Summer ’24 Salesforce Release: A Game-Changer for Marketing Cloud Account Engagement, formerly Pardot The Salesforce Summer ’24 release notes are here, bringing with them one of the most anticipated features for Marketing Cloud Account Engagement (MCAE/Pardot). The ability to send operational emails in Engagement Studio has long been requested, earning the fifth most points in
Elevating Email Marketing with Dynamic Content Customers don’t want to feel like just another number to your brand. Relying on a generic “batch and blast” email marketing strategy is likely to land you in the customer’s spam filters—or worse, prompt them to unsubscribe. However, with Dynamic Content Powered Email, you can create a relevant and
Recently we were asked by a hospitality client to come up with some email marketing campaign ideas. We want to share them with you all. Hospitality Email Marketing Ideas. – Pre-Arrival stream 3 weeks, 2 weeks, 1 week out- (“We are excited to have you staying with us. This is what you need to know
The Complete Guide to Sales Prospecting Tools Sales prospecting tools: Two men examining a touchscreen displaying dashboards and charts. With the right tools, you can spend more time building relationships that convert prospects into loyal customers. Learn how technology can help you identify and engage the right prospects more efficiently. Selling has become more challenging,
Take your email marketing endeavors to new and amazing heights with Salesforce Marketing Cloud (SFMC), leveraging the prowess of AI-driven personalization and streamlined campaign management. Email Templates in Marketing Cloud are a great tool. Salesforce Marketing Cloud empowers you to seamlessly integrate all your campaigns, from transactional to promotional messages, while efficiently managing your email
On February 27, 2024, Salesforce queried a group of Trailblazers regarding AI’s impact on Email Marketing by Guilda Hilaire. Sharing the thoughts in this insight. Salesforce asked marketers in the Trailblazer Community for their predictions on generative AI in email marketing, how they plan to use it, and more. AI’s Impact on Email Marketing. It’s
by Tectonic’s Marketing Consultant, Shannan Hearne I want to help you unlock the potential of email marketing for nonprofits with its myriad benefits, offering an effective avenue to engage supporters, boost donations, and showcase your organization’s impact on its mission. This insight is all about the significance of email marketing, essential strategies for success, various
Mastering Small Business Email Marketing: A Comprehensive Guide Content serves is still king in the link between your brand and its audience. Compelling emails not only foster trust but also inspire action among subscribers, prospects, and customers. Email remains the cornerstone of marketing for small businesses. In this insight we explore ways to leverage its
Creating Your Dream Email List-Email List Building Imagine a marketer confidently standing atop a laptop, proudly showcasing her meticulously curated email list. With access to email addresses, you unlock the power to segment your audiences and deliver personalized experiences that resonate deeply with your prospects. Crafting compelling messages that resonate with recipients is just the
Do you use email for your business? The CAN-SPAM Act, a law that regulates commercial email, sets requirements for these messages, grants recipients the right to stop receiving emails, and imposes significant penalties for non-compliance. The FTC enforces the CAN-SPAM Act and the associated CAN-SPAM Rule. Contrary to what its name might suggest, the CAN-SPAM
Migrating from Zoho to Salesforce is a major undertaking that can significantly enhance a business’s CRM processes as it scales. To ensure a smooth transition, careful planning, data preparation, and execution are essential for accurate and efficient data transfer. In this guide, we’ll outline a step-by-step approach to migrating from Zoho to Salesforce, covering everything
Gain clarity on your email marketing objectives. What specific targets does your email program need to achieve? Is it aiming for a 5% increase in the subscriber base over the next six months? Or perhaps it’s focused on reducing unsubscribes or boosting clicks to conversions? Understanding your email marketing objectives is akin to wielding a
The California Consumer Privacy Act of 2018 (CCPA) gives consumers more control over the personal information that businesses collect about them and the CCPA regulations provide guidance on how to implement the law. This landmark law secures new privacy rights for California consumers, including: In November of 2020, California voters approved Proposition 24, the CPRA,
Leveraging Email Marketing in Account-Based Marketing (ABM) Strategies Email marketing is a versatile and powerful tool for targeted outreach, and its impact is amplified when integrated into an account-based marketing (ABM) strategy. ABM focuses on delivering highly personalized campaigns to specific high-value accounts rather than casting a wide net over general segments. Combining the precision
Canada’s anti-spam legislation (CASL) protects consumers and businesses from the misuse of digital technology, including spam and other electronic threats. It also aims to help businesses stay competitive in a global, digital marketplace. Does CASL apply in the US? CASL requires all businesses to obtain and document consent to send commercial emails to Canadians. This
