Marketing Cloud and Commerce Cloud Innovations
What Our Dreamforce Marketing Cloud and Commerce Cloud Innovations Mean for You This year’s Dreamforce was nothing short of amazing. It was exciting to reconnect with fellow Trailblazers, exchange brilliant ideas, and showcase the innovations we’ve been crafting at Salesforce. A recurring theme throughout the event was how businesses can leverage data and AI to forge deeper customer-driven relationships by bringing internal teams closer together. These innovations are designed to transform not only how companies engage with customers but also how their teams work together. Marketing Cloud and Commerce Cloud Innovations. Seamless integration between Marketing, Commerce, Sales, and Service teams is crucial for creating unified customer experiences. Often, customers feel as though they are interacting with separate departments rather than one cohesive company—this is largely due to disconnected technology and processes. But thanks to Salesforce’s advancements in unified data, AI, and automation, those days are numbered. Now, departments can collaborate more effectively, delivering hyper-personalized, frictionless experiences across the entire customer lifecycle. Let’s explore the latest Marketing Cloud and Commerce Cloud innovations announced at Dreamforce 2024 and how they can benefit your business. What You’ll Learn Salesforce Marketing Cloud Innovations These four innovations in Marketing Cloud are built on the Salesforce Platform and powered by Data Cloud, offering marketers a seamless view of customer data across the business. This foundation makes it easier to deliver unified customer experiences, improve handoffs between teams, and measure success more effectively. 1. Agentforce Embedded in Marketing Workflows Agentforce for Marketing combines generative and predictive AI to create an end-to-end campaign experience that marketers can launch and optimize with ease. Here’s how it helps: Example: A marketer looking to prevent customer churn can launch a re-engagement campaign. Agentforce will identify the right audience, craft personalized messages, and optimize delivery based on customer behavior. 2. Empowering Small and Medium Businesses The new Marketing Cloud Advanced Edition brings enhanced AI and automation capabilities to SMBs, enabling them to scale personalization and improve productivity: 3. Automating Data Preparation and Analytics with Einstein Marketing Intelligence (EMI) EMI uses AI and Data Cloud to automate the ingestion, transformation, and analysis of marketing data: 4. Einstein Personalization for 1:1 Experiences Einstein Personalization uses AI to recommend products, content, or services based on individual customer preferences: Example: A service agent could offer a discount on a product a customer was recently viewing, creating a seamless, personalized experience. Salesforce Commerce Cloud Innovations As businesses scale and handle increasing amounts of data, managing complex commerce systems can be a challenge. The new Commerce Cloud updates simplify these complexities by extending unified commerce capabilities across the organization. 1. Simplifying Cross-Functional Commerce Tasks By unifying data from across the business, Commerce Cloud enables better cross-functional collaboration: 2. AI-Powered Commerce Agents with Agentforce Commerce Cloud introduces three AI-powered agents to streamline business processes: 3. Streamlining Checkout for a Faster, Easier Experience With new express payment options like Link by Stripe and Amazon Pay, Commerce Cloud Checkout speeds up transactions and improves conversion rates by 14%. Plus, Buy with Prime integration allows shoppers to use their Amazon Prime accounts for a faster checkout experience, complete with trusted delivery and hassle-free returns. The Future of Unified Commerce Salesforce Commerce Cloud offers a unified platform that brings together sales, service, and marketing, providing a 360-degree view of the entire customer journey. This unified commerce approach enables businesses to deliver seamless B2B and B2C experiences, all powered by a single platform. By integrating enterprise-wide data, trusted AI, and automated workflows, Salesforce helps businesses scale personalized, intelligent experiences across every touchpoint. Every interaction becomes an opportunity for growth, setting the standard for success in today’s customer-driven world. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. 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