Privacy Center Archives - gettectonic.com
Data Governance for the AI Enterprise

Data Governance for the AI Enterprise

Salesforce Introduces Data Governance for the AI Enterprise Salesforce this month unveiled Data Governance for the AI Enterprise, a comprehensive suite of tools designed to help IT teams navigate the growing regulatory landscape surrounding generative AI. Why it matters: As governments worldwide work to implement stricter rules governing the use of AI, like the EU’s AI Act, data governance has become a top priority for businesses. According to Salesforce research, ensuring robust data security and governance is now the leading concern for Chief Data Officers. Cloud Data Security & Privacy SolutionsExplore the new suite: How Salesforce’s Data Governance for the AI Enterprise Can Help: Salesforce’s latest solution is designed to help companies proactively address both current and future regulations. Built on the Salesforce platform and integrated with Data Cloud, the suite offers advanced data management, enhanced security, and privacy features: Salesforce’s perspective:“Data governance is a top priority for every organization deploying AI, especially given the complexity of the regulatory landscape,” said Alice Steinglass, EVP and GM for Salesforce Platform. “Our Data Governance for the AI Enterprise suite equips businesses to tackle these challenges.” Customer success story:“Data encryption is essential to our data governance strategy,” said James Ferguson, Principal Security Architect at AWS. “With Salesforce’s flexible encryption solutions, we can maintain top-tier security while delivering innovative customer experiences.” Availability: For Data Cloud users: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
July Changes to Preference Center

July Changes to Preference Center

Privacy Center Update What’s the July Changes to Preference Center? Starting in July 2024, the Privacy Center app within the core platform now supports retention features. July Changes to Preference Center introduces a new Hyperforce-based retention store, allows for retention testing in sandboxes, and offers the option to mask data during retention. The new Hyperforce-based retention store can be provisioned using the core Privacy Center app, eliminating the need for Heroku or the Privacy Center managed package. The rollout of this new retention capability will be phased across regions, initially launching in Germany, Australia, and America East. You can spin up a retention store once it’s available in your region. For more details, refer to the Privacy Center’s Hyperforce-Based Retention Store FAQ. What action do I need to take? What if I don’t take any action? You can continue using the legacy Privacy Center app (managed package version) for data retention, but it will no longer be enhanced and will remain in maintenance mode. Heroku can still be used for managing data retention policies until the end of your contract. Where can I learn more about this upcoming change? Review the Privacy Center’s Hyperforce-Based Retention Store FAQ for more information. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
Salesforce Privacy Center for Customer Preferences

Salesforce Privacy Center for Customer Preferences

Managing Customer Privacy and Preferences with Salesforce In today’s inter-connected world, consumers are increasingly aware of the data collected about them. They want better control over their communication preferences, such as email, texts, and phone calls. Enter Salesforce Privacy Center for Customer Preferences. Organizations collecting this data must properly manage their customers’ privacy and preferences, adhere to privacy laws like the GDPR and CPRA, and stay compliant with the evolving landscape of US state and federal laws. Managing the complexity of communications, privacy, and compliance can be daunting, but Salesforce offers tools within its platform to help you stay compliant and meet your customers’ needs for preference management. Utilizing the Individual Object in Salesforce The first step is to use the Individual object in the Salesforce platform. When a customer shows interest in your products or services, you enter their information as a lead. Once they make a purchase, you convert that lead into a Contact Object, or store their information in a Person Account. Often, the same person’s information might be stored in multiple objects. For example, someone named Johnathan Smith might also be entered as John or Johnny, leading to multiple contacts with the same email but different names. The Individual Object helps manage preferences for that person across various objects or a single user record. It also enables: The Salesforce Consent Data Model The Individual Object is a key component of the Salesforce Consent Data Model, which forms the foundation of Salesforce’s long-term view of consent. This model considers the individual’s entire experience, not just a single contact point. Scenario Example: An individual wishes to be contacted via email (ContactPointTypeConsent) but only using their personal email address (ContactPointConsent) for promotional emails (Data Use Purpose). Later, they opt for SMS texting (ContactPointTypeConsent) for shipping notifications (Data Use Purpose). The data model allows managing multiple types of consent across different brands for various data use purposes, with the Individual Object linking all scenarios to a single person. This capability helps manage compliance with consent management requirements. Managing Customer Preferences with Privacy Center Once the Individual Object is enabled and the model understood, the next step is to enable customers to manage their preferences. Before configuring the Salesforce platform, you should plan for implementation by considering: With policies and procedures in place, you can start implementing the technology. Salesforce Privacy Center helps configure preference management and track the process. It allows you to create user-friendly forms for websites or emails, enabling secure capture of customer preferences for contact methods, reasons, and timing. Starting with Privacy Center To manage preferences, launch Privacy Center and set up consent templates in Privacy Preference Manager. Customize your contact point types (e.g., phone, web, social) using Apex or the Privacy Center interface. These templates ensure consistent forms across multiple brands and business lines, tailored to your specific business and compliance needs. After creating a form using a template, you can drag and drop it into Experience Builder or embed it into your site, ensuring a consistent user experience across sites and brands. Additional Privacy Center Functions Privacy Center also supports: These tools help manage your data, ensure regulatory compliance, and provide customers with an integrated and easy experience. By utilizing the Individual Object along with Privacy Center, you can track and monitor customer preferences effectively and ensure compliance. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
Use Salesforce Data Protection Services

Use Salesforce Data Protection Services

Ensuring Data Security in Salesforce: Use Salesforce Data Protection Services How is Data Protected in Salesforce? Salesforce.com employs cutting-edge Internet security technology, including Secure Socket Layer (SSL) with server authentication and data encryption, ensuring the protection of user information during access via supported web browsers. Why Use Salesforce Data Protection Services? Data Security is imperative to meet evolving privacy standards and safeguard sensitive information shared over the internet. Unauthorized access could pose significant risks to the entire organization, making data security a crucial aspect. Salesforce GDPR Certification: Yes, Salesforce is GDPR certified, as confirmed in Section 11 of the Data Processing Addendum, where Salesforce commits to providing reasonable assistance to customers. Salesforce CCPA Compliance with Customer 360: Salesforce 360 facilitates CCPA compliance by seamlessly connecting Marketing Cloud to Sales Cloud, ensuring a cohesive flow of customer data across the organization. Introduction to Salesforce Shield: Salesforce Shield comprises three security tools – Shield Platform Encryption, Event Monitoring, and Field Audit Trail – embedded into critical business applications to enhance trust, compliance, and governance. Data Protection and Privacy Regulations: Salesforce assists companies in complying with various data protection and privacy regulations, including GDPR, CCPA, PIPA, LGPD, PIPEDA, and more, offering guidance on common privacy principles. Guidance for Data Management and Privacy Compliance: Salesforce provides tools for efficient data management and privacy compliance, covering aspects such as data deletion, consent management, restriction of processing, data access and portability, and privacy center functionalities. Encryption of Data at Rest with Salesforce Shield Platform Encryption: Salesforce Shield Platform Encryption encrypts data at rest within servers, databases, search index files, and the file system, preserving functionality and ensuring secure storage. Use Salesforce Data Protection Services: To enable Data Privacy and Protection in Salesforce, users can navigate through Lightning Experience or Salesforce Classic, accessing the setup and entering “Data Protection and Privacy” in the Quick Find box. Various Data Security Settings in Salesforce: Salesforce offers multiple data security settings, including Object-Level Security through profiles, Permission Sets, Permission Set Groups, Ownership-Based Sharing Rules, Criteria-Based Sharing Rules, and Guest User Sharing Rules. Salesforce Data Ownership and Digital Chain of Custody: Salesforce Data Ownership involves maintaining a Digital Chain of Custody, ensuring meticulous tracking of data through each replication process. This guarantees data remains under control and protected at all times. Salesforce and DLP Functionality: Salesforce does not have built-in Data Loss Prevention (DLP) functionality. It relies on third-party apps like Nightfall to provide DLP capabilities, crucial for maintaining compliance with regulations such as HIPAA and PCI. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
Revolutionizing Public Sector Efficiency

Revolutionizing Public Sector Efficiency

Salesforce: Transforming and Revolutionizing Public Sector Efficiency Salesforce, known worldwide as the premier CRM solution, continues to innovate with its adaptable features tailored to diverse audiences. It excels in delivering cutting-edge solutions, addressing unique needs across various industries and sectors. Particularly, the public sector stands to gain substantial benefits from Salesforce’s capabilities, offering a suite of solutions poised to optimize operations within any public office setting. Understanding the Role of Salesforce in the Public Sector The public sector encompasses the administrative segment responsible for managing essential citizen concerns at state, local, federal, and governmental agency levels. While carrying out critical tasks, these entities can significantly enhance efficiency with the right tools. Salesforce is dedicated to optimizing and streamlining processes within the public sector, recognizing its vital importance. Government offices face similar expectations to private enterprises, with citizens anticipating service quality on par with commercial experiences. Therefore, public entities must deliver efficiency, agility, and direct engagement to demonstrate proximity to the populace. In response to these expectations, Salesforce has developed a range of solutions tailored to the specific demands of the public sector. Revolutionizing Public Sector Efficiency Salesforce’s offerings for the public sector include meticulously crafted applications designed to meet its unique requirements. These flexible and secure e-government tools aim to revolutionize the sector’s experience, providing a comprehensive view of citizens and enhancing the efficacy of public employees. By simplifying processes and fostering innovation, these solutions drive efficiency at both organizational and individual levels, facilitating smoother operations. Integrated into Public Sector Solutions, these offerings leverage Salesforce’s standard functionalities and Service Cloud capabilities. Additionally, they enable the creation of an Experience Cloud site, allowing citizens seamless access to government services. Known as a Citizen Portal. Some of the available solutions cater to general tasks managed by public sector agencies, including: Thanks to these solutions, citizens can effortlessly navigate various processes, such as applying for licenses or permits. Through an online portal accessible at all times, individuals can interact seamlessly with public service agencies. Intelligent forms dynamically adjust based on user input, simplifying the submission process. From an employee standpoint, work processes are streamlined, with all citizen requests conveniently consolidated in one location. The system offers recommendations to guide employees, simplifies task delegation, and ensures seamless collaboration across departments. Key Advantages of Salesforce Solutions for the Public Sector Salesforce solutions offer numerous advantages to the public sector, aligning with citizens’ and employees’ current demands. These include: Salesforce emerges as an invaluable ally in the public sector’s modernization journey, transforming processes to be more agile and efficient. For organizations seeking to implement Salesforce solutions tailored for the public sector, the Tectonic team stands ready to assist. In the ever-evolving landscape of public administration and government services, the need for advanced, secure, and user-friendly technology solutions has never been more crucial. Enter Salesforce Public Sector Cloud—a dynamic platform designed to transform how government agencies engage with citizens, deliver services, and drive efficiency in their operations. Overview of Salesforce Public Sector Cloud: Salesforce Public Sector Cloud is a specialized offering tailored to meet the unique needs of government entities at all levels. Whether it’s federal, state, or local government agencies, the platform is engineered to enhance collaboration, streamline processes, and ultimately improve the delivery of public services. Key Features and Capabilities: Real-World Impact: Several government agencies have already embraced Salesforce Public Sector Cloud, realizing tangible benefits in their day-to-day operations. From improved citizen satisfaction to streamlined internal processes, the impact of this cloud solution is evident across various use cases. Challenges and Considerations: While Salesforce Public Sector Cloud offers numerous advantages, it’s essential to consider potential challenges. These may include customization complexities, data migration issues, and the need for comprehensive training for government personnel. A thoughtful and well-executed implementation strategy is crucial to overcoming these challenges. Salesforce Introduces Public Sector Einstein 1 for Service: Salesforce today announced Public Sector Einstein 1 for Service, including CRM, trusted AI, and data capabilities. What’s new in compliance: Salesforce also now offers several Federal Risk and Authorization Management Program (FedRAMP) compliant tools to help government agencies drive efficiency and productivity while meeting regulatory requirements. These tools include:  Content updated April 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
gettectonic.com