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Marketing Cloud Growth and Advanced Editions

Marketing Cloud Growth and Advanced Editions

While Growth Edition is tailored to small businesses looking to get started with robust marketing automation, Advanced Edition caters to companies that need more sophisticated tools to scale personalization efforts, improve customer engagement, and streamline workflows. It offers additional features, including real-time journey testing, predictive AI for customer scoring, and advanced SMS capabilities, allowing businesses to enhance every touchpoint with their customers.

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Data Cloud Free Licenses

Data Cloud Free Licenses

Salesforce Announces Data Cloud Free Licenses at Dreamforce 2023 At Dreamforce 2023, Salesforce announced that free Data Cloud licenses are now included for all Enterprise Edition or above customers to help them familiarize themselves with new capabilities and develop use case ideas. Starting September 19th, 2023, Enterprise Edition and above customers can get started with

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Salesforce Net Zero Enhancements

Salesforce Net Zero Enhancements

Salesforce AI Innovations Boost ESG Reporting in Net Zero Cloud Powered by Einstein, Net Zero Cloud’s generative AI capabilities will suggest reliable, auto-generated responses for ESG reports – Salesforce Net Zero Enhancements CSRD Report Builder automates reporting, and Materiality Assessment empowers ESG managers to identify most relevant ESG topics  Global sports brand Rossignol Group uses Net Zero

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Crucial Role of Data and Integration in AI at Dreamforce

The Crucial Role of Data and Integration in AI at Dreamforce

Understanding The Crucial Role of Data and Integration in AI at Dreamforce At this year’s Dreamforce, AI is the star of the show, but two essential supporting actors are data and integration. Enterprises are increasingly recognizing the importance of unifying their diverse data sources for effective analysis and swift action, and the race to harness

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Salesforce Lightning and Hyperforce

Difference Between Salesforce Lightning and Hyperforce

Salesforce Lightning Platform and Hyperforce: An Overview The Lightning Platform forms the core infrastructure of Salesforce, while Hyperforce is a new infrastructure model provided by the CRM platform. Salesforce Lightning Salesforce Lightning elevates customization with its modern and flexible framework. It offers a powerful drag-and-drop interface called the Lightning App Builder, enabling users to design

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Health Cloud Brings Healthcare Transformation

Health Cloud Brings Healthcare Transformation

Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series of industry clouds: Salesforce Health Cloud. This new cloud CRM offering aims to become a catalyst for positive change in the healthcare industry, shifting focus from traditional critical care to a more holistic patient-centric approach.

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