Privacy Center Update
What’s the July Changes to Preference Center?
Starting in July 2024, the Privacy Center app within the core platform now supports retention features. July Changes to Preference Center introduces a new Hyperforce-based retention store, allows for retention testing in sandboxes, and offers the option to mask data during retention.
The new Hyperforce-based retention store can be provisioned using the core Privacy Center app, eliminating the need for Heroku or the Privacy Center managed package.
The rollout of this new retention capability will be phased across regions, initially launching in Germany, Australia, and America East. You can spin up a retention store once it’s available in your region. For more details, refer to the Privacy Center’s Hyperforce-Based Retention Store FAQ.
What action do I need to take?
- For users of Data Retention Policies in the managed package: Review the new capabilities and manually recreate your data retention policies using the Data Management tile in the new Privacy Center app.
- For users of re-architected Privacy Policies (without retention): You will see a new step in the policy wizard to select fields for retention. This update does not affect existing policy executions. To utilize the retention store, update existing policies or create new ones specifying the data to retain.
- For users retaining data in Heroku via Privacy Center policies: If you wish to move to the new Hyperforce-based retention store, fill out the assistance request form. The Salesforce product team can assist you and your account team with the data transfer.
What if I don’t take any action?
You can continue using the legacy Privacy Center app (managed package version) for data retention, but it will no longer be enhanced and will remain in maintenance mode. Heroku can still be used for managing data retention policies until the end of your contract.
Where can I learn more about this upcoming change?
Review the Privacy Center’s Hyperforce-Based Retention Store FAQ for more information.
🔔🔔 Follow us on LinkedIn 🔔🔔
Who is Salesforce? Here is their story in their own words. From our inception, we've proudly embraced the identity of Read more
Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more
Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more
AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more
