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Key Sales Statistics and Trends

Sales Statistics and Trends

Key Sales Statistics and Trends Sales professionals often face a rapidly evolving industry, with constant changes to navigate. The key to successfully maneuvering through these shifts is a deep understanding of sales data and trends. Here’s a detailed look at the current state of sales, highlighting both opportunities and challenges. Key Sales Statistics and Trends. Revenue Growth Trends Sales Challenges AI and Data Insights Enablement and Training Employee Experience For more insights and detailed statistics, download the full State of Sales Report from Salesforce. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Training and Testing Data

Training and Testing Data

Data plays a pivotal role in machine learning (ML) and artificial intelligence (AI). Tasks such as recognition, decision-making, and prediction rely on knowledge acquired through training. Much like a parent teaches their child to distinguish between a cat and a bird, or an executive learns to identify business risks hidden within detailed quarterly reports, ML models require structured training using high-quality, relevant data. As AI continues to reshape the modern business landscape, the significance of training data becomes increasingly crucial. What is Training Data? The two primary strengths of ML and AI lie in their ability to identify patterns in data and make informed decisions based on that data. To execute these tasks effectively, models need a reference framework. Training data provides this framework by establishing a baseline against which models can assess new data. For instance, consider the example of image recognition for distinguishing cats from birds. ML models cannot inherently differentiate between objects; they must be taught to do so. In this scenario, training data would consist of thousands of labeled images of cats and birds, highlighting relevant features—such as a cat’s fur, pointed ears, and four legs versus a bird’s feathers, absence of ears, and two feet. Training data is generally extensive and diverse. For the image recognition case, the dataset might include numerous examples of various cats and birds in different poses, lighting conditions, and settings. The data must be consistent enough to capture common traits while being varied enough to represent natural differences, such as cats of different fur colors in various postures like crouching, sitting, standing, and jumping. In business analytics, an ML model first needs to learn the operational patterns of a business by analyzing historical financial and operational data before it can identify problems or recognize opportunities. Once trained, the model can detect unusual patterns, like abnormally low sales for a specific item, or suggest new opportunities, such as a more cost-effective shipping option. After ML models are trained, tested, and validated, they can be applied to real-world data. For the cat versus bird example, a trained model could be integrated into an AI platform that uses real-time camera feeds to identify animals as they appear. How is Training Data Selected? The adage “garbage in, garbage out” resonates particularly well in the context of ML training data; the performance of ML models is directly tied to the quality of their training data. This underscores the importance of data sources, relevance, diversity, and quality for ML and AI developers. Data SourcesTraining data is seldom available off-the-shelf, although this is evolving. Sourcing raw data can be a complex task—imagine locating and obtaining thousands of images of cats and birds for the relatively straightforward model described earlier. Moreover, raw data alone is insufficient for supervised learning; it must be meticulously labeled to emphasize key features that the ML model should focus on. Proper labeling is crucial, as messy or inaccurately labeled data can provide little to no training value. In-house teams can collect and annotate data, but this process can be costly and time-consuming. Alternatively, businesses might acquire data from government databases, open datasets, or crowdsourced efforts, though these sources also necessitate careful attention to data quality criteria. In essence, training data must deliver a complete, diverse, and accurate representation for the intended use case. Data RelevanceTraining data should be timely, meaningful, and pertinent to the subject at hand. For example, a dataset containing thousands of animal images without any cat pictures would be useless for training an ML model to recognize cats. Furthermore, training data must relate directly to the model‘s intended application. For instance, business financial and operational data might be historically accurate and complete, but if it reflects outdated workflows and policies, any ML decisions based on it today would be irrelevant. Data Diversity and BiasA sufficiently diverse training dataset is essential for constructing an effective ML model. If a model’s goal is to identify cats in various poses, its training data should encompass images of cats in multiple positions. Conversely, if the dataset solely contains images of black cats, the model’s ability to identify white, calico, or gray cats may be severely limited. This issue, known as bias, can lead to incomplete or inaccurate predictions and diminish model performance. Data QualityTraining data must be of high quality. Problems such as inaccuracies, missing data, or poor resolution can significantly undermine a model’s effectiveness. For instance, a business’s training data may contain customer names, addresses, and other information. However, if any of these details are incorrect or missing, the ML model is unlikely to produce the expected results. Similarly, low-quality images of cats and birds that are distant, blurry, or poorly lit detract from their usefulness as training data. How is Training Data Utilized in AI and Machine Learning? Training data is input into an ML model, where algorithms analyze it to detect patterns. This process enables the ML model to make more accurate predictions or classifications on future, similar data. There are three primary training techniques: Where Does Reinforcement Learning Fit In? Unlike supervised and unsupervised learning, which rely on predefined training datasets, reinforcement learning adopts a trial-and-error approach, where an agent interacts with its environment. Feedback in the form of rewards or penalties guides the agent’s strategy improvement over time. Whereas supervised learning depends on labeled data and unsupervised learning identifies patterns in raw data, reinforcement learning emphasizes dynamic decision-making, prioritizing ongoing experience over static training data. This approach is particularly effective in fields like robotics, gaming, and other real-time applications. The Role of Humans in Supervised Training The supervised training process typically begins with raw data since comprehensive and appropriately pre-labeled datasets are rare. This data can be sourced from various locations or even generated in-house. Training Data vs. Testing Data Post-training, ML models undergo validation through testing, akin to how teachers assess students after lessons. Test data ensures that the model has been adequately trained and can deliver results within acceptable accuracy and performance ranges. In supervised learning,

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AI-Powered Contact Center Landscape

AI-Powered Contact Center Landscape

Navigating the AI-Powered Contact Center Landscape: A Roadmap for Success With thousands of solutions in the contact center ecosystem, each claiming to offer “AI-powered, next-generation technology,” it’s easy to feel overwhelmed. Many of these claims are valid, as AI and machine learning are transforming contact centers and improving customer experiences. But with so many options and combinations of AI-powered solutions, how can you be sure you’re making the right decision? The answer is that it’s almost impossible without help. Trying to research and evaluate every solution on your own could take months or even years—by which time, the technology will have evolved. Plus, if you rely solely on information from manufacturers or software providers, you may only get a one-sided perspective that leads to “CCaaS FOMO” (Fear of Missing Out). A More Objective Approach to the Contact Center Journey While we can’t claim to be 100% unbiased, we take a unique approach. We start with your business, understanding your specific needs, culture, and processes before introducing solutions that fit. Not every top-rated solution is right for your business, and the roadmap below outlines how we help you navigate this complex landscape. 1. Involving Key Stakeholders The first step is ensuring you have the right people involved—those with a vested interest in the contact center‘s success. It’s helpful to break these roles into three categories: Having clear roles and expectations helps streamline the process and ensures everyone is on the same page. 2. Conducting a Contact Center Assessment This discovery phase is crucial for identifying the key drivers behind your business needs. Each contact center is different, even within the same industry. That’s why a one-size-fits-all scorecard won’t work. It’s beneficial to bring in a third-party consultant with broad industry knowledge to conduct an assessment, offering valuable insights that help create a clear vision. 3. Creating a Unique Scorecard Once you’ve completed your assessment, stakeholders can work together to establish a customized scorecard that reflects your business objectives. Whether customer service is your primary focus or you’re more telemarketing-heavy, this scorecard ensures that your solution is tailored to your specific needs. It’s also important to involve contributors and advocates in the process to gain widespread buy-in. 4. Scheduling Solution Demonstrations With a solid scorecard in hand, it’s time to identify and evaluate vendors. A contact center consultant can help streamline this process. Scoring each solution based on how well it aligns with your goals keeps the focus on substance over flash, ensuring the right solution for your business. 5. Analyzing Scorecard Data When reviewing the scorecard data, stakeholders should ask key questions: This analysis ensures that decisions are data-driven and aligned with business goals. 6. Finalizing Vendor Selection-AI-Powered Contact Center Landscape Once the data is compiled and a consensus is reached, it’s time to move forward with a contract proposal. Beyond the solution itself, discuss critical details like implementation timelines, ongoing support, and maintenance to set clear expectations and ensure accountability. Financial Modeling: Justifying the Investment Looking at your goals through a financial lens helps quantify the benefits of your contact center investment. For example, reducing average handling time by just 12 seconds across the company might result in cost-neutral savings. Similarly, reducing call abandonment by even half a percentage point can have a significant impact. These financial considerations help justify ROI and set expectations. Partnering with Tectonic: Expertise You Can Trust At Tectonic, we live and breathe contact centers. Our team of experts comes directly from this world, so we understand the challenges and opportunities. We’re here to help you navigate the complexities of the contact center ecosystem and bring clarity to your CCaaS journey. Contact us today to get started! For more resources, visit our blog or explore our AI solutions to elevate your customer experience. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Critical Field Service Challenges with Connected Data and AI

Critical Field Service Challenges with Connected Data and AI

Set Up for Success: Tackling Critical Field Service Challenges with Connected Data and AI Today’s customers demand faster, more personalized service, and field service is no exception. Research shows that 74% of mobile workers report that customer expectations have risen, with 73% noting an increased demand for a personal touch. This is shaping key trends in the field service industry. Trend #1: Rising Customer Expectations Amid a Shrinking Workforce Field service teams are grappling with rising customer expectations while dealing with a declining mobile workforce. In fact, 74% of mobile workers report increasing workloads. Given that mobile workers are often the only in-person company representatives, they face intense pressure to deliver exceptional service. At the same time, fewer young people are entering skilled trades, with applications dropping nearly 50% from 2020 to 2022, while seasoned technicians are retiring. This has led to high burnout rates, with 57% of mobile workers experiencing job-related fatigue. Trend #2: Connected Data Empowers Mobile Workers Mobile workers thrive when equipped with connected data. Yet, they spend only 32% of their time interacting with customers, as much of their time is consumed by manual tasks and disjointed systems. With the right technology, mobile workers can access up-to-date customer information through a CRM mobile app, streamlining processes and enabling more personalized service. Connected data also improves sustainability, with features like route optimization and drones reducing time on the road and minimizing worker stress. Trend #3: AI is Revolutionizing Field Service AI is rapidly transforming field service operations. Today, 79% of service organizations are investing in AI, and 83% of decision-makers plan to increase their AI investments next year. AI helps mobile teams save time and cut costs by analyzing customer data to generate personalized responses and streamline processes. By automating workflows with AI, mobile workers can deliver faster, more efficient service. AI-generated summaries of asset history and service interactions help prepare workers before they arrive at a job site, enabling better service and potential upsell opportunities. What’s Next in Field Service? Technologies like generative AI, augmented reality, and mobile solutions are shaping the future of field service. Companies that embrace these innovations now will gain a competitive edge. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Agentforce Advances Copilot and Prompt Builder

Agentforce Advances Copilot and Prompt Builder

Agentforce was the highlight of the week in San Francisco during Salesforce’s annual Dreamforce conference—and for good reason! Agentforce Advances Copilot and Prompt Builder and that is truly exciting. Agentforce represents a groundbreaking solution that promises to transform how individuals and organizations interact with their CRM. However, as with any major product announcement, it raises many questions. This was evident during Dreamforce, where admins and developers, eager to dive into Agentforce, had numerous queries. Here’s an in-depth look at what Agentforce is, how it operates, and how organizations can leverage it to automate processes and drive value today. Agentforce Advances Copilot and Prompt Builder Many Dreamforce attendees who anticipated hearing more about Einstein Copilot were surprised by the introduction of Agents just before the event. However, understanding the distinctions between the legacy Einstein Copilot and the new Agentforce is crucial. Agentforce Advances Copilot and Prompt Builder. Agentforce Agents are essentially a rebranding of Copilot Agents but with an essential enhancement: they expand the functionality of Copilot to create autonomous agents capable of tasks such as summarizing or generating content and taking specific actions. Here are some key changes in terminology: Just like Einstein Copilot, Agents use user input—an “utterance”—entered into the Agentforce chat interface. The agent translates this utterance into a series of actions based on configurable instructions, and then executes the plan, providing a response. Understanding Agents: Topics A key difference between Einstein Copilot and Agentforce is the addition of “Topics.” Topics allow for greater flexibility and support a broader range of actions. They organize tasks by business function, helping Agents first determine the appropriate topic and then identify the necessary actions. This topic layer reduces confusion and ensures the correct action is taken. With this structure, Agentforce can support many more custom actions compared to Copilot’s 15-20, significantly expanding capabilities. Understanding Agents: Actions Actions in Agentforce function similarly to those in Einstein Copilot. These are the tasks an agent executes once it has identified the right plan. Out-of-the-box actions are available right away, providing a quick win for organizations looking to implement standard actions like opportunity summarization or sales emails. For more customized use cases, organizations can create bespoke actions using Apex, Flows, Prompts, or Service Catalog items (currently in beta). Understanding Agents: Prompts Whenever an LLM is used, prompts are necessary to provide the right input. Thoughtfully engineered prompts are essential for getting accurate, useful responses from LLMs. This is a key part of leveraging Agent Actions effectively, ensuring better results, reducing errors, and driving productive agent behavior. Prompt Builder plays a crucial role, allowing users to build, test, and refine prompts for Agent Actions, creating a seamless experience between generative AI and Salesforce workflows. How Generative AI and Agentforce Enhance CRM GenAI tools like Agentforce offer exciting enhancements to Salesforce organizations in several ways: However, these benefits are realized only when CRM users adopt and adapt to AI-assisted workflows. Organizations must prioritize change management and training, as most users will need to adjust to this new AI-powered way of working. If your company has already embraced AI, then you are halfway there. If AI hasn’t been introduced to the workforce you need to get started yesterday. Getting Started with Agentforce With all the buzz around Dreamforce, it’s no surprise that many organizations are eager to start using Agentforce. Fortunately, there are immediate opportunities to leverage these tools. The recommended approach is to begin with standard Agent actions, testing out-of-the-box features like opportunity summarization or creating close plans. From there, organizations can make incremental tweaks to customize actions for their specific needs. We have all come to expect that just as quickly as we include agentic ai into our processes and flows, Salesforce will add additional features and capabilities. As teams become more familiar with developing and deploying Agent actions, more complex use cases will become manageable, transforming the traditional point-and-click Salesforce experience into a more intelligent, agent-driven platform. Already I find myself asking, “is this an agent person or an ai-agent”? The day is coming, no doubt, when the question will be reversed. Tectonic’s AI Experts Can Help Interested in learning more about Agentforce or need guidance on getting started? Tectonic specializes in AI and analytics solutions within CRM, helping organizations unlock significant productivity gains through AI-based tools that optimize business processes. We are excited to enable you to enable Agentforce to Advance Copilot and Prompt Builder By Tectonic’s Solutions Architect, Shannan Hearne Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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ChatGPT for Keywords

ChatGPT for Keywords

Maximizing SEO on a Budget: A Guide for Business Owners For business owners working within tight budgets, stretching every marketing dollar is crucial. While hiring expensive SEO experts can be tempting, there’s a wealth of untapped keywords that are already working for your competitors. The key is to uncover them and use them to your advantage. No need for costly SEO tools—there are simple ways to spy on competitors’ keywords and create engaging content, all with free resources like ChatGPT. 1. Analyze Competitor Content Using ChatGPT That blog post from a competitor ranking above yours? It holds valuable keyword insights. By copying the link and asking ChatGPT to analyze it, you can easily discover the keywords they’re targeting. Simply ask: “ChatGPT, based on this content, what keywords is my competitor targeting?” ChatGPT will break down the keywords, providing insights you can use to optimize your own content. 2. Spy on Competitors’ Sitemaps A website’s sitemap is like a blueprint, showing how everything is organized. To access a competitor’s sitemap, simply add /sitemap.xml to the end of their URL. For example, if your competitor’s site is example.com, you would visit example.com/sitemap.xml. Once you access their sitemap, copy the URLs and ask ChatGPT to extract relevant keywords for you. This method is a goldmine for discovering what content your competitors are focusing on. 3. Use Search Operators for Targeted Research Search operators are powerful tools that let you search a competitor’s site with precision. For example, typing site:competitor.com SEO in Google will display all the SEO-related content from that competitor. To make keyword extraction even easier, use a tool like the SERP Snippet Extractor from the Chrome Web Store. Once you’ve gathered the titles, paste them into ChatGPT to extract keywords. 4. Check Keyword Volume with Google Keyword Planner Once you’ve gathered a list of keywords, head over to Google Keyword Planner (create a free Google Ads account if you don’t already have one). Use the “Get Search Volume” option to see search volumes and competition levels for your keywords. Pay close attention to suggested related keywords, as they can offer additional opportunities. Checking trends for seasonal patterns can also help you time your content for maximum impact. Final Thoughts Leveraging free tools like ChatGPT can help business owners on a budget optimize their SEO strategies without breaking the bank. By analyzing competitor content, spying on sitemaps, and using search operators, you can uncover valuable keywords and improve your website’s ranking—all without costly investments. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Free AI Training

Salesforce Free AI Training

Salesforce Expands Access to Free AI Training to Address Global Skills Gap SAN FRANCISCO — September 18, 2024 – Salesforce (NYSE: CRM), the #1 AI-powered CRM, has announced a significant expansion of its AI skilling initiatives. Starting today, Salesforce will offer its premium AI courses and certifications free of charge to anyone via its online learning platform, Trailhead, through the end of 2025. This initiative aims to help bridge the growing AI skills gap by providing accessible education for individuals across industries. To further support these efforts, Salesforce will open new physical training spaces at its San Francisco headquarters, including a pop-up AI Center offering in-person community courses and a dedicated AI skilling floor for employees. This investment, valued at over $50 million, is designed to empower the workforce with essential AI skills as the demand for AI talent surges globally. Research from Slack highlights a growing urgency among executives to integrate AI into business operations, with interest increasing sevenfold in the last six months. However, more than two-thirds of workers have yet to engage with AI tools, and only 15% feel they possess the necessary training to use them effectively. “The advent of AI and agents represents the biggest technological shift of our generation and will radically change how people work,” said Brian Millham, President and Chief Operating Officer at Salesforce. “We need to ensure everyone has the skills to succeed in this new AI-driven world.” Expanding AI Training Opportunities Salesforce has already helped thousands of professionals acquire technical skills through premium, instructor-led training and certifications. With these new offerings, the company aims to reach an additional 100,000 learners, empowering every Trailblazer to become an “Agentblazer” in this evolving AI landscape. You don’t need to spend thousands of dollars in AI education for yourself or your workforce. Salesforce has it at your fingertips for free. Trailhead now offers a wide range of AI-specific courses, covering topics like AI fundamentals, ethical AI use, and prompt engineering. Since June 2023, learners have earned over 2.6 million AI and data badges, helping unlock critical skills for the future of work. Creating Spaces for Hands-on AI Learning In addition to expanding its online offerings, Salesforce is building AI training spaces around the globe. After launching its first AI Center in London, the company will open a pop-up AI Center at its San Francisco headquarters in 2025, with plans for additional locations in Chicago, Tokyo, and Sydney. These centers will host in-person Trailhead courses and bring together experts, partners, and customers to advance AI innovation. Introducing Agentforce — A Groundbreaking AI Suite As part of its ongoing AI revolution, Salesforce is also upskilling its 72,000-strong workforce through quarterly AI learning days and immersive experiences at the newly created AI Knowledge Center in San Francisco. The centerpiece of this initiative is Agentforce, an innovative suite of AI agents designed to enhance productivity in service, sales, marketing, and commerce. By automating repetitive tasks, these agents allow employees to focus on higher-value work. Since the launch of Slack AI in February, Salesforce employees have saved nearly 3 million work hours through AI-driven tools that summarize information, find answers, and generate new ideas. Nearly 40% of the AI and data badges earned on Trailhead belong to Salesforce employees, demonstrating the company’s commitment to internal skilling and innovation. “AI will transform the workforce, creating new roles and opportunities. It’s our responsibility as employers to provide training that prepares workers for the future,” said Nathalie Scardino, President and Chief People Officer at Salesforce. “Grounded in our values, we’re leveraging Salesforce’s full power to help everyone succeed in this AI-driven era.” Related Resources For more information about Salesforce, visit www.salesforce.com or call 1-800-NO-SOFTWARE. About SalesforceSalesforce is the world’s leading AI-powered CRM, helping organizations of all sizes reimagine their business for the AI age. Powered by its trusted platform, Agentforce, Salesforce brings humans and AI agents together to drive customer success through data-driven insights and actions. Salesforce is headquartered in San Francisco, with offices globally, and trades on the NYSE under the ticker symbol “CRM.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Bipartisan BIOSECURE Act

Bipartisan BIOSECURE Act

The U.S. House of Representatives has passed the bipartisan BIOSECURE Act, targeting Chinese biotech firms such as WuXi AppTec and WuXi Biologics as national security risks. The legislation restricts American companies from partnering with these firms, potentially disrupting the drug supply chain. Bipartisan SupportThe bill passed with a strong majority of 306-81, garnering support from 111 Democrats. Representative James Comer (R-Ky.) highlighted the bill’s goal to “protect U.S. taxpayer dollars from flowing to biotechnology companies that are owned, operated, or controlled by China or other foreign adversaries.” He emphasized the importance of safeguarding sensitive healthcare data from foreign influence before these companies become more entrenched in the U.S. economy. National Security ConcernsRep. Comer and other supporters, including Representatives John Moolenaar (R-Mich.) and Raja Krishnamoorthi (D-Ill.), underscored the bill’s significance for national security and the integrity of the U.S. healthcare system. Senate ProspectsThe Bipartisan BIOSECURE Act now moves to the Senate, where it is anticipated to receive robust bipartisan support. A similar measure previously passed the Senate Committee on Homeland Security and Governmental Affairs with overwhelming approval, suggesting a favorable outcome in the full Senate. Key ProvisionsIntroduced in January 2024, the Act prohibits U.S. biopharma companies from working with certain Chinese contractors. Currently, five companies, including WuXi AppTec and WuXi Biologics, are blacklisted. An amendment allows existing contracts to remain in effect until January 1, 2032, offering some flexibility for ongoing projects. Industry ImpactAnalysts caution that the Act could disrupt the U.S. drug supply and impede clinical trials, adding strain to an already pressured supply chain. Jaxon Tan and Ivy Yang, in a BioSpace opinion piece, warned that these restrictions might significantly affect industry progress and innovation. Domestic Manufacturing ChallengesThe Act also highlights vulnerabilities in U.S. manufacturing capabilities. Fernando Muzzio, a Rutgers University professor, pointed out that the U.S. has become overly dependent on foreign manufacturing, particularly from China and India, neglecting the development of domestic production capacities. This dependence underscores the need to bolster homegrown manufacturing infrastructure. Preparing for ChangeAs the BIOSECURE Act advances, healthcare technology companies will need to prepare for potential operational changes and supply chain disruptions. Firms may need to seek alternative partnerships and invest in domestic resources to navigate these challenges effectively. While the Bipartisan BIOSECURE Act aims to enhance national security, it also presents both challenges and opportunities for the healthcare industry. Companies will need to adapt to these changes to maintain stability and continue advancing medical innovation. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Transformative Potential of AI in Healthcare

Transformative Potential of AI in Healthcare

Healthcare leaders are increasingly optimistic about the transformative potential of AI and data analytics in the industry, according to a new market research report by Arcadia and The Harris Poll. The report, titled “The Healthcare CIO’s Role in the Age of AI,” reveals that 96% of healthcare executives believe AI adoption can provide a competitive edge, both now and in the future. While one-third of respondents see AI as essential today, 73% believe it will become critical within the next five years. How AI is Being Used in Healthcare The survey found that 63% of healthcare organizations are using AI to analyze large patient data sets, identifying trends and informing population health management. Additionally, 58% use AI to examine individual patient data to uncover opportunities for improving health outcomes. Nearly half of the respondents also reported using AI to optimize the management of electronic health records (EHRs). These findings align with a similar survey conducted by the University of Pittsburgh Medical Center’s Center for Connected Medicine (CCM), which highlighted AI as the most promising emerging technology in healthcare. The focus on AI stems from its ability to break down data silos and make use of the vast amount of clinical data healthcare organizations collect. “Healthcare leaders are preparing to harness AI’s full potential to reform care delivery,” said Aneesh Chopra, Arcadia’s chief strategy officer. “With secure data sharing scaling across the industry, technology leaders are focusing on platforms that can organize fragmented patient records into actionable insights throughout the patient journey.” Supporting Strategic Priorities with AI AI and data analytics are also seen as critical for maintaining competitiveness and resilience, particularly as organizations face digital transformation and financial challenges. In fact, 83% of respondents indicated that data-driven tools could help them stay ahead in these areas. Technology-related priorities, such as adopting an enterprise-wide approach to data analytics (44%) and enhancing decision-making through AI (41%), were top of mind for many healthcare leaders. Improving patient experience (40%), health outcomes (35%), and patient engagement (29%) were also highlighted as key strategic goals that AI could help achieve. Challenges in AI Adoption While most healthcare leaders are confident about adopting AI (96%), they also feel pressure to do so quickly, with the push primarily coming from data and analytics teams (82%), IT teams (78%), and executives (73%). One major obstacle is the lack of talent. Approximately 40% of respondents identified the shortage of skilled professionals as a top barrier to AI adoption. To address this, organizations are seeing increased demand for skills related to data analysis, machine learning, and systems integration. Additionally, 71% of IT leaders emphasized the growing need for data-driven decision-making skills. The Evolving Role of CIOs The rise of AI is reshaping the role of CIOs in healthcare. Nearly 87% of survey respondents see themselves as strategic influencers in setting and refining AI-related strategies, rather than just implementers. However, many CIOs feel constrained by the demands of day-to-day operations, with 58% reporting that tactical execution takes precedence over long-term AI strategy development. Leaders agree that to be effective, CIOs and their teams should focus more on strategic planning, dedicating around 75% of their time to developing and implementing AI strategies. Communication and workforce readiness are also crucial, with 75% of respondents citing poor communication between IT teams and clinical staff as a barrier to AI success, and 40% noting that clinical staff need more support to utilize data analytics effectively. “CIOs and their teams are setting the stage for an AI-driven transformation in healthcare,” said Michael Meucci, president and CEO of Arcadia. “The findings show that a robust data foundation and an evolving workforce are key to realizing AI’s full potential in patient care and healthcare operations.” Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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IntraEdge Higher Education

IntraEdge Higher Education

PHOENIX–(BUSINESS WIRE)–IntraEdge, Inc., a leading global technology products and services provider, recently announced its expanded investment in itsHigher Education division with the addition of new leadership to bolster their Salesforce service offerings. The new leaders each possess over 20 years of higher education experience and have a proven track record of building innovative and high performing consulting practices. “Our team has a proven track record of success in helping higher education institutions achieve their goals. We look forward to partnering with colleges and universities to leverage the power of Salesforce to improve student outcomes and operational efficiency.” The Higher Education division leadership team consists of Vince Salvato, Todd Edge, and Ryan Clemens. Salvato, who will be leading the division, is a recognized pioneer in Salesforce implementations for higher education. He brings a wealth of experience from his years working with higher education leaders, Salesforce, and ISV Partners. Edge and Clemens have a long history implementing Salesforce and other technologies for higher education leveraging global capabilities to assemble well balanced implementation teams. Together, this team boasts a proven track record of serving over 150 higher education institutions. Their collective history of successful Salesforce and technology implementations within higher education, coupled with IntraEdge’s 3,000+ global resources and complimentary product and service offerings, positions IntraEdge to deliver exceptional solutions. “We are thrilled to welcome Vince, Ryan, and Todd to the IntraEdge team,” said Kal Somani, CEO of IntraEdge. “Their combined experience and knowledge of the higher education landscape make them invaluable assets as we expand our footprint in this industry. By leveraging Salesforce’s powerful platform with IntraEdge’s full breadth of technology capabilities, we are confident in our ability to deliver exceptional solutions that address the unique challenges and opportunities facing higher education institutions.” IntraEdge redefines the typical implementation approach by delivering accelerated, cost-effective, and highly successful implementations. The company’s proven methodology and global delivery capabilities, combined with a team of seasoned higher education experts, will enable institutions to maximize the value of Salesforce while minimizing disruption to campus operations. IntraEdge’s Higher Education division offers a comprehensive suite of Salesforce-based solutions tailored to the specific needs of colleges and universities. With implementation, consulting, and value-add products and services, institutions can maximize the value of their Salesforce investment, including but not limited to Data Integration and Visualization, Digital Experience Strategy, Digital Content Strategy and Development, Managed and Capacity Services, AI Governance and Compliance Software. “We are excited to join IntraEdge and be a part of a world-class higher education practice,” said Salvato, Senior Vice President of Higher Education at IntraEdge. “Our team has a proven track record of success in helping higher education institutions achieve their goals. We look forward to partnering with colleges and universities to leverage the power of Salesforce to improve student outcomes and operational efficiency.” IntraEdge is proud to be a trusted partner to higher education institutions across North America. Our company is committed to delivering exceptional results and exceeding client expectations. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Create Delightful Experiences

Create Delightful Experiences

Ever had one of those unexpected moments when you reach out to customer service to resolve an issue, and by the end of the conversation, you’ve ended up purchasing something new—and actually feel good about it? Salesforce can help you Create Delightful Experiences. It’s those delightful experiences—when a company truly understands you—that make all the difference. Yet, far too often, these moments are the exception rather than the rule. Why is that? Despite having access to mountains of data from every click, call, and transaction, many companies still fail to create the seamless, personalized experiences that customers expect. In fact, 80% of customers believe their experiences should be better, given the wealth of data available. However, many organizations remain trapped in silos, with marketing, sales, and service teams working in isolation. The data exists, but it’s not being utilized effectively. Siloed data, un-unified data, and restricted access data make your agents seem less emphathetic. Customers expect them to know everything about them there is to know. For CMOs, this presents both a challenge and an opportunity. Positioned at the intersection of every customer touchpoint, many find themselves navigating disjointed strategies from different departments. But what if we could turn the tide? What if every interaction across any channel—whether in marketing, sales, or service—felt like one continuous conversation? From Silos to Synergy: Maximizing Every Customer Interaction The reality is that customers don’t recognize the internal barriers we’ve erected. They don’t care about the silos of marketing, sales, and service; to them, it’s one relationship. What matters most to them is being understood and treated consistently, regardless of whom they are engaging with. Create Delightful Experiences This is where a more unified approach comes into play. It’s not about collecting more data—we already have plenty of that. Instead, it’s about piecing together a puzzle where each interaction reveals a bigger picture. By doing so, we can anticipate customer needs and respond in ways that feel personal and relevant. Consider Fisher & Paykel. By integrating data from their online stores and marketing efforts, they gain a clearer understanding of their customers’ buying habits. Whether someone is a one-time buyer or a frequent shopper, they can tailor the experience accordingly. For instance, if a customer purchases a new fridge, rather than suggesting another fridge during their next visit—as if they were unaware of the previous purchase—the system might recommend relevant accessories like water filters. Plus, with connected device data, they can send timely reminders when it’s time for a replacement part. Now, picture a customer calling in with a service issue. Instead of merely resolving the problem, the representative is empowered by AI to suggest the next best action—perhaps offering a discount on a recently viewed product or an option for self-service. By leveraging AI insights from browsing behavior and purchase history, service teams can present timely offers that build trust and drive future purchases. This transformation turns service interactions into opportunities for building loyalty and generating revenue while ensuring customers feel valued and understood. With customer acquisition costs rising by 60% over the last five years, strategies like upselling, cross-selling, and referral marketing can yield new revenue at a fraction of the cost of traditional channels. The Technology That Ties It All Together None of this is feasible without the right technology. To craft these interconnected experiences, we need systems that consolidate data from every corner of the business. Salesforce’s Data Cloud accomplishes this by centralizing customer data and layering Einstein AI on top to generate meaningful, actionable insights. If your marketing chops are your muscles, your Salesforce org is your tool box. Gone are the days of guessing what customers need—you’ll know exactly when and how to engage them, transforming transactional interactions into those delightful moments that keep customers coming back. Take Air India as an example. Faced with managing over 550,000 monthly service cases within a decentralized system, they utilized Salesforce’s Data Cloud to unify customer data from various sources, providing service teams with a 360-degree view of every passenger. With AI-driven recommendations from Einstein AI, Air India’s teams can offer personalized services, such as seat upgrades during delays or tailored travel deals based on past trips. This approach not only enhances customer satisfaction but also streamlines operations and fosters business growth. The Strategic Imperative for CMOs So, what’s the key takeaway for marketers? We must think beyond our traditional roles and collaborate across the entire customer journey. It’s crucial to advocate for breaking down silos, aligning teams, and integrating data throughout our organizations. However, let’s be realistic: this is easier said than done. Internal politics can complicate efforts to unify departments, with leaders often fixated on their own priorities. The key lies in fostering a spirit of collaboration, not competition—demonstrating to other leaders how a unified approach benefits everyone. By working closely with other departments, marketing can evolve from merely a function into a pivotal part of the broader business strategy, helping to drive consistent customer experiences, increased revenue, and long-term loyalty. The future of marketing isn’t about doing more; it’s about being smarter. It’s about crafting personalized, meaningful experiences that reach the right customers at precisely the right moment, transforming every touchpoint into an opportunity to build lasting relationships. Unified data is the cornerstone of achieving this goal. Ultimately, the companies that understand their customers best will thrive—and that journey begins with us. Create Delightful Experiences with technology and AI for your customers. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. 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Challenges for Rural Healthcare Providers

Challenges for Rural Healthcare Providers

Rural healthcare providers have long grappled with challenges due to their geographic isolation and limited financial resources. The advent of digital health transformation, however, has introduced a new set of IT-related obstacles for these providers. EHR Adoption and New IT Challenges While federal legislation has successfully promoted Electronic Health Record (EHR) adoption across both rural and urban healthcare organizations, implementing an EHR system is only one component of a comprehensive health IT strategy. Rural healthcare facilities encounter numerous IT barriers, including inadequate infrastructure, interoperability issues, constrained resources, workforce shortages, and data security concerns. Limited Broadband Access Broadband connectivity is essential for leveraging health IT effectively. However, there is a significant disparity in broadband access between rural and urban areas. According to a Federal Communications Commission (FCC) report, approximately 96% of the U.S. population had access to broadband at the FCC’s minimum speed benchmark in 2019, compared to just 73.6% of rural Americans. The lack of broadband infrastructure hampers rural organizations’ ability to utilize IT features that enhance care delivery, such as electronic health information exchange (HIE) and virtual care. Rural facilities, in particular, rely heavily on HIE and telehealth to bridge gaps in their services. For instance, HIE facilitates data sharing between smaller ambulatory centers and larger academic medical centers, while telehealth allows rural clinicians to consult with specialists in urban centers. Additionally, telehealth can help patients in rural areas avoid long travel distances for care. However, without adequate broadband access, these services remain impractical. Despite persistent disparities, the rural-urban broadband gap has narrowed in recent years. Data from the FCC indicates that since 2016, the number of people in rural areas without access to 25/3 Mbps service has decreased by more than 46%. Various programs, including the FCC’s Rural Health Care Program and USDA funding initiatives, aim to expand broadband access in rural regions. Interoperability Challenges While HIE adoption is rising nationally, rural healthcare organizations lag behind their urban counterparts in terms of interoperability capabilities, as noted in a 2023 GAO report. Data from a 2021 American Hospital Association survey revealed that rural hospitals are less likely to engage in national or regional HIE networks compared to medium and large hospitals. Rural providers often lack the economic and technological resources to participate in electronic HIE networks, leading them to rely on manual data exchange methods such as fax or mail. Additionally, rural providers are less likely to join EHR vendor networks for data exchange, partly due to the fact that they often use different systems from those in other local settings, complicating health data exchange. Federal initiatives like TEFCA aim to improve interoperability through a network of networks approach, allowing organizations to connect to multiple HIEs through a single connection. However, TEFCA’s voluntary participation model and persistent barriers such as IT staffing shortages and broadband gaps still pose challenges for rural providers. Financial Constraints Rural hospitals often operate with slim profit margins due to lower patient volumes and higher rates of uninsured or underinsured patients. The financial strain is exacerbated by declining Medicare and Medicaid reimbursements. According to KFF, the median operating margin for rural hospitals was 1.5% in 2019, compared to 5.2% for other hospitals. With limited budgets, rural healthcare organizations struggle to invest in advanced health IT systems and the necessary training and maintenance. Many small rural hospitals are turning to cloud-based EHR platforms as a cost-effective solution. Cloud-based EHRs reduce the need for substantial upfront hardware investments and offer monthly subscription fees, some as low as $100 per month. Workforce Challenges The healthcare sector is facing widespread staff shortages, including a lack of skilled health IT professionals. Rural areas are disproportionately affected by these shortages. An insufficient number of IT specialists can impede the adoption and effective use of health IT in these regions. To address workforce gaps, the ONC suggests strategies such as cross-training multiple staff members in health IT functions and offering additional training opportunities. Some networks, like OCHIN, have secured grants to develop workforce programs, but limited broadband access can hinder participation in virtual training programs, highlighting the need for expanded broadband infrastructure. Data Security Concerns Healthcare data breaches have surged, with a 256% increase in large breaches reported to the Office for Civil Rights (OCR) over the past five years. Rural healthcare organizations, often operating with constrained budgets, may lack the resources and staff to implement robust data security measures, leaving them vulnerable to cyber threats. A cyberattack on a rural healthcare organization can disrupt patient care, as patients may need to travel significant distances to reach alternative facilities. To address cybersecurity challenges, recent legislative efforts like the Rural Hospital Cybersecurity Enhancement Act aim to develop comprehensive strategies for rural hospital cybersecurity and provide educational resources for staff training. In the interim, rural healthcare organizations can use free resources such as the Health Industry Cybersecurity Practices (HICP) publication to guide their cybersecurity strategies, including recommendations for managing vulnerabilities and protecting email systems. Does your practice need help meeting these challenges? Contact Tectonic today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. 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Introhive Relationship Intelligence Platform

Introhive Relationship Intelligence Platform

FREDERICTON, New Brunswick, September 12, 2024 – Introhive, the leading Relationship Intelligence platform, today announced that it is enabling its market leading, AI-Powered Relationship Intelligence for Salesforce Data Cloud empowering clients to understand in real-time the Relationship Intelligence associated with sales Opportunities Bringing Salesforce Data Cloud and AI together for enhanced insights Introhive’s integration brings the Customer 360 vision to life by providing a unified and enriched view of contact and relationship data, enabling organizations to derive advanced insights by overlaying their existing sales opportunities. As a leader in relationship intelligence and CRM data automation, Introhive provides unmatched data accuracy, ensuring reliable insights and actions from Data Cloud applications and AI tools like Salesforce Einstein Copilot. By transforming relationship data into actionable insights, organizations are empowered to make critical business decisions with confidence and turn connections into tangible business value. Enhanced decision-making with Salesforce Data Cloud “Our Relationship Intelligence capability for Salesforce Data Cloud enhances the solution we offer our clients and elevates Introhive’s role as a top-tier Data Ecosystem Partner on the Salesforce platform,” said Lee Blakemore, CEO of Introhive. “Clients will now enjoy all the benefits of Introhive’s Data Share, enhanced by Salesforce’s powerful platform, ensuring real-time access to trusted relationship data. This combination empowers firms to make critical business decisions with confidence and precision.” Lightning Web Components boost Salesforce Data Cloud integration To further strengthen its Salesforce offering, Introhive announced the launch of Lightning Web Components that seamlessly integrate powerful relationship intelligence in users flow of work. This strategic addition elevates relationship intelligence in Salesforce by making insights more contextual, accessible, and actionable. The components dynamically surface relevant relationship data, top contacts, and interaction history directly within Salesforce pages. This allows users to take proactive steps in managing their relationships, resulting in improved productivity, enhanced client retention, and accelerated revenue growth – all without disrupting existing workflows. Addressing data challenges with Salesforce Data Cloud integration In today’s data-driven business environment, organizations rely heavily on analytics for decision-making, recognizing that the quality and timeliness of information are crucial for effective data-driven strategies. Yet, siloed data, information overload, and constant context switching often lead to missed critical relationship insights, impeding businesses from fully leveraging their relationship capital to drive growth, retention, and informed business decisions.  Unlocking the full potential of relationship data with Salesforce Data Cloud The addition of Introhive’s lightning web components and Data Cloud integration address these challenges by transforming how businesses manage and activate their relationship data to fuel business insights and inform decision making. This includes identifying open opportunities based on relationship strength and leveraging the best connected individuals to target accounts for strategic decision making and warm introductions. “With our integration with Salesforce Data Cloud, we’re tackling a major challenge businesses face: fully unlocking the value of their relationship data,” said Leyla Samiee, Chief Product Officer at Introhive. “Our goal is to eliminate data silos that hinder organizations from obtaining crucial relationship insights. By consistently delivering clean, reliable data, we’ve been leading this charge. This new partnership takes our efforts further by enabling smooth integration of data and interactions across various systems that impact our clients’ goals. Our Lightning Web Components, now enhanced with machine intelligence, provide real-time, actionable insights more efficiently. Through our collaboration with Salesforce Data Cloud, these services are integrated with Salesforce’s interactive platforms, offering improved visibility into relationship strength and key connections. This empowers organizations to strategically engage with their most valuable accounts, fostering growth and maximizing their relationship capital.” Salesforce Data Cloud empowers growth across industries As Salesforce maintains its position as the global CRM leader, Introhive’s enhanced offering strategically empowers organizations across industries such as accounting, consulting, legal and commercial real estate, to fully capitalize on their collective relationship network to drive their business forward. For more information about Introhive’s Data Cloud integration and Lightning Web Components, visit our website. About Introhive Introhive is the leading Relationship Intelligence Platform that empowers professional services firms to dismantle silos, fuel their CRM, and activate relationship data to foster collaboration and increase revenue. Trusted by world-renowned brands, Introhive supports over 750,000 users in 90+ countries. With offices in the US, Canada, and the UK, we’re committed to helping businesses optimize their revenue opportunities. Learn more at www.introhive.com. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. 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