Salesforce Clouds - gettectonic.com
agentforce digital workforce
08Dec

Agentforce – The Digital Labor Market

Salesforce’s latest financial results delivered strong numbers, but the real story of the moment is Agentforce—a revolutionary step into the emerging Digital Labor market. CEO Marc Benioff has made it clear that this platform will be the centerpiece of Salesforce’s strategy moving into 2025. Financial Performance In Q3, Salesforce posted an impressive $9.44 billion in revenue, an 8% year-over-year increase, with net income rising 25% to $1.5 billion. Here’s the breakdown of revenue by cloud segment: The company also raised its revenue guidance for the fiscal year, now projecting $37.8–$38 billion, up 8%–9% year-over-year. Following the announcement, Salesforce shares jumped 10%. Enter Agentforce: The Future of Work The post-earnings call focused heavily on Agentforce, which Benioff describes as more transformative than the data management market itself. Launched in late October, Agentforce has already secured 200 deals and boasts a significant pipeline of potential transactions. According to Benioff: “Agentforce is the next evolution of Salesforce—a platform where AI agents work alongside humans in a digital workforce, amplifying and augmenting human capabilities while delivering unparalleled speed.” Benioff envisions a world where these AI agents not only assist humans but also transform entire industries. He stated: “Agentforce will drive a new era of economic growth by unlocking a scalable digital workforce, providing businesses the ability to achieve both scale and efficiency simultaneously.” Early Adoption and Use Cases Agentforce’s potential is already being realized by customers across industries, including FedEx, Adecco, Accenture, ACE Hardware, IBM, and RBC Wealth Management. For instance: Internally, Salesforce has integrated Agentforce into its operations, using it to handle over 60 million help portal sessions and 2 million support cases annually. This internal transformation hints at broader industry impacts as businesses adopt Agentforce to automate and optimize workflows. Implications for the Workforce Benioff addressed how Agentforce will reshape traditional workforces, emphasizing that this shift doesn’t necessarily mean job losses. Instead, companies will need to rebalance their headcounts, focusing on areas critical for growth while automating routine tasks. Salesforce itself is hiring 1,400 sales account executives globally to capitalize on Agentforce’s growing demand. Benioff argued: “History has shown us that disruption brings new opportunities. Entire industries will emerge, fueled by creativity and innovation, as Agentforce enables organizations to solve challenges and reach new heights.” Competitive Landscape Salesforce faces competition in the AI agent space, particularly from Microsoft’s Copilot. However, Benioff was quick to point out that Salesforce’s AI solutions are deeply integrated with its platform and customer data, offering a unique advantage: “While others tout AI, Salesforce operates its company on its platform with low hallucination rates, thanks to training on 300 petabytes of real company data.” Looking Ahead As Salesforce heads into 2025, Agentforce is set to dominate its strategy. This shift mirrors past pivotal moments in tech, such as Microsoft’s 1995 pivot to the internet. Salesforce executives, led by Benioff, are laser-focused on driving Agentforce adoption, positioning it as the linchpin of the company’s growth and innovation. Chief Operating Officer Brian Millham reinforced this vision, highlighting the potential for Agentforce across all Salesforce clouds—from Service Cloud to Marketing Cloud and Data Cloud: “The initial 200 deals are just the tip of the iceberg. The opportunity ahead for Agentforce is massive.” Conclusion Salesforce’s Q3 results showcased strong financial performance, but the real excitement lies in Agentforce. By spearheading the Digital Labor revolution, Salesforce is not only reshaping its own operations but also helping businesses worldwide unlock new levels of productivity, innovation, and economic growth. As 2025 unfolds, all eyes will be on Salesforce to see how it delivers on this bold vision. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 8, 2024in Data, Salesforce0 Comments
TrueDialog Adds SMS Application for Salesforce Marketing Cloud Engagement
25Oct

TrueDialog Adds SMS Application for Salesforce Marketing Cloud Engagement

TrueDialog Unveils SMS Integration for Salesforce Marketing Cloud

TrueDialog, a leader in SMS texting solutions, has expanded its Salesforce offerings with the launch of its SMS integration for Salesforce Marketing Cloud Engagement, complementing its existing Sales Cloud application. Now available on Salesforce AppExchange, this addition enables seamless documentation of SMS activities across the Salesforce Cloud ecosystem.

With TrueDialog’s integration for Salesforce Marketing Cloud, companies can incorporate SMS into customized, targeted marketing journeys. This includes sending promotional messages, geo-targeted offers, triggered alerts, order confirmations, account updates, and more—all as part of a cohesive customer engagement strategy.

TrueDialog’s solution uniquely enables SMS message flow across Salesforce Marketing Cloud, Sales Cloud, Service Cloud, and Education Cloud, ensuring communication continuity across platforms. “TrueDialog is the only provider offering bidirectional SMS integration between Salesforce Marketing Cloud and other Salesforce Clouds, including Sales, Service, Commerce, and Education Clouds,” said John Wright, CEO of TrueDialog. “Our solution records text messages on all relevant Salesforce Clouds, maintaining communication continuity between companies and their customers—something no other provider offers.”

The TrueDialog SMS application is fully native to Salesforce Marketing Cloud, allowing users to work within their regular workflow without switching applications to integrate SMS steps. TrueDialog also offers flexible options for short and long codes, automated 10DLC registration for long codes, and TrueDelivery, a tool for assessing SMS deliverability.

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October 25, 2024in Salesforce Marketing Cloud
Salesforce Automotive Cloud
15Oct

Salesforce Automotive Cloud

What is Salesforce Automotive Cloud? In September 2022, Salesforce introduced Automotive Cloud, a robust all-in-one platform tailored for the automotive industry. At first glance, it appears to be an ideal solution for businesses in this sector, but how well does it serve car dealerships? Drawing on experience both as a former auto dealership employee and in building Salesforce Dealership Management Systems (DMS), an in-depth exploration was undertaken to determine if this platform genuinely meets the needs of dealerships. What is a Dealership Management System (DMS)? A Dealership Management System (DMS) is a comprehensive software suite designed to manage the daily operations of a car dealership. It includes modules for sales, service, inventory management, vehicle lifecycle management, customer relationship management (CRM), and more. Essentially, it acts as the dealership’s corporate operating system, housing and processing customer data to generate valuable insights. What Does This Mean for Salesforce Consultants? Salesforce consultants with specialized expertise often find it easier to secure jobs and command higher rates compared to their generalist peers. This is especially true in niche areas like Automotive Cloud, where demand for specialized knowledge is high, and businesses are willing to invest in quality resources. In today’s uncertain economic climate, job security is a priority. Developing expertise in niche areas like Automotive Cloud can be a strategic move. As more car dealerships adopt this new technology, consultants with relevant experience will find ample opportunities to leverage their skills and meet the growing demand for DMS solutions. First Impressions of Automotive Cloud At first glance, Automotive Cloud offers a promising set of tools for managing various aspects of dealership operations, from sales and service to inventory management and CRM. However, initial impressions were mixed. Some features, like Vehicle Definitions, were initially overwhelming and unclear in their application. For example, while Automotive Cloud aggregates information about a specific vehicle model and its components (like engine, transmission, etc.), it lacks a CPQ (Configure Price Quote) feature. This omission is disappointing, as CPQ is crucial for configuring vehicles within the Salesforce interface. However, fear not, as third party CPQ tools are available. On the flip side, Automotive Cloud’s vehicle lifecycle management features are impressive. It allows for comprehensive tracking of a vehicle’s lifecycle, including purchase, maintenance, and decommissioning cycles. This is especially beneficial for dealerships, as much of their profit comes from post-sale services like warranty maintenance. What Salesforce Products Does It Use? A closer examination of the components within Automotive Cloud reveals that it is a mix of several Salesforce products, including: Additionally, Automotive Cloud includes customizations specifically designed for the automotive industry. For those interested in a more in-depth understanding, the Automotive Cloud documentation provides detailed explanations of the platform’s use cases. Automotive Cloud Data Model One of the first steps in exploring a new product is examining its data model, which provides insights into the product’s design and intended use. In Automotive Cloud, Salesforce focuses on several key dimensions: A Quick Overview of Capabilities Based on a thorough understanding of dealership operations, Automotive Cloud’s features most relevant to car dealers were evaluated: Is Salesforce Automotive Cloud Worth Learning for Car Dealers? The verdict is mixed. Automotive Cloud is not a perfect DMS for dealerships; it includes excessive features that may go unused while missing some critical functionalities. However, it is a great fit for auto manufacturers or distributors due to its built-in functionality for managing dealerships and manufacturing-related tasks. Is it worth learning? Absolutely. Automotive Cloud is a new offering from Salesforce, and currently, there isn’t an “Accredited Professional” badge available for it. By diving into Automotive Cloud early, Salesforce consultants can gain an edge over their peers and attract more employers. Moreover, Automotive Cloud combines multiple Salesforce Clouds, making it an excellent opportunity to learn Salesforce and familiarize oneself with complex data models. With its limited number of Flows and code, the learning curve is manageable, offering consultants a chance to build custom solutions that could become a selling point in their careers. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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October 15, 2024in Salesforce, Salesforce Automotive Cloud
Coveo and Salesforce Data Cloud
07Oct

Coveo and Salesforce Data Cloud

Coveo Integrates with Salesforce Data Cloud for Enhanced Data Access Coveo has officially integrated with Salesforce Data Cloud, providing companies with improved access to a broad range of data across the Salesforce ecosystem. This integration enhances the capabilities of Salesforce’s Service Cloud, Commerce Cloud, and Experience Cloud by offering secure access to a wide array of enterprise data sources and engagement data from Coveo-powered search experiences. By leveraging Coveo’s advanced indexing and security features, the integration enables enterprises to seamlessly inject external content into Salesforce experiences through Data Cloud. It also delivers comprehensive analytics across both platforms, allowing businesses to track interactions and touchpoints more effectively. “Coveo has worked closely with Salesforce on a global scale for over a decade,” said Laurent Simoneau, president and CTO of Coveo. “The integration of Coveo with Salesforce creates a powerful synergy, particularly beneficial for large enterprises with complex content ecosystems. Coveo’s robust indexing and relevance capabilities, combined with Salesforce Data Cloud, provide secure access to external data sources, boosting performance and delivering added value across all Salesforce Clouds. This integration sets a new standard for unifying enterprise data and elevating the customer experience.” Kishan Chetan, executive vice president and general manager of Service Cloud at Salesforce, emphasized the impact on service interactions: “Providing precise answers during service interactions is crucial for reducing service costs and improving customer satisfaction, especially for large enterprises managing vast amounts of content and diverse customer bases. Coveo’s ability to connect to extensive content sources and enhance relevance is a key enabler for enterprises with complex search needs in Service Cloud.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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October 7, 2024in Salesforce Data Cloud
Einstein Chatbot
09Aug

Einstein Chatbot

Businesses have increasingly adopted “chatbots” to provide quick answers to customer queries outside regular business hours or to route customers to the appropriate department after answering preliminary questions. While these chatbots can be useful, they often fall short in delivering the same level of value as human interaction, sometimes leading to frustration. Today, chatbots are advancing significantly, with Salesforce’s Einstein Service Agent leading this evolution. This technology offers notable benefits but also presents challenges that businesses must address for effective implementation. Advantages of Einstein Service Agent Seamless Integration with Salesforce: Unlike standalone AI tools, Einstein Service Agent leverages comprehensive customer profiles, purchase histories, and previous interactions to offer personalized responses. Its integration within established Salesforce workflows allows for rapid deployment, reducing both time and cost associated with implementation. Experience has shown that selecting technologies with built-in CRM or ERP integration is a significant advantage over those requiring separate integration efforts. Built on Salesforce’s Trust Layer: Einstein Service Agent ensures secure handling of customer data, adhering to relevant regulations. This enhances trust among businesses and their customers, facilitating smoother adoption. GenAI Capabilities: The AI can manage complex, multi-step tasks like processing returns or refunds, and deliver tailored responses based on specific customer needs, enhancing the overall customer experience. Scalability Across Salesforce Clouds: Einstein Service Agent is adaptable to various business needs and can evolve as those needs change. Whether a company expands, introduces new services, or shifts its customer service strategy, the agent can be scaled and customized to maintain long-term value and utility. Challenges in Implementing AI Agents Data Quality and Integration: The effectiveness of AI tools relies heavily on the quality of the data they access. Incomplete, outdated, or poorly maintained data can lead to inaccurate or ineffective responses. To address this, businesses should prioritize data quality through regular audits and ensure comprehensive and up-to-date customer information. Change Management and Employee Training: The introduction of AI can lead to resistance from employees concerned about job displacement or unfamiliarity with new technology. Businesses should invest in change management strategies, including clear communication about AI as a complement to, not a replacement for, human agents. Training programs should focus on helping employees work alongside AI tools, enhancing skills where human judgment and empathy are crucial. Balancing Customer Service: Over-reliance on AI may diminish the personal touch essential in customer service. AI should handle straightforward and repetitive inquiries, while more complex or sensitive issues should be escalated to human agents who can provide personalized responses. Considerations for a Successful Deployment Customization and Flexibility: Tailoring the AI to fit unique processes and customer service requirements may require additional configuration or custom development to align with the company’s goals and service expectations. Ethical and Bias Concerns: AI systems can unintentionally perpetuate biases present in their training data, leading to unfair interactions. Businesses must actively identify and mitigate biases, ensuring that their AI operates fairly and equitably. This includes regularly reviewing training data for biases, implementing safeguards, and maintaining a commitment to ethical AI practices. Customer Acceptance and User Experience: Some customers may be hesitant to interact with AI or have negative perceptions of automated service. To improve acceptance, businesses should design user-friendly AI interactions, ensure transparency, and provide clear options for escalating issues to human agents. Einstein Chatbot Implementing AI agents like Salesforce’s Einstein Service Agent can significantly enhance customer service efficiency, personalization, and scalability. However, businesses must carefully navigate challenges related to data quality, change management, and maintaining trust. A thoughtful approach to AI deployment can transform customer service operations and drive business growth. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 9, 2024in Salesforce Einstein, Salesforce Marketing Automation
Einstein Service Agent is Coming
17Jul

Einstein Service Agent is Coming

Salesforce is entering the AI agent arena with a new service built on its Einstein AI platform. Introducing the Einstein Service Agent, a generative AI-powered self-service tool designed for end customers. This agent provides a conversational AI interface to answer questions and resolve various issues. Similar to the employee-facing Einstein Copilot used internally within organizations, the Einstein Service Agent can take action on behalf of users, such as processing product returns or issuing refunds. It can handle both simple and complex multi-step interactions, leveraging approved company workflows already established in Salesforce. Initially, Einstein Service Agent will be deployed for customer service scenarios, with plans to expand to other Salesforce clouds in the future. What sets Einstein Service Agents apart from other AI-driven workflows is their seamless integration with Salesforce’s existing customer data and workflows. “Einstein Service Agent is a generative AI-powered, self-service conversational experience built on our Einstein trust layer and platform,” Clara Shih, CEO of Salesforce AI, told VentureBeat. “Everything is grounded in our trust layer, as well as all the customer data and official business workflows that companies have been adding into Salesforce for the last 25 years.” Distinguishing AI Agent from AI Copilot Over the past year, Salesforce has detailed various aspects of its generative AI efforts, including the development of the Einstein Copilot, which became generally available at the end of April. The Einstein Copilot enables a wide range of conversational AI experiences for Salesforce users, focusing on direct users of the Salesforce platform. “Einstein Copilot is employee-facing, for salespeople, customer service reps, marketers, and knowledge workers,” Shih explained. “Einstein Service Agent is for our customers’ customers, for their self-service.” The concept of a conversational AI bot answering basic customer questions isn’t new, but Shih emphasized that Einstein Service Agent is different. It benefits from all the data and generative AI work Salesforce has done in recent years. This agent approach is not just about answering simple questions but also about delivering knowledge-based responses and taking action. With a copilot, multiple AI engines and responses can be chained together. The AI agent approach also chains AI models together. For Shih, the difference is a matter of semantics. “It’s a spectrum toward more and more autonomy,” Shih said. Driving AI Agent Approach with Customer Workflows As an example, Shih mentioned that Salesforce is working with a major apparel company as a pilot customer for Einstein Service Agent. If a customer places an online order and receives the wrong item, they could call the retailer during business hours for assistance from a human agent, who might be using the Einstein Copilot. If the customer reaches out when human agents aren’t available or chooses a self-service route, Einstein Service Agent can step in. The customer will be able to ask about the issue and, if enabled in the workflow, get a resolution. The workflow that understands who the customer is and how to handle the issue is already part of the Salesforce Service Cloud. Shih explained that Einstein Studio is where all administrative and configuration work for Einstein AI, including Service Agents, takes place, utilizing existing Salesforce data. The Einstein Service Agent provides a new layer for customers to interact with existing logic to solve issues. “Everything seemingly that the company has invested in over the last 25 years has come to light in the last 18 months, allowing customers to securely take advantage of generative AI in a trusted way,” Shih said. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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July 17, 2024in Generative AI, Salesforce Service Cloud
Salesforce Unlimited+ Edition Explained
30May

Salesforce Unlimited+ Edition Explained

Salesforce Unlimited Plus (UE+) is designed as an advanced offering that incorporates several specialized features tailored for different industries, making it particularly suitable for larger organizations and enterprises that require robust, integrated solutions for complex business processes and customer relationship management. Salesforce Unlimited+ Edition Explained. Target Audience UE+ is targeted toward large enterprises that need extensive CRM functionalities combined with AI and data analytics capabilities. This solution is ideal for organizations that: • Manage complex customer relationships across multiple channels. • Require deep integration of data and processes across departments. • Are looking to leverage advanced AI capabilities for predictive insights and automation. • Need industry-specific solutions that can be customized for unique business requirements. The integration of various Salesforce clouds (e.g., Sales Cloud, Service Cloud, Data Cloud) with enhanced features like AI and specific industry capabilities makes UE+ a comprehensive solution for organizations aiming to streamline their operations and gain a competitive edge through advanced technology adoption. Here are the five Salesforce editions for every purpose: ·Starter/Essentials: Ideal for small businesses, offering basic contact, lead, and opportunity management. ·Professional: Tailored for mid-sized companies with enhanced sales forecasting and automation capabilities. ·Enterprise: Geared towards larger organizations, providing advanced customization, reporting, and integration options. ·Unlimited: Offers comprehensive functionality, customizability, 24/7 support, and access to premium features like generative AI. ·Unlimited Plus: Most robust solution for businesses of all sizes, featuring additional functionalities and enhanced capabilities. Key Considerations: ·Business Size: Consider the number of users and overall business scale when choosing an edition. ·Features Needed: Identify the specific features crucial for your sales, service, or marketing processes. ·Scalability: Choose an edition that accommodates your projected growth and future needs. ·Budget: Evaluate the cost of each edition against its offered features and value proposition. Sales Cloud Unlimited Edition+ Features: Account and Contact Management: Complete visibility of customer profiles including activity history and communications. Opportunity Management: Tracking and details of every sales deal at each stage. Pipeline Inspection: A comprehensive tool that allows sales managers to monitor pipeline changes, offering AI-driven insights and recommendations to optimize sales strategies. Einstein AI Capabilities: Includes tools like Einstein Conversation Insights which transcribe and analyze sales calls, highlighting key parts for review and deeper analysis. Customizable Reports and Dashboards: Enhanced capabilities for building real-time reports and visualizations to track sales metrics and forecasts. Advanced Integration Features: Integration with external data and systems through various APIs including REST and SOAP. Automation and Customization: Extensive options for workflow automation and personalization of user interfaces and customer interactions using the Flow Builder and Lightning App Builder. Developer Tools: Access to tools like Developer Sandbox for safe testing and app development environments. Service Cloud Unlimited+ Features: Einstein Bots: AI-powered chatbots to handle customer inquiries automatically, available 24/7 across various communication channels. Enhanced Messaging: Integration with popular messaging platforms like WhatsApp, SMS, and Apple Messages to facilitate seamless customer interactions. Feedback Management: Tools to gather and analyze customer feedback directly within the CRM. Self-Service Capabilities: Including customizable help centers and service catalogs that allow customers to find information and resolve issues independently. Field Service Tools: Comprehensive management of field operations including work order and asset management. Real-Time Analytics: Advanced reporting features for creating in-depth analytics to monitor and improve customer service processes. Additional features include Data Cloud, Generative AI, Service Cloud Voice, Digital Engagement, Feedback Management, Self-Service, and Slack. Salesforce Unlimited+ for Industries UE+ for Industries: UE+ for Industries includes Unlimited+ for Sales and Service together with industry-specific data models and capabilities to help customers drive faster time to value within their sectors: •Financial Services Cloud UE+ for Sales and Financial Services Cloud UE+ for Service helps banks, asset management, and insurance agencies connect all of their customer data on one platform and embed AI to deliver personalized financial engagement, at scale. •An insurance carrier can use Financial Services Cloud UE+ to connect engagement data like emails, webinars, and educational content with third-party conference attendance, social media follows, and business performance data to understand what is motivating agents, helping drive more personalized relationships and grow revenue with Data Cloud and Einstein AI. •Health Cloud UE+ for Service helps healthcare, pharmaceutical, and other medical organizations improve response times at their contact centers and offer digital healthcare services with built-in intelligence, real-time collaboration, and a 360-degree view of every patient, provider, and partner. •A hospital can use the bundle to quickly create a personalized, AI-powered support center to triage and speed up time to care with self-service tools like scheduling and connecting patients and members with care teams on their preferred channels. •Manufacturing Cloud UE+ for Sales brings together tools for manufacturing organizations to build their data foundation, embed AI capabilities across the sales cycle, and maximize productivity, empowering them to scale their commercial operations and grow revenues. •A manufacturer can now look across the entire book of business to see how companies are performing against negotiated sales agreements and then use AI-generated summaries to determine where to prioritize their time and resources. By Tectonic’s AArchitecture Team Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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May 30, 2024in Generative AI, Salesforce
Salesforce Legacy Chat Service Retirement
10May

Salesforce Legacy Chat Service Retirement

Salesforce is retiring their legacy Chat service (formerly Live Agent) including LiveAgent, Salesforce Chat, Embedded Chat and Service Chat; on February 14, 2026. Salesforce Legacy Chat Service Retirement. On February 14, 2026, Salesforce will sunset their legacy Chat features and functionality, and the feature set will no longer be available. Additionally, legacy Chat will no longer receive new features leading up to the retirement date but we will continue to deliver critical trust updates until the retirement date. Why is Salesforce Legacy Chat Service Retiring? In Summer ’22, Salesforce released a new first-party chat product and feature set. Messaging for In-App and Web, the new product, is built on Hyperforce and offers many of the Chat features that customers love. It also supports asynchronous and persistent conversations that can be picked back up at any time. You can continue using your current Chat services and implementations through the announced retirement date. However, all customers will need to migrate to Salesforce’s new Messaging for In-App and Web service before the announced retirement date. Affected Salesforce Clouds Service Cloud Unlimited + Edition Service Cloud – Unlimited Edition Service Cloud – Performance Edition Service Cloud – Performance Edition 1 Service Cloud – Einstein 1 Edition Sales and Service Cloud Unlimited Edition All Industry Cloud Unlimited Edition Service Cloud Enterprise Edition + Digital Engagement Sales Cloud Enterprise Edition + Digital Engagement Sales Cloud Unlimited Edition + Digital Engagement Sales and Service Cloud Enterprise Edition Edition + Digital Engagement Contact Tectonic if you need assistance preparing for these changes. Review the benefits of Messaging for In-App and Web, and compare the modernized channel to Salesforce’s legacy chat product. FEATURE CHAT MESSAGING FOR IN-APP MESSAGING FOR WEB Persistent Conversations Persistent Conversation History (with User Verification) No Yes Yes Asynchronous Conversations (with User Verification) No Yes Yes Cross-device conversations (with User Verification) No Yes Yes Session Continuity Across Tabs Yes N/A Yes Session Continuity Across Subdomains Yes N/A Yes Settings Route to Agent, Queue, Bot, or Skills Yes Yes Yes Automated Proactive Messaging No Yes No Proactive Messaging by Agents No Yes No Keyword-Based Automation Yes Yes Yes Omni-Channel Sidebar Support No Yes Yes Pre-Chat Form – Visible and Hidden Fields Yes Yes Yes Terms and Conditions Acceptance in Pre-Chat Yes Yes Yes Customize Pre-Chat with Lightning Web Components Yes Yes Yes Populate Pre-Chat API No Yes Yes Einstein Bot Support Yes Yes Yes Business Hours No Yes Yes Custom Branding and UI Labels Yes Yes Yes Multi-Language Support Yes Yes Yes Auto-Response: Conversation started/ended, agent joined, and so on. No Yes Yes Post-Chat URL Yes Yes Yes Salesforce Surveys Yes Yes Yes Estimated Wait Time No Yes Yes Idle Customer Timeout Yes Yes Yes Queue Position Yes No No Public REST API Yes No No Channel Menu Support Yes No Yes IP Blocking Yes No No Sensitive Data Rules Yes Yes Yes Agent Alias No Yes Yes Delete Data (API) No Yes Yes Individual-Object Linking Flow Template No Yes Yes Clone Mobile Deployment No Yes N/A Sneak Peek Yes No No Supervisor and Agent Experience Service Console Integration Yes Yes Yes Supervisor Monitoring Yes Yes Yes Flag Raise and Whisper Yes Yes Yes Transfer to Agent, Queue, or Skills Yes Yes Yes Browser Notification for Assigned Conversation Yes Yes Yes Outbound File Attachments No Yes Yes Einstein Reply Recommendations Support Yes Yes Yes Einstein Work Summaries Support Yes Yes Yes Actions and Recommendations Sidebar Support Yes Yes Yes Right-to-Left Language Support for Agents Yes Yes Yes Customer Experience Inbound File Attachments Yes Yes Yes Emoji Support No Yes Yes Read and Delivery Receipts No Yes Yes Push Notifications No Yes N/A Save Transcript Yes No No Message Search No Yes No Right-to-Left Language Support for End-Users Yes Yes Yes Supported Sites External Website Yes N/A Yes Experience Site Templates: Build Your Own (Aura), Customer Account Portal, Partner Central, Help Center, and Customer Service Yes N/A Yes LWR Experience Site Templates: Build Your Own (LWR) and Microsite (LWR) No N/A Yes Commerce Cloud Templates: B2B and B2B2C Commerce templates No N/A Yes Mobile Publisher Yes N/A Yes Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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May 10, 2024in Hyperforce
Salesforce Implementation Solutions
26Apr

Salesforce Implementation Solutions Are Here!

Tectonic is Pleased to Announce Salesforce Implementation Solutions! The world’s #1 CRM platform has just received a new function in deliverability. Salesforce Implementation Solutions from Tectonic are pre-planned, flxed rate priced, low technical debt solution to Salesforce implementations. Designed with the SMB in mind, Tectonic’s Salesforce Implementation Solutions get you up and running quickly on the Salesforce solutions you need. Finding the right mix of Salesforce products can be as challenging as finding the right Salesforce partner. Tectonic has custom designed Salesforce Implementation Solutions to help ease the integration to the Salesforce platform. Sometimes called quickstarts, jumpstarts, or even accelorators, Salesforce Implementation Solutions are designed to get you set up right and fast, to see the value from your Salesforce investment. Tectonic has tailored our packages to address specific business needs. Pre-defined Salesforce Deliverables at a Fixed Price The Salesforce Implementation Solutions experts at Tectonic will enable you to deploy Salesforce in weeks not months to maximize efficiency. Whether you are seeking a marketing platform solution, a healthcare CRM, personalization, feedback management, or core Salesforce platform capabilities we have you covered. Tectonic gets you started on Salesforce quickly and affordably, without compromising on quality. These fast implementation solutions help you hit the ground running. It doesn’t matter if you’ve never used Salesforce, never purchased a Salesforce license, or have been using the simple, out-of-the-box version. Our team of Salesforce experts will identify and implement what is critical for your business’s immediate success. Thereby giving you the functionality that can develop and grow along with your business at minimal cost, and lightning speed. Why Salesforce Implementation Solutions? From kick off call and discovery to UAT and launch, these packages are here for quick and easy implementation service. With a flat fee, you know your project will be completed on time and budget. When you are seeking a basic platform stand-up, you don’t need to be bombarded with endless choices and decisions. With the help of our certified Salesforce professionals, you will receive expert guidance and support as we implement your new system with a focus on maximizing functionality. You want an implementation with a proven roadmap. Implementation solutions include a range of tools and resources, such as a personalized onboarding plan, training resources, and pre-built solutions, that can help reduce the time it takes to implement Salesforce. This can be especially helpful if you are new to Salesforce or if you need to get your implementation completed in a short time frame. Efficiency, speed, and success are the promises of Tectonic Salesforce Implementation Solutions. Salesforce is your customer success platform, designed to help you sell, service, market, analyze, and connect with your customers. Interested in making the most of Salesforce? Tectonic’s implementation solutions get your business or nonprofit up and running in weeks. Automation is one of the big keys to managing tons of data. Our implementations get you where you need to be in no time flat. Salesforce CRM isn’t just a solution to automate processes, manage workflows, and corral data. Salesforce can jumpstart your digital transformation. Tectonic’s Salesforce implementations avoid the unexpected costs of an implementation. Fixed price packages prevent surprises. Tectonic provides niche, high quality, service-oriented Salesforce implementation, customization, and managed services. The best time to embark on your transformation was 5 years ago. The second best time is right now.  Tectonic Salesforce implementation solutions, or quickstarts, are limited engagement implementations. They zero in on key planning and decision making, standard and custom configurations, and essential training to get up and running lightning fast. Therefore our solutions provide immediate benefits and ROI. Tectonic even offers implementations for upgrading versions and clouds within Salesforce. These all-in-one solutions take the guesswork out of implementing Salesforce with a proven partner to guide you every step of the way. Learn about all Tectonic’s Salesforce Implementation Solutions here. If you have other needs you’d like to address in a flat bundled project, contact us today. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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April 26, 2024in Salesforce, Salesforce Implementation Services
Security Identity and Privacy Summer 24 Release Notes
26Apr

Security Identity and Privacy Summer 24 Release Notes

External Client App Manager, OAuth 2.0 token exchange handlers, and Event Log File Browser are each now available in Setup. Also, external client apps now support a bunch of new OAuth flows. Give users access to manage custom domains with a new, more targeted user permission. Create uninterrupted user experiences across Salesforce and custom interfaces with the new Single-Access UI Bridge API. Access your Data Cloud encryption policy status from the Security Center Encryption Policy metric. Scratch orgs on Salesforce Edge Network use partitioned domains. And Android mobile connected apps now require the Admin SDK private key and project ID from a Google Firebase project. Security Identity and Privacy Summer 24 Release Notes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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April 26, 2024in Salesforce, Salesforce Optimization, Salesforce Shield
Salesforce Summer 24 Sales Release Notes
25Apr

Salesforce Summer 24 Sales Release Notes

Changes are afoot for Salesforce Sales Cloud. Salesforce Summer 24 Sales Release Notes. Salesforce Summer 24 Sales Release Notes Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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April 25, 2024in Einstein Insights, Generative AI, Salesforce, Salesforce Development Services, Salesforce Sales Cloud
Data Cloud and Snowflake Bidrectional Data Sharing
01Apr

Data Cloud and Snowflake Bidrectional Data Sharing

Salesforce Data Cloud and Snowflake are excited to announce that bidirectional data sharing between Snowflake, the Data Cloud company, and Salesforce Data Cloud is now generally available. In September, we introduced the ability for organizations to leverage Salesforce data directly in Snowflake via zero-ETL data sharing, enabling unified customer and business data, accelerating decision-making, and streamlining business processes. Today, we’re thrilled to share that customers can now also share Snowflake data into the Salesforce Data Cloud, using the same zero-ETL innovation to reduce friction and quickly surface powerful insights across sales, service, marketing, and commerce applications. Data Cloud and Snowflake Bidrectional Data Sharing. Data Cloud and Snowflake Bidrectional Data Sharing Enterprises generate valuable customer data within Salesforce applications, while increasingly relying on Snowflake as their preferred data platform for storing, modeling, and analyzing their full data estate. This integration between Salesforce and Snowflake minimizes friction, data latency, scale limitations, and data engineering costs associated with using these two leading platforms. The Snowflake Marketplace also offers customers the opportunity to acquire new data sets to enhance or fill gaps in their existing business data, driving innovation. By combining enterprise data and third-party data from Snowflake Marketplace with valuable customer data from Salesforce applications, organizations can unify their data and build powerful AI solutions to surface rich insights, driving superior and differentiated customer experiences. “Zero-ETL data sharing between Salesforce Data Cloud and Snowflake is game-changing. It has opened up new frontiers of data collaboration. We’re excited to see how customers are powering their customer data analytics and developing innovative AI solutions with near real-time data from Salesforce and Snowflake, generating incredible business value. Now that this integration is generally available, this kind of innovation will be broadly accessible,” says Christian Kleinerman, SVP of Product, Snowflake. Power Personalized Experiences with Salesforce and Snowflake Data sharing between Salesforce Data Cloud and Snowflake brings together holistic insights, empowering multiple customer-facing departments within any organization to create a truly robust customer 360. As Snowflake’s Chief Marketing Officer, Denise Persson, often states, a true, enterprise-wide customer 360 is the beating heart of a modern, customer-facing organization. The applicability of this integration spans various industries and unlocks new growth opportunities. For example: The bidirectional integration enables data sharing across business systems, Salesforce clouds, and operational systems, facilitating data set analysis and future action planning. This brings actionable insights and drives actions, unleashing a new level of customer experience and business productivity. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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April 1, 2024in Salesforce Data Cloud, Salesforce Marketing Cloud, Snowflake
Salesforce Success Story
25Mar

Case Study: Salesforce Nonprofit Success Pack Configuration Correction

A Community Foundation located in the Northwest United States supported by donors / members that provides philanthropic leadership in the Northwest through awarding of grants and sponsorships to nonprofit organizations, student scholarships, and the coordination of collaborative responses to the region’s complex needs had an improperly installed Salesforce Nonprofit Success Pack. Salesforce Nonprofit Success Pack Configuration Correction case study. Industry: Nonprofit Problem: Nonprofit client uses Salesforce NonProfit Success Pack to maintain member data and associated donation records, but the solution was originally configured incorrectly, resulting in: Implemented : Our solution? Tectonic performed analysis on the existing Salesforce NonProfit Success Pack solution and identified errors and made improvements.  The following activities were performed during the project: Results: Salesforce offers customized solutions for the nonprofit and NGO industries, assisting companies in this field to provide outstanding donor and member experiences, optimize workflows, and spur expansion to further extend the reach of their good works. These solutions make use of the Salesforce Nonprofit Success Pack to improve communication, organize data, and provide a customized experience. Salesforce offers digital transformation technology for NGO, religious instutions and Nonprofit industries. If you are considering a Salesforce nonprofit implementation, contact Tectonic today. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 25, 2024in Salesforce, Salesforce for Nonprofits, Salesforce Implementation Services, Salesforce Success Stories

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