Nonprofit Fundraising Archives - gettectonic.com
Next-Gen Fundraising: How Salesforce Empowers Nonprofits of All Sizes

Next-Gen Fundraising: How Salesforce Empowers Nonprofits of All Sizes

Personalized donor engagement has always been the cornerstone of successful fundraising. Building meaningful connections—tailored to individual interests and giving histories—drives generosity and loyalty. Yet, scaling this level of personalization has been a persistent challenge for nonprofits. Enter Salesforce, the world’s leading CRM, now transforming nonprofit fundraising with AI-driven insights, automation, and hyper-personalized engagement. By unifying donor data and leveraging cutting-edge technology, Salesforce empowers organizations—from grassroots initiatives to large institutions—to deepen relationships and maximize impact. Here’s how Salesforce is revolutionizing nonprofit fundraising: 1. Unified Donor Intelligence Salesforce consolidates donor data from giving history, event attendance, email interactions, advocacy actions, and more into a single, actionable profile. No more siloed spreadsheets—just a 360-degree view of every supporter. 2. AI-Powered Fundraising Salesforce Einstein AI analyzes donor behavior to:✔ Predict future giving potential✔ Identify major gift prospects✔ Recommend personalized engagement strategies 3. Automated, Personalized Outreach From targeted emails to tailored event invites, Salesforce automates communications that resonate—boosting engagement and increasing repeat donations. Scalable for Nonprofits of Any Size Whether you’re a small local charity or a national organization, Salesforce grows with you. Its flexible, cloud-based platform ensures you always have the right tools to meet—and exceed—your fundraising goals. How to Get Started with Salesforce 1. Identify Your Fundraising Pain Points 2. Prepare Your Data Start with a lean migration (e.g., last 3-5 years of giving history). You can always add more later. 3. Implement Core Features Begin with essentials:✔ Donation tracking✔ Moves management✔ Automated reporting 4. Integrate with Existing Tools Connect Salesforce to your:✔ Website✔ Email marketing✔ Event & volunteer management systems 5. Leverage Automation Reduce manual work with automated workflows, acknowledgments, and follow-ups. 6. Train Your Team Salesforce offers extensive training resources—take advantage to maximize adoption. Take Your Fundraising to the Next Level 1. Advanced Donor Segmentation Go beyond basic filters. Use engagement analytics (email opens, event attendance, website behavior) to create dynamic, AI-refined segments. 2. Predictive Analytics with Einstein AI 3. Smarter Email Marketing ✔ Personalize content beyond just names✔ Automate journeys (welcome series, re-engagement campaigns)✔ Track performance in real time 4. Optimize the Donor Lifecycle Map each stage—from first-time donor to loyal advocate—and identify areas to improve retention. 5. Personalized Digital Experiences Integrate Salesforce with your website to customize donation forms, CTAs, and content based on donor profiles. Tectonic: Your Salesforce Fundraising Partner As certified Salesforce nonprofit experts, Tectonic helps organizations unlock the platform’s full potential. We provide: ✔ Custom Salesforce strategy tailored to your goals✔ Seamless implementation & integration✔ Ongoing training & support✔ Expert guidance on AI & automation Partner with Tectonic today and transform your fundraising with Salesforce. Ready to elevate your donor engagement? Contact us to get started. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Transforming Fundraising for Nonprofits

Salesforce Personalization for Fundraising

The Power of Personalization in Fundraising with Salesforce Successful fundraisers have long recognized that personalization in communicaation drives stronger donor relationships and inspires far greater generosity. However, achieving meaningful engagement at scale has traditionally been a time-intensive challenge. Salesforce, the world’s leading CRM, is transforming nonprofit fundraising by seamlessly integrating donor data with cutting-edge artificial intelligence. This powerful combination enables organizations to build deeper connections with donors through hyper-personalized interactions. How Salesforce is Revolutionizing Donor Engagement: Scalable Solutions for Every Nonprofit Salesforce is built to support organizations of all sizes, from small grassroots initiatives to large national institutions. As your objectives evolve, Salesforce’s flexible platform scales with you, ensuring you always have the right tools to achieve your fundraising goals. Now is the perfect time to leverage Salesforce’s power to enhance personalized giving. Getting Started with Salesforce Advancing Your Salesforce Strategy By leveraging Salesforce’s powerful tools and automation, nonprofits can enhance personalization, drive engagement, and build lasting donor relationships—all while streamlining operations and maximizing fundraising success. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Salesforce Nonprofit Cloud

Transforming Nonprofit Fundraising with AI-Powered Solutions

The Fundraising Challenge Nonprofits face critical obstacles in achieving their mission-driven goals: 🔴 Limited Data Visibility – Lack of predictive insights to forecast donation trends🔴 Manual Processes – Time-consuming donor management and campaign tracking🔴 Donor Retention Struggles – Difficulty maintaining meaningful, long-term engagement Without data-driven strategies, organizations miss fundraising targets—limiting their ability to create real change. The Tectonic Solution: AI-Driven Fundraising Optimization Tectonic harnesses Salesforce Einstein AI and Agentforce to revolutionize nonprofit fundraising with intelligent automation, predictive analytics, and personalized engagement. Key Features 1. Predictive Donation Analysis 2. Real-Time Campaign Tracking 3. AI-Generated Recommendations 4. Automated Stakeholder Engagement 5. Personalized Donor Communications Industry-Wide Impact Fundraising is the lifeblood of nonprofits—directly affecting their ability to drive change. Tectonic’s AI-powered approach helps organizations: ✅ Boost Donation Predictability – AI forecasts likely contributions, improving goal attainment✅ Enhance Campaign Performance – Real-time tracking optimizes fundraising strategies✅ Deepen Donor Relationships – Personalized engagement increases retention✅ Drive Data-Backed Decisions – Historical insights refine future efforts✅ Amplify Community Impact – More efficient fundraising = greater mission fulfillment Why Tectonic? By integrating AI, automation, and Salesforce’s power, Tectonic enables nonprofits to:✔ Work smarter – Reduce manual effort with intelligent automation✔ Engage better – Strengthen donor loyalty through personalization✔ Raise more – Data-driven strategies maximize fundraising success 🚀 Empower your mission with Tectonic—where AI meets impact. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Recurring Donations in NPSP

Recurring Donations in NPSP

This insight will resonate with those familiar with Salesforce, the Nonprofit Success Pack (NPSP), its various iterations, and other related Salesforce automation features. Recurring Donations in NPSP create a special challenge, Tectonic has found. For those less engaged in these topics, there are still valuable ideas to discuss. For over a decade, there has been an ongoing challenge with handling donations processed through multiple transactions. These Multi-Installment Donation Scenarios (MIDS) include: Tracking donations where the commitment and transaction occur simultaneously is straightforward. For example, credit card donations through online forms require creating a donor record (if it doesn’t already exist) and a gift record. However, when there is a time lag between commitment and transaction, similar processes can be used. The challenge arises when commitments result in multiple checks or credit card transactions over time, breaking standard rules. This has puzzled fundraisers, operations personnel, accountants, and database admins for years, leading to various approaches. Each role may prefer different methods, adding complexity. Even Salesforce has changed its approach to MIDS, resulting in multiple models/modules in circulation. If you feel overwhelmed by MIDS, you’re not alone. MIDS are one of many complex scenarios to record in a donor database. However, other scenarios are not covered in this insight, such as: There are several options for modeling MIDS in Salesforce: Donation With Payments: Commonly used for grants, NPSP automates payment scheduling according to interval rules. This is recommended for organizations using accrual accounting. Legacy Recurring Donations: Allows setting donation schedule rules, with Salesforce automatically creating donations accordingly. Suitable for projection reports and updating each donation when the transaction occurs. Enhanced Recurring Donations: Introduced by Salesforce in 2020, this module solves issues like skipping months or changing future payment amounts by creating one installment ahead. When the installment is paid, the next one is created according to the schedule/rules. Custom “Pledge” Object: Useful for grouping donations according to pledges, without needing automation for scheduling installments. Ideal for tracking multiple data points about each pledge. Our Opinion: Tectonic has a strong preference for Legacy Recurring Donations over Enhanced Recurring Donations, although it’s not a significant issue to use either. Donations with Payments are problematic and should be avoided. Here’s why: Problems with Donations with Payments: The official documentation suggests this model for accrual accounting, but this recommendation is questionable. Many readers lack a foundational understanding of accounting models. Furthermore, dividing a donation into parts (payments) complicates reporting and rollup fields. Recurring Donations Benefits: The Recurring Donations (RD) model is smart and elegant. NPSP’s automations for both Legacy and Enhanced RD modules are strategic and reliable. Using the RD model for more than just traditional recurring donations (like monthly donations) can be beneficial. Rebranding “Recurring Donation” to “Pledge Fulfillment Schedule” can naturally incorporate various MIDS types, such as grants and pledges. Top Tips for Configuring Legacy Recurring Donations: One Odd Thing: In moves management, if a donor switches from a lump sum to installment gifts, create an RD and auto-create installment donations. Delete the first donation in the series and connect the Moves Management donation to the Recurring Donation record. Legacy Recurring Donations are a preferred option for modeling MIDS. This data model is suitable for all scenarios. With proper setup, it can become a powerful tool for a data-driven fundraising department or a streamlined option for tricky use cases. Two principles of good design—“like goes with like” and “measure twice, cut once”—explain why transaction-oriented information should stay on the Donation record, and pledge-oriented information on the Recurring Donation record. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Marketing Cloud for Nonprofits

Marketing Cloud for Nonprofits

Introducing Marketing Cloud for Nonprofits: A Comprehensive Overview A brand-new edition of Salesforce Marketing Cloud tailored specifically for nonprofit organizations has arrived – Marketing Cloud for Nonprofits. This specialized edition comes with discounted licensing and includes pre-defined email templates and journeys crafted for nonprofit use cases, with more exciting features planned for future releases. So, how can nonprofits leverage Salesforce Marketing Cloud? What sets Marketing Cloud apart from other digital marketing tools? And most importantly, is Marketing Cloud the right fit for your nonprofit? Marketing Cloud for Nonprofits Utilizing Marketing Cloud for Nonprofits For those involved in nonprofit work, this offering brings significant advantages: Why Choose Marketing Cloud Over Other Tools? Salesforce Marketing Cloud (SFMC) stands out for leveraging your supporter data effectively for marketing purposes. Is Marketing Cloud for Nonprofits Suitable for You? Consider using Salesforce Marketing Cloud if your nonprofit: Pricing and Investment The introductory pricing for Marketing Cloud for Nonprofits starts at £400/€500 per month and offers flexibility to scale as your marketing needs grow. Explore additional contact allowances and sending capabilities as you expand your fundraising efforts. In the nonprofit sector, value for money is essential. The Marketing Cloud for Nonprofits edition provides an opportunity to explore SFMC’s potential with an initial investment. As you witness the fundraising benefits, consider scaling up and exploring advanced features offered by SFMC. Engage with Salesforce partners to navigate your Marketing Cloud journey effectively, and consult with your Salesforce Account Executive (AE) to assess if Marketing Cloud for Nonprofits aligns with your organization’s goals. To learn more about Salesforce products tailored for nonprofits, visit Salesforce.org and kickstart your journey towards impactful fundraising and supporter engagement. To discuss installing and implementing Marketing Cloud for Nonprofits, contact Tectonic today. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more

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