Salesforce Marketing Cloud

08Nov

Customize Google 360 Analytics Dashboard in Marketing Cloud

Why integrate Salesforce with Google Analytics? Google 360 Analytics Dashboard in Marketing Cloud Salesforce Marketing Cloud users can gather and understand large amounts of data thanks to integration with the Google platform. Using digital analytics, businesses can gain insight into the entire conversion funnel by combining offline sales data with digital analytics data. Google 360 Analytics Dashboard in Marketing Cloud Google Analytics dashboards use graphs, charts, and other forms of data visualization to tell you how a website is performing with users. It’s a customizable digital interface that allows you to choose from up to 12 widgets (per dashboard) to track an array of metrics. Tailor Your Dashboard Now that you are familiar with accessing consolidated reports and views, it’s opportune to tailor the Journey Analytics dashboard to align with your team’s requirements. Consider the following customization options: Integrate Google Analytics with Marketing Cloud Engagement to leverage Google Analytics capabilities for tracking and analyzing journey activity. View resulting metrics directly within Marketing Cloud Engagement through a secure link established by Google’s native authentication, connecting your Marketing Cloud Engagement instance and Google Analytics account. Enterprise 2.0 For this integration, ensure your Marketing Cloud Engagement account includes the Google Analytics Audiences SKU and is at least a Marketing Cloud Engagement Enterprise 2.0 account. Contact your Salesforce account representative for more information on these requirements. The integration supports Google Analytics properties created with the latest platform version, Google Analytics 4 (GA4), including both the free version and the paid Google Analytics 360 enterprise version. If needed, the integration can be revoked from a Google Analytics account. Google recommends designating a primary company account to track all properties and views. You should be following the Google Hierarchy of organizations, accounts, users, properties, and views. Before configuring the Google Analytics Integration for Marketing Cloud Engagement: Google Analytics Integration for Salesforce Marketing Cloud Engagement uses GA4, offering both free and paid versions. If using the older Universal Analytics (UA), migrate your UA data to GA4 before July 2024. To configure the integration, any user with admin rights can set it up between Marketing Cloud Engagement and the Google Analytics account. Recognizable User Id Google Analytics Audiences in Marketing Cloud Engagement generate a persistent user ID in both systems. This user ID allows data collection on customer behaviors. This aids in facilitating the creation of Google Analytics audiences for use in Journey Builder. Explore Journey Analytics Metrics with the Google Analytics 4 integration, reviewing metrics and dashboard tiles on the Journey Analytics dashboard. Evaluate journey performance against set goals. By combining email and site metrics in one place. Customize your dashboard’s appearance to display the most relevant metrics. For web and mobile app metrics in the Journey Analytics dashboard, set up Google Analytics tracking for app and web. Analyze how mobile app conversions impact web behavior to gain comprehensive insights. Like1 Related Posts Guide to Creating a Working Sales Plan Creating a sales plan is a pivotal step in reaching your revenue objectives. To ensure its longevity and adaptability to Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more Web Pages That Helped With My Google Data Engineer Exam Google Data Engineer Exam It seems like every day more resources appear to help you study for the Google Data Read more What is Advanced Reporting in Salesforce? Cross Filters, Summary Formulas, and More: Advanced Reporting in Salesforce Salesforce comes with report types out-of-the-box for all standard objects Read more

November 8, 2021in Google Analytics, Salesforce Marketing Cloud

Salesforce Marketing Cloud Journey Builder

01Nov

Google Analytics 360 and Journey Builder Analytics

Meet the New Journey Analytics Dashboard Imagine having a centralized platform where you can effortlessly discover how consumers engage with your messages and content across various channels. Google Analytics 360 and Journey Builder give3 you just that. The integration of Salesforce Marketing Cloud and Google Analytics 360 makes this a reality, providing access to cross-channel and content engagement data within Journey Builder. This integration empowers you to easily track the effectiveness of your marketing campaigns. Google Analytics 360 and Journey Builder To go deeper into the insights offered by the new dashboard, let’s explore each component: 1. Google Analytics Goal Tile: 2. Email Performance Tile: 3. Google Analytics Ecommerce Tile: 4. Google Analytics Site Usage Tile: 5. Google Analytics Content Tab: This integration provides a comprehensive view of customer journeys, enabling you to optimize marketing strategies based on real-time data and valuable insights. What is the difference between Google Analytics and Google Analytics 360? Google Analytics 360 increases data sampling thresholds for ad-hoc analysis compared to the standard version of Google Analytics and also provides the option to export unsampled data, which the standard version does not. Data sampling limits analysis to a subset of data and then draws conclusions about the whole. Content updated January 2024. Like1 Related Posts Guide to Creating a Working Sales Plan Creating a sales plan is a pivotal step in reaching your revenue objectives. To ensure its longevity and adaptability to Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more Web Pages That Helped With My Google Data Engineer Exam Google Data Engineer Exam It seems like every day more resources appear to help you study for the Google Data Read more What is Advanced Reporting in Salesforce? Cross Filters, Summary Formulas, and More: Advanced Reporting in Salesforce Salesforce comes with report types out-of-the-box for all standard objects Read more

November 1, 2021in Google Analytics, Salesforce Manufacturing Cloud

20Oct

Snowflake and Salesforce Marketing Cloud

Harnessing the Power of Salesforce Marketing Cloud and Snowflake Two of the most influential trends in marketing technology (MarTech) and analytics today are Salesforce’s Marketing Cloud (SFMC) and Snowflake’s data warehousing platform. SFMC offers marketers a robust Journey Builder experience, while Snowflake eliminates data silos, making more data accessible to analysts than ever before. Both platforms are next-generation, cloud-first solutions that open new possibilities for marketers and are already helping to create more compelling and relevant experiences for consumers. A shared commitment to simplifying the end-user experience while unlocking a vast array of new data capabilities makes these solutions powerful examples of “soft technology.” Soft Technology: Snowflake and SFMC “When I speak about the power and virtues of technology, I am referring to soft technology: technology that is flexible, that is under our control.” — Don Norman What makes a technology great is its ease and flexibility for end users. Both SFMC and Snowflake simplify the user experience for their target users with remarkable results. SFMC’s Journey Builder allows marketers to build sophisticated journey orchestration flows on a canvas similar to how they might draft a journey on a whiteboard. Once configured, there’s no need to call IT for support; it’s time for delivery. Snowflake targets analysts, data engineers, and data scientists, breaking down data silos and removing traditional storage and processing constraints. This allows them to focus on solving business problems rather than dealing with perpetual data consolidation and cleansing. Snowflake also simplifies working with different types of data, such as unstructured data like logs or customer activity signals, through its “variant” datatype. The Perils of “Hard Technology” for SFMC Users “Hard technology remains unheedful of the real needs and desires of users. It is a technology that, rather than conforming to our needs, forces us to conform to its needs. Hard technology makes us subservient;” — Don Norman SFMC’s Journey Builder users are most productive when their source data is well-prepared for marketing purposes. However, as marketing needs evolve, new customer profile data and segments are required, often necessitating IT intervention and the use of complex SQL queries or programming languages. An inefficient process often emerges: This lengthy process can slow down time-to-market for campaigns and hinder marketing agility. Bridging Snowflake and SFMC to Avoid Hard Technology Low-code and visual SQL tools allow campaign analysts to remain business-focused and meet most of their daily data needs without relying heavily on IT. These tools are now more powerful thanks to modern data warehousing platforms like Snowflake, which supports SQL-like querying of unstructured data directly. Low-code solutions help marketers maintain productivity within SFMC’s Journey Builder by enabling them to autonomously explore and retrieve new customer data and segments. Checklist for Low-Code & Visual SQL Tools For maximum impact, look for low-code and visual SQL tools that: Simplifying Data Integration with Skyvia, Integrate.io, and GetCensus Skyvia Skyvia allows you to replicate Salesforce Marketing Cloud data to Snowflake with minimal configuration. It creates tables for cloud data automatically and keeps the data updated with incremental updates. Integrate.io Integrate.io provides a lightning-fast CDC platform for Salesforce data integration, offering robust ETL and ELT capabilities to connect your Salesforce data with hundreds of other apps. Integrate.io’s low-code interface allows for easy configuration and seamless data migration. GetCensus GetCensus enables data synchronization between Snowflake and Salesforce Marketing Cloud in four simple steps: By leveraging these tools and platforms, marketers can enhance their campaigns and improve customer experiences through efficient and effective data integration and management. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

October 20, 2021in Salesforce Marketing Cloud, Snowflake

05Aug

Marketing Cloud for Nonprofits

Introducing Marketing Cloud for Nonprofits: A Comprehensive Overview A brand-new edition of Salesforce Marketing Cloud tailored specifically for nonprofit organizations has arrived – Marketing Cloud for Nonprofits. This specialized edition comes with discounted licensing and includes pre-defined email templates and journeys crafted for nonprofit use cases, with more exciting features planned for future releases. So, how can nonprofits leverage Salesforce Marketing Cloud? What sets Marketing Cloud apart from other digital marketing tools? And most importantly, is Marketing Cloud the right fit for your nonprofit? Marketing Cloud for Nonprofits Utilizing Marketing Cloud for Nonprofits For those involved in nonprofit work, this offering brings significant advantages: Why Choose Marketing Cloud Over Other Tools? Salesforce Marketing Cloud (SFMC) stands out for leveraging your supporter data effectively for marketing purposes. Is Marketing Cloud for Nonprofits Suitable for You? Consider using Salesforce Marketing Cloud if your nonprofit: Pricing and Investment The introductory pricing for Marketing Cloud for Nonprofits starts at £400/€500 per month and offers flexibility to scale as your marketing needs grow. Explore additional contact allowances and sending capabilities as you expand your fundraising efforts. In the nonprofit sector, value for money is essential. The Marketing Cloud for Nonprofits edition provides an opportunity to explore SFMC’s potential with an initial investment. As you witness the fundraising benefits, consider scaling up and exploring advanced features offered by SFMC. Engage with Salesforce partners to navigate your Marketing Cloud journey effectively, and consult with your Salesforce Account Executive (AE) to assess if Marketing Cloud for Nonprofits aligns with your organization’s goals. To learn more about Salesforce products tailored for nonprofits, visit Salesforce.org and kickstart your journey towards impactful fundraising and supporter engagement. To discuss installing and implementing Marketing Cloud for Nonprofits, contact Tectonic today. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more

August 5, 2021in Salesforce for Nonprofits, Salesforce Marketing Cloud, Salesforce Nonprofit Cloud, Salesforce Optimization, Salesforce Sales Cloud, Salesforce Service Cloud

Salesforce Marketing Cloud Advertising Studio

27Jul

Advertising Studio Salesforce Marketing Cloud

Advertising Studio in Salesforce Marketing Cloud excels at re-engaging inactive users, uncovering new prospects, and achieving success in contemporary advertising. Here are the key benefits and workings of Advertising Studio: Benefits of Advertising Studio: Similar to other products in Salesforce’s suite, Marketing Cloud Advertising Studio provides seamless cross-platform data access and robust data security. With Advertising Studio, you can: Before diving into the details, it’s crucial to grasp the overarching functionality of Advertising Studio. How Advertising Studio Works: Advertising Studio establishes a secure API connection to ad accounts, allowing the feeding of customer data for building advertising audiences. The process involves: Connecting Marketing Cloud and an ad network requires authorization from a Marketing Cloud user who is also an admin on the ad accounts. If this admin is not an Advertising Studio user, alternative solutions involve providing login credentials or ad account access, potentially using remote screen sharing services if needed. Setting Up Salesforce Advertising Studio: While the setup may seem intricate initially, Salesforce experts can guide users through the process successfully. Principal Components of Ad Studio (Salesforce): Salesforce Marketing Cloud Studios, such as Advertising Studio, manage content and specific marketing channels, while Builders, like Journey Builder, handle data and campaign automation. Advertising Studio emerges as a comprehensive solution for marketers, offering cross-channel advertising and effective data management capabilities. Content updated August 2023. Like2 Related Posts Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more Overlooked Costs of a Salesforce Implementation Let’s look at some frequently overlooked Salesforce costs. The goal is to provide businesses and decision-makers with a comprehensive understanding Read more

July 27, 2021in Salesforce Marketing Cloud, Salesforce Marketing Cloud Advertising

23Jul

Targeting Key Accounts with Dynamic Content

Acquiring and maintaining precise data is critical for providing a personalized experience to your target accounts via dynamic content. Using dynamic content to target key accounts, focuses your message. Utilizing lead capture forms enables you to collect essential information, allowing a deeper understanding of your buyers and the creation of tailored experiences based on their interests and behaviors. Progressive profiling in forms allows you to capture more and more data with every interaction without repetitively asking questions about name and email address. Ensure your top accounts always see content, images, and CTAs that appeal to them by creating email templates with dynamic sections that changes as their profiles change. Dynamic content for key accounts is content that displays in a content area according to the rules that you define based on the subscriber’s attributes or data extension column values. By using dynamic content, you can ensure that a more-tailored message is reaching your targeted audience. To capture the most relevant data, focus on the following key data points: In account-based marketing, personalization is key. By tailoring your messages and content to fit your target accounts’ specific needs and interests, you can significantly increase the likelihood of conversion. There are a number of ways to personalize your account-based marketing efforts, but some of the most effective include segmenting your audience, tailoring your content, and using dynamic content. Once you’ve collected the necessary data, implement it effectively. Here are some ways to use your data for personalized engagements: For a personalized web experience, consider these ideas: By capturing and leveraging the right data, you enhance the personalized experience for your target accounts, resulting in increased engagement and higher conversion rates. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

July 23, 2021in Marketing Automation, Salesforce Personalization

28Jun

Nonprofit Marketers Blaze New Trails

Nonprofit marketers are blazing new trails, emphasizing digital transformation and embracing a future of remote work that diverges from the conventional notion of returning to pre-pandemic norms. We can see that is not gooing to happen. Nonprofit marketers blaze new trails. Unprecedented changes are sweeping through the nonprofit sector with speed and scale. Confronted by the disruptions of a global pandemic and the resultant shifts in constituent expectations and behaviors, nonprofit marketers are adapting their strategies in innovative ways, mirroring the transformations seen in corporate environments. A significant 49% of nonprofit marketers report completely overhauling their digital engagement strategies since the pandemic began (rising to 62% for large organizations). Similarly, 48% note a complete transformation in their marketing channel mix (increasing to 64% for large nonprofits). In almost every aspect, except workplace strategy, a larger proportion of both large and small nonprofits have undergone changes compared to medium-sized nonprofits. Different economic times and different economic drivers alone have created a need for nonprofit marketers blazing new trails. “We recognized that virtual connections would become increasingly prevalent. As the volume of data from these interactions grew, we aimed to centralize and leverage it. While these issues were already in play pre-pandemic, the urgency became more apparent.” Brian Tumpowsky, Head of Digital Technology at UNICEF USA Despite the challenges, a majority of nonprofit marketers are approaching the next phase with renewed financial optimism and purpose. A remarkable 64% anticipate revenue growth, with only 6% expecting a decline. Moreover, marketers see themselves playing a more significant role in driving this growth, as 78% believe their work adds greater value now compared to a year ago, with only 1% expressing disagreement. However, this optimism and sense of purpose do not lead to complacency, especially during periods of intense change. An impressive 84% of Chief Marketing Officers (CMOs) recognize the necessity for transforming their marketing strategies to remain competitive. Nonprofit Marketers Blaze New Trails It is your turn to take your nonprofit marketing to the next level. Contact Tectonic for assistance today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

June 28, 2021in Marketing Automation

salesforce marketing cloud interaction studio

20Jun

Adobe Marketing Cloud vs Salesforce Marketing Cloud

In the realm of marketing automation tools, Adobe Marketing Cloud vs Salesforce Marketing Cloud stand out as two of the most widely used platforms. Both platforms offer robust solutions for managing marketing campaigns, personalizing content, and measuring return on investment (ROI). Feature Overview: Adobe Marketing Cloud vs. Salesforce Marketing Cloud Adobe Marketing Cloud: Emphasizing ‘cross-channel campaigns,’ Adobe Marketing Cloud excels in executing campaigns across diverse channels, including email, mobile, web pages, and offline sources. Core functionalities include digital experiences through web content management, personalization, A/B testing of landing pages, and more. Modules encompass Campaign, Experience Manager, Media Optimizer, Primetime, Social, Audience Manager, Target, and Analytics. While it centralizes campaign messaging for consistent personalized experiences, user reviews note challenges due to a lack of robust tutorials and documentation. Salesforce Marketing Cloud: As a comprehensive end-to-end solution, Salesforce Marketing Cloud offers marketing studios and modules for data management and segmentation. It supports segmented campaigns across email, mobile apps, SMS, social media, and advertising. Products include Email Studio, Journey Builder, Audience Builder, Personalization, Content Builder, Analytics Builder, Intelligence, Customer Data Platform, Account Engagement powered by Pardot, Advertising, Mobile Studio, Datorama, and Marketing Cloud Connect. With high customization options, Salesforce Marketing Cloud holds a 1.51% market share in the Campaign Management category, outpacing Adobe. Integration of Adobe Marketing Cloud vs Salesforce Marketing Cloud Integration: Adobe Marketing Cloud: Designed as a standalone product, Adobe Marketing Cloud integrates with third-party systems like Microsoft Dynamics CRM and Silverpop but lacks extensive integration with Salesforce Sales Cloud. Adobe Analytics, a paid platform, is recommended for analytics, diverting from the popular free tool, Google Analytics. Salesforce Marketing Cloud: Tightly integrated with Sales Cloud CRM, Salesforce Marketing Cloud streamlines data flow and potential between the two products. It seamlessly integrates with various systems, including Shopify and social media platforms like LinkedIn and Twitter. User Experience: Adobe Marketing Cloud: Despite its goal to provide delightful digital experiences, the user interface of Adobe Marketing Cloud is criticized for being somewhat dated and clunky, lacking modern aesthetics. Salesforce Marketing Cloud: While some older features await design revamps, Salesforce Marketing Cloud generally offers a positive user experience. The platform’s user interface includes a simple navigation bar and engaging displays, notably in the Journey Builder tool. Customer Support: Adobe Marketing Cloud: Adobe Marketing Cloud provides email support, a knowledge base, and 24/7 live chat support. However, its online community support and forums are smaller compared to Salesforce. Salesforce Marketing Cloud: Salesforce Marketing Cloud offers phone support, a unique advantage. Support levels vary based on pricing plans, with tailored and proactive support options. The Trailblazer community forums and training resources facilitate self-solving errors. Pricing: Both Adobe Marketing Cloud and Salesforce Marketing Cloud offer pricing by quote, depending on the number and type of modules required. Salesforce Marketing Cloud is generally rated at a higher price point but provides comprehensive features and seamless integration capabilities. Other Comparisons: In Salesforce Marketing Cloud’s AI functionality ‘Einstein’ is a notable feature absent in Adobe Marketing Cloud. Salesforce Marketing Cloud supports more languages than Adobe Marketing Cloud, including Swedish, Spanish, French, Italian, Dutch, and Portuguese. Salesforce Marketing Cloud caters to B2B companies with specific products like ‘Account Engagement powered by Pardot,’ offering advanced lead scoring, grading tools, and lead nurture workflows. Choosing the Right Fit: Adobe Marketing Cloud suits enterprise-sized businesses with complex marketing attribution needs, focusing on consistent personalization across multiple channels. Salesforce Marketing Cloud is suitable for small, medium, and large businesses, providing a tailored pricing model. It is widely used by B2C companies and offers tools for B2B use cases. Contact Tectonic today for assistance in further evaluating these email marketing solutions. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Guide to Creating a Working Sales Plan Creating a sales plan is a pivotal step in reaching your revenue objectives. To ensure its longevity and adaptability to Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more

June 20, 2021in Salesforce Marketing Cloud

14Jun

Salesforce Marketing Cloud’s Advertising Studio

Salesforce Marketing Cloud Advertising Studio, an advanced component of Salesforce Marketing Cloud (SFMC), empowers marketers to digitalize their efforts on a large scale, precisely targeting audiences to achieve business objectives efficiently. Advertising Studio, seamlessly integrated with online advertising channels, enables the execution of targeted ad campaigns for contacts within your database. Whether utilizing the full Marketing Cloud suite or employing Pardot and Advertising Studio independently, the option to connect Pardot and Advertising Studio is available. Key Features and Capabilities: Understanding How Advertising Studio Works: Advertising Audiences: Journey Builder Advertising: Lead Capture: Salesforce Marketing Cloud Advertising Studio offers a comprehensive solution for marketers to execute highly personalized, cross-channel advertising campaigns with automated lead capture and seamless integration with CRM systems. Like1 Related Posts Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more Overlooked Costs of a Salesforce Implementation Let’s look at some frequently overlooked Salesforce costs. The goal is to provide businesses and decision-makers with a comprehensive understanding Read more

June 14, 2021in Salesforce Marketing Cloud, Salesforce Marketing Cloud Advertising

07Jun

Salesforce Marketing Cloud Advertising Studio Explained

Advertising Studio serves as a conduit to digital advertising platforms such as Google, Instagram, LinkedIn, Twitter, and YouTube, expanding your outreach beyond email and mobile messages. Integrated seamlessly through Journey Builder, this Salesforce product facilitates the incorporation of these platforms into your marketing campaigns. Unlike an isolated tool, Salesforce Advertising Studio is a product that integrates advertising campaigns directly into Salesforce’s CRM, enabling marketers to harness customer data derived from interactions on social channels. Salesforce Audience Studio (DMP), on the other hand, is a comprehensive platform that gathers, stores, organizes, and centralizes data from diverse sources, whether internal or external. Functioning in real-time, it unifies user data collected from multiple sources, creating a unified profile for each customer. Marketing Cloud Advertising empowers you to engage and advertise to your customers and prospects effectively. Coordinating campaigns across social, mobile, sales, and customer service efforts, Marketing Cloud Advertising enhances your email marketing goals by integrating advertising strategies. Utilize platforms like Facebook, Instagram, Google Ads, LinkedIn, Twitter, Pinterest, or Snapchat to connect with existing customers. Identify new prospects through lookalike audiences and re-engage inactive users within the customer journey through digital advertising channels. Salesforce Advertising Studio, an elevated offering within Salesforce Marketing Cloud (SFMC), empowers marketers to seamlessly digitize their endeavors at scale, effectively targeting precise audiences to achieve business objectives. This sophisticated platform facilitates the creation of distinctive customer experiences while delivering ads to the intended audience. This insight will guide you through the features, benefits, and setup of Salesforce Advertising Studio. Importance of Advertising Studio Understanding the significance of Advertising Studio in your marketing endeavors is crucial: Benefits of Salesforce Advertising Studio Features of Advertising Studio Steps to Set Up Salesforce Advertising Studio Step 1: Account Configuration Step 2: Navigation and Granting Access Step 3: Monitor the Flow of Data Implementing these steps ensures a seamless setup of Salesforce Advertising Studio, maximizing its potential for your marketing strategies. Contact Tectonic today to get starting using Marketing Cloud Advertising Studio. Content updated January 2024. Like2 Related Posts Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Marketing Cloud Account Engagement and Salesforce Campaigns The interplay between Account Engagement and Salesforce Campaigns often sparks confusion and frustration among users. In this insight, we’ll demystify Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more

June 7, 2021in Salesforce Marketing Automation, Salesforce Marketing Cloud, Salesforce Marketing Cloud Advertising

24May

Journey Builder Wait Until API Event

Introducing the Journey Builder Wait Until API Event Activity, a cutting-edge addition to Journey Builder unveiled in the April 2021 Salesforce Marketing Cloud Release. This feature revolutionizes customer engagement by enabling real-time experiences through external event triggers within a journey. By strategically placing the Wait Until API Event activity within your journey, you can suspend customer progression until a specified event occurs, ensuring seamless transitions to the next activity. Journey Builder Wait Until API Event Key Features: Use Cases: Configuration Steps: API Event Configuration: Additional Considerations: Use Case Example: In summary, the Wait Until API Event Activity empowers marketers to orchestrate dynamic, real-time journeys tailored to individual customer actions, driving enhanced engagement and conversion rates across multiple touchpoints. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

May 24, 2021in Salesforce, Salesforce Marketing Cloud

20May

Account, Edition, and Other Marketing Cloud Connect Compatibility FAQs

Understanding Marketing Cloud Connect Compatibility. Which Marketing Cloud Editions are Compatible with Marketing Cloud Connect? All editions of Marketing Cloud are compatible with Marketing Cloud Connect. For a comprehensive list of compatibility, refer to the product features documentation. Which Salesforce Editions are Compatible with Marketing Cloud Connect? Marketing Cloud Connect is compatible with Salesforce Performance, Unlimited, Enterprise, and Developer Edition Sandbox accounts. However, it is not currently compatible with Professional Edition. Check the product features documentation for a detailed list of compatibility. Is Marketing Cloud Connect compatible with Lightning Experience? The Marketing Cloud Connect User Interface integrated into Sales/Service Cloud is built using Visualforce and is considered a Salesforce Classic experience. While Visualforce pages can be utilized within Lightning Experience, clicking on Marketing Cloud Connect tabs redirects users to Salesforce Classic Experiences. Which Languages are Supported? Versions 5.494.1 (January 2016 Release) and earlier support English, French, and Japanese. Versions 5.495.1 (March 2016 Release) and later support English, French, Japanese, Spanish, Spanish (Mexico), Portuguese (Brazil), Italian, and German. What are the requirements for Marketing Cloud connect? Marketing Cloud Connect requires a relationship between a single Marketing Cloud account and one or more Salesforce orgs. Your Marketing Cloud account must be provisioned and enabled for use with Marketing Cloud Connect before connection. Subscriber Key is required for Marketing Cloud Connect. Is Marketing Cloud Connect Supported in the Salesforce Mobile App? No. Understanding Marketing Cloud Connect compatibility can be challenging. Contact Tectonic today. Like3 Related Posts Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more Overlooked Costs of a Salesforce Implementation Let’s look at some frequently overlooked Salesforce costs. The goal is to provide businesses and decision-makers with a comprehensive understanding Read more

May 20, 2021in Salesforce Marketing Cloud

03May

Journey Builder Entry Sources

Journey Builder in Salesforce Marketing Cloud is a tool enabling digital marketers to craft personalized customer journeys by triggering specific actions based on individual customer behavior. The entry source within Journey Builder signifies the starting point of a customer’s journey, determining how customers enter it. This Journey Builder entry source can be a sendable data extension, a Journey Builder Audience, or an entry event. It’s important to recognize that once a journey is activated, it utilizes a snapshot of the entry source data extension. Any modifications made to the data extension (or the recipients in it) after activation will not be recognized by the ongoing journey. To incorporate new fields or changes to the entry source data extension, creating a new version of the journey, or a decision split, is necessary. To make journey directional changes based on changes to a recipient’s Salesforce record requires adding a decision split. Entry Event An entry event, the trigger prompting one or more contacts to enter a journey, is recorded in a data source monitored by Journey Builder at a schedule set by the user. Entry events can be specific to a particular journey or reused across multiple journeys. Journey Builder configuration allows the initiation of a journey based on any event configured in the Marketing Cloud instance. Editing or reviewing the entry source configuration is possible before activating a journey; however, active entry sources cannot be edited. To make changes, a new version of the journey needs to be created. Remember if you create a new version of an existing journey, recipients already in the journey will continue through the previous version by default. Sendable Data Extension When opting for a sendable data extension as an entry source, it is best to include fields essential for personalization or dynamic content. It’s also recommended to use a single entry source data extension created through a query if the journey’s data is stored in multiple extensions. Pre-filtering the audience data extension can expedite processing. Using synchronized data extensions to populate an entry source data extension in journeys involving Sales Cloud or Service Cloud data alongside Marketing Cloud data is considered a best practice. Journey Builder Audience Use an audience to admit a list of contacts into a journey. Select from the push, SMS, and published Audience Builder audiences available in your account. To create or edit audiences, use Contact Builder. Tectonic, as your Salesforce implementation partner, ensures a tailored Salesforce solution aligning with your business needs and models through our comprehensive discovery process. Like2 Related Posts Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more Overlooked Costs of a Salesforce Implementation Let’s look at some frequently overlooked Salesforce costs. The goal is to provide businesses and decision-makers with a comprehensive understanding Read more

May 3, 2021in Salesforce Marketing Cloud

30Apr

Personalization Travel Web Use Cases

Enhance website impact with personalized strategies used in travel campaigns. Personalization in travel involves tailoring experiences to individual preferences, such as creating bespoke itineraries based on interests like food, art, or adventure. This ensures travelers enjoy unique, tailored experiences aligned with their preferences. Personalization Travel Web Use Cases. To boost conversion rates throughout the customer journey, consider the six key stages of the customer lifecycle: Onboard, Discover, Compare, Convert, Expand, and Retain. Define qualification criteria for each stage and implement real-time personalization to guide visitors through the journey effectively. Here are some use cases to accelerate success: Personalization marketing in travel involves: Benefits of personalized marketing in travel include: In the tourism industry, personalization improves customer loyalty, fosters emotional connections, and ensures a consistent, tailored experience across all touchpoints. The personalized travel market is significant, with a projected value of 7.3 billion by 2030, growing at a CAGR of 17.8%. Tectonic is pleased to introduce Salesforce Marketing Cloud Personalization Salesforce Implementation Solutions. Content updated November 2023. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

April 30, 2021in Marketing Automation, Salesforce, Salesforce Hospitality Travel and Transportation

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Personalization Travel Web Use Cases

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