Salesforce Automation - gettectonic.com
user q and a
08Nov

Handling Duplicate Phone Numbers in Salesforce Automations

I’m working with a list of customers in Salesforce, where duplicate detection is enabled for the phone field. When manually creating a new customer with an existing phone number, Salesforce displays a warning prompt asking if I want to proceed. The warning doesn’t block the save; it simply alerts me to the duplicate. However, when attempting to insert a record with the same phone number using MAKE, I encounter the following error: RuntimeError[400]: A duplicate record was found. Are you sure you want to create the record? This indicates that the automation is being blocked due to the duplicate detection rules. Solution Options Here are a few strategies to address this and allow the record to be inserted: Best Practices If you need help setting up any of these solutions, let Tectonic know! Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 8, 2024in Data, Salesforce0 Comments
Salesforce Flow Tests
25Oct

Salesforce Flow Tests

Deploying Salesforce Flow tests is not just about hitting “go” and hoping for the best. It requires more than simply moving automations from a Sandbox environment to production. Successful deployment demands thoughtful planning and attention to detail. In this post, we’ll dive deeper into deploying Flow tests effectively, covering key factors like independent testing and ensuring environment consistency. Building on our ongoing series, we’ll provide practical insights to help you achieve smooth deployments and reliable test execution. Key Considerations for Deploying Flow Tests Steps to Deploy Flow Tests Using Change Sets Final Thoughts Deploying Flow tests effectively is critical for maintaining the integrity of your automations across environments. Skipping the testing phase is like driving with a blindfold—one mistake could disrupt your workflows and cause chaos in critical processes. By following these guidelines, particularly focusing on independent testing and post-deployment checks, you can help ensure your Salesforce Flows continue to operate smoothly. Stay tuned for future insights for Flownatics where we’ll dive into more advanced aspects of Flow tests, helping you further optimize your Salesforce automation processes. Need more advice on testing your automations in Salesforce? Let’s chat! Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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October 25, 2024in Data
Salesforce Underwriting Solutions
20Sep

Salesforce Underwriting Solutions

Merchant Cash Advance Solutions: Enhancing Underwriting with Salesforce In today’s fast-paced financial services industry, efficient and effective underwriting is more crucial than ever. Merchant cash advances (MCAs) have emerged as a popular alternative funding option for businesses that might not qualify for traditional loans. This insight explores how integrating Salesforce with MCA software can streamline underwriting, strengthen lender-borrower relationships, and boost overall operational efficiency. Understanding Merchant Cash Advances Merchant cash advances offer businesses upfront capital in exchange for a portion of future sales. Unlike traditional loans, MCAs are often easier to secure and come with flexible repayment options tied to daily credit card receipts. However, the unique structure of MCAs brings challenges to underwriting, due to the diversity in business models and cash flow patterns. The Role of Underwriting in MCA Underwriting is a vital step in the lending process, assessing the risk associated with providing funds to a borrower. For MCAs, underwriting involves evaluating a business’s revenue streams, creditworthiness, and overall financial health. Traditional underwriting methods can be cumbersome and slow, often causing delays in funding. Challenges in Traditional Underwriting Methods The Power of Salesforce in Streamlining Underwriting Salesforce offers powerful solutions that integrate seamlessly with MCA software, effectively addressing these challenges: Benefits of Integrating MCA Software with Salesforce Key Features to Look for in MCA Software Integrated with Salesforce When choosing an MCA solution integrated with Salesforce, consider features such as: Conclusion Integrating merchant cash advance solutions with Salesforce offers a transformative approach to streamlining underwriting processes in this niche financing sector. By automating workflows, centralizing data management, enhancing communication channels, and improving overall efficiency—all while ensuring compliance—lenders can gain a competitive edge and deliver exceptional service to their clients. If you are searching for a Merchant Cash Advance, Underwriting, or financial services solution contact Tectonic today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 20, 2024in Salesforce Development Services, Salesforce Financial Services Solutions
Change The Flow
05Sep

Change The Flow

Salesforce has long been a leader in providing tools to automate business processes, with Workflow Rules and Process Builder as the go-to solutions for many organizations. However, as business demands grow more complex, Salesforce has introduced Flow—a more powerful and flexible automation tool that’s quickly becoming the standard. This insight will explore the key differences between Salesforce Flow, Process Builder, and Workflow Rules, and why Flow is considered the future of Salesforce automation. Workflow Rules: The Foundation of Salesforce Automation For years, Workflow Rules served as a reliable tool for automating basic tasks in Salesforce. Based on simple “if/then” logic, Workflow Rules automate actions such as sending email alerts, updating fields, and creating tasks. While effective for straightforward needs, Workflow Rules have significant limitations. They can’t create or update related records, and each rule can only trigger a single action—constraints that hinder more complex business processes. Process Builder: A Step Up in Complexity and Functionality Process Builder was introduced as a more advanced alternative to Workflow Rules, offering a visual interface that simplifies building automations. It allows for multiple actions to be triggered by a single event and supports more complex logic, including branching criteria. Process Builder also introduces a broader set of actions, such as creating records, posting to Chatter, and invoking Apex code. However, as businesses pushed Process Builder’s capabilities, its limitations in terms of performance and scalability became clear. Salesforce Flow: The Future of Automation Salesforce Flow combines the capabilities of both Workflow Rules and Process Builder while introducing powerful new features. Flows can automate nearly any process within Salesforce, from simple tasks like updating records to intricate workflows involving multiple objects and even external systems. Flow can be triggered by a variety of events, including record changes, scheduled times, and platform events, providing far more flexibility than its predecessors. One of Flow’s key strengths is its versatility. It can include screen elements for user interaction or run entirely in the background, making it suitable for a wide range of use cases. Whether automating internal processes or creating customer-facing applications, Flow’s adaptability shines. Salesforce continues to enhance Flow, closing the feature gaps that once existed between Flow and the older automation tools. This, coupled with a clear migration path, makes Flow the logical choice for the future. Why Salesforce Flow is the Way Forward Salesforce has already announced plans to retire Workflow Rules and Process Builder in favor of Flow, signaling a shift toward a more unified and scalable automation platform. Businesses still relying on the older tools should transition to Flow sooner rather than later. Not only will this ensure continued support and access to new features, but it will also allow organizations to leverage Salesforce’s most advanced automation tool. When comparing Salesforce Flow vs. Process Builder and Workflow Rules, it’s evident that Flow offers the most robust, flexible, and future-proof solution. Its ability to handle complex processes and its continuous enhancements make it the ideal choice for modern businesses. As Salesforce phases out Workflow Rules and Process Builder, migrating to Flow will equip your organization with the latest in automation capabilities. Ready to Make the Switch? Start exploring Salesforce Flow today and discover how it can transform your business processes for the better. Contact Tectonic for assistance. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 5, 2024in Salesforce
License and Permitting Management for Businesses
03Sep

License and Permitting Management for Businesses

Citizens and residents today are more connected than ever and expect to interact with government just as they do with other industries—through a variety of modern channels with swift response times. License and Permitting Management for Businesses is an innovative solution. Public Sector Solutions for License and Permit Management for businesses empowers government entities to engage more effectively with residents, fostering economic growth and thriving communities. Digital Experiences: From a resident building a new home to an entrepreneur opening a new business, every constituent can easily identify the necessary licenses and permits for their project through a single online platform. Applications: Applicants can swiftly complete all necessary forms, which dynamically update based on user input, making the entire process straightforward and efficient. Automation Tools: Salesforce automation tools ensure that once an application is submitted, the constituent receives an automated email confirmation, and the reviewer is notified of the new application, streamlining communication. Kanban Employee View: Seamless handoffs for application review and approvals are facilitated by a Kanban-style dashboard where government reviewers can view all applications ready for review in one centralized location. Reviewers can also track the status of applications, ensuring the right colleague reviews and moves them forward. Service Console: When a reviewer accepts an application, they can access a comprehensive view of all essential details, such as status, guided actions, and uploaded files, all in one place. This clarity ensures that employees know the next steps in the review process, such as scheduling a required inspection before final approval. Collaboration: If additional information is needed, reviewers can easily collaborate with applicants in real-time, with all communications documented in one place. Applicants can view updates and messages when they log back into the portal, ensuring transparency and efficiency. Distributing Licenses and Permits: After final approval, the license or permit is generated and automatically emailed to the applicant. It is also made available in the constituent’s portal for easy access. This process keeps constituents informed with clear visibility into every step of the application approval process, while government employees are equipped to support community growth through enhanced collaboration with constituents and other departments. Dashboards and Analytics: Salesforce Analytics provides senior executives with a comprehensive view of agency and department-level permit statuses, including details by geography, type, status, and more, offering a holistic perspective on applications and active licenses and permits. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 3, 2024in Public Sector Solutions
Salesforce Rollups
16Aug

Salesforce Rollups

70% of Sales Teams Rely on CRM Systems, but 43% Struggle with Data Management—Here’s a Solution CRM platforms like Salesforce have become indispensable tools for modern sales teams aiming to optimize workflows and gain critical insights. Despite their importance, many teams still face challenges with data management, often due to the sheer volume of data that must be processed, organized, and analyzed. This growing need for streamlined data management has paved the way for innovative solutions like automated rollups in Salesforce. Ksolves has developed RollUp Magic, a one-stop solution for seamless Salesforce data management. Why RollUp Magic? RollUp Magic is designed to enhance the efficiency and effectiveness of sales teams by automating the calculation of rollup summaries based on specific criteria. This tool significantly reduces the burden of manual data handling, providing instant access to key metrics and ensuring the power of CRM systems is fully realized. In this insight, we’ll explore how RollUp Magic works, its key features, and how it can boost the efficiency of your sales team. Introduction to Automated Rollups Automated rollups in Salesforce aggregate data across related records without manual intervention, continuously updating key metrics like sums, averages, or counts. This automation not only saves time but also ensures consistency and accuracy in reporting, empowering organizations to make decisions based on the most current data. Manual vs. Automated Rollups Manual Rollups: Automated Rollups: Automated rollups offer a more efficient, accurate, and reliable way to manage and analyze Salesforce data compared to manual methods. Benefits of Automated Rollups for Sales Teams RollUp Magic: The Ultimate Tool for Automated Data Insights RollUp Magic simplifies and automates the data rollup process in Salesforce, allowing businesses to create custom rollups for any data, including lookup relationships. Here’s how RollUp Magic enhances Salesforce capabilities: Key Features of RollUp Magic for Sales Teams Metrics Sales Teams Can Track with RollUp Magic Conclusion Investing in Salesforce automation is a strategic move for any sales team. As industries move towards modern practices, Ksolves’ RollUp Magic emerges as a crucial tool, enabling teams to create rollup summaries for objects with lookup relationships, overcoming the limitations of standard fields. By leveraging Salesforce, sales teams can streamline workflows, enhance cross-department collaboration, and deliver exceptional client experiences. From optimizing deal forecasting to ensuring compliance, Salesforce equips sales professionals with the tools needed to succeed in a rapidly evolving marketplace. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 16, 2024in Salesforce
Salesforce Flow Efficiency and Automation
27Jun

Salesforce Flow Efficiency and Automation

Salesforce Flow: For Efficiency with Automation Salesforce Flow enables businesses to create very sophisticated solutions without the need for extensive coding, using a simple point-and-click interface. This capability is particularly beneficial for Salesforce Admins, offering functionalities akin to those of Salesforce developers. In this insight we will explore Salesforce Flow: Understanding Developer and Admin Contributions. Salesforce Flow Efficiency and Automation. Salesforce Flow, originally known as Visual Flow, has evolved significantly with each Salesforce release, culminating in the intuitive Flow Builder interface available today. Its applications are expansive and continually expanding. Key Capabilities of Salesforce Flow Mass Updates: Easily handle batch processing to update thousands of records simultaneously based on specific criteria, significantly saving time and effort. Automated Workflows: Construct intricate workflows with multiple steps and decision points, ensuring consistency and efficiency across business processes. User-Friendly Interface: Designed to be intuitive, Flow Builder allows users of varying technical skill levels to create and manage workflows effortlessly. Integration Capabilities: Seamlessly integrates with Salesforce products and third-party applications, enabling comprehensive solutions leveraging diverse data sources. Continuous Improvement: With each Salesforce update, Flow receives new features and enhancements, continually enhancing its versatility and power. Salesforce Flow serves as a pivotal tool for enhancing productivity and streamlining complex operations, making it indispensable for Salesforce Admins striving to optimize workflows. Understanding Salesforce Flow in Detail What is Salesforce Flow? Salesforce Flow Builder is a robust tool within the Salesforce ecosystem, enabling users to automate workflows and processes. These workflows encompass tasks such as sending emails, updating records, triggering other flows, executing Apex actions, and sending notifications. Flows can be initiated by various events, including user actions, record changes, and scheduled times. Flows comprise elements such as actions, conditions, variables, and screens. The visual, drag-and-drop interface of Salesforce Flow Builder ensures accessibility for users without extensive coding knowledge while offering advanced capabilities for technical experts. Types of Salesforce Flow Screen Flows: Provide a step-by-step user interface to automate tasks, collect data, and guide users through processes. Ideal for systematically capturing and qualifying leads, Screen Flows are straightforward to set up and manage. Record-Triggered Flows: Automate actions based on changes to Salesforce records, like creating, updating, or deleting records. These flows replace older tools like Workflow Rules and Process Builder, offering flexibility and ease of management. Scheduled Flows: Run at specified times or intervals to automate routine tasks or periodic updates. Useful for scenarios such as sending reminders or performing batch operations. Platform Event-Triggered Flows: Respond to events within the Salesforce platform in real-time, enabling instant automation based on critical business events. Requires technical proficiency in integrations and platform events. Autolaunched Flows: Initiated by other processes or external systems without user interaction, making them essential for automating backend processes like updating records based on external triggers. The Role of Salesforce Administrators Salesforce Administrators play a major role in designing, implementing, and managing flows. Their responsibilities span from creating automated workflows to ensuring optimal flow performance and providing user training. Administrators leverage Flow to automate data entry, streamline approval processes, and set up notifications for critical events. Collaboration Between Admins and Developers Effective collaboration between Salesforce Administrators and Developers is important for creating efficient and robust flows. While Administrators focus on designing and implementing simpler flows, Developers enhance capabilities by integrating custom Apex code, performing advanced data manipulations, and optimizing flow performance. This collaboration ensures comprehensive solutions that meet both business requirements and technical standards. Final Thoughts Salesforce Flow closees the gap between manual operations and automated efficiency, enabling businesses to enhance accuracy, reduce operational bottlenecks, and adapt swiftly to market changes. By understanding the distinct contributions of Administrators and Developers and fostering a collaborative environment, organizations can design and implement innovative workflows that drive success and growth. Embracing Salesforce Flow not only optimizes business processes but also positions organizations to thrive in dynamic market landscapes. Staying abreast of Salesforce automation advancements and best practices ensures sustained competitiveness and growth. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 27, 2024in Salesforce
Recurring Donations in NPSP
19Jun

Recurring Donations in NPSP

This insight will resonate with those familiar with Salesforce, the Nonprofit Success Pack (NPSP), its various iterations, and other related Salesforce automation features. Recurring Donations in NPSP create a special challenge, Tectonic has found. For those less engaged in these topics, there are still valuable ideas to discuss. For over a decade, there has been an ongoing challenge with handling donations processed through multiple transactions. These Multi-Installment Donation Scenarios (MIDS) include: Tracking donations where the commitment and transaction occur simultaneously is straightforward. For example, credit card donations through online forms require creating a donor record (if it doesn’t already exist) and a gift record. However, when there is a time lag between commitment and transaction, similar processes can be used. The challenge arises when commitments result in multiple checks or credit card transactions over time, breaking standard rules. This has puzzled fundraisers, operations personnel, accountants, and database admins for years, leading to various approaches. Each role may prefer different methods, adding complexity. Even Salesforce has changed its approach to MIDS, resulting in multiple models/modules in circulation. If you feel overwhelmed by MIDS, you’re not alone. MIDS are one of many complex scenarios to record in a donor database. However, other scenarios are not covered in this insight, such as: There are several options for modeling MIDS in Salesforce: Donation With Payments: Commonly used for grants, NPSP automates payment scheduling according to interval rules. This is recommended for organizations using accrual accounting. Legacy Recurring Donations: Allows setting donation schedule rules, with Salesforce automatically creating donations accordingly. Suitable for projection reports and updating each donation when the transaction occurs. Enhanced Recurring Donations: Introduced by Salesforce in 2020, this module solves issues like skipping months or changing future payment amounts by creating one installment ahead. When the installment is paid, the next one is created according to the schedule/rules. Custom “Pledge” Object: Useful for grouping donations according to pledges, without needing automation for scheduling installments. Ideal for tracking multiple data points about each pledge. Our Opinion: Tectonic has a strong preference for Legacy Recurring Donations over Enhanced Recurring Donations, although it’s not a significant issue to use either. Donations with Payments are problematic and should be avoided. Here’s why: Problems with Donations with Payments: The official documentation suggests this model for accrual accounting, but this recommendation is questionable. Many readers lack a foundational understanding of accounting models. Furthermore, dividing a donation into parts (payments) complicates reporting and rollup fields. Recurring Donations Benefits: The Recurring Donations (RD) model is smart and elegant. NPSP’s automations for both Legacy and Enhanced RD modules are strategic and reliable. Using the RD model for more than just traditional recurring donations (like monthly donations) can be beneficial. Rebranding “Recurring Donation” to “Pledge Fulfillment Schedule” can naturally incorporate various MIDS types, such as grants and pledges. Top Tips for Configuring Legacy Recurring Donations: One Odd Thing: In moves management, if a donor switches from a lump sum to installment gifts, create an RD and auto-create installment donations. Delete the first donation in the series and connect the Moves Management donation to the Recurring Donation record. Legacy Recurring Donations are a preferred option for modeling MIDS. This data model is suitable for all scenarios. With proper setup, it can become a powerful tool for a data-driven fundraising department or a streamlined option for tricky use cases. Two principles of good design—“like goes with like” and “measure twice, cut once”—explain why transaction-oriented information should stay on the Donation record, and pledge-oriented information on the Recurring Donation record. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 19, 2024in Salesforce Development Services, Salesforce for Nonprofits, Salesforce Implementation Services, Salesforce Nonprofit Cloud, Salesforce Public Sector Solutions
Salesforce Enhances Einstein 1 Platform with New Vector Database and AI Capabilities
14Dec

Salesforce Enhances Einstein 1 Platform with New Vector Database and AI Capabilities

Salesforce (NYSE: CRM) has announced major updates to its Einstein 1 Platform, introducing the Data Cloud Vector Database and Einstein Copilot Search. These new features aim to power AI, analytics, and automation by integrating business data with large language models (LLMs) across the Einstein 1 Platform. Salesforce Enhances Einstein 1 Platform with New Vector Database and AI Capabilities. Unifying Business Data for Enhanced AI The Data Cloud Vector Database will unify all business data, including unstructured data like PDFs, emails, and transcripts, with CRM data. This will enable accurate and relevant AI prompts and Einstein Copilot, eliminating the need for expensive and complex fine-tuning of LLMs. Built into the Einstein 1 Platform, the Data Cloud Vector Database allows all business applications to harness unstructured data through workflows, analytics, and automation. This enhances decision-making and customer insights across Salesforce CRM applications. Introducing Einstein Copilot Search Einstein Copilot Search will provide advanced AI search capabilities, delivering precise answers from the Data Cloud in a conversational AI experience. This feature aims to boost productivity for all business users by interpreting and responding to complex queries with real-time data from various sources. Key Features and Benefits Salesforce Enhances Einstein 1 Platform with New Vector Database and AI Capabilities Data Cloud Vector Database Einstein Copilot Search Addressing the Data Challenge With 90% of enterprise data existing in unstructured formats, accessing and leveraging this data for business applications and AI models has been challenging. As Forrester predicts, the volume of unstructured data managed by enterprises will double by 2024. Salesforce’s new capabilities address this by enabling businesses to effectively harness their data, driving AI innovation and improved customer experiences. Salesforce’s Vision Rahul Auradkar, EVP and GM of Unified Data Services & Einstein, stated, “The Data Cloud Vector Database transforms all business data into valuable insights. This advancement, coupled with the power of LLMs, fosters a data-driven ecosystem where AI, CRM, automation, Einstein Copilot, and analytics turn data into actionable intelligence and drive innovation.” Practical Applications Customer Success Story Shohreh Abedi, EVP at AAA – The Auto Club Group, highlighted the impact: “With Salesforce automation and AI, we’ve reduced response time for roadside events by 10% and manual service cases by 30%. Salesforce AI helps us deliver faster support and increased productivity.” Availability Salesforce Enhances Einstein 1 Platform with New Vector Database and AI Capabilities Salesforce’s new Data Cloud Vector Database and Einstein Copilot Search promise to revolutionize how businesses utilize their data, driving AI-powered innovation and improved customer experiences. Salesforce Enhances Einstein 1 Platform with New Vector Database and AI Capabilities Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 14, 2023in Einstein 1 Platform, Salesforce
Salesforce Automation Guide
02Jul

Salesforce Automation Guide

Salesforce Automation Guide. I cannot lie. There was a time when I thought the greatest thing about Salesforce was that it prevented leads from falling through the cracks. I was a marketing opps person. There was a time I thought readily available information at your fingertips and integration with an email platform was the greatest thing. I was in sales management. Today, as a Solutions Architect, I think Salesforce Automation Guide is the best. Automation provides the tools necessary to automate repetitive processes and daily tasks for your business, such as creating follow-up tasks, sending reminder emails, or updating records. Automations help users save critical time and reduce errors by creating automated processes to complete repetitive tasks. Below, you’ll find resources to help you decide which automations to use depending on your needs. An Intro to Salesforce Automation Before determining which automation best suits your business’s needs, you must first understand what automation means. These resources will help paint a clear picture of what the automation of processes, approvals, and tasks can look like for your organization. They aren’t just time savers. They can be game changers. Why Should You Love Automation?Check out this article highlighting the positive global impact of automation across different industries and countries. Review the customer story on how automation helped digitize an approval process during a time of especially high-volume requests. After reading this, you will understand why automation is so beneficial! Intro to AutomationExplore this documentation to get a high-level overview of the different automation methods. Automation Tools Salesforce provides multiple automation tools depending on the level of complexity needed to achieve your goals. These resources will help you understand which automation tool will best help you reach your business objectives. Automation Tool: FeaturesScroll down within this article to check out the matrix for a breakdown of all the features and actions supported within each automation tool: Approvals, Flow Builder, Einstein Next Best Action, and Apex. Automation Tool: Which One to UseView this video from one of the leading cloud experts that walks you through each automation tool and when and why to use each one. Architect Decision GuideThe Architect Decision Guide will help you evaluate the pros and cons of the different automation tools. Get recommendations from Salesforce product teams on which tools best address different use cases. Automation Implementation A hands-on approach is the best way to learn how to implement automation tools. Dig right in by exploring guided Trailhead modules that will help you understand the steps to enable these tools. Flow BasicsGet to know Flow Builder, the primary tool for creating flows. Learn when to use flows to automate business processes. Automate ApprovalsLearn how you can automate simple approval processes using Flow Builder. Automation Deep Dive As you begin to think about your automation journey, it is useful to study use cases to help guide your automation strategy and energy. Check out these resources to learn how to take your automations even further than you imagined to streamline your business processes. Building a Simple FlowExplore this video to learn how to build a simple visual flow using Flow Builder for a donation request example via an input screen, fields, and choices to collect required customer information. Five Pro Tips for Salesforce FlowFollow these quick tips to get up and running with Salesforce Flow. Troubleshooting Resources Before rolling out your automations to users, make sure you validate and test them just like any other customization. Should you encounter a bug while validating, don’t worry! These resources will guide you through troubleshooting tips if you run into any blockers during the validation process. Troubleshooting Flow Errors Using the Debug ButtonCheck out this helpful Salesforce video on how to fix errors using the Debug button in Flow Builder. Flow TroubleshootingFurther your education with this Trailhead module to learn how to diagnose and fix common flow issues. Go Further with Automation Manage ProductivityDetermine how much time you’re saving your team with the Process Automation Tracker in Salesforce AppExchange. Flow OrchestrationStreamline complex workflows with Flow Orchestration. Our experts will guide you on rolling out multi-step processes that interact with multiple users. Join the Customer Success CommunityConnect with Salesforce experts and other Trailblazers like you. The community is a great place to ask questions, get answers, and share your experiences. Become a TrailblazerConsider blazing your own trail by completing this Trailhead superbadge on process automation. Automation Use Case StridePride makes comfortable sneakers, designed and customized for its customers. The company’s online retail business has grown rapidly in the past year domestically; as a result, they have decided to use Salesforce to help launch their sneakers in international markets. Linda Rosenson, StridePride’s admin, needed to quickly set up Salesforce to create sales processes for all of the additional international markets. As Linda was creating these processes, the Sales Leaders asked her to include a discount on the sneakers if certain criteria were met to help promote sales for the new markets. The tricky part was, each market had its unique set of criteria and rules before the discount could be applied. After mapping out each region’s unique criteria for the discounts, Linda determined that tracking this all manually or on a document for sales reps would be a logistical nightmare. Linda began thinking of automation. She was determined to find a more efficient way to automatically apply the discounts if criteria were met, lessening the chance for human error or missteps. Her goal was to make the process as seamless and efficient as possible. Because Linda had already reviewed the resources on choosing the right automation tool, she knew that Salesforce Flow made the most sense for her use case. This flow would help automate the discount by evaluating criteria based on customer inputs and then automatically applying the discount if applicable. She could even create or update records, create quotes, and send emails through flow elements. She teamed up with StridePride’s business analyst to create a Salesforce Flow. Together, they had it up and running

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July 2, 2023in Salesforce
Salesforce Managed Services
09Nov

Automation Tools in Salesforce

What are the types of automation in Salesforce? What are the Automation Tools in Salesforce? The automation capabilities offered by Salesforce are based on two main categories: process automation (workflows) and data operations (data loading and cleansing). There are four main automation tools that Salesforce offers, each tailored to a specific purpose. What is an automation tool in Salesforce? Automation provides the tools necessary to automate repetitive processes and tasks for your business, such as creating a follow-up task, sending a reminder email, or updating a record. Automations can help users save critical time and reduce errors by creating processes to complete repetitive tasks. The Top 8 Best Salesforce Automation Tools What is data automation in Salesforce? Healthy automation enables users to focus on high-value work and reduces time spent on repetitive, manual tasks or complex data entry. Most often, automation means translating business processes from one form to another: from paper-based form to digital form, from an old system to a new one. What is the power of automation in Salesforce? By adopting Salesforce automation, you save time and resources, which can be redirected to more productive tasks. Sales automation can reduce daily administrative time by 14%. Moreover, it significantly enhances deal closure rates by 30% and boosts sales productivity by 14.5%. Why is Salesforce difficult to automate? Here are some of the reasons why Salesforce is difficult to automate from a technical perspective: Frequent system updates: Salesforce regularly update their platform to enhance user experiences or fix underlying issues. Unfortunately, these changes can impact user customizations and even standard uses of the platform. This is one reason many Salesforce customers opt to have a Salesforce Managed Service Provider. Disadvantages of Salesforce Flow Limited Customization and Complexity: While Salesforce Flow is considered user-friendly, it may not offer the customization and complexity required for some advanced automation tasks. Businesses with highly specific needs might find Flow somewhat restrictive. Which three components are used to automate a process in Salesforce? Use Flow Builder to automate most of your organization’s repetitive business processes. More features can provide further automation functionality, including approval processes, Flow Orchestration, Einstein Next Best Action, and Apex. Note: Use Flow Builder instead of Process Builder and workflow rules. Content updated January 2024. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 9, 2022in Data, Salesforce, Salesforce Development Services, Salesforce Flow, Salesforce Implementation Services, Salesforce Managed Services
Salesforce Automation
17Aug

Salesforce Automation

In today’s fast-paced business landscape, efficiency reigns supreme, and the optimization of processes is paramount for success. Salesforce automation tools stand as indispensable allies in this pursuit, empowering businesses to automate repetitive tasks, eliminate errors, and liberate valuable time for employees to focus on mission-critical endeavors. From sales to marketing and customer service, Salesforce offers a comprehensive suite of automation tools designed to enhance efficiency, productivity, and ultimately, profitability. This insight serves as a guide to the value and various components of Salesforce automation. At the core of Salesforce’s effectiveness lies its sophisticated suite of automation tools, reshaping how organizations manage and streamline their sales operations. For administrators entrusted with overseeing the Salesforce environment, mastering these automation tools transcends mere skill; it’s a strategic necessity. Salesforce Automation Tools empower administrators to craft and deploy intricate workflows, facilitating seamless coordination of tasks and processes within the CRM platform. From lead generation to deal closure, these tools offer a comprehensive array of features that can metamorphose manual, time-consuming tasks into streamlined, automated processes. As businesses aspire for agility and efficiency in their operations, administrators assume the role of architects, leveraging Salesforce automation tools to erect a robust foundation for success. This deep dive into Salesforce Automation Tools aims to arm administrators with the knowledge and insights required to navigate the platform’s intricacies adeptly. We will dive into the fundamental components of automation, including workflow rules, process builder, and flow builder, unraveling their functionalities and showcasing how they can be tailored to suit specific business requirements. Through real-world examples and practical guidance, this exploration seeks to empower administrators to unleash the full potential of Salesforce Automation Tools, transforming them into proficient conductors of the CRM symphony. As we embark on this journey, administrators will cultivate a comprehensive understanding of Salesforce’s automation capabilities, enabling them to optimize processes, enhance productivity, and elevate the overall user experience. Whether you’re a seasoned Salesforce administrator or a newcomer to the platform, this deep dive promises invaluable insights and hands-on expertise to navigate the dynamic realm of Salesforce automation with confidence and proficiency. What is Salesforce Automation? Salesforce automation represents a sophisticated sales management solution that automates pivotal sales components such as lead management, sales forecasting, and team performance management. Leveraging Software-as-a-Service (SaaS) products enables the automation of repetitive and redundant tasks and processes. Workflow rules enable organizations to design and enforce business processes systematically. For example, as leads progress through the sales pipeline, workflow rules can automatically assign tasks to sales representatives, update opportunity stages, and notify relevant stakeholders. By establishing these rules, administrators lay the groundwork for a more streamlined and error-resistant workflow, allowing teams to focus on high-impact activities while the system handles routine, rule-based tasks. Understanding the foundations of Salesforce automation through workflow rules is crucial for administrators seeking to optimize their CRM environment. As businesses evolve, the ability to adapt and scale automation becomes paramount. This foundational knowledge not only empowers administrators to create efficient workflows but also sets the stage for exploring more advanced automation tools within the Salesforce ecosystem, ensuring a robust and responsive foundation for the dynamic world of CRM. Centralized Data Storage and Enhanced Lead Tracking Centralizing customer-related data stands as one of the most significant advantages of Salesforce automation. This consolidation facilitates streamlined lead tracking, performance monitoring, and revenue prediction. By automating non-revenue-generating tasks, which can consume up to two-thirds of a sales representative’s time, sales teams can redirect their efforts towards high-impact, revenue-generating activities, thereby fostering overall business growth. Automated Sales Processes: Boosting Productivity The automation of repetitive sales processes emerges as a direct response to research indicating the imperative to enhance sales productivity. Through automation, sales representatives can leverage their time more effectively, focusing on tasks that directly contribute to revenue generation and organizational success. Understanding the Crucial Role of Salesforce Automation The importance of Salesforce automation cannot be overstated in the realm of sales management. By offering centralized data storage, streamlined lead tracking, and enhanced performance monitoring, Salesforce automation revolutionizes the sales landscape. Discover – Controllers in Salesforce: What It Is, Types and Features. Key Benefits of Salesforce Automation The benefits of Salesforce automation are manifold. Firstly, it facilitates the consolidation of customer-related data, enabling efficient lead tracking, reminder setting, and performance monitoring. Additionally, automation saves time and minimizes errors, allowing sales representatives to concentrate on revenue-generating activities such as deal closure and client relationship building. Moreover, Salesforce automation ensures a personalized and consistent customer experience, empowering sales reps to tailor interactions based on customer preferences and behaviors. Furthermore, Salesforce automation fosters efficient collaboration and communication within sales teams, providing a centralized platform for accessing essential information and insights. Additionally, it offers valuable analytics and insights to optimize sales strategies, analyzing customer behavior, sales performance, and market trends to drive revenue growth. Components of Salesforce Automation Lead Management: Involves collecting, tracking, and analyzing customer data and interactions to streamline the sales pipeline and convert leads into customers. Sales Forecasting: Enables organizations to make educated decisions and prepare for future development by forecasting sales revenue based on market analysis and demands. Team Performance Management: Involves monitoring sales team performance, identifying areas for improvement, and providing feedback and coaching to enhance team performance. Email and Social Media Marketing: Automates marketing platforms to communicate better with consumers and prospects, customizing campaigns based on customer preferences and behaviors. Workflow and Approval Processes: Ensures that sales processes follow established procedures and workflows, reducing manual errors and enhancing organizational performance. Data and Analytics: Tracks key performance indicators (KPIs) and provides actionable insights to inform decision-making and drive revenue growth. Streamlining Appointment Scheduling: Assists in scheduling sales appointments efficiently, mitigating the risk of double-booking meetings. Prioritizing Leads: Analyzes leads based on various metrics to maximize sales and productivity. Salesforce automation has revolutionized sales operations, fostering efficiency, effectiveness, and customer-centricity. As technology continues to evolve, Salesforce automation remains a critical tool for businesses striving to stay ahead of the competition and achieve their sales goals. In the dynamic world of Salesforce, administrators

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August 17, 2022in Marketing Automation, Salesforce, Salesforce Implementation Services
Salesforce Communications Cloud
17Jan

What is Salesforce Communications Cloud?

Effective business communication is fundamental to success, playing a pivotal role in fostering robust customer relationships, promoting team collaboration, and driving revenue growth. Explore Salesforce Communications Cloud. In the current digital landscape, marked by rapid evolution in communication channels, businesses seek a comprehensive solution to streamline and enrich their communication processes. Consider Communications Cloud Explore Salesforce Communications Cloud—a groundbreaking offering from Salesforce, a leading provider of cloud-based solutions. Armed with a potent suite of tools and features, Communications Cloud empowers organizations to deliver personalized, seamless, and efficient communication experiences to both customers and employees. What is Salesforce Communications Cloud? Salesforce Communications Cloud stands as a comprehensive platform, enabling businesses to connect with customers, partners, and employees seamlessly across various channels. By consolidating communication channels such as email, SMS, social media, and voice into a unified platform, it facilitates the delivery of consistent and personalized communication experiences tailored to the target audience. Key Features of Salesforce Communications Cloud This platform boasts an array of features and tools that empower businesses to elevate their communication strategies. Some key features include: Benefits Implementing Salesforce Communications Cloud yields several advantages for businesses: Use Cases of Salesforce Communications Cloud The versatile applications of Salesforce Communications Cloud span various industries and business functions, including: Like Related Posts Nonprofit Marketers Invest in Technology to Support and Drive Strategy While the demand for the creativity of marketers remains steadfast, the evolving digital landscape of constituent engagement necessitates an increased Read more Salesforce Communications Cloud for Service Providers Salesforce’s Communications Cloud facilitates the delivery of digital-first journeys. With seamless order processes, offering time and cost savings while enhancing Read more Introducing Salesforce Communications Cloud Introducing Communications Cloud from Salesforce: Revolutionize your digital-first journeys and streamline order processes to save time, cut costs, and enhance Read more Salesforce FAQ Salesforce FAQ – Salesforce CRM: What is Salesforce CRM? Salesforce CRM (Customer Relationship Management) is a cloud-based platform for managing Read more

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January 17, 2022in Salesforce Communications Cloud

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