactive Tableau CRM dashboards to visualize campaign activities and performance metrics. By following these guidelines, organizations can leverage Google Analytics data effectively within their Salesforce ecosystem, enhancing decision-making and strategic planning. Content updated July 2024. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

May 18, 2023in Google Analytics, Salesforce Marketing Cloud, Salesforce Sales Cloud

13Sep

Salesforce Marketing Cloud for Digital Marketing

Salesforce Marketing Cloud provides comprehensive solutions for digital marketing, encompassing digital, email, social media, mobile communications, customer journey mapping, marketing analytics, marketing automation, and B2B marketing. This suite empowers you to personalize customer communications seamlessly across all digital touchpoints, regardless of your location. With Marketing Cloud you can achieve customer wins, enhance efficiency in engagement, and cultivate enduring trusted relationships. Interact on your customers’ preferred channels, all guided by data-first digital marketing. According to a 2022 Salesforce Success Metrics study, based on 3,706 global customer interviews, Salesforce Marketing Cloud contributed to a remarkable 27% reduction in customer acquisition costs. In a landscape where advertising and lead generation are costly, the ability to efficiently work and capitalize on leads becomes critical. Tectonic addresses this challenge with a Salesforce Marketing Cloud Quickstart implementation, expediting your journey with Marketing Cloud. “Organizations See Nearly 300% Return on Investment with Salesforce Marketing Cloud, Research Reveals” Salesforce Study, Total Economic Impact of Salesforce Marketing Cloud Salesforce Marketing Cloud streamlines lead and customer engagement across channels, saving costly time and resources. This tool facilitates optimized marketing performance through intelligent insights, driving ROI with unified, AI-driven analytics. The power of Salesforce Marketing Cloud lies in its ability to personalize moments using real-time data. Tectonic stands ready to assist your teams in connecting with customers during pivotal moments, leveraging real-time data across channels, teams, and business units. After Conversion After converting leads into valuable customers, Salesforce Marketing Cloud aids in building enduring relationships. Through scaled, personalized outreach, aligning seamlessly with sales and service departments. How? Salesforce Marketing Cloud leverages valuable data to segment leads and customers based on engagement with webinar, survey, and video apps. Account-based scoring and ABM analytics facilitate alignment between marketing and sales on key accounts. Is it time for your organization to upgrade to Salesforce Marketing Cloud’s digital marketing solutions? In a recent study, Forrester found that a composite of the results from the five organizations using Salesforce Marketing Cloud yielded a return on investment (ROI) of 299% over a three-year period. Forrester also found that Marketing Cloud: Tectonic, with a wealth of experience in migrating from HubSpot and other CRMs and marketing automation tools, and implementing industry-specific Salesforce solutions, is ready to help. Our Salesforce Managed Services solutions offer ongoing support. And with a 9.75 customer satisfaction score, we’ve been assisting clients in accelerating digital transformation with modern app architecture. Salesforce Integration Projects All Salesforce cloud integration projects are tailored to your organization, and Tectonic is recognized as a Salesforce Integration Partner. With over 185 Salesforce certifications we are here to help you leverage Salesforce Marketing Cloud and the entire Salesforce ecosystem for enterprise wide success. Contact Tectonic today for increased digital marketing success with Salesforce Marketing Cloud. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 13, 2022in Marketing Automation, Salesforce, Salesforce Marketing Cloud

24Jul

Digital Marketing Roadmap

Digital transformation is becoming a mantra in business, but how do you embark on this journey? What is the goal? What does it look like? Begin with a digital marketing roadmap. What is the roadmap for digital marketing? A digital marketing roadmap lays out your major areas of focus and ensures iterations stay grounded in that strategy. As you build your digital marketing roadmap, remember the goal is to facilitate: Alignment: A strategy-driven roadmap rallies the team around the work that needs to be done. What are the four phases of digital marketing? Awareness – Content focused on educating your audience. Evaluation – Customers determine whether they need your product. Conversion – Reasons to buy your product. Delight – Keeping your audience engaged. The initial draft is likely straightforward, conceived by visionaries in your organization, outlining the roadmap’s initial steps: This initial draft is a good start but needs refinement before presentation to management for buy-in. The key is to make metrics SMART, following the framework proposed by management theorist Peter F. Drucker: Now, let’s transform the draft into a presentation-worthy strategic roadmap: Strategic Plan Vision Statement: Provide a seamless omnichannel customer experience to become the number 1 seller of our industry. This refined roadmap is more achievable, being both measurable and time-bound. For added effectiveness, consider SMARTER goals, where “E” stands for engagement evaluator and “R” stands for reward. Have an evaluator determine goal achievement and showcase how it impacts the organization in the long run. What are the 5 key elements of digital marketing? The five most important elements of a digital campaign consist of mobile considerations, organic search, social media marketing, content marketing and lead nurturing. All of these elements combined make up a cohesive digital marketing strategy. What is 4Ps vs the 4Cs of digital marketing? 4Ps is Product, Price, Place, and Promotion. On other hand 4Cs is Customer Value, Cost, Conveniece, and Communication. 4Ps is more company centered in other hand 4Cs is more customer focused. Note: For expert assistance with your assessment and strategic roadmap, contact your account executive at Tectonic to explore how our Salesforce team can assist with your planning. Once completed, revisit and tweak your roadmap to ensure customer experience is at its core and goals are SMARTER. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

July 24, 2022in Salesforce

19Jun

Case Study: Service Cloud Marketing Cloud Hospitality

Resort company builds loyalty and drives sales increase across all sites using data and segmentation. hospitality salesforce service marketing case study. Industry: Hospitality Located at the epicenter of Honolulu’s most exciting neighborhoods, resort offers guaranteed oceanfront panoramic views in guestrooms and luxury suites. The hotel also has its own golf course. Problem: Implemented : Technologies integrated : Our solution? Results: Tectonic has assisted customers in generating a live view of their visitors so they can pleasantly surprise and amuse them with customized service during every engagement. Salesforce offers customized solutions for the travel and hospitality industries, assisting companies in this field to provide outstanding client experiences, optimize workflows, and spur expansion. These solutions make use of the Salesforce Customer 360 platform to improve communication, organize data, and give visitors a customized experience. Salesforce offers digital transformation technology for travel, tourist, and hospitality industries. If you are considering a Salesforce hospitality implementation, contact Tectonic today. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

June 19, 2022in Data, Salesforce, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Marketing Cloud, Salesforce Service Cloud, Salesforce Success Stories, Technology

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