The Primary Difference Between Salesforce Sales Cloud and Salesforce Marketing Cloud. They work together. But they serve different purposes.

Salesforce Marketing Cloud is built to identify leads and guide them toward your product or service. Salesforce Sales Cloud is built to close deals and bring in revenue.

Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers.

Sales Cloud and Marketing Cloud are two distinct cloud-based software platforms offered by Salesforce, each tailored for specific functions within a business.

Salesforce Marketing Cloud is Salesforce’s “umbrella” brand name for a family of related products capable of supporting many marketing processes, including multi-channel campaign execution, dynamic customer journeys, marketing performance analysis, personalization, digital advertising, and data management.

Difference Between Salesforce Sales Cloud and Salesforce Marketing Cloud

What comes under Marketing Cloud in Salesforce?

Marketing Cloud includes tools to manage all of your assets, and support workflows, approvals, and even versioning. Create, manage, and track content across all your digital channels from a single location to make searching, categorizing, and filtering your content easier than ever.

What comes under Sales Cloud in Salesforce?

Sales Cloud is a fully customizable product that brings all the customer information together in an integrated platform that incorporates marketing, lead generation, sales, customer service and business analytics and provides access to thousands of applications through the AppExchange.

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