Marketo Archives - gettectonic.com
Marketing Cloud Lead Scoring
22Jul

Marketing Cloud Lead Scoring

July 22, 2022in Activation Studio, Google Analytics, Journey Builder, Landing Pages, Marketing, Marketing Automation, Salesforce Marketing Cloudby get-admin

The acquisition of Exacttarget, now known as Salesforce Marketing Cloud, in 2012 caused a stir in the industry. It wasn’t due to Salesforce’s reputation for acquiring top martech products and teams, but rather because Salesforce had predominantly focused on B2B2B, while Exacttarget was firmly established in the B2C realm. Nonetheless, the acquisition also brought in

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Salesforce and Marketo
15Dec

Marketo and Salesforce Integration

December 15, 2020in Email Marketing, Marketing Automation, Salesforce Integration, Technologyby get-admin

Marketo Engage and Salesforce integration forms a seamless email marketing partnership, ensuring synchronization of your sales and marketing data. Marketo constantly syncs with Salesforce, operating throughout the day. The synchronization process involves periodic intervals with a 5-minute pause before resuming.  During a single sync session, Marketo makes 25 API calls to check if your Salesforce

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