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MoEngage Unveils New Tools to Help Marketers Adapt to Consumer Trends

MoEngage Unveils New Tools to Help Marketers Adapt to Consumer Trends

MoEngage, a leading cross-channel customer engagement platform, has launched new features designed to help marketers quickly adapt to shifting consumer behaviors. These updates, introduced at the bi-annual MoEngage NEXT event, include Connected Apps for seamless data integration, a Salesforce CRM integration for streamlined data exchange, and Coupons for managing single-use discounts. “Our new capabilities reinforce our commitment to empowering marketers with tools to understand and adapt to evolving consumer expectations,” said Raviteja Dodda, CEO and Co-Founder of MoEngage. “These innovations enable our clients to scale personalized engagement based on individual preferences and behaviors.” Tackling Fragmented Engagement Tools Marketers often struggle to deliver personalized experiences due to disconnected engagement tools and data silos. To bridge this gap, MoEngage introduced Connected Apps, a low-code framework that integrates data across messaging platforms, advertising channels, IVR systems, data warehouses, and chatbots. Enhanced Integration with Salesforce CRM The new bi-directional native integration with Salesforce CRM simplifies data exchange between the two platforms. Marketers can now trigger real-time personalized campaigns without needing costly custom integrations. This integration not only improves efficiency but also reduces operational costs. Streamlining Coupon Management To enhance customer engagement, MoEngage launched Coupons, a feature that helps marketers allocate and manage single-use discount codes from a centralized dashboard. The tool includes real-time updates on coupon status, alerts for shortages and expiration dates, and ingestion tracking, ensuring smooth campaign execution while optimizing costs. Driving Scalable and Personalized Engagement With these innovations, MoEngage continues to solidify its position as a go-to platform for marketers seeking to adapt quickly to consumer trends. By addressing common pain points like data fragmentation and inefficient tools, MoEngage enables marketers to deliver meaningful, personalized customer experiences at scale. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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Cortex Framework Integration with Salesforce (SFDC)

Cortex Framework Integration with Salesforce (SFDC)

Cortex Framework: Integration with Salesforce (SFDC) This insight outlines the process of integrating Salesforce (SFDC) operational workloads into the Cortex Framework Data Foundation. By integrating Salesforce data through Dataflow pipelines into BigQuery, Cloud Composer can schedule and monitor these pipelines, allowing you to gain insights from your Salesforce data. Cortex Framework Integration with Salesforce explained. Prerequisite: Before configuring any workload integration, ensure that the Cortex Framework Data Foundation is deployed. Configuration File The config.json file in the Cortex Framework Data Foundation repository manages settings for transferring data from various sources, including Salesforce. Below is an example of how Salesforce workloads are configured: jsonCopy code”SFDC”: { “deployCDC”: true, “createMappingViews”: true, “createPlaceholders”: true, “datasets”: { “cdc”: “”, “raw”: “”, “reporting”: “REPORTING_SFDC” } } Explanation of Parameters: Parameter Meaning Default Value Description SFDC.deployCDC Deploy CDC true Generates Change Data Capture (CDC) processing scripts to run as DAGs in Cloud Composer. SFDC.createMappingViews Create mapping views true Creates views in the CDC processed dataset to show the “latest version of the truth” from the raw dataset. SFDC.createPlaceholders Create placeholders true Creates empty placeholder tables if they aren’t generated during ingestion, ensuring smooth downstream reporting deployment. SFDC.datasets.raw Raw landing dataset (user-defined) The dataset where replication tools land data from Salesforce. SFDC.datasets.cdc CDC processed dataset (user-defined) Source for reporting views and target for records processed by DAGs. SFDC.datasets.reporting Reporting dataset for SFDC “REPORTING_SFDC” Name of the dataset accessible for end-user reporting, where views and user-facing tables are deployed. Salesforce Data Requirements Table Structure: Loading SFDC Data into BigQuery The Cortex Framework offers several methods for loading Salesforce data into BigQuery: CDC Processing The CDC scripts rely on two key fields: You can adjust the CDC processing to handle different field names or add custom fields to suit your data schema. Configuration of API Integration and CDC To configure Salesforce data integration into BigQuery, Cortex provides the following methods: Example Configuration (settings.yaml): yamlCopy codesalesforce_to_raw_tables: – base_table: accounts raw_table: Accounts api_name: Account load_frequency: “@daily” Data Mapping and Polymorphic Fields Cortex Framework supports mapping data fields to the expected format. For example, a field named unicornId in your source system would be mapped to AccountId in Cortex with the string data type. Polymorphic Fields: Fields whose names vary but have the same structure can be mapped in Cortex using [Field Name]_Type, such as Who_Type for the Who.Type field in the Task object. Modifying DAG Templates You can customize DAG templates as needed for CDC or raw data processing. To disable CDC or raw data processing from API calls, set deployCDC=false in the configuration file. Setting Up the Extraction Module Follow these steps to set up the Salesforce to BigQuery extraction module: Cloud Composer Setup To run Python scripts for replication, install the necessary Python packages depending on your Airflow version. For Airflow 2.x: bashCopy codegcloud composer environments update my-composer-instance –location us-central1 –update-pypi-package apache-airflow-providers-salesforce>=5.2.0 Security and Permissions Ensure Cloud Composer has access to Google Secret Manager for retrieving stored secrets, enhancing the security of sensitive data like passwords and API keys. Conclusion By following these steps, you can successfully integrate Salesforce workloads into Cortex Framework, ensuring a seamless data flow from Salesforce into BigQuery for reporting and analytics. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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Workflow Rules & Process Builder End of Support

Workflow Rules And Process Builder End of Support

Publish Date: Mar 5, 2024 Description Salesforce will no longer be supporting Workflow Rules and Process Builder on December 31, 2025, and we recommend that you migrate your automation to Flow Builder by that time. Workflow Rules & Process Builder End of Support You’re also probably wondering why we’re retiring Workflow Rules and Process Builder. Salesforce wants to focus development on a modern, extensible, low-code automation solution in Flow Builder, which led us to retire the previous features. What does this change mean for me? If you have active Workflow Rules or Process Builder processes running after 2025, they will no longer receive customer support or bug fixes. What action can I take? We recommend implementing a plan to migrate any active rules or processes to Flow Builder before the deadline. Depending on the complexity of your org, this migration may take a significant amount of time and testing, so we recommend starting now. To assist in the migration process, we have a Migrate to Flow tool and extensive support resources available. What happens if I don’t take action? After December 31, 2025, Workflow Rules and Process Builder may continue to function and execute existing automation, but customer support will not be available, and bugs will not be fixed. How do I identify affected users? You can identify whether you have active workflow rules by going to Setup | Process Automation | Workflow Rules and sorting the Active column for checkmarks. You can identify whether you have active Process Builder processes by going to Setup | Process Automation | Process Builder and sorting the Status column for Active. If you have more questions, open a case with support via Salesforce Help. To view all current and past retirements, see Salesforce Product & Feature Retirements. To read about the Salesforce approach to retirements, read our Product & Feature Retirement Philosophy. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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Best Practices for Data Management

Best Practices for Data Management

Mastering Data Management in Salesforce Effective data management is crucial for maximizing success with Salesforce. Ensuring you have high-quality, useful data empowers your team to achieve business goals and identify growth opportunities. Below are learning resources, expert articles, and video guides designed by Salesforce professionals to help you take control of your data. Build a Data Management Strategy A solid data management strategy ensures that your team is aligned on how data is collected, analyzed, and used to drive success. These resources will guide you through creating a strategy and avoiding common pitfalls: Improve Data Quality Clean data is essential for tracking, reporting, and ensuring the success of your Salesforce implementation. Explore the following resources to improve your data quality: Import Data Seamlessly bring existing data into Salesforce to ensure you have a full record for reporting and tracking. These resources will guide you through importing data: Maintain and Clean Up Data To keep your data clean and reliable over time, follow these best practices for long-term data management: Go Further with Data Management Take your data management expertise to the next level with these additional resources: These curated resources empower you to master data management within Salesforce, ensuring your organization makes the most of its CRM data to drive growth and success. Content updated September 2024. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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Account Planning With Salesforce

CRM Analytics Limits

When using CRM Analytics, keep these limits in mind. API Call Limits These limits apply to all supported editions. API Call Limit Maximum concurrent CRM Analytics API calls per org 100 Maximum CRM Analytics API calls per user per hour 10,000 Dataset Row Storage Allocations per License In Salesforce org, your total row storage limit for all registered datasets combined depends on your license combination. Each license allocates a different number of rows. Baseline Row Allocation Allocated Rows CRM Analytics Plus 10 billion CRM Analytics Growth 100 million Sales Analytics 25 million Service Analytics 25 million Event Monitoring Analytics 50 million B2B Marketing Analytics 25 million CRM Analytics for Financial Services Cloud 25 million CRM Analytics for Health Cloud 25 million Extra Data Rows license 100 million Your total row storage limit is a combination of your active licenses. For example: Because the CRM Analytics Plus license includes the Sales Analytics and Service Analytics licenses, your total row allocation remains 10 billion. Similarly, the CRM Analytics Growth license includes the Sales Analytics and the Service Analytics licenses, so your total row allocation remains 100 million. However, if you obtain another Sales Analytics or Services Analytics license, your row limit increases by 25 million for each added license. Dataset Row Limits Each dataset supports up to 2 billion rows. If your Salesforce org has less than 2 billion allocated rows, each dataset supports up to your org’s allocated rows. Dataset Field Limits Value Limit Maximum number of fields in a dataset 5,000 (including up to 1,000 date fields) Maximum number of decimal places for each value in a numeric field in a dataset (overflow limit) 17 decimal placesWhen a value exceeds the maximum number of decimal places, it overflows. Both 100,000,000,000,000,000 and 10,000,000,000,000,000.0 overflow because they use more than 17 decimal places. A number also overflows if it’s greater (or less) than the maximum (or minimum) supported value. 36,028,797,018,963,968 overflows because its value is greater than 36,028,797,018,963,967. -36,028,797,018,963,968 overflows because it’s less than -36,028,797,018,963,967.When a number overflows, the resulting behavior in CRM Analytics is unpredictable. Sometimes CRM Analytics throws an error. Sometimes it replaces a numeric value with a null value. And sometimes mathematical calculations, such as sums or averages, return incorrect results. Occasionally, CRM Analytics handles numbers up to 19 digits without overflowing because they are within the maximum value for a 64-bit signed integer (263 – 1). But numbers of these lengths aren’t guaranteed to process.As a best practice, stick with numbers that are 17 decimal places or fewer. If numbers that would overflow are necessary, setting lower precision and scale on the dataset containing the large numbers sometimes prevents overflow. If your org hasn’t enabled the handling of numeric values, the maximum number of decimal places for each value in a numeric field in a dataset is 16. All orgs created after Spring ’17 have Null Measure Handling enabled. Maximum value for each numeric field in a dataset, including decimal places 36,028,797,018,963,967For example, if three decimal places are used, the maximum value is 36,028,797,018,963.967 Minimum value for each numeric field in a dataset, including decimal places -36,028,797,018,963,968For example, if five decimal places are used, the minimum value is -36,028,797,018,9.63968 Maximum number of characters in a field 32,000 Data Sync Limits If you extract more than 100 objects in your dataflows, contact Salesforce Customer Support before you enable data sync. Value Limit Maximum number of concurrent data sync runs 3 Maximum number of objects that can be enabled for data sync, including local and remote objects 100 Maximum amount of time each data sync job can run for local objects 24 hours Maximum amount of time each data sync job can run for remote objects 12 hours Data sync limits for each job:Marketo Connector (Beta)NetSuite ConnectorZendesk Connector Up to 100,000 rows or 500 MB per object, whichever limit is reached first Data sync limits for each job:Amazon Athena ConnectorAWS RDS Oracle ConnectorDatabricks ConnectorGoogle Analytics ConnectorGoogle Analytics Core Reporting V4 ConnectorOracle Eloqua ConnectorSAP HANA Cloud ConnectorSAP HANA Connector Up to 10 million rows or 5 GB per object, whichever limit is reached first Data sync limits for each job*:AWS RDS Aurora MySQL ConnectorAWS RDS Aurora PostgresSQL ConnectorAWS RDS MariaDB ConnectorAWS RDS MySQL ConnectorAWS RDS PostgreSQL ConnectorAWS RDS SQL Server ConnectorGoogle Cloud Spanner ConnectorMicrosoft Azure Synapse Analytics ConnectorMicrosoft Dynamics CRM ConnectorSalesforce External ConnectorSalesforce Contacts Connector for Marketing Cloud EngagementSalesforce OAuth 2.0 Connector for Marketing Cloud Engagement Up to 20 million rows or 10 GB per object, whichever limit is reached first Data sync limits for each job*:Amazon Redshift ConnectorAmazon S3 ConnectorCustomer 360 Global Profile Data Connector (Beta)Google BigQuery for Legacy SQL ConnectorGoogle BigQuery Standard SQL ConnectorHeroku Postgres ConnectorMicrosoft Azure SQL Database ConnectorSnowflake Input Connector Up to 100 million rows or 50 GB per object, whichever limit is reached first *When using these connectors, Salesforce Government Cloud org data is protected in transit with advanced encryption and can sync up to 10 million rows or 5 GB for each connected object, whichever limit is reached first. Note When using a Salesforce local input connection, CRM Analytics bulk API usage doesn’t count towards Salesforce bulk API limits. Use of the external Salesforce connection and output connection impacts your limits. The dataflow submits a separate bulk API call to extract data from each Salesforce object. The dataflow uses a batch size of 100,000–250,000, depending on whether the dataflow or the bulk API chunks the data. As a result, to extract 1 million rows from an object, the dataflow creates 4–10 batches. Recipe and Dataflow Limits Important In Winter ‘24, recipe runs over 2 minutes are counted against the limit. Previously, the recipe run counts weren’t correct. For more information, see Known Issue – Recipe runs are not counting towards the daily maximum run limit. Value Limit Maximum amount of time each recipe or dataflow can run 48 hours Maximum number of recipes 1,000 Maximum number of dataflows definitions (with data sync enabled) 100 Maximum number of dataflow and recipe runs in a rolling

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Salesforce Customization Steps

Salesforce Customization Steps

Comprehensive Salesforce Customization Steps Executing a successful SFDC customization requires a structured approach. This detailed plan outlines the 12 essential steps to ensure project success. Following this structured customization plan ensures efficient project execution and maximizes the benefits of Salesforce customization for your organization. Each step contributes to the successful implementation and adoption of tailored Salesforce solutions. Salesforce Customization Steps. Like1 Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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Salesforce CDP

CDP Salesforce

What is a CDP in Salesforce? A customer data platform (CDP) is an application that gathers, organizes and enriches data from multiple sources, while being marketer-centric, versus sales/service-centric like a CRM. It is a key enabler to organizations that want to maximize return on all the data they have collected and own around their customers. The CDP combines all the data from all the sources in real time so you can make hyper-personalized offers and experiences that feel like magic. This means connecting all the customer data back to email engines, demand-side platforms, and content management systems. What is the difference between Salesforce Genie and CDP? SFDC CDP follows the audience segmentation + data activation protocols. Salesforce Genie allows for data unification and identity resolution. Is CDP same as data cloud? Data Cloud shares the same purpose and benefits that CDPs deliver – however Data Cloud is not the same as the technology that was formerly Salesforce CDP. Data Cloud takes CDP’s capabilities, and extends the benefits right across the “Customer 360” (i.e. Salesforce’s product portfolio). What can a Customer Data Platform do for your brand? CDPs connect customer data so every team has insight into how a customer interacts with you on every platform. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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Salesforce Service Cloud

Salesforce Service Cloud Explained

Service Cloud by Salesforce serves as a customer relationship management (CRM) tool designed to support a business’s customer service team. It facilitates customer-company communication through channels such as email support, live chat, or phone, assisting customer agents in locating and resolving customer issues. Salesforce Service Cloud Details Consider your recent interactions with a business using live chat or creating a support ticket – chances are, they were utilizing a system like Service Cloud. Service Cloud is a powerful customer service platform designed to streamline and enhance customer support processes. Customer service holds the key to uplifting brand value in today’s fast-paced business world. Supplementary Products: Digital Engagement, Service Cloud Einstein, Service Cloud Voice, Customer Lifecycle Analytics, Salesforce Surveys Response Pack. SFDC Service Cloud is built to make the delivery of service easier for your agents. It is one of the most popular customer service solutions devised by Salesforce. The tools of the Service Cloud offer businesses a 360-degree view of their customers and allow them to deliver faster, smarter, and more customized experiences. They can build a connected knowledge base and manage case interactions. And enable live agent chat- all from the comfort of one platform. Depending on the previous activity data of the customers, you can have personalized interactions with them. And also upsell your services or products. Salesforce Clouds Salesforce provides six major types of clouds: Sales Cloud, Marketing Cloud, Commerce Cloud, Service, Experience Cloud, and Analytics Cloud. There are nine other types of clouds in Salesforce for specific applications and industries, including a new Vaccine Cloud for managing COVID tests and vaccines. The ever-evolving Salesforce ecosystem is growing to meet all your business needs. Tectonic is please to announce Salesforce Service Cloud Implementation Solutions. Like1 Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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Salesforce and Wrike

Wrike Salesforce Integration

Seamless Wrike-Salesforce Integration for Real-Time Collaboration Easily integrate Wrike with Salesforce (SFDC) to sync data bidirectionally and in real time. With a single Unito flow, keep information aligned across platforms—no manual updates required. Why Integrate Wrike with Salesforce? Salesforce is a leading CRM solution used by teams worldwide, while Wrike streamlines project management. By integrating the two, sales and customer-facing teams can seamlessly collaborate with project teams, improving speed, transparency, and efficiency. Key Benefits: ✅ Work Within Salesforce – Salesforce users can manage Wrike tasks directly, eliminating the need to switch between platforms.✅ Real-Time Task Sync – Any changes in Wrike instantly update in Salesforce, ensuring consistency across both systems.✅ Improved Visibility & Accountability – Easily check task statuses in either platform, reducing the need for follow-ups.✅ Automated Project & Task Creation – Use templates or Wrike Integrate to generate tasks for Salesforce records automatically. How It Works: Customizable to Fit Your Needs With Wrike-Salesforce integration, teams can collaborate effortlessly, stay aligned, and keep projects moving forward—without ever leaving Salesforce. Get started in just a few clicks! Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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