Dreamforce Archives - gettectonic.com
Ready or Not Here AI Agents Come

Ready or Not Here AI Agents Come

As organizations embrace the growing presence of AI agents, leaders must address concerns about allowing autonomous systems to operate in sensitive environments. AI agents, often viewed as the future of how enterprises deploy large language models, raise important questions around security and identity management. The rise of agentic AI has been notable in 2024, with

Read More
AI Agent Rivalry

AI Agent Rivalry

Microsoft and Salesforce’s AI Agent Rivalry Heats Up The battle for dominance in the AI agent space has escalated, with Salesforce CEO Marc Benioff intensifying his criticism of Microsoft’s AI solutions. Following remarks at Dreamforce 2024, Benioff took to X (formerly Twitter) to call out Microsoft for what he called “rebranding Copilot as ‘agents’ in panic

Read More
2025: The Rise of AI Agents and Industry-Focused Innovation

2025: The Rise of AI Agents and Industry-Focused Innovation

Over the past few years, CX vendors have rapidly integrated generative AI (GenAI) across the customer experience landscape. This wave of innovation has brought advancements like auto-summarization, customer response recommendations, and intent analysis, especially within Contact Center as a Service (CCaaS) solutions. However, as these capabilities become standard, differentiation now hinges on more advanced AI

Read More
Pioneering AI-Driven Customer Engagement

Pioneering AI-Driven Customer Engagement

With Salesforce at the forefront of the AI revolution, Agentforce, introduced at Dreamforce, represents the next phase in customer service automation. It integrates AI and human collaboration to automate repetitive tasks, freeing human talent for more strategic activities, ultimately improving customer satisfaction. Tallapragada emphasized how this AI-powered tool enables businesses, particularly in the Middle East, to scale operations and enhance efficiency, aligning with the region’s appetite for growth and innovation.

Read More
Rise of Agentforce

Rise of Agentforce

The Rise of Agentforce: How AI Agents Are Shaping the Future of Work Salesforce wrapped up its annual Dreamforce conference this September, leaving attendees with more than just memories of John Mulaney’s quips. As the swarms of Waymos ferried participants across a cleaner-than-usual San Francisco, it became clear that AI-powered agents—dubbed Agentforce—are poised to transform

Read More
How Skechers Solved Its Ecommerce Challenges

How Skechers Solved Its Ecommerce Challenges

Skechers Boosts Direct-to-Consumer Sales with Ecommerce Platform Upgrades Skechers, now a global brand in 2024, credits its recent ecommerce platform upgrades for saving time and increasing direct-to-consumer sales. However, it wasn’t always equipped with the right technology to support its massive growth. During Salesforce’s Dreamforce conference in San Francisco, Eric Cheng, Skechers USA Inc.’s director

Read More
Third Wave of AI at Salesforce

Third Wave of AI at Salesforce

The Third Wave of AI at Salesforce: How Agentforce is Transforming the Landscape At Dreamforce 2024, Salesforce unveiled several exciting innovations, with Agentforce taking center stage. This post explores the key changes and enhancements designed to improve efficiency and elevate customer interactions. Introducing Agentforce Agentforce is a customizable AI agent builder that empowers organizations to

Read More
Battle of Copilots

Battle of Copilots

Salesforce is directly challenging Microsoft in the growing battle of AI copilots, which are designed to enhance customer experience (CX) across key business functions like sales and support. In this competitive landscape, Salesforce is taking on not only Microsoft but also major AI rivals such as Google Gemini, OpenAI GPT, and IBM watsonx. At the

Read More
AI Agents, Tech's Next Big Bet

AI Agents, Tech’s Next Big Bet

What Marketers Need to Know About AI Agents, Tech’s Next Big Bet Companies like Salesforce and OpenAI are making significant investments in AI agents, which are digital assistants poised to represent the next evolution of artificial intelligence. These agents promise to autonomously handle a variety of tasks, from making reservations to negotiating business deals. During

Read More
Marketing Cloud and Commerce Cloud Innovations

Marketing Cloud and Commerce Cloud Innovations

What Our Dreamforce Marketing Cloud and Commerce Cloud Innovations Mean for You This year’s Dreamforce was nothing short of amazing. It was exciting to reconnect with fellow Trailblazers, exchange brilliant ideas, and showcase the innovations we’ve been crafting at Salesforce. A recurring theme throughout the event was how businesses can leverage data and AI to

Read More
Revolution Customer Service with Agentforce

Revolution Customer Service with Agentforce

Agentforce stole the spotlight at Dreamforce, but it’s not just about replacing human workers. Equally significant for Service Cloud was the focus on how AI can be leveraged to make agents, dispatchers, and field service technicians more productive and proactive. Join a conversation to unpack the latest Sales Cloud innovations, with a spotlight on Agentforce for sales

Read More
Generative AI for Match Commentary

Generative AI for Match Commentary

SAN FRANCISCO (KGO) — Companies are exploring the use of artificial intelligence for sports commentary, showcasing one of the many innovative applications of this technology in the sports arena. ABC7 reporter J.R. Stone recently got a firsthand look at IBM’s integration of Generative AI to analyze and enhance playing abilities during a demonstration at Dreamforce

Read More
gettectonic.com