Resort company builds loyalty and drives sales increase across all sites using data and segmentation. hospitality salesforce service marketing case study.
Industry: Hospitality
Located at the epicenter of Honolulu’s most exciting neighborhoods, resort offers guaranteed oceanfront panoramic views in guestrooms and luxury suites. The hotel also has its own golf course.
Problem:
- Dependency on Marketing Agency for all content creation and email deployment activities
- Disparate source systems and lack of connectivity options
- Legacy CRM / Loyalty Solution provided limited segmentation and digital marketing capabilities
Implemented :
Technologies integrated :
Our solution?
- Implemented Service Cloud and Marketing Cloud
- Integration with Oracle Opera PMS (Property Management Solution)
- Automated Pre-Arrival Marketing Journey
- Preference Center to capture additional contact Preference Information
- Post-Checkout Survey
Results:
- Reduction in Operation Expenses tied to Marketing Agency Spend
- Targeted Segmentation to deliver higher ROI on Marketing Spend
- Greater insights into guest interactions and preferences
- Frequent opportunity to upsell/x-sell through Journey Engagement
Tectonic has assisted customers in generating a live view of their visitors so they can pleasantly surprise and amuse them with customized service during every engagement.
Salesforce offers customized solutions for the travel and hospitality industries, assisting companies in this field to provide outstanding client experiences, optimize workflows, and spur expansion. These solutions make use of the Salesforce Customer 360 platform to improve communication, organize data, and give visitors a customized experience.
Salesforce offers digital transformation technology for travel, tourist, and hospitality industries.
If you are considering a Salesforce hospitality implementation, contact Tectonic today.
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