2022 - gettectonic.com
Tectonic Salesforce implementation partner
29Dec

Salesforce Implementation Company

Salesforce implementation partners are organizations licensed by Salesforce to assist CRM users in selecting and implementing Salesforce’s CRM solutions within their organizations. These partners often specialize in specific industries and use cases, aiming to drive Salesforce adoption rates across teams. Salesforce implementation services cover a range of activities, including consulting, configuration, customization, migration, integration, support, and more. Learn more about Salesforce Implementation Company solutions. For instance, Tectonic, a CRM development company, specializes in helping companies implement reliable Salesforce solutions to enhance their sales, customer service, and marketing processes. Salesforce provides consulting partners with resources, training, and tools to develop expertise in specific business functions, product areas, and industries. This empowers them to better serve their customers and refine their practices. Adding value with specialized business logic is a key aspect of Salesforce implementation partners’ services. This involves leveraging Apex development solutions to enhance the functionality of the Salesforce CRM platform. The Salesforce services offered by implementation partners focus on cost-effectiveness, close collaboration, efficiency gains, and process improvements. These services include implementation, custom development, migration, integration, and ongoing support. Key features of Salesforce implementation partners’ services: Overall, Salesforce implementation partners play a crucial role in enabling organizations to engage with various stakeholders effectively, utilizing the diverse capabilities of the Salesforce platform to drive meaningful interactions and achieve business goals. They offer tailored services, leveraging their experience and expertise in the Salesforce ecosystem. Contact Tectonic today for Salesforce solutions for your business. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 29, 2022in Salesforce, Salesforce Implementation Services
Salesforce User Interface Features
26Dec

Salesforce User Interface Features

Customizing the Salesforce user interface (UI) can significantly enhance your organization’s experience, offering a swift and cost-effective process that even those new to administration can manage. A well-designed UI is crucial as it can either elevate or hinder a system’s effectiveness. Investing in Salesforce User Interface Features can lead to substantial returns, including higher user adoption rates. Creating an intuitive and cohesive interface that reflects your brand can enhance user satisfaction and encourage greater engagement with Salesforce. The field of user experience design for Salesforce is becoming increasingly important, as highlighted by the availability of certifications in this area. In this insight, we explore essential Salesforce UI features that can benefit every organization, with insights from certified Salesforce Administrator Stacy O’Leary, who notes, “Happy users mean a happy org.” Take Control of Your Salesforce UI Customizing the Salesforce App Users appreciate a personalized Salesforce experience. Start by creating a dedicated Salesforce app for each user group or persona in your organization. This approach allows you to display relevant tabs and name the app after the user group, such as “UC – Human Resources” or “UC – Marketing.” Homepages: Old vs. New Solutions Themes and Branding Personalize Salesforce’s appearance to align with your brand by incorporating logos, default images, and colors. Navigate to Setup → User Interface → Themes and Branding for these settings. Custom Hyperlink Color You can customize the color of hyperlinks in your organization to match your branding. MyDomain Logo and RightFrame URL Customize the Salesforce login page to reflect your company’s identity, either by keeping it standard or adding custom branding elements. Enhancing Page Layouts and Navigation Page Layouts and Lightning Pages Use Lightning App Builder to add, remove, or reorder components on record pages or homepages, creating custom, user-friendly pages. Dynamic Forms further enhance the user experience by simplifying form management. Compact vs. Comfy Navigation Salesforce offers two display densities: Compact Layouts Present key fields concisely in both the Salesforce mobile app and Lightning Experience, providing quick access to essential information. Conditional Lightning Page Components Lightning pages can include conditional components that display based on criteria like field values, record type, user profile, or device, reducing the need for multiple layouts and enhancing customization. Rich Text Components Use rich text components to share messages, include links, or celebrate achievements, enhancing communication and engagement. List Views Organize list views effectively with proper naming conventions and numbering, making it easier for users to find what they need. Assign the Manage Public List Views permission to responsible individuals to oversee list views. Salesforce Path and Guidance Salesforce Path helps guide users through business processes, highlighting key fields and providing guidance at each step. This feature streamlines processes and enhances user experience. Salesforce Celebration Celebrate achievements with Salesforce Celebration, a feature that adds visual effects like confetti when key milestones are reached, enhancing user engagement and morale. Additional Customization Features Keyboard Shortcuts Boost productivity with keyboard shortcuts, especially useful for teams managing multiple cases. Icons and Image Formulas Enhance the user experience by incorporating icons in list views, record pages, and reports. Validation Rule Messages Validation rules ensure data accuracy, and creative error messages can make the experience more engaging. The new Custom Error Flow component in Winter ’24 allows for more sophisticated messaging. Search Layouts and Filters Customize search layouts to optimize search results and use filters to refine searches, improving user efficiency. Einstein Search Einstein Search, now default in Salesforce, offers quick, intuitive search results and supports natural language queries. Letterheads and Email Templates Create consistent branding with custom letterheads and email templates, accessible via Setup → Letterheads. Screen Flows Screen Flows guide users through processes with interactive steps, integrating seamlessly into Lightning pages. Enhanced Dashboards In Salesforce Unlimited and Performance editions, dashboards now support up to 25 components, including text and image widgets, enriching the analytics experience. Inline Editing Inline editing in list views and reports increases productivity by allowing users to make changes directly, reducing the number of clicks needed. In conclusion, a well-designed Salesforce UI is integral to user satisfaction and system success. By tailoring the interface to reflect your brand and meet user needs, you can foster a more engaging and productive Salesforce environment. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 26, 2022in Salesforce
Connecting Marketing Cloud Account Engagement, Marketing Cloud, and Salesforce
23Dec

Why Optimize Sales Force

Maximizing Sales Force Productivity: Overcoming Challenges and Reaping Rewards-Why Optimize Sales force? The productivity of a sales force is paramount to the success and growth of any business. A high-performing sales team not only drives revenue but also enhances customer satisfaction. However, organizations often encounter obstacles that hinder the optimization of their sales force. Typical Challenges and Problems Why Optimize Sales force? Approaches to Address These Challenges To effectively tackle these issues, a holistic approach is necessary: Benefits of Enhanced Sales Force Productivity Optimizing sales force productivity is key to driving growth and gaining a competitive edge. By addressing challenges, implementing strategic approaches, and emphasizing continuous improvement, organizations can elevate the effectiveness of their sales teams and enjoy the benefits of increased revenue, customer satisfaction, and employee morale. Implementing Salesforce could be just what your sales team needs. Contact Tectonic today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 23, 2022in Salesforce, Salesforce Sales Cloud
Salesforce and Wrike
19Dec

Salesforce and Wrike

Can Salesforce and Wrike Integrate? Is this a project management solution? Absolutely! Wrike offers a seamless integration that empowers you to efficiently manage tasks related to closing deals and streamline internal processes such as requesting work from other teams and tracking work progress. Why Integrate CRM with project management tool Wrike? Integrating Wrike with your CRM transforms isolated interactions into cohesive projects that span across multiple teams. This integration reduces time spent on administrative tasks, enabling sales teams to access necessary information promptly and gain complete visibility into actions taken for each customer or lead. How Does This Benefit Sales Teams? Imagine having a comprehensive overview of all activities completed for each client, with automated workflows for requesting work from various teams. By integrating Wrike and Salesforce, you can significantly minimize email communications requesting task updates and enhance efficiency. This integration is a solid project management solution for Salesforce. What Are the Benefits of Wrike for Cross-Functional Teams? Integrating Wrike with your CRM provides cross-functional teams with full visibility into client-related work, regardless of the team responsible. This integration streamlines task requests and processes, allowing for timely project delivery and instant reporting on project statuses. Account admins can seamlessly integrate with Salesforce, enhancing collaboration between customer-facing teams using CRM and project management teams utilizing Wrike. This integration facilitates faster and more transparent communication between teams. Once set up, users can monitor task statuses directly within Salesforce. Any CRM object can be linked to a Wrike project or folder, enabling seamless work management across both platforms. Key Benefits of Salesforce-Wrike Integration: When Salesforce is integrated with Project Management Tools: This integration between project management and Salesforce offers tailored solutions to suit diverse business needs, enhancing collaboration and productivity across teams. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 19, 2022in Salesforce Development Services
Salesforce Flow
14Dec

Salesforce Flow

Flow serves as a comprehensive platform designed for the creation and management of automated processes and workflows throughout the entire Salesforce ecosystem. Users harness the capabilities of SFDC Flow to construct personalized processes triggered by various events, including new record creation, task completion, or specific field updates. This flexibility empowers organizations to streamline and automate diverse business tasks, encompassing data validation, record manipulation, task assignments, and the development of custom interfaces for user input or data display. Customizable The customizable and adaptable nature of Flow enables users to craft processes tailored to their unique business requirements. This flexibility proves invaluable in enhancing efficiency, reducing errors, and saving time by automating repetitive and time-consuming tasks. Furthermore, Flow seamlessly integrates with other Salesforce features like Salesforce CRM, Salesforce Marketing Cloud, and Salesforce Einstein. This integration facilitates easy access to data from across the platform, enabling the creation of more potent and sophisticated processes. Salesforce Flow Flow is an indispensable tool for organizations seeking to optimize and automate business processes within Salesforce, leading to greater efficiency and productivity. Flows are an automation tool provided by Salesforce which can be used to perform various tasks like, Sending an Email, Posting a chatter, Sending custom Notifications &, etc. Flow is the most powerful automation tool provided by Salesforce. What are the benefits of Salesforce flow? Streamlines workflows and saves Time: Flow automates repetitive tasks and business processes, freeing up employees to focus on more critical and strategic work. Flow Builder is the most powerful tool that a Salesforce Admin has at their disposal, giving you similar powers that Salesforce developers have. If you need to perform mass updates across multiple unrelated records, or complex logic into opportunity conversion, these are common examples for when you should use Flow. What are the 5 types of flows in Salesforce? How many types of flows are there in Salesforce? The Flow can be classified into five subtypes- Screen flows, Schedule-triggered flows, Autolaunched flows, Record-triggered flows, and Platform Event-triggered flows. What triggers a flow in Salesforce? Creating or updating a record can trigger an autolaunched flow to make additional updates to that record before it’s saved to the database. A record-triggered flow can update a Salesforce record 10 times faster than a record-change process. Configure the record trigger in the Start element of your autolaunched flow. How many flows should you have per object Salesforce? You can configure your before and after flows to be executed on Create or Update, but Delete will need to be handled separately again. This means that, ultimately, the magic number of flows per object is three: Before create or update. After create or update. Can we create two flows on the same object in Salesforce? As per flow best practices in Salesforce we should create one record triggered flow per object per type/event or context. This idea comes from the Apex trigger framework. As we can create multiple record trigger flows, but it will be difficult to manage those multiple flows. Three characteristics of Flow Salesforce In Flow Builder, there are three groups of elements: Interaction, Logic, and Data. The Data Elements reach out from the flow instance and interact with Salesforce data, allowing the flow to retrieve information from or make changes to records in the database. What are three basic building blocks of flow? Flow has three major building blocks known as Element, Connector, and Resource. With the help of these blocks, you can easily develop Flows. Element represents an action that Flow can use to display or collect information from the Flow user, create or update records, delete records, or loop logic. What are flow templates in Salesforce? Templates are patterns that you can leverage to build a flow. All of the steps and field mappings are predefined, so you can select the template and enter the missing information for the various connectors used (such as connection secrets) to create a flow you can later customize to meet your business needs. What is difference between flow and trigger in Salesforce? Salesforce Flow is a no-code visual automation tool for multi-step processes, while Salesforce Trigger is a code-based automation tool for real-time, record-based actions. What are the limitations of flows? Complexity: While flows offer a visual interface for creating automation, complex business processes may still require advanced logic and customization beyond what flows can provide. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 14, 2022in Salesforce, Salesforce Development Services
Salesforce Integration
10Dec

Canvas Integration With Salesforce

Can Salesforce be seamlessly integrated with Canvas? The integration of Salesforce and Canvas is made effortless through the Tray Platform’s robust connectors for Salesforce and Canvas. These connectors are designed to connect with any service without the need for additional integration tools. Canvas facilitates the easy integration of third-party applications within Salesforce. It comprises a set of tools and JavaScript APIs that allow you to expose an application as a canvas app. This implies that you can make your new or existing applications accessible to users as part of their Salesforce experience without the need for extensive redesign or reintegration. Canvas provides tools to manage various aspects, including: The third-party app you wish to expose as a canvas app can be written in any language, with the only requirement being a secure URL (HTTPS). Other integration options to consider before opting for Canvas include: How do I open a Canvas app in Salesforce? To view canvas apps in the navigation menu, log in to Salesforce mobile web. The Canvas app displays in the call control tool when Open CTI is selected in the call center’s definition file. Additionally, the Canvas app can be displayed in the publisher. What is the Canvas app used for? Canvas apps are ideal for constructing task-based or role-based applications. For instance, a team within the customer service department responsible for creating support tickets can efficiently use Canvas apps for this purpose. What are two features of a Canvas app? Two features of a Canvas app include: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 10, 2022in Salesforce
Salesforce developer
07Dec

Salesforce Developers

Salesforce serves over 150,000 customers across diverse industries, providing a Customer Relationship Management (CRM) platform and Salesforce Customer 360 that are instrumental in ensuring efficient business operations globally. Developers leveraging Salesforce technologies play a crucial role in solving intricate problems for customers, employing both code and Salesforce’s no-code tools. This context refers to all developers engaged with Salesforce technologies to craft solutions for customers and partners. While Salesforce has its team of developers dedicated to building products (for more details, check out our engineering blog), the insights shared here are relevant to anyone working within the Salesforce ecosystem. What is the role of Salesforce Developer? A Salesforce developer is a special type of computer programmer who writes software on the Salesforce CRM platform or another piece of Salesforce cloud technology. This ranges from creating websites to developing apps. A Salesforce developer works with computer code like JavaScript and HTML on a daily basis. In the realm of Salesforce, developers have the flexibility to create solutions using a combination of no-code tools and code, a methodology known as low-code development. Utilizing no-code customizations enables developers to address certain requirements without resorting to coding, resulting in reduced repetition and boilerplate code when coding is necessary. Salesforce offers a comprehensive range of products spanning sales, service, marketing, analytics, commerce, and more, with each component exposing APIs. Developers leverage these APIs to develop web apps on Heroku, enhance integration through MuleSoft, or customize standard applications. In essence, any developer has the potential to be a Salesforce Developer within this versatile and expansive ecosystem. What tasks does a developer undertake with Salesforce? Developers working with Salesforce technologies are primarily engaged in constructing customized business applications and solutions. They achieve this using either the Salesforce Platform, which encompasses Sales Cloud, Service Cloud, and Experience Cloud communities, or by utilizing Heroku. While certain developers specialize in specific areas, the majority can be classified as full-stack developers, adept at handling both back-end logic and front-end experiences. In addition to the Salesforce Platform, developers find diverse opportunities within the Salesforce ecosystem. Some focus on creating tailor-made marketing experiences using Marketing Cloud, while others delve into data analysis and unveil new insights through Tableau. There are developers dedicated to constructing captivating commerce experiences using Commerce Cloud’s PWA kit, and others who contribute to shaping their company’s digital headquarters by developing custom Slack apps. Every developer relies on code as their fundamental toolkit, prompting the question of which programming languages are prevalent in the Salesforce realm. The choice often hinges on the specific domain within the Salesforce ecosystem that one opts to engage with. Languages JavaScript and Apex stand out as the two primary languages in the Salesforce world. JavaScript is employed for front-end customizations, particularly in Lightning Web Components, while Apex is the predominant back-end language in the Salesforce ecosystem. The Salesforce Platform incorporates two domain-specific query languages. Salesforce Object Query Language (SOQL) mirrors SQL and serves as a query language for accessing data in the Salesforce multi-tenant database. On the other hand, Salesforce Object Search Language (SOSL) is a text-based search language designed to locate both data and documents stored on the platform. Certain Salesforce products support additional languages. Python and JavaScript are both supported by the Slack Bolt SDK. For customized marketing experiences in Marketing Cloud, AMPscript is a viable option. Integrations with MuleSoft involve writing data transformations in DataWeave. Working with dashboards in Salesforce CRM Analytics may involve using the Salesforce Analytics Query Language (SAQL) for refining visualizations. The recent addition of Data Cloud allows access to its data using SQL. The technology and language landscape within the Salesforce domain is diverse and extensive. Regardless of one’s interests, there is a niche to specialize in. No-Code Tools Given Salesforce’s provision of no-code customizations, every developer operating within the Salesforce ecosystem inevitably learns to leverage no-code tools supporting their work. Features that might be intricate to implement, such as wizards, data security rules, and basic user interface (UI) customizations, can be accomplished without any coding. While developers with prior enterprise software experience often find a seamless transition to Salesforce, this is not a prerequisite. Any developer, including those entering directly from college or transitioning from other software engineering backgrounds, can become a Salesforce Developer. If you need Salesforce developer help, contact Tectonic today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 7, 2022in Salesforce, Salesforce Development Services
Create Approval Process in Salesforce
06Dec

Create Approval Process in Salesforce

Implementing a Salesforce Approval Process: Options and Considerations to Create Approval Process in Salesforce An approval process is necessary for: This insight explores top options for implementing a Salesforce approval process within your company. Option 1: Manual Email or Slack Notifications The classic approach involves emailing or using Slack to request approvals. It’s straightforward and free, making it accessible for teams handling fewer approval requests. Pros: Cons: Option 2: Google Sheets Integration Another method involves using Google Sheets to manage approvals. Sales reps and managers input deal details for approval and track status in a centralized document. Pros: Cons: The drawback of both methods is their manual nature and limited integration with Salesforce, which can hinder sales workflow efficiency and lead to approval delays. Option 3: Salesforce Approvals Salesforce provides a native approval functionality where users create processes (e.g., discount matrices) requiring multiple stakeholders to approve at designated levels. Pros: Cons: While Salesforce Approvals streamline the process compared to manual methods, they still rely on user actions for notifications and responses, lacking full automation. Choosing the Right Option Evaluate each method’s pros and cons to determine the best fit for your company’s needs. Consider: By establishing a dynamic approval process aligned with your business requirements, you can empower your sales team to focus more on client acquisition and less on administrative tasks. Choose wisely to optimize efficiency and decision-making within your organization. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 6, 2022in Salesforce
Salesforce Asset Managment
05Dec

Create an Asset in Salesforce Asset Management

Assets, such as refrigerators or freezers strategically placed at retail stores or customer locations, serve to enhance sales. As the owner of these assets, you bear responsibility for their maintenance, repair, and required services. Efficient asset management not only reduces customer complaints but also elevates your brand value. Active tracking of asset conditions enables better budgeting, minimizes losses, and ensures employee safety. Create an Asset in Salesforce Asset Management. Assets also may be not for sale items like vehicles, MRIs, or computers etc that you use in the company but have to manage like an asset. The serial number of an asset serves as its unique identifier, generated based on the asset template and type. Asset templates outline generic characteristics, including an asset type with specific details. Admins create templates related to products, ensuring alignment between the asset type and product type. For instance, an asset template like “Single Door Fridge” can be created, with an asset type named “Single Door Fridge in Red.” To facilitate asset service requests, a field service team can utilize customer task templates for tasks such as repair, maintenance, retirement, and replacement. Assets are associated with a sales organization, and the sales org of an asset must match the customer’s sales org. Assets can also be linked to an account and its associated Point of Sales (POS), with distinctions outlined between assets and POS. Create an Asset in Salesforce Asset Management Creating an asset record involves defining details like manufacturer and manufacturing year, with the addition of a serial number or tag for easy identification. Assets can be associated with an account and its related point of sale, or linked to a product to enable sales representatives to place orders. To initiate tracking of products sold to customers, customization of asset page layouts and editing object permissions is recommended. Asset types, treated as Product records, can be created for classification purposes. Effective asset lifecycle management, encompassing planning, acquisition, utilization, maintenance, and disposal, is crucial for organizational efficiency. In Salesforce, assets are created through Salesforce CPQ by selecting “Contracted” on an opportunity or order. The asset creation process varies based on the account’s renewal model and the asset conversion field’s value on the product contracted. Salesforce CPQ, or Configure Price Quote software, empowers sales reps to generate quotes with customized product and pricing configurations based on buyer needs. It synchronizes all interactions with a deal’s documents within the Salesforce CRM. Salesforce asset management allows representatives to track customer purchases relevant to their organization’s products. It provides quick responses to recent purchase inquiries by checking ordered items. The customizable asset management tools by Salesforce are applicable across various industries and offer significant ROI. Linking assets together under parent groupings enhances accessibility, optimizing asset management for a competitive edge and maximum team productivity. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more PII Explained Personal Identifiable Information (PII) is defined as: Any representation of information that permits the identity of an individual to whom Read more Best CPQ for Salesforce Many businesses, once they select the best Salesforce CPQ tool for their business, turn to an implementation partner like Tectonic Read more

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December 5, 2022in Salesforce Asset Management, Salesforce CPQ, Salesforce Health and Life Sciences Solutions, Salesforce Manufacturing Automotive Energy
Cloud Technology Providers
02Dec

Cloud Technology Providers

Exploring Cloud Computing and the Leading Cloud Technology Providers The concept of cloud computing has evolved significantly over the past 60 years, with its modern form emerging in 2002 when Amazon, seeking efficient marketplace expansion, laid the groundwork for what we know today. Amazon Web Services (AWS), its cloud services subsidiary launched in 2006, now stands as the largest Cloud Service Provider (CSP) globally. This insight digs into the cloud infrastructure market landscape, spotlighting dominant players and more. What is a Cloud Service Provider? A Cloud Service Provider (CSP) leases technology, infrastructure, and expertise to businesses and individuals for cloud computing purposes, spanning online storage, compute, and networking accessible via the Internet. CSPs manage and operate multiple global data centers housing physical infrastructure like servers, hard drives, and cooling systems. Users worldwide can access this cloud infrastructure anytime, anywhere, purchasing capacity on a pay-as-you-go basis (usage-based pricing). Key Benefits of Using a CSP vs. Building On-Premises Companies often opt against building in-house cloud infrastructure due to cost, expertise requirements, and ongoing maintenance. Leveraging a robust CSP delivers numerous advantages, such as: CSPs also handle infrastructure testing, updates, security, and optimization, freeing businesses to focus on core operations. However, some challenges come with this cloud model. Challenges of Using a Cloud Technology Providers Primary challenges of CSPs include: Market Share of the Big Three CSPs (AWS, Azure, GCP) Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP) collectively dominate the cloud infrastructure market, holding 66% market share globally, according to Synergy Research Group. Key Cloud Technology Providers in 2023 Leading cloud providers enabling global innovation include: Cloud computing continues to evolve, with market leaders and niche players alike driving innovation and transformation across industries. Content updated December 2023. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 2, 2022in Salesforce
Salesforce Service Cloud
01Dec

Salesforce Service Cloud Explained

Service Cloud, developed by Salesforce, functions as a powerful customer relationship management (CRM) tool explicitly tailored to bolster a business’s customer service operations. This platform streamlines communication between customers and companies, utilizing channels such as email support, live chat, and phone interactions to aid customer agents in promptly identifying and resolving customer issues. Service Cloud, as a comprehensive customer service platform, empowers businesses to effectively manage and resolve customer inquiries and issues. Its huge array of features encompasses case tracking, social networking plug-ins for conversion, and analytics. If you’ve recently engaged with a business through live chat or created a support ticket, chances are they were leveraging a system like SFDC Service Cloud. Revolutionize the way your service teams provide value across every customer touchpoint, encompassing customer experience, engagement, processes, automation, and service operations. By reimagining service with Service Cloud, businesses can enhance customer lifetime value, reduce operational costs, and optimize efficiency—from the contact center to the field. Achieve personalized support at scale with trustworthy Artificial Intelligence. Integrate every customer service process into the Einstein 1 Platform to decrease costs and boost productivity. Service Cloud provides businesses with a 360-degree view of their customers, enabling the delivery of faster, smarter, and more tailored experiences. Businesses can establish a connected knowledge base, manage case interactions, and facilitate live agent chat—all within a unified platform. Leveraging customer’s past activity data allows for personalized interactions and opportunities for upselling services or products. It’s important to note the distinction between Salesforce Sales Cloud and Service Cloud. Sales Cloud focuses on the sales process, managing leads, opportunities, and sales forecasts. On the other hand, Service Cloud is dedicated to addressing customer inquiries and cases, emphasizing exceptional customer service and support. Important Features of Service Cloud Custom Reports and Dashboards Utilizing real-time reports within SFDC Service Cloud empowers business owners to access a comprehensive case history of customers, facilitating informed decision-making. The associated dashboard provides professionals with a 360-degree view, enabling easy tracking of customer information and cases for efficient problem-solving. Salesforce Lightning Service Console The Salesforce Service Cloud console consolidates customer data across multiple devices and channels. It provides a unified view of customer interactions, encompassing emails, chats, social media mentions, and phone calls. Salesforce Service Cloud Case Management A case management system collects and organizes customer service interactions from various channels, allowing agents to respond promptly. Automated Case Routing Automation in case routing expedites resolutions by assigning tasks to personnel based on qualifications and skills, managing tasks across multiple service channels. Social Customer Service Empowering customer teams, Social Customer Service handles user queries on social media channels and directs them to relevant agents, offering a 360-degree view of customers. Asset and Order Management Tracking orders, assets, and support history in one place provides a comprehensive view, enabling personalized services and enhancing customer satisfaction. Telephony Integration Integrating with Computer Telephony Integration (CTI) systems boosts agent productivity, allowing viewing of customer information without picking up the phone. Benefits of Salesforce Service Cloud: Supplementary Products: Digital Engagement, Service Cloud Einstein, Service Cloud Voice, Customer Lifecycle Analytics, Salesforce Surveys Response Pack. Are you ready to achieve the best in customer service with Salesforce Service Cloud?  Contact Tectonic today to learn more. Tectonic is please to announce Salesforce Service Cloud Implementation Solutions. Content updated September 2023. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more

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December 1, 2022in Salesforce Development Services, Salesforce Einstein, Salesforce Service Cloud
Salesforce Marketing Cloud Advertising Studio
30Nov

How to Connect Pardot and Ad Studio in Salesforce

How to Establish Connectivity Between Pardot and Ad Studio-Connect Pardot and Ad Studio in Salesforce Requirements Connecting Pardot and Ad Studio involves tasks across Salesforce, Pardot, and Marketing Cloud. Unfortunately, it’s not a straightforward ‘plug and play’ solution and may necessitate a Salesforce Partner like Tectonic, especially for those less advanced in the platform. If you choose to proceed independently, ensure you meet the following requirements: If any of these requirements are not met, collaboration with other Salesforce admins and Pardot/Marketing Cloud users may be necessary to complete the following tasks. It is advisable to follow the tasks in order, as those within Salesforce and Pardot must be done before finalizing the setup in Marketing Cloud. Salesforce Tasks Pardot Tasks Decide how Pardot prospects sync with the Salesforce campaign. Options include: Choose a method based on your Pardot setup. For example, adding new subscribers to a LinkedIn advertising campaign using Automation Rules. Marketing Cloud Tasks Configuration involves three parts: The setup is now complete, and Pardot and Advertising Studio are connected. New prospects in Pardot added to the Salesforce campaign will automatically update the Advertising Audience based on the sync frequency set. Connect Pardot and Ad Studio in Salesforce Like Related Posts Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more Overlooked Costs of a Salesforce Implementation Let’s look at some frequently overlooked Salesforce costs. The goal is to provide businesses and decision-makers with a comprehensive understanding Read more

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November 30, 2022in Salesforce Marketing Cloud, Salesforce Marketing Cloud Advertising
What's Up With Whatsapp
29Nov

Whats Up With Whatsapp?

Salesforce and WhatsApp Forge Alliance to Revolutionize Global Customer Engagement. Whats Up With Whatsapp today? In a groundbreaking collaboration, Salesforce and Meta have joined forces to redefine how individuals and businesses interact on a global scale. Salesforce will introduce WhatsApp-first business messaging to its customers, presenting a novel avenue for sales, marketing, and support initiatives directly within conversational threads. This strategic partnership aims to elevate customer engagement, expedite sales processes, and enhance customer support outcomes through seamless, real-time interactions. Messaging represents the forefront of customer engagement, emerging as the preferred channel for communication among consumers worldwide. A staggering 90% of customers emphasize the significance of the experience a company offers, placing it on par with the quality of its products or services. Moreover, a substantial 66% of online adults across the globe favor messaging as their primary mode of communication with businesses. At Dreamforce 2022, Salesforce and Meta announced their strategic collaboration, paving the way for Salesforce customers to establish direct connections with their clientele and craft innovative messaging experiences on WhatsApp. This integration will facilitate modern, convenient, and personalized interactions between individuals and businesses, transcending traditional boundaries across marketing, commerce, and service domains. Leveraging the groundbreaking Salesforce Genie data platform, companies can engage their customers through tailored, real-time interactions, bolstered by seamless integration with Facebook and Instagram. Whats Up With Whatsapp This transformative integration empowers brands to effortlessly customize their interactions, delivering timely responses, comprehensive support, and effective product promotions. By catering to customer preferences for convenience and personalization, businesses can significantly enhance engagement, loyalty, and overall satisfaction. Leading brands like L’Oréal are poised to revolutionize customer engagement through WhatsApp-branded experiences, enabling faster, more immersive interactions and 24/7 support within messaging threads. As Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal, affirms, this innovative solution presents an unparalleled opportunity to drive conversational commerce and foster deeper engagement with customers in the beauty industry. Messaging represents a pivotal frontier in customer engagement, offering a direct and preferred channel for interaction. With the integration of WhatsApp into Salesforce’s Marketing Cloud, Service Cloud, and Commerce Cloud applications, businesses can seamlessly integrate promotional and customer service messaging, further enhancing customer engagement and loyalty globally. The innovative features offered through WhatsApp-first business messaging, coupled with the robust capabilities of Salesforce’s suite of applications, enable brands to craft personalized customer experiences at scale. By leveraging AI-driven insights and automation, businesses can streamline sales and service conversations, leading to improved efficiency and customer satisfaction. Furthermore, customizable message templates, interactive elements, and stringent privacy measures ensure that every interaction on the platform is tailored, secure, and aligned with customer preferences. Through this strategic alliance, Salesforce and WhatsApp are poised to empower businesses worldwide to deliver personalized, conversational experiences that drive sales, enhance customer service, and foster lasting connections with customers across diverse markets. As Michael Affronti, General Manager of Messaging at Salesforce, succinctly summarizes, “WhatsApp-first business messaging enables every Salesforce customer to provide personal and conversational experiences that increase sales, improve customer service, and engage customers wherever they are.” Availability: The Salesforce Integration with WhatsApp Business Platform for Marketing Cloud is slated to be generally available in December 2022, with additional integrations expected to follow in subsequent months. *Based on Business Messaging Usage Research by Kantar; April 2022. Get in touch with your customers via the world’s most popular messaging app. Connect your business to the WhatsApp Business API. And unlock all the features that will boost your business. Setting Up WhatsApp in Service Cloud Enable your support team to assist customers via WhatsApp by creating a Messaging channel. Customers can reach out to your company through the mobile or desktop app, and agents can respond directly from the Service Console. Required Editions: Available in Lightning Experience. Explore Enhanced WhatsApp Channel Capabilities: In an enhanced WhatsApp channel within Salesforce, your support team gains access to a suite of messaging tools designed to efficiently resolve customer issues. Agents and enhanced bots can communicate with customers using various formats, including voice messages, different file types, and questions with clickable options. If necessary, agents can transfer customers to other agents, queues, or Omni-Channel routing flows, or mark a session as inactive if the customer becomes unresponsive. Additional features such as read and delivery receipts, typing indicators, flag raise, and supervisor whisper empower agents to manage their workload effectively. Moreover, agents can initiate messaging sessions with customers, while administrators can utilize flows to send automated notifications based on approved WhatsApp templates. Starting an Active WhatsApp Conversation from the Service Console: You can create one or multiple enhanced WhatsApp channels via the Messaging Settings page in Setup, with each channel associated with a distinct messaging platform number. Important Notes: Standard WhatsApp channels are set to retire in mid-2025 due to WhatsApp API changes. As of July 1, 2024, creating new standard WhatsApp channels is no longer possible. To prevent service disruptions, it’s recommended to upgrade existing standard channels to enhanced ones before July 30, 2025. Refer to Considerations for Upgrading or Migrating to Enhanced WhatsApp for further details. Getting Started: From the WhatsApp VP of Business Messaging at Meta New integration will help businesses build experiences to chat with customers on WhatsApp, while being able to manage communication directly from the Salesforce platform. We want more people to benefit from faster, richer interactions, and we continue to invest in ways to make it quick and easy for businesses to get up and running on the platform. Today we’re taking a big step in making our WhatsApp Cloud API’s powerful capabilities easily available to all Salesforce customers globally, through a new partnership that will enable these businesses to offer new experiences right on WhatsApp and easily manage these across Salesforce Customer 360 applications. Messaging is quickly becoming the go-to way for businesses to communicate with their customers. Already, more than one billion users connect with a business account across Meta’s messaging services every week, and this pace is only accelerating. Earlier this year, we opened up the WhatsApp Business Platform to

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November 29, 2022in Salesforce

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