Salesforce Marketing Archives - gettectonic.com - Page 5
13Mar

Salesforce Marketing Cloud Brand Builder

Enhance Your Marketing Cloud Presence with BrandBuilder-Salesforce Marketing Cloud Brand Builder BrandBuilder in Marketing Cloud empowers you to personalize your account’s color scheme to align with your company’s logo colors. This enhancement ensures a unified brand experience for both users and subscribers across various platforms, including: To start using BrandBuilder: Creating a new brand in your account is now simpler with BrandBuilder, thanks to recent changes in the Setup menu. Salesforce Marketing Cloud Brand Builder. Here’s how: With BrandBuilder, maintaining brand consistency and enhancing the visual appeal of your Marketing Cloud account has never been easier. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 13, 2020in Salesforce, Salesforce Marketing Cloud
Salesforce Contact Key
16Sep

What is the Contact Key in Salesforce?

The contact key in Salesforce, also known as a subscriber key, is a unique identifier for a contact in Marketing Cloud MobilePush. Use this value to associate cross-channel addresses and subscriptions for a single contact. You can use the same key for a contact across multiple channels, such as email, SMS, and push messaging. What are contact keys? An immutable object that stores information about a single contact, such as the contact’s first name, phone numbers, and addresses. What is a Salesforce Subscriber key? A subscriber key is a text field that contains a value that uniquely identifies a subscriber in your Marketing Cloud account. A subscriber key is limited to 254 English characters. Avoid using email addresses as subscriber keys. What is the difference between subscriber key and contact key? This key is used to identify a single person across multiple channels inside of Marketing Cloud. In Email Studio, that key is called the “Subscriber Key”. In other channels, such as Mobile Connect or Mobile Push, that value is called “Contact Key”. What is the difference between contacts and subscribers? A subscriber in SFMC primarily represents an individual’s email communication preferences and is associated with email campaigns, while a contact represents a broader customer profile that includes information beyond email, allowing you to engage with customers across various channels. What is the difference between contact ID and contact key? The Contact Key gives you this ability and consistence. Existence of the contact key gives you the consistence of sending messages thru multiple channels and identify your contacts. Email and Text Message channels in our case. Contact ID is a unique number for your contacts in Salesforce Marketing Cloud. What is a subscriber key in Marketing Cloud? A subscriber is a person who has opted to receive communications from your organization. You can track information about subscribers using profile and preference attributes. Use the subscriber key to identify your subscribers in Marketing Cloud. Create lists or data extensions to store your subscribers. What is the difference between contact and subscriber in Marketing Cloud? Key Differences: Purpose: Contacts store customer data and facilitate segmentation and personalization efforts. Subscribers represent individuals who have subscribed to receive communications from your organization. Primary key is  a column or set of columns that uniquely identifies the record in the table. When a primary key is defined using multiple columns, the data from each column is used to determine whether a record/row is unique. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 16, 2019in Data, Salesforce, Salesforce Marketing Cloud
Data Collection
02Mar

Collecting Customer Data and Acting On It

Salesforce Data Collection and Customer Journey Mapping for Better Outcomes At the forefront of customer engagement, sales revenue leaders have a pivotal role in shaping a company’s overarching strategy and enhancing customer experience (CX). Through the extraction of valuable insights from Salesforce data collection, they illuminate areas for improvement, fostering long-term revenue growth.  This is all driven by customer data. Customer Journey Mapping A powerful method to gain a comprehensive understanding of the customer journey involves creating a customer journey map. This is based on your Salesforce data collection. This map traces customers’ experiences, unveiling pain points and moments of truth within the sales process. Utilizing this information, companies can enhance CX, predict revenue more accurately, and make data-driven decisions. For instance, if sales revenue executives observe that only a limited number of customers are transitioning from a free service to a paid one, they can experiment with innovative approaches to prompt purchases. Employing digital nudges, such as reminding customers of the limited time remaining to avail the free service, revenue leaders can iterate and refine their strategies until they resonate with customers. Salesforce Next Best Action can notify sales representatives of customers most likely to be ready to convert. Salesforce automations can move likely to convert customers to next best action campaigns and make intuitive decisions based upon predetermined criteria. Thanks to technological advancements in Salesforce, tracking and analyzing customer behavior is now more accessible than ever. Leveraging data analytics, AI, and machine learning, companies can delve deeper into every digital touchpoint, assessing its impact on CX. This empowers revenue leaders to evaluate the success of diverse initiatives, compare the effectiveness of multiple communication channels, and make decisions grounded in data. Decision Based on Salesforce Data Collection One consequential decision involves identifying high-value customers in the sales pipeline. Through data analytics, revenue leaders can ascertain which customers are most likely to complete a purchase, allowing for resource allocation optimization. This approach prevents the squandering of time and resources on low-value prospects and facilitates an accurate prediction of future revenue. Sales revenue leaders emerge as key drivers of growth and CX enhancement. By harnessing technology and data-driven insights, they can make informed decisions, fine-tune customer journeys, and ultimately propel revenue growth. Let Tectonic craft a tailored program for data collection and customer journey mapping today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 2, 2019in Salesforce Implementation Services, Salesforce Marketing Cloud, Salesforce Sales Cloud
Salesforce Data Studio
27Sep

Salesforce Data Studio

Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access to the world’s largest premium data ecosystem. It provides: Data Studio is a self-service platform that connects data owners and buyers directly, fostering new opportunities for audience discovery, sharing, and activation. Leading brands like Anheuser-Busch, Conagra, Essence, and Heineken leverage Salesforce Data Studio to enhance the value of their data and drive revenue. Announcing Salesforce Data Studio Salesforce Data Studio addresses the shortcomings of traditional data exchanges and marketplaces. Unlike legacy platforms that rely on intermediaries, Data Studio allows data owners to maintain control and transparency. The platform ensures secure transactions with comprehensive data governance tools, enabling precise control over data access, usage, and duration. Key Features of Salesforce Data Studio: Industry Reactions Salesforce Marketing Cloud: The Leader in Digital Marketing Salesforce Marketing Cloud enables marketers to deliver connected, personalized, and real-time consumer engagement across all channels globally. With Marketing Cloud Einstein, marketers can harness artificial intelligence to optimize timing, channel, content, and audience for their marketing messages. Brands like Dunkin’ Donuts and Nestle Waters rely on Marketing Cloud to enhance engagement and advance their business goals. On average, companies using Marketing Cloud see a 27% increase in campaign effectiveness and a 26% boost in marketing ROI. Pricing and Availability Salesforce Data Studio is available now in several editions: The new Audience Discovery and Search feature will be available starting November 2017. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 27, 2017in Artificial Intelligence, Data, Salesforce, Salesforce Marketing Cloud, Technology

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