Databricks unveiled Databricks LakeFlow last week, a new tool designed to unify all aspects of data engineering, from data ingestion and transformation to orchestration. What is Databricks LakeFlow? According to Databricks, LakeFlow simplifies the creation and operation of production-grade data pipelines, making it easier for data teams to handle complex data engineering tasks. This solution
Oracle announced last week that it is exiting the advertising business and will sunset its adtech by September 30. While the announcement is not surprising given the massive layoffs in 2022 affecting Oracle Advertising teams, the rapidity of Oracle Advertising’s decline is a clear indicator of how swiftly the digital advertising landscape can evolve. This
Salesforce’s Predictions for the 2024 Holiday Shopping Season Salesforce’s Bold Predictions for Holiday 2024 Sales include that trade routes, artificial intelligence, pricing, and Chinese shopping applications will significantly influence the 2024 holiday shopping season. Here’s a breakdown of their insights: Changes in Holiday Shopping Experiences Salesforce, the software giant known for its e-commerce platform and
Cyber Group UNC3944 Targets SaaS Platforms like Azure, Salesforce, vSphere, AWS, and Google Cloud UNC3944, also known as “0ktapus” and “Scattered Spider,” has shifted its focus to attacking Software-as-a-Service (SaaS) applications, as reported by Google Cloud’s Mandiant threat intelligence team. This hacking group, previously linked to incidents involving companies such as Snowflake and MGM Entertainment,
Salesflow, an award-winning LinkedIn outreach automation platform, announces native integrations with a range of popular CRM systems. London, United Kingdom – June 14, 2024 —Automated LinkedIn Prospecting The automated LinkedIn lead generation tool now offers seamless integration with HubSpot, Zapier, Salesforce, and PipeDrive, with further additions expected in the coming months. The firm states that it
Databricks Announces Open Sourcing of Unity Catalog for Data and AI Governance Databricks, the Data and AI company, has announced the open-sourcing of Unity Catalog, the industry’s only unified solution for data and artificial intelligence (AI) governance across clouds, data formats, and data platforms. This initiative underscores Databricks’ commitment to open ecosystems, providing customers with
Databricks Introduces LakeFlow: Simplifying Data Engineering Databricks, the Data and AI company, yesterday announced the launch of Databricks LakeFlow, a new solution designed to unify and simplify all aspects of data engineering, from data ingestion to transformation and orchestration. LakeFlow enables data teams to efficiently ingest data at scale from databases like MySQL, Postgres, and
Starting on June 30, 2024, Google will no longer support its Google Universal Analytics (UA) service. As a result, after this date, Marketing Cloud Google Audiences and Journey Analytics are available only via Google Analytics 4 (GA4). Connect your Marketing Cloud Account to GA4. What you need to do If you haven’t yet migrated to GA4, complete the migration process
The race in generative AI may conclude sooner than anticipated, despite it barely starting for most. Consider the role of generative AI as a supportive assistant, aiding users across dashboards, messaging platforms, and datasets by summarizing documents, chats, and answering queries in natural language. AI Yes Gen AI No. At PegaWorld, significant attention was drawn
Breakthroughs in Language Models: From Word2Vec to Transformers Language models have rapidly evolved since 2018, driven by advancements in neural network architectures for text representation. This journey began with Word2Vec and N-Grams in 2013, followed by the emergence of Recurrent Neural Networks (RNNs) and Long Short-Term Memory (LSTM) networks in 2014. The pivotal moment came
Salesforce World Tour Highlights: Data Cloud Vector Database and Hyperforce At the Salesforce World Tour on June 6, 2024, at the Excel Centre in east London, the focus was on advancements in the Data Cloud and Slack platforms. The event, sponsored by AWS, Cognizant, Deloitte, and PWC, showcased significant innovations, particularly for GenAI enthusiasts. Data
In anticipation of its sixth annual user conference, Snowflake Summit 2024, Snowflake has unveiled the Polaris Catalog, a vendor-neutral, open catalog implementation for Apache Iceberg. This open standard is widely used for implementing data lakehouses, data lakes, and other data architectures. Snowflake With AWS Salesforce and Microsoft. The Polaris Catalog will be open-sourced for the
Salesforce Introduces Unified Knowledge: Empowering Service Excellence with Integrated Organizational Insights Salesforce has unveiled Unified Knowledge, a groundbreaking solution designed to integrate organizational knowledge from diverse third-party systems directly into Salesforce. This innovation aims to enhance the efficiency of service agents, enabling them to resolve customer cases more swiftly and effectively. Unified Knowledge, coupled with
It seems like some people honestly believe they can spot AI-generated content immediately, but that’s not always the case. Well-written content isn’t inherently AI-generated, and if it is AI-generated, that doesn’t necessarily mean it’s well-written. The quality of writing often depends more on the writer’s skill than the tools they use. Paradox of Writing With
Google is a veritable plethora of information. It likely doubles weekly. But getting the best search results occasionally requires knowing some Google search secrets. There are times when a story needs to be prefaced by a story. This is one of those times. I’m old. I’m so old that I remember card catalogs and going
