Salesforce - gettectonic.com - Page 67
Salesforce Data Cloud
12Sep

Data Spaces and Unified Profiles in Salesforce Data Cloud

Efficiently manage and safeguard your data by categorizing it based on brand, department, and region, enabling distinct business processes. Elevate customer interactions through personalized engagement. Facilitated by a comprehensive, unified customer view accessible to your team. Unified Profiles in Salesforce Data Cloud. In the realm of Data Cloud (formerly Salesforce Genie), a data space serves as a logical partition for organizing data. By fostering profile unification, insights, and targeted marketing. A Cloud Profile encompasses pertinent settings for the underlying cloud, including regions, Security Groups, and subnets. Multiple clusters can be deployed to a Cloud Profile over time. Thereby ensuring scalability and adaptability. Identity resolution, a core function of Customer Data Platforms (CDP), involves matching and consolidating disparate data sets. This enables you to pinpoint and link the same individual across various sources and devices. Unified data, represented by a unified data layer, signifies a company’s ability to amalgamate fragmented data sources. Turning them into a singular, central view. This view can manifest as a unified enterprise data lake or a virtual federation of distinct physical data stores. Salesforce distinguishes between CDP and DMP, recommending CDP for organized utilization of first-party data for diverse purposes and DMP for leveraging third-party audiences in digital advertising campaigns. Key considerations for Salesforce CDP implementations involve identifying required data, preparing it for ingestion, and establishing keys for seamless data organization. CDPs are versatile, allowing the combination of structured, unstructured, and semi-structured data. Data can come from various sources like email, social media, loyalty programs, ERP, CRM, and DMPs, facilitating the creation of a unified customer view. Unified Profiles in Salesforce Data Cloud A unified data model (UDM) offers benefits such as standardized storage of records from different vendors, simplified rule implementation, and vendor-agnostic rule application. Unified data is pivotal as it provides a singular source of truth for business operations. The result enabling informed decision-making. This is exemplified in a retail setting, where a unified data store analyzes sales, inventory, and customer data for enhanced product and service strategies. Create Unified Data Key steps to create a unified data model involve identifying data sources. Next is understanding data requirements, defining a standard schema, mapping and transforming data,. Then establishing data integration processes, implementing data governance, documenting the data model, and testing and iterating for continuous improvement. Data Cloud Data Cloud makes it easy for every business to make sense of all their data from any system, channel, or data stream. It integrates data from every step in the customer experience into a unified customer profile record. And that real-time customer profile can be used to instantly create an unprecedented level of personalization, which feels like magic. Everything in this unified customer profile record is visible and actionable across Salesforce’s entire suite of products, including all industry solutions. You can also build custom apps that take advantage of Data Cloud, allowing you to meet customer expectations for apps that reflect their behavior in real time. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
September 12, 2022in Marketing Automation, Salesforce Data Cloud, Salesforce Hospitality Travel and Transportation, Salesforce Sales Cloud
Tectonic Salesforce Managed Services
09Sep

Salesforce Customer 360

Salesforce Customer 360 is a family of Salesforce products and services that help businesses manage and connect with their customers across all touchpoints. With Customer 360, businesses can access a comprehensive view of their customers, including all their interactions and data, in one unified platform. This centralized data model allows businesses to deliver personalized and connected experiences to their customers across all channels and platforms. Customer 360 fully integrates marketing, sales, commerce, service, IT, and analytics into one unified platform, enabling businesses to streamline processes, improve decision-making, automate workflows, and enhance communication and collaboration. With the help of Salesforce solutions partners like Tectonic, businesses can customize Customer 360 to fit their specific needs and business model. Customer 360 is a framework that consolidates all existing customer insights from various tables and models within your data warehouse. In addition, Customer 360 provides real-time insights and metrics through customizable dashboards and reports, helping businesses track key performance indicators and make data-driven decisions. Salesforce Customer 360 can help businesses drive innovation, increase efficiency, and deliver a better customer experience, enabling them to digitally transform their operations. 85% of customers expect consistent interactions across all departments. With Salesforce’s Customer 360, important customer data from every step of their journey is captured and stored in one place. Adding more than one app to your Customer 360 solution has measurable benefits: Salesforce and Tectonic will kickstart your business’s digital transformation in 2023. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
September 9, 2022in Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Manufacturing Automotive Energy
Salesforce Genie
08Sep

CDP Genie

Unlocking the Potential of Salesforce Genie (formerly known as Marketing Cloud Customer Data Platform or Salesforce CDP) The significance of data in today’s business world cannot be overstated. From tailoring information to catering to a user’s specific interests to suggesting products/services based on recent purchases, data has transformed industries across diverse sectors. Yet, the challenge lies in collecting pertinent data, and even if achieved, consolidating data sources for a unified view of a customer is paramount. Enter Salesforce Genie (CDP Genie), a tool designed to store real-time data across channels, systems, and streams at a massive scale, seamlessly integrating it into both internal and external product portfolios. Regarded as a groundbreaking innovation among Salesforce products, Salesforce Genie merges and purges user information from various applications into a unified source. It seamlessly integrates with Salesforce Customer 360 platform products, empowering organizations to deliver cohesive customer experiences across channels. Understanding Salesforce Customer Data Platform (CDP): Before delving into Salesforce Genie, it’s crucial to understand its foundation, Salesforce Customer Data Platform (CDP). Salesforce Genie has evolved from Salesforce CDP, which is still actively used. Both platforms are distinct, and the subsequent sections will elaborate on their differences. Salesforce Genie: Formerly known as Salesforce Marketing Cloud Customer Data Platform (CDP), this tool experienced rapid organic growth. Similar to other Customer Data Platforms (CDPs), Salesforce Customer Data Platform creates a single source of truth for a user’s profile across various touchpoints. The key attributes shared by Salesforce Genie and CDP include: Key Features of Salesforce Customer Data Platform: Salesforce Genie was introduced at Dreamforce 2022 to address the siloed environment of data resulting from Salesforce’s many product acquisitions. Serving as a common layer between tools, especially CRM, marketing, and services, Genie delivers a unified customer view across Salesforce Customer 360 platforms at great speed and scale. It surpasses the capabilities of a simple customer data platform: Salesforce Genie vs Salesforce CDP: Key Differences: The Science Behind Salesforce Genie: When integrated into Salesforce Customer 360, Genie facilitates real-time data storage and processing across all connected systems. Utilizing Salesforce Flow, Einstein AI, Genie Hyperscale Data Platform, and Hyperforce, Genie enables seamless data access, automation, analytics, and data security. Getting Started with Salesforce Genie or Salesforce CDP Data Model: Organizations can leverage either Salesforce Genie or Salesforce CDP based on their unique business needs. As a certified Salesforce Partner, Tectonic can offer expertise in evaluating and implementing these platforms. Reach out to our Salesforce Genie consultants for in-depth discussions on the tool and its implementation. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
September 8, 2022in Mulesoft, Salesforce Implementation Services
Exploring Salesforce Journey Builder
03Sep

Exploring Salesforce Journey Builder

Exploring Salesforce Journey Builder Salesforce Journey Builder, a feature within Salesforce Marketing Cloud, is designed to give marketers a comprehensive view of customer interactions across multiple channels, including email, mobile, and social ads. It enables the creation and automation of personalized customer journeys that can be tailored based on specific behaviors, preferences, and demographics. Key Features of Journey Builder Types of Customer Journeys Journey Builder supports various journey types, offering flexibility in campaign design: Benefits of Using Journey Builder Connecting Marketing Cloud Journeys to Salesforce To link Marketing Cloud journeys with Salesforce campaigns, navigate to the relevant campaign in Salesforce, then select “Connect Campaign” from the Campaign Messages component. From there, choose the appropriate Marketing Cloud business unit and select an active journey. Differentiating Journey Builder from Other Salesforce Tools Conclusion Salesforce Journey Builder empowers marketers to automate and personalize customer journeys across various channels. By leveraging its capabilities, organizations can boost customer engagement, drive conversions, and remain agile in response to evolving market trends. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
September 3, 2022in Data, Salesforce, Salesforce Marketing Cloud
Marketing Cloud Admins
31Aug

Marketing Cloud Admins

Salesforce Marketing Cloud Administrators play a key role in ensuring the success of an organization’s marketing efforts. Their responsibilities span system configuration, data management, campaign development, and execution. These professionals need a blend of technical expertise, strategic thinking, and keen attention to detail to effectively manage and optimize the Marketing Cloud environment. System Configuration and AdministrationMarketing Cloud Admins are responsible for setting up and configuring user accounts, defining roles and permissions, and customizing the system to meet specific organizational needs. They stay current on Salesforce updates, conducting system audits to maintain security and performance. Admins also oversee platform customization, aligning it with business goals. Data Management and SegmentationEffective data management is crucial for personalized marketing. Admins manage data imports, exports, and integration with other systems, ensuring data cleanliness and compliance with privacy regulations. They create audience segments based on specific criteria to enable targeted campaigns. Campaign Development and ExecutionAdmins work closely with marketing teams to develop and execute email, SMS, and social media campaigns. They set up customer journeys, implement automation, and ensure campaigns are delivered as planned. Monitoring performance and analyzing metrics allows admins to optimize campaigns and provide insights for future strategies. Integration and AutomationAdmins integrate Marketing Cloud with CRM systems, e-commerce platforms, and third-party apps. They streamline workflows by automating processes through tools like Journey Builder and Automation Studio, ensuring data consistency and efficiency. Troubleshooting and SupportAdmins provide technical support and troubleshoot issues related to system errors, data synchronization, and campaign delivery. They collaborate with Salesforce support to resolve complex problems, ensuring smooth operations and minimal downtime. Training and DocumentationTraining users on Marketing Cloud tools and developing comprehensive documentation are also key responsibilities. Admins ensure users are well-versed in the platform’s features and best practices, helping maintain consistent performance across teams. Monitoring and ReportingAdmins track key performance indicators (KPIs) and generate reports to analyze campaign success. By using tools like Analytics Builder, they offer data-driven insights that help improve marketing strategies and align them with business objectives. Skills Required for Salesforce Marketing Cloud AdminsAdmins must have strong technical aptitude, familiarity with Salesforce tools like Email Studio and Journey Builder, and proficiency in SQL, HTML, and APIs for system integration. Problem-solving skills are critical for diagnosing and resolving issues, and data management expertise is essential for organizing and analyzing marketing data. FAQs: If you are in need of Marketing Cloud assistance, contact Tectonic today. Content updated September 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
August 31, 2022in Salesforce Implementation Services, Salesforce Marketing Automation, Salesforce Marketing Cloud
Revenue Cloud
26Aug

Revenue Cloud

Salesforce Revenue Cloud serves as an all-encompassing platform meticulously crafted to enhance and simplify the entire revenue management process for businesses. This cloud-based solution provides a centralized system, facilitating effective management of pricing, quoting, and billing operations. The platform, introduced as part of the Salesforce Customer 360 Platform, integrates Configure, Price and Quote (CPQ), Billing, Partner Relationship Management, and B2B Commerce functionalities. Contrary to an out-of-the-box solution, Salesforce Revenue Cloud does not replace enterprise resource planning (ERP) systems but strives to bridge the gap between critical functional departments like sales, partners, operations, and finance. Its introduction at the end of 2020 aimed to assist businesses in better managing revenue streams, enhancing forecasting capabilities, improving efficiencies, and accelerating growth across all sales channels. Salesforce Revenue Cloud, often referred to as CPQ, enables organizations to unify direct sales, partner sales, and eCommerce, package product bundles, handle complex order configurations, produce invoices across multiple channels, collect payments, and manage dunning. The platform’s benefits include streamlined revenue management, improved business agility, real-time access to mobile inventory and data, and the generation of new revenue streams. In addition to these advantages, Salesforce Revenue Cloud offers better insight into customers, maximizes revenue efficiency, builds a superior buyer experience, and reduces missed opportunities by delivering the right product at the right time to the right place. The platform eliminates manual operations, integrates with existing systems and new applications, and expedites the quote-to-cash process. However, it’s essential to consider certain aspects when opting for Salesforce Revenue Cloud, such as its limitations in handling complex billing needs. While Salesforce provides substantial capabilities for recurring revenue and subscription models, it may face challenges with more intricate pricing models, such as dynamic pricing for one-time charges, usage, tiered, subscription, overages, minimum commitments, or others. In conclusion, the collaboration between CRM and marketing departments, fueled by Salesforce Revenue Cloud, propels an increase in sales and enables a comprehensive view of the customer. As businesses demand a 360-degree perspective, the product-specific gap is expected to narrow further, emphasizing the importance of a unified approach across all company departments. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
August 26, 2022in Data, Enterprise, Salesforce, Salesforce Revenue Cloud
Salesforce BI
25Aug

Analytics Studio Salesforce

Analytics Studio Salesforce provides the foundational tool for building CRM Analytics assets—the lenses and dashboards that make up Analytics apps. Use Analytics Studio to explore your data and build lenses and dashboards with data visualizations that give you the insights to help you run your business. Store everything in apps— the containers of assets that tell a story about an aspect of your business through data visualizations. Analytics Studio lets you do most of your work declaratively through its intuitive graphical user interface. You can also access the JSON, XMD, SaQL, and other files that control how Analytics consumes and displays data in dashboards and apps. Open those files with your editor of choice to make fine-grained changes to Analytics business user functionality. To open Analytics Studio, navigate to the Salesforce app picker and select Analytics Studio. Sometimes you must scroll or click View All to find it. From there, click Create, and start building. The Analytics Learning Map provides pointers to help get you going and master Analytics visualizations. Is Salesforce analytics Studio free? You have to be aware that Einstein Analytics is not free even if you’re using other Salesforce products such as Sales, Service, or Financial Cloud. You have to buy a separate license for Einstein Analytics Plus or Einstein Analytics Growth, depending on the components you plan to use in your workflow. What is CRM Analytics Salesforce? Salesforce CRM analytics is a powerful, accurate, and expansive CRM analytics solution, designed to provide users with a single, unified system capable of collecting and analyzing customer data to turn into valuable insights. Content updated December 2023. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
August 25, 2022in Salesforce Einstein, Salesforce Implementation Services
salesforce private lending
23Aug

Private Lending Simplified

Private Lending Simplified: Unlocking Success with Salesforce In the dynamic world of private lending, technology is transforming the way lenders operate. Salesforce stands out as a powerful platform, enabling private lenders to optimize processes, enhance borrower relationships, and drive sustainable growth. Let’s explore how Salesforce can simplify private lending and boost efficiency. The Landscape of Private Lending and Its Challenges Private lending refers to providing loans to individuals or businesses outside of traditional banks. While this approach offers flexibility and faster approvals, it also comes with challenges such as: Given these complexities, lenders need robust tools to manage the entire loan lifecycle effectively. The Role of Loan Management Software in Private Lending Loan management software is indispensable for automating and streamlining lending operations. Salesforce, with its flexible loan management capabilities, is particularly well-suited for private lenders. Key functionalities include: 1. Automated Underwriting Salesforce enables automated underwriting by using predefined rules and algorithms to evaluate borrower eligibility. This speeds up decision-making, reduces manual errors, and ensures consistency. 2. Loan Processing A centralized system in Salesforce allows lenders to track applications, manage documentation, and communicate with borrowers, ensuring no step in the process is overlooked. 3. Loan Servicing Post-loan disbursement, Salesforce’s integration capabilities support repayment tracking, automated reminders, and delinquency management, ensuring seamless loan servicing. Why Private Lenders Turn to Salesforce Salesforce empowers private lenders with tools designed to optimize every stage of the lending process. 1. Customizable Solutions Salesforce’s flexibility allows lenders to create workflows tailored to different loan types, whether it’s mortgage servicing or merchant cash advance (MCA) underwriting. 2. Advanced Data Management With secure, cloud-based infrastructure, Salesforce ensures easy access to data anytime, anywhere. This not only enhances decision-making through analytics but also supports regulatory compliance. 3. Enhanced Customer Relationship Management (CRM) Strong borrower relationships are key to private lending success. Salesforce’s CRM tools help lenders manage interactions from initial inquiries to post-loan follow-ups, ensuring clients feel supported throughout their journey. 4. Seamless Integration Salesforce integrates effortlessly with other financial tools, such as microfinance platforms and construction loan management software, creating a unified ecosystem for managing diverse loan portfolios. Choosing the Right Loan Management Solution When adopting Salesforce or similar platforms for private lending, consider the following: For private lenders, specialized solutions like Fundingo, built on Salesforce, can take operational efficiency to the next level. Conclusion Salesforce is transforming private lending by simplifying operations and strengthening lender-borrower relationships. With tools to manage the entire loan lifecycle—from underwriting to servicing—private lenders can increase efficiency, maintain compliance, and enhance customer satisfaction. Adopting advanced technologies like Salesforce positions private lenders for long-term success in an increasingly competitive market. Are you ready to harness the power of Salesforce for your private lending business? Let’s connect and explore how Tectonic can streamline your processes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
August 23, 2022in Data, Salesforce Financial Services Solutions, Technology
Key Benefits of Salesforce Manufacturing Cloud
22Aug

Key Benefits of Salesforce Manufacturing Cloud

The manufacturing sector has traditionally been resistant to operational changes, often adhering to outdated processes that could be significantly streamlined through the integration of Salesforce Manufacturing Cloud. Key Benefits of Salesforce Manufacturing Cloud. Introduced in late 2019, Salesforce Manufacturing Cloud aims to transform how manufacturers perceive their entire operations by providing a holistic 360 degree view. This connectivity fosters the integration of various departments, empowering businesses to gain insights that not only improve internal processes but also enable swift responses to market changes. Transitioning to automated processes offers several advantages, including: Enhanced Collaboration: Salesforce Manufacturing Cloud facilitates seamless collaboration between Sales and Operations. Automating the submission of sales orders into a unified system eliminates manual steps, reducing the risk of costly human errors and ensuring reliable data for improved collaboration between Sales and Operations. Accurate Predictions: Comprehensive reporting provides instant access to insights that allow businesses to assess product performance effectively. Identifying top-selling products and underperforming ones enables manufacturers to predict trends and allocate resources wisely. Connected systems enable quick issue identification and resolution, preventing prolonged production problems. Optimized Inventory Management: Accurate tracking of customer demand helps prevent overproduction or stock shortages. Salesforce’s 360-degree view of operations ensures manufacturers maintain the right balance in their stock levels, avoiding financial losses from excess production or customer dissatisfaction due to insufficient stock. Instant Contract Updates: Automated digital contract management ensures instant updates accessible to all stakeholders, eliminating version-control chaos. This approach unifies operations, reduces legal liability, and ensures consistency across departments. Lead Tracking and Conversion Rate Improvement: Automated systems tracking leads throughout the sales process offer valuable insights into successful strategies and areas for improvement. Identifying attrition points triggers alerts, allowing swift adjustments to prevent prospects from dropping out, leading to increased sales and additional revenue. Key Benefits of Salesforce Manufacturing Cloud Embracing Salesforce Manufacturing Cloud introduces operational efficiencies throughout the organization. Despite the manufacturing industry’s cautious approach to adopting new technologies and reluctance to change established processes, the tangible business benefits of deploying this technology across the organization make it a strategic move. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
August 22, 2022in Salesforce Manufacturing Cloud
Digital Transformation for Life Sciences
19Aug

Digital Transformation for Life Sciences

In hindsight, one remarkable aspect of the COVID crisis was the speed with which vaccines passed through regulatory approval processes to address the pandemic emergency. Approvals that would typically take years were expedited to mere months, a pace not usually seen in the life sciences industry. It was an extraordinary situation, as Paul Shawah, Senior Vice President of Commercial Strategy at Veeva Systems, notes: “There were things that were unnaturally fast during COVID. There was a shifting of priorities, a shifting of focus. In some cases, you had the emergency approvals or the expedited approvals of the vaccines that you saw in the early days, so there was faster growth. Everything was kind of different in the COVID environment.” Today, the industry is not operating at that same rapid pace, but the impact of this acceleration remains significant: “What it did do is it challenged companies to think about why can’t we operate faster at a steady state? There was an old steady state, then there was COVID speed. The industry is trying to get to a new steady state. It won’t be as fast as during COVID because of unique circumstances, but expectations are now much higher. This drives a need to modernize systems, embrace the cloud, become more digital, and improve efficiency.” Companies like Veeva, alongside enterprise giants such as Salesforce, SAP, and Oracle, specialize in this market and play crucial roles in life sciences digitization. According to a McKinsey study, about 45% of tech spending in life sciences goes to three key technologies: applied Artificial Intelligence, industrialized Machine Learning, and Cloud Computing. Over 80% of the top 20 global pharma and medtech companies are operating in the cloud to some extent. However, a study by Accenture found that life sciences firms are among the lowest in achieving benefits from cloud investments, with only 43% satisfied with their results and less than a quarter confident that cloud migration initiatives will deliver the promised value within expected time frames. This presents both a challenge and an opportunity. Frank Defesche, SVP & GM of Life Sciences at Salesforce, sees it as the latter, stating: “The life sciences industry faces increased competition, evolving patient expectations, and ongoing pressure to bring devices and drugs to market faster. With rising drug costs, frustrated doctors, and varying regulatory scrutiny, life sciences organizations must find ways to do more with less.” The industry also contends with an unprecedented influx of data and disparate systems, making it difficult to move quickly. Addressing changes one by one is too slow and costly. Defesche believes that a systemic solution, fueled by connected data and Artificial Intelligence (AI), is key to overcoming these challenges. Paul Shawah of Veeva emphasizes the unique challenges of the life sciences sector: “Life sciences firms primarily do two things: discover and develop medicines, and commercialize them by educating doctors and getting the right drugs to patients. The drug development cycle includes clinical trials, managing everything related to drug safety, the manufacturing process, and ensuring quality. They also manage regulatory registrations. On the commercial side, it’s about reaching out to doctors and healthcare professionals.” Veeva’s Vault platform is designed for life sciences, with customers like Merck, Eli Lilly, and Boehringer Ingelheim. Shawah acknowledges it’s “still relatively early days” for cloud computing adoption but notes successes in areas like CRM, where Veeva achieved over 80% market share by standardizing processes and reducing technical debt. Other areas, like parts of the clinical trials process, remain largely untapped by cloud computing. Shawah sees opportunities to improve patient experiences and make the process more efficient. AI represents a significant area of opportunity. Shawah explains Veeva’s approach: “I’ll break AI into two categories: traditional AI, Machine Learning, and data science, which we’ve been doing for a long time, and generative AI, which is new. We’re focusing on finding use cases that create sustainable, repeatable value. We’re building capabilities into our Vault platform to support AI.” Joe Ferraro, VP of Product, Life Sciences at Salesforce, emphasizes AI’s critical role: “We are born out of the data and AI era, and we’re taking that philosophy into everything we do from a product standpoint. We aim to move from creating a system of record to a system of insight, using data and AI to transform how users interact with software.” Ferraro highlights the need for change: “Organizations told us, ‘Please don’t build the same thing we have now. We are mired in fragmented experiences. Our sales and marketing teams aren’t talking, and our medical and commercial teams don’t understand each other.’ Life Sciences Cloud aims to move the industry from these fragmented experiences to an end-to-end, AI-powered experience engine.” The COVID crisis highlighted the critical role of the life sciences industry. There’s a massive opportunity for digital transformation, whether through specialists like Veeva or enterprise players like Salesforce, Oracle, and SAP. Data must be the foundation of any solution, especially amidst the current AI hype cycle. Ensuring this data is well-managed is a crucial starting point for industry-wide change. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
August 19, 2022in Generative AI, Life Sciences Cloud
Custom Fiscal Forecasts in Revenue Insights
17Aug

Custom Fiscal Forecasts in Revenue Insights

Custom Fiscal Years in Salesforce: A Complete Guide Many companies customize their fiscal years, quarters, and weeks to align with their financial planning needs. Salesforce supports this customization by allowing the definition of Custom Fiscal Years. When to Use Custom Fiscal Years in Salesforce If your company follows the Gregorian calendar year but simply wants to change the fiscal year start month, the standard fiscal year option in Salesforce will suffice. However, if your company uses a non-standard fiscal year structure, enabling Custom Fiscal Years in Salesforce is necessary to accurately define your unique fiscal timeline. Enabling a Custom Fiscal Year in Salesforce impacts your forecasts, quotas, and reports. It’s important to note that configuring a Custom Fiscal Year will delete all existing forecast history and records from the first period of the fiscal year onward. Using Custom Fiscal Forecasts in Revenue Insights If your forecast types are configured with custom fiscal quarters or periods, you can leverage them in Revenue Insights. For instance, you can analyze the total amount of closed-won opportunities for a custom fiscal period defined for your team. Where: This feature is available in Sales Cloud within Lightning Experience in Enterprise and Unlimited editions, but it comes with an additional cost. How: To use this feature, you must enable custom fiscal year usage in Data Prep. Navigate to Data Prep Settings in Analytics Object Manager, then click “Enable Date Settings.” The Importance of Sales Forecasting Sales forecasting is essential for businesses as it helps anticipate future sales and enables informed decision-making. Accurate sales forecasts lead to better resource allocation, inventory management, and financial planning. Salesforce, a leading CRM platform, is widely used by sales teams to enhance their sales operations. Its robust sales forecasting capabilities allow businesses to create precise revenue forecasts, driving growth. However, for companies with revenue from usage-based products, bookings, or subscriptions, there are challenges in fully leveraging Salesforce’s revenue forecasting potential. Why Salesforce is a Powerful Tool for Sales Teams Salesforce’s extensive CRM capabilities and the AppExchange marketplace, offering numerous solutions to extend its functionality, contribute to its effectiveness in forecasting. The platform allows businesses to manage both existing clients and potential leads, track customer behavior, and create targeted sales strategies. Salesforce’s forecasting tools enable sales teams to predict both short-term and long-term performance, which is crucial for making informed business decisions. By leveraging these tools, businesses can set team quotas, continuously monitor sales progress, and work toward achieving their company goals. However, companies with revenue spread over time, such as through bookings or subscriptions, may face challenges in extracting accurate financial insights from Salesforce for planning and analysis. Automating revenue forecasting can help reduce manual errors and lead to smarter decisions. Sales Forecasting in Salesforce Salesforce Sales Team Sales Cloud Salesforce Implementation SolutionSalesforce offers customizable forecasting, allowing users to create custom fields, adjust forecast settings, and modify forecast categories as needed. The native Salesforce Sales Cloud forecasts page displays forecast amounts based on the totals and subtotals of opportunity stages. Salesforce’s forecast categories classify sales opportunities based on the sales team‘s confidence level in closing the deal. Typical forecast categories include: Customizable forecasting and forecast categories in Salesforce enable sales teams to create more accurate revenue forecasts and plan more effectively for the future. Revenue Forecasting in Salesforce While Salesforce’s forecasting tool is effective for estimating future sales revenue, it has limitations in revenue forecasting. Often, revenue forecasting in Salesforce is done manually through spreadsheets, which can be error-prone and time-consuming. This can lead to visibility issues for financial planning and analysis, as well as for sales operations teams. Manual creation of revenue forecasts and reports increases the risk of inaccuracies due to human error. Cloud-based integrations like revVana’s Salesforce Revenue Forecasting can help. By converting forecasts from pipeline and closed opportunities into revenue streams, revVana automates and streamlines revenue forecasting, providing real-time insights on CRM data and reducing manual errors. Conclusion Custom Fiscal Years in Salesforce allow for precise data analysis over extended periods, aiding in the effective analysis of revenue, earnings, and other expenses. By understanding and leveraging Salesforce’s advanced capabilities, businesses can enhance their forecasting processes and make more informed financial decisions. Content updated June 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
August 17, 2022in Salesforce Optimization, Salesforce Sales Cloud
Salesforce Automation
17Aug

Salesforce Automation

In today’s fast-paced business landscape, efficiency reigns supreme, and the optimization of processes is paramount for success. Salesforce automation tools stand as indispensable allies in this pursuit, empowering businesses to automate repetitive tasks, eliminate errors, and liberate valuable time for employees to focus on mission-critical endeavors. From sales to marketing and customer service, Salesforce offers a comprehensive suite of automation tools designed to enhance efficiency, productivity, and ultimately, profitability. This insight serves as a guide to the value and various components of Salesforce automation. At the core of Salesforce’s effectiveness lies its sophisticated suite of automation tools, reshaping how organizations manage and streamline their sales operations. For administrators entrusted with overseeing the Salesforce environment, mastering these automation tools transcends mere skill; it’s a strategic necessity. Salesforce Automation Tools empower administrators to craft and deploy intricate workflows, facilitating seamless coordination of tasks and processes within the CRM platform. From lead generation to deal closure, these tools offer a comprehensive array of features that can metamorphose manual, time-consuming tasks into streamlined, automated processes. As businesses aspire for agility and efficiency in their operations, administrators assume the role of architects, leveraging Salesforce automation tools to erect a robust foundation for success. This deep dive into Salesforce Automation Tools aims to arm administrators with the knowledge and insights required to navigate the platform’s intricacies adeptly. We will dive into the fundamental components of automation, including workflow rules, process builder, and flow builder, unraveling their functionalities and showcasing how they can be tailored to suit specific business requirements. Through real-world examples and practical guidance, this exploration seeks to empower administrators to unleash the full potential of Salesforce Automation Tools, transforming them into proficient conductors of the CRM symphony. As we embark on this journey, administrators will cultivate a comprehensive understanding of Salesforce’s automation capabilities, enabling them to optimize processes, enhance productivity, and elevate the overall user experience. Whether you’re a seasoned Salesforce administrator or a newcomer to the platform, this deep dive promises invaluable insights and hands-on expertise to navigate the dynamic realm of Salesforce automation with confidence and proficiency. What is Salesforce Automation? Salesforce automation represents a sophisticated sales management solution that automates pivotal sales components such as lead management, sales forecasting, and team performance management. Leveraging Software-as-a-Service (SaaS) products enables the automation of repetitive and redundant tasks and processes. Workflow rules enable organizations to design and enforce business processes systematically. For example, as leads progress through the sales pipeline, workflow rules can automatically assign tasks to sales representatives, update opportunity stages, and notify relevant stakeholders. By establishing these rules, administrators lay the groundwork for a more streamlined and error-resistant workflow, allowing teams to focus on high-impact activities while the system handles routine, rule-based tasks. Understanding the foundations of Salesforce automation through workflow rules is crucial for administrators seeking to optimize their CRM environment. As businesses evolve, the ability to adapt and scale automation becomes paramount. This foundational knowledge not only empowers administrators to create efficient workflows but also sets the stage for exploring more advanced automation tools within the Salesforce ecosystem, ensuring a robust and responsive foundation for the dynamic world of CRM. Centralized Data Storage and Enhanced Lead Tracking Centralizing customer-related data stands as one of the most significant advantages of Salesforce automation. This consolidation facilitates streamlined lead tracking, performance monitoring, and revenue prediction. By automating non-revenue-generating tasks, which can consume up to two-thirds of a sales representative’s time, sales teams can redirect their efforts towards high-impact, revenue-generating activities, thereby fostering overall business growth. Automated Sales Processes: Boosting Productivity The automation of repetitive sales processes emerges as a direct response to research indicating the imperative to enhance sales productivity. Through automation, sales representatives can leverage their time more effectively, focusing on tasks that directly contribute to revenue generation and organizational success. Understanding the Crucial Role of Salesforce Automation The importance of Salesforce automation cannot be overstated in the realm of sales management. By offering centralized data storage, streamlined lead tracking, and enhanced performance monitoring, Salesforce automation revolutionizes the sales landscape. Discover – Controllers in Salesforce: What It Is, Types and Features. Key Benefits of Salesforce Automation The benefits of Salesforce automation are manifold. Firstly, it facilitates the consolidation of customer-related data, enabling efficient lead tracking, reminder setting, and performance monitoring. Additionally, automation saves time and minimizes errors, allowing sales representatives to concentrate on revenue-generating activities such as deal closure and client relationship building. Moreover, Salesforce automation ensures a personalized and consistent customer experience, empowering sales reps to tailor interactions based on customer preferences and behaviors. Furthermore, Salesforce automation fosters efficient collaboration and communication within sales teams, providing a centralized platform for accessing essential information and insights. Additionally, it offers valuable analytics and insights to optimize sales strategies, analyzing customer behavior, sales performance, and market trends to drive revenue growth. Components of Salesforce Automation Lead Management: Involves collecting, tracking, and analyzing customer data and interactions to streamline the sales pipeline and convert leads into customers. Sales Forecasting: Enables organizations to make educated decisions and prepare for future development by forecasting sales revenue based on market analysis and demands. Team Performance Management: Involves monitoring sales team performance, identifying areas for improvement, and providing feedback and coaching to enhance team performance. Email and Social Media Marketing: Automates marketing platforms to communicate better with consumers and prospects, customizing campaigns based on customer preferences and behaviors. Workflow and Approval Processes: Ensures that sales processes follow established procedures and workflows, reducing manual errors and enhancing organizational performance. Data and Analytics: Tracks key performance indicators (KPIs) and provides actionable insights to inform decision-making and drive revenue growth. Streamlining Appointment Scheduling: Assists in scheduling sales appointments efficiently, mitigating the risk of double-booking meetings. Prioritizing Leads: Analyzes leads based on various metrics to maximize sales and productivity. Salesforce automation has revolutionized sales operations, fostering efficiency, effectiveness, and customer-centricity. As technology continues to evolve, Salesforce automation remains a critical tool for businesses striving to stay ahead of the competition and achieve their sales goals. In the dynamic world of Salesforce, administrators

Read More
August 17, 2022in Marketing Automation, Salesforce, Salesforce Implementation Services
What is Distributed Marketing in Salesforce
15Aug

What is Distributed Marketing in Salesforce?

Distributed Marketing encompasses a suite of tools, workflows, and interfaces that enable users to access, interact with, and disseminate Marketing Cloud Engagement content seamlessly from within their CRM environment. It empowers users to effectively engage with their client base, whether individually or by segments. What is Distributed Marketing in Salesforce? Distributed marketing software, on the other hand, refers to the array of technology, tools, and platforms utilized by marketers to amplify personalized advertising and promotional content across various distribution channels. So, what sets Marketing Cloud apart from distributed marketing? In Marketing Cloud, configuring requires administrative privileges and the ability to install packages. In contrast, Distributed Marketing leverages Marketing Cloud journeys and Salesforce campaigns within Sales, Service, Financial Services, and Experience Clouds. Enter Distributed Marketing from Salesforce. It enables non-marketers to effortlessly inform, market, and sell to their clientele at scale. As consumers seek connected, relevant, and convenient interactions with brands, delivering seamless engagement experiences becomes imperative. However, for organizations operating through extensive partner networks like franchisees, financial advisors, or resellers, ensuring consistent consumer engagement at scale presents a significant challenge. Distributed Marketing from Salesforce simplifies the process for brands to deliver uniform experiences across both corporate marketing and partner networks. Distributed Marketing empowers corporate marketers to extend their marketing initiatives to channel partners seamlessly. By providing partners with access to content and campaigns, corporate marketers can enhance marketing reach, address lead generation challenges, and mitigate inconsistent communication, ultimately driving consumer engagement and increasing channel ROI. Content updated February 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
August 15, 2022in Distributed Marketing, Salesforce
public sector and tribal governent
13Aug

Capabilities of Salesforce Interaction Studio

Capabilities of Salesforce Interaction Studio Interaction Studio transforms website and email experiences with personalized content recommendations. It collects data for analytics, allowing the creation of meaningful experiences based on customer profiles. Additionally, it integrates with customer service interactions, providing agents with customer profiles and recommendations. What does Salesforce Interaction Studio do? Interaction Studio enables marketers to make personalised and engaging experiences for each consumer, no matter how large or complex their buying cycles may be. It uses logged customer activities to ensure that organisations can capitalise on past and present interactions. What is interaction studio called now? Salesforce Marketing Cloud Personalization Salesforce Marketing Cloud Personalization (Interaction Studio): A Beginner’s Guide. I’m sure by now you’ve heard of Interaction Studio — or Salesforce Marketing Cloud Personalization (SFMCP) as it is now called. What is the difference between Salesforce CDP and interaction studio? Salesforce CDP is a promising customer data platform in terms of data collection and activation and it constitutes the heart of Salesforce’s martech solutions. On the other hand, Interaction Studio is the activation orchestrator across touchpoints. What are the two competitive advantages of interaction studio? Capabilities of Salesforce Interaction Studio With Salesforce Interaction Studio, businesses can access real-time data that can be leveraged to enhance customer service experiences. By analyzing customer interactions across various touchpoints, businesses can gain valuable insights into customer preferences, behavior, and needs. What is the difference between Journey Builder and Interaction Studio? Interaction Studio does not replace Journey Builder. It is similar to journey builder in that it can be omni-channel (email, social, mobile, etc.), but differs in that it reacts to real-time behaviors of consumers in those channels. What is next best action in Salesforce Interaction Studio? The Next Best Action panel in Interaction Studio provides agents with various best actions to suggest to a customer. Create a Salesforce-specific Touchpoint. Create an Interaction Point. Even create an Optimization Point. What type of data does interaction studio capture? It collects and consolidates data from multiple touchpoints, including websites, mobile apps, social media, and offline interactions. Marketers can leverage this data to understand customer preferences, identify patterns, and create detailed customer profiles. How does Interaction Studio collect data? Interaction Studio collects data on several factors including time spent on site, actions, purchases, browsing history, and many others. This data can be used in creating Einstein “recipes” to create those meaningful experiences mentioned above based on customer profiles. Is Interaction Studio part of Marketing Cloud? Interaction Studio (Formerly Evergage) Interaction Studio enhances the power of Marketing Cloud with expanded real-time personalization. Companies use Interaction Studio to tailor interactions with customers and prospects to increase loyalty, engagement, and conversions. What are the different versions of interaction studio? Interaction Studio has two editions: Growth and Premium. Interaction Studio’s Growth Edition enables real-time website and email personalization for business-to-consumer (B2C) and business-to-business (B2B) companies. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Read More
August 13, 2022in Salesforce Marketing Cloud, Salesforce Personalization

Subscribe to our mailing list. Join our mail list to receive our newsletter

We'll keep you up to date with our latest news, insights, free resources, and much more.
Don't worry, we won't spam you.
gettectonic.com