Dynamic Content

01Sep

Winter 25 for Marketing

The Salesforce Winter ’25 release introduces a range of innovative tools and enhancements tailored to elevate marketing strategies. Whether your focus is on personalization, database management, or campaign automation, these new features are designed to help you excel in the fast-paced world of digital marketing. Here’s a look at the top five marketing features in Salesforce Winter ’25 that marketers need to know about to stay ahead of the curve. Top 5 Marketing Features in Salesforce Winter ’25 1. Einstein Personalization: Real-Time Customer EngagementEinstein Personalization is a standout feature of the Winter ’25 release, integrated within the Customer 360 platform. Leveraging Data Cloud, this tool delivers real-time, personalized experiences across Salesforce clouds. By combining business objectives with rules-based targeting, it enables marketers to make informed, personalized decisions across various channels. With native integration into Marketing Cloud Growth, Einstein Personalization ensures a seamless and cohesive customer journey across all Marketing Cloud products. 2. Enhanced Data Management with Marketing Cloud Account Engagement (Pardot)Effective database management is crucial for successful marketing, and Salesforce has significantly improved this with the Winter ’25 release. The updated Marketing Cloud Account Engagement (formerly Pardot) feature allows marketers to find and merge duplicate prospects, maintaining an accurate and streamlined database. Additionally, you can now copy marketing forms and emails directly to Salesforce CMS and integrate landing page and form engagement details into Data Cloud. These enhancements not only preserve data integrity but also offer deeper insights for more effective segmentation and campaign targeting. 3. Advanced API Integrations and General EnhancementsThe Winter ’25 release introduces powerful API and integration updates that revolutionize how marketers manage and utilize data. New capabilities include managing tags, processing permanent prospect deletion requests, and sending list emails more efficiently. Moreover, marketers can now gain valuable insights by ingesting Account Engagement form and landing page engagement data into Data Cloud. General enhancements also allow for the opening of system email links within the Lightning App and building segments in Data Cloud using engagement data from forms and landing pages, streamlining marketing operations and ensuring they are more data-driven. 4. Dynamic Content and Automation in Marketing Cloud GrowthSignificant updates to Marketing Cloud Growth in Winter ’25 focus on dynamic content and automation. Marketers can now create highly personalized and timely campaigns using dynamic content variations and event-triggered automation. This ensures messages are not only relevant but also delivered at the most impactful moments, driving higher engagement and conversion rates. The ability to clone content and avoid duplicating records when sharing branded content across workspaces further enhances efficiency in marketing processes. 5. Einstein AI and Campaign ROI AttributionUnderstanding the return on investment (ROI) of marketing campaigns is made easier with new Einstein AI tools and campaign ROI attribution features in Winter ’25. The introduction of Einstein Copilot features and grounding tools in Marketing Cloud Growth enhances content creation and optimization using generative AI. Additionally, the Opportunity Influence feature allows marketers to automatically attribute revenue from closed deals to the most influential campaigns using email click engagement data. With options for first-touch and last-touch attribution models, marketers can clearly identify which campaigns drive success at different stages of the customer journey. Recap The Salesforce Winter ’25 release equips marketers with a robust set of features designed to empower the creation of more personalized, efficient, and effective campaigns. From real-time personalization with Einstein to enhanced data management and dynamic content automation, these updates provide the tools needed to stay competitive in the digital marketing landscape. By leveraging these new features, marketers can optimize their strategies to ensure relevance and maximize impact. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 1, 2024in Generative AI, Salesforce Implementation Services, Salesforce Managed Services, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot)

08Jun

Dynamic Content Powered Email

Elevating Email Marketing with Dynamic Content Customers don’t want to feel like just another number to your brand. Relying on a generic “batch and blast” email marketing strategy is likely to land you in the customer’s spam filters—or worse, prompt them to unsubscribe. However, with Dynamic Content Powered Email, you can create a relevant and timely experience they’ll remember for all the right reasons. The Power of Personalization In an era where privacy and security dominate the headlines, it’s surprising that 83% of consumers are willing to share personal data for more personalized experiences. This isn’t just an interesting tidbit—it’s proof that people expect and value personalized experiences from brands. This tradeoff—data for personalization—presents a significant opportunity for marketers who can uphold their end of the bargain. Nowhere is this more evident than in the inbox. Dynamic email content allows for the creation of personalized messages that update when the email is opened, meeting readers’ expectations for tailored communication. The Importance of Dynamic Email Content Modern email marketing must prioritize engaging and relevant content to avoid poor performance and potential relegation to spam folders. Recent developments, such as the loss of third-party cookies, make it increasingly challenging to acquire the right data for personalization. Let’s explore some tactics and resources to achieve quick email marketing wins without the heavy lifting, by automating impactful experiences in the inbox. Understanding Dynamic Email Content Dynamic email content, often called live email content, refers to messages that change based on the subscriber’s personal preferences or history with your website. Unlike static ads, dynamic content offers a tailored shopping experience, increasing engagement and fostering brand loyalty. For example, using dynamic elements such as live polls or customized product recommendations can make subscribers feel valued and understood. Interactive emails enhance the overall experience and encourage deeper engagement. Case Studies in Dynamic Email Success Dynamic content engages audiences and prompts action, crucial for both business success and email program health. Email engagement metrics influence whether your emails are delivered to the inbox or spam folder, making engaging content essential for ISP trust. Not just customer trust. Leveraging First- and Zero-Party Data First-party data is now more important than ever. Email provides a direct line to subscribers, enabling the collection of valuable insights into their preferences and behaviors. This data can fuel further personalization efforts. For example, UK hospitality brand icelolly.com used dynamic email content to display searched and abandoned deals, resulting in a 35% higher open rate, a 201% increase in click-through rate, and a 45% increase in conversion rate. Popular Types of Dynamic Email Content Implementing Dynamic Email Content Simply Personalization with dynamic email content doesn’t have to be resource-intensive. No-code solutions or templates can streamline the process, allowing ongoing implementation with minimal effort. For instance, PrettyLittleThing used automation in birthday emails to show the correct star sign content based on the opening date, driving a 38% increase in click-through rates. Dynamic Content Powered Email has emerged as a powerful tool for marketers aiming to meet and exceed consumer expectations. By incorporating dynamic elements—such as live polls, countdown timers, and personalized images—marketers can create engaging, memorable experiences that build stronger customer relationships and drive brand loyalty. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

June 8, 2024in Salesforce

22Dec

Marketing Cloud Growth and Advanced Editions

While Growth Edition is tailored to small businesses looking to get started with robust marketing automation, Advanced Edition caters to companies that need more sophisticated tools to scale personalization efforts, improve customer engagement, and streamline workflows. It offers additional features, including real-time journey testing, predictive AI for customer scoring, and advanced SMS capabilities, allowing businesses to enhance every touchpoint with their customers.

December 22, 2023in Data, Enterprise, Marketing Automation, Salesforce, Salesforce Data Cloud, Salesforce Implementation Services, Salesforce Marketing Automation, Salesforce Marketing Cloud, Technology

11Dec

Copy Images to Salesforce CMS Workspace

To Copy Images to Salesforce CMS Workspace you have several options. Transferring Images to Salesforce CMS Transfer your images to a Salesforce CMS workspace where they can be accessed for future marketing initiatives, such as creating an email campaign. This feature is available for Marketing Cloud Account Engagement Growth edition with Data Cloud enabled. To enable marketers to use their Account Engagement image files for future campaigns, allow the copying of images to a CMS Marketing workspace in Salesforce. Adding Images from Salesforce CMS to Your LWR Site You can add images from Salesforce CMS directly to your site page or to components populated with CMS content. In Experience Builder, you can update images attached to CMS content without altering the image in the Salesforce CMS workspace. To create dynamic content displays, nest content components within layout components on your LWR site, leveraging data binding. Creating and Cloning Content Content created in a CMS workspace is specific to that workspace and is generated in the default language. The process for adding content to a CMS workspace differs from adding content to an enhanced CMS workspace. Enhanced CMS workspaces allow you to clone content and create variants. Adding Content to a CMS Workspace: Adding Content to an Enhanced CMS Workspace: Note: When linking to external URLs, ensure your org supports the domain by reviewing the Content Security Policy (CSP) settings in Setup and adding the domain to your trusted URL list. Managing and Updating Image References When you update images in Salesforce CMS, all content referencing those images is updated as well. For example, changing an image in a published news piece will automatically update the image for your readers. Here’s how to manage image references: Salesforce CMS Media Content ID (MCID) The Media Content ID (MCID) is a unique identifier for images in Salesforce CMS. It can be found in: By leveraging Salesforce CMS, you can streamline the management and delivery of your marketing content, ensuring a consistent and efficient workflow for all your digital initiatives. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

December 11, 2023in Salesforce

11Oct

Case Study: Financial Services-Community Bank-Marketing Cloud/Customer 360

“The Tectonic team showed strong knowledge of the SFMC platform. They listened to our specific needs and use cases and crafted a customized and creative approach to meet our needs. They were reliable and communicative throughout the entire project.”

October 11, 2023in Salesforce Financial Services Solutions, Salesforce Implementation Services, Salesforce Marketing Cloud, Salesforce Success Stories

16Jul

Account Engagement Handlebars Merge Language

As of June 12, 2020, Account Engagement Handlebars Merge Language (HML) is enabled by default for all new Account Engagement accounts. For accounts not yet using HML, Account Engagement admins can permanently upgrade from the legacy Account Engagement Merge Language (PML) to HML for personalizing marketing assets. This article focuses on the upgrade process. If your account already uses HML, much of this information may not apply. Note that landing pages and forms do not require conversion after enabling HML. To learn more about working with HML, refer to Salesforce Help. Benefits of Account Engagement Handlebars Merge Language Upgrading to HML offers several key benefits: How to Upgrade If your account uses the legacy merge language and you’re an Account Engagement admin, you can upgrade from the dashboard. Look for the upgrade banner, click “Get Started,” and then “Upgrade to HML.” If you don’t see this banner, your account is already using HML, and no further steps are needed. Will You Be Forced to Upgrade? Not yet. Currently, there is no planned date to retire PML. However, upcoming feature enhancements are built on HML. We encourage you to start using HML to take advantage of its benefits. Where Can You Use HML in Account Engagement? HML is available in Account Engagement email templates, list emails, 1:1 emails, dynamic content, user signatures, landing pages, and forms. In Salesforce, HML is available for Engage emails. Will You Lose Functionality if You Upgrade to HML? Most users can upgrade to HML without losing any functionality. However, if you use the Account Engagement API for list emails and 1:1 email sends, check for any necessary changes before upgrading. What Happens to Your PML Assets? Your existing PML content remains in your account, and you can continue to edit it with PML. Dynamic content blocks with PML tags can be used in all new and existing assets. When you copy or use a PML asset, a built-in conversion tool will help you quickly convert all PML tags to HML. How to Convert All Assets to HML After Upgrading Each asset can be converted individually when you’re ready to use it. Click a button to convert, and the system handles the rest. If any issues arise, the conversion tool will indicate what needs attention. Note that landing pages and forms do not need to be converted after upgrading. What Happens When You Create a New Asset After Upgrading? All new assets must use HML, and you’ll only see the HML merge field picker in content editors. What Happens When You Copy a PML Asset After Upgrading? When you copy an asset that supports HML, the conversion tool will prompt you to switch. Active Engagement Studio Programs, Completion Actions, or Automation Rules Using PML Templates Active Engagement Studio programs, completion actions, and automation rules continue to function normally. You can convert your PML templates when you’re ready. Differences Between PML and HML You won’t lose functionality with HML, but there are some differences in format. Learn more about the differences here. Limitations with HML HML has a limit of 200 merge fields and 10 pieces of dynamic content per email or email template. If an asset exceeds these limits, you’ll need to remove some PML tags before converting to HML. Default Merge Values with HML Default fields function differently with HML’s conditional content statements. Conditional HML #if tags within merge fields allow you to specify content to display when a prospect lacks information for that field. If a default value is specified for a field, it will populate instead of the conditional content from the if/else statement. Using Modifiers with HML Modifiers work similarly in HML as in PML, except that modifiers aren’t needed for merge fields contained in links. Link Tracking with HML Link tracking functions the same way in HML as it does in PML. Disabling HML Upgrading to HML is permanent and cannot be undone or disabled once upgraded. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Guide to Creating a Working Sales Plan Creating a sales plan is a pivotal step in reaching your revenue objectives. To ensure its longevity and adaptability to Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more

July 16, 2023in Marketing Automation, Salesforce Marketing Automation, Salesforce Marketing Cloud Account Engagement (Pardot)

11Feb

Personalization in Marketing Cloud

Salesforce Marketing Cloud offers various methods to personalize and dynamically adjust your email content. With Personalization in Marketing Cloud, however, distinguishing between AMPscript, Personalization Strings, and Dynamic Content can be challenging for those unfamiliar with the platform. Let’s break down these three tools and explore when each one is best suited for use. AMPscript AMPscript is like the “Iron Chef America” of email personalization. This programming language enables you to incorporate dynamic content into your emails, creating intricate logic and personalization, including conditional statements and loops. AMPscript empowers you to craft highly personalized and targeted emails, making recipients feel uniquely valued. However, AMPscript demands some technical proficiency and may be more intricate to utilize compared to other tools. If coding isn’t your forte, it’s advisable to defer to experienced professionals at Tectonic. Building relationships with developers can be invaluable—trust mes, it’s worth it! Personalization Strings On the flip side, Personalization Strings are like the “Easy-Bake Oven” of email personalization. They’re user-friendly and don’t necessitate technical expertise. Personalization Strings act as placeholders inserted into your email content, later substituted with data from a subscriber’s record. For instance, you can employ Personalization Strings to inject a subscriber’s name or location into your email. They offer a straightforward means to introduce basic personalization into your emails without needing technical know-how. However, don’t expect them to handle complex personalization tasks. Dynamic Content Dynamic Content operates akin to the “Pick-A-Meal Machine” at a fast-food joint. It enables you to craft various versions of the same email and exhibit distinct versions to different subscribers based on specific criteria. For instance, you can tailor one email version for male subscribers and another for female subscribers. Dynamic Content proves invaluable for creating highly targeted and personalized emails without necessitating complex logic or technical expertise. But, it’s more limited compared to AMPscript in terms of customization depth. Summary In conclusion, Salesforce Marketing Cloud furnishes multiple avenues for personalizing and dynamically altering your email content. With the right knowledge, you can select the appropriate tool for the task, crafting effective campaigns to engage your audience. Remember, AMPscript is for the adept or those fluent in developer-speak, Personalization Strings cater to the fundamentals, and Dynamic Content caters to the discerning tastes of the email world! Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

February 11, 2023in Salesforce Marketing Cloud

23Jul

Targeting Key Accounts with Dynamic Content

Acquiring and maintaining precise data is critical for providing a personalized experience to your target accounts via dynamic content. Using dynamic content to target key accounts, focuses your message. Utilizing lead capture forms enables you to collect essential information, allowing a deeper understanding of your buyers and the creation of tailored experiences based on their interests and behaviors. Progressive profiling in forms allows you to capture more and more data with every interaction without repetitively asking questions about name and email address. Ensure your top accounts always see content, images, and CTAs that appeal to them by creating email templates with dynamic sections that changes as their profiles change. Dynamic content for key accounts is content that displays in a content area according to the rules that you define based on the subscriber’s attributes or data extension column values. By using dynamic content, you can ensure that a more-tailored message is reaching your targeted audience. To capture the most relevant data, focus on the following key data points: In account-based marketing, personalization is key. By tailoring your messages and content to fit your target accounts’ specific needs and interests, you can significantly increase the likelihood of conversion. There are a number of ways to personalize your account-based marketing efforts, but some of the most effective include segmenting your audience, tailoring your content, and using dynamic content. Once you’ve collected the necessary data, implement it effectively. Here are some ways to use your data for personalized engagements: For a personalized web experience, consider these ideas: By capturing and leveraging the right data, you enhance the personalized experience for your target accounts, resulting in increased engagement and higher conversion rates. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

July 23, 2021in Marketing Automation, Salesforce Personalization

09Jun

Leveraging Email Marketing in Account-Based Marketing

Leveraging Email Marketing in Account-Based Marketing (ABM) Strategies Email marketing is a versatile and powerful tool for targeted outreach, and its impact is amplified when integrated into an account-based marketing (ABM) strategy. ABM focuses on delivering highly personalized campaigns to specific high-value accounts rather than casting a wide net over general segments. Combining the precision of ABM with the direct reach of email marketing allows businesses to create impactful, tailored campaigns that drive engagement and conversion. Here’s a closer look at how email marketing can become a cornerstone of your ABM strategy, along with practical tips for success. What is Email Marketing in an ABM Strategy? In the context of ABM, email marketing moves beyond generic outreach to focus on creating tailored experiences for specific accounts. It enables businesses to deliver content and messaging directly to decision-makers within target organizations, addressing their unique pain points and needs. To harness email marketing within ABM, marketers must: Identifying and Segmenting Target Accounts Effective email marketing for ABM begins with identifying the right accounts and dividing them into meaningful segments. Here’s how to approach it: Crafting Highly Personalized Email Campaigns Personalization is the backbone of email marketing in ABM. Tailored messaging ensures that your emails resonate with recipients. Key tactics include: Integrating Email Marketing with Multichannel ABM Email marketing becomes even more effective when paired with other ABM channels. Consider these integration strategies: Measuring Success: Key Metrics to Track To refine your email campaigns and ensure alignment with your ABM goals, track these essential metrics: *See definitions below. Best Practices for Ongoing Improvement By aligning email marketing with your ABM strategy, you can deliver tailored, high-impact campaigns that resonate with decision-makers and drive meaningful results. When executed thoughtfully, email marketing becomes a powerful lever for strengthening relationships with high-value accounts and converting them into loyal customers. Editor’s Note: The formula for calculating click-through rate (CTR) is: CTR = clicks ÷ impressions and CTR = (number of clicks / number of impressions) x 100. CTR is a ratio that shows how often people click on an ad or free product listing after seeing it. For example, if an ad has 5 clicks and 100 impressions, the CTR is 5%. CTR is an important metric because it helps understand what works and what doesn’t when trying to reach a target audience. A low CTR could mean that the wrong audience is being targeted or that the message isn’t persuasive enough. Factors that can affect CTR include: The campaign being run, The keywords being targeted, The channel and purpose of the ad, The industry, and The ad’s position. As of 2023-2024, the average CTR for display advertising campaigns is around 0.5-1%. The formula to calculate an email open rate is: To calculate the open rate, you need two variables: The open rate is a percentage that measures the success of your email marketing campaign. It’s a critical metric that reflects how engaged your audience is with your campaigns. You can use an email open rate calculator to help you determine the effectiveness of your email marketing campaigns. Factors that can influence your email open rate include: The average email open rate across all industries is 17.92%. However, open rates vary from industry to industry and depend on the quality of your email list. By Tectonic Solutions Architect, Shannan Hearne Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

June 9, 2021in Account Based Marketing, Data, Distributed Marketing, Marketing Automation, Salesforce Marketing Automation, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot)

09Nov

Tips for Awesome SFMC Email Templates

Tips for Awesome SFMC Email Templates. Email design doesn’t have to be hard-unlock the potential of Salesforce Marketing Cloud (SFMC) with these 5 tips for crafting exceptional email templates on the Salesforce Marketing Cloud platform: Implement these strategies to unlock Salesforce Marketing Cloud’s potential and create captivating, personalized email campaigns that connect with your audience and deliver meaningful results. Content updated February 2022. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

November 9, 2020in Salesforce Marketing Cloud

01Jun

Salesforce Marketing Cloud Cloudpages

Utilize the CloudPages builder in Marketing Cloud Engagement to effortlessly publish targeted marketing content across multiple channels. CloudPages, a feature within Salesforce Marketing Cloud, offers drag-and-drop tools and pre-built templates for creating and publishing landing pages, preference center pages, and more. Salesforce Marketing Cloud empowers efficient marketing processes and streamlined customer relationship management. It enables the creation of customer profiles and tracking of interactions across various channels, including email, social media, and web interactions. CloudPages facilitates the automatic saving of Smart Capture block data, addition of default content versions to multiple destinations, and the design and preview of content in the audience’s format. For customer experience, CloudPages ensures a seamless process where prospects view and convert on pages using capture forms, with their data instantly updated in relevant Data Extensions. They are efficiently added to Journey Builder flows and receive tailored marketing communications promptly. Organize information for specific destinations, such as landing pages or microsites, with a Cloud Pages collection. Landing pages, created with Cloud Pages, can include custom forms with Ampscript and can be embedded in emails and websites. CloudPages smart capture forms can be used as a Journey Builder Entry Event. The difference between landing pages and CloudPages lies in CloudPages being an application within Marketing Cloud that can publish to various destinations, including Landing Pages. Marketing Cloud Engagement, with the inclusion of Cloud Pages, aids in conversions by providing a drag-and-drop interface for easy creation of landing pages, eliminating the need for complex coding. To create a landing page in Marketing Cloud, navigate to Web Studio > Cloud Pages, create a new collection, and within it, click ‘Create’ and select ‘Landing Page.’ Building CloudPages is user-friendly, featuring a drag-and-drop interface with templated layouts, content blocks, and dynamic content options. It allows easy insertion of text, images, buttons, forms, and more. Salesforce Marketing Cloud differs from Pardot, with Pardot being closely integrated with sales on the Salesforce core platform, while Marketing Cloud operates as a separate application. Landing pages are still crucial, as research indicates that businesses with more landing pages tend to experience higher conversion rates. The term “landing page” refers to a campaign-specific page with a single call to action and no website navigation. Insider tips for using Cloud Pages include making content relevant with Dynamic Content blocks, avoiding information overload, ensuring mobile-friendliness, and experimenting with different page versions for optimal performance. Content updated September 2023. Like2 Related Posts Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more Overlooked Costs of a Salesforce Implementation Let’s look at some frequently overlooked Salesforce costs. The goal is to provide businesses and decision-makers with a comprehensive understanding Read more

June 1, 2020in Salesforce Marketing Cloud

Winter 25 for Marketing

Dynamic Content Powered Email

Case Study: Financial Services-Community Bank-Marketing Cloud/Customer 360

Account Engagement Handlebars Merge Language

Targeting Key Accounts with Dynamic Content

Tips for Awesome SFMC Email Templates

Salesforce Marketing Cloud Cloudpages

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