Recently we were asked by a hospitality client to come up with some email marketing campaign ideas. We want to share them with you all. Hospitality Email Marketing Ideas.

– Pre-Arrival stream 3 weeks, 2 weeks, 1 week out- (“We are excited to have you staying with us. This is what you need to know before arriving on The Ranch” “Parking Instructions” etc)

– Post Stay email stream (“Please give a review” / “Share your Ranch photos on social media” / “Book Another Stay”)

– Abandon Web Browser (“You have not completed your reservation…” “You left items in your cart” “The date’s you were looking at are nearly sold out”)

– Good Will (“Daily Happy Birthday Email or Anniversary Email” “Emailer to the Community” “Discount for Next Stay if You Book By”}

– Program Announcements (“:Upcoming 7 and 9 Day Programs” “New Programs” “At Home Programs Launching or Updates” }

– Monthly or Quarterly Updates (“Milestones in the Sustainability Program” “Satisfied Customer Testimonials”)

-True Newsletters

– Content Announcements (“A New Blog Post” “A New Product”}

– Upcoming Events {Concerts” “Local Events in the area that might attract repeat guests”}

– Bonus Brainstorm (“Since you stayed with us last year for the XYZ event…” “Since you enjoyed your stay, bring your whole company/family etc next time”

What Hospitality Email Marketing Ideas have you had success with at your location? Share in the comments section below.

By Tectonic Salesforce Marketing Architect, Shannan Hearne

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