April, 2023 - gettectonic.com
Salesforce API call

Salesforce Free API Only Licenses

Streamlining Salesforce Integration User Setup: A Step-by-Step Manual-Salesforce Free API Only Licenses Earlier this year, Salesforce made a noteworthy announcement, granting most organizations five free licenses for integration users. While seemingly technical, this development carries significant implications for daily operations and can have a measurable financial impact on companies. One key aspect is the introduction of a new license type: the Salesforce Integration User license. To view all available licenses, including this new one, navigate to the Company Information page in Setup. Enhance Salesforce Many organizations enhance Salesforce with tools like Outreach.io, HubSpot, Marketo, SalesLoft, and others. Often overlooked is the best practice of creating a dedicated Salesforce user for each integrated system. Budget constraints may lead to the sharing of users with admins or managers, but this approach is suboptimal and poses inherent risks. The Ops Guide to Cleaning a Salesforce Dumpster Fire Sharing logins, whether among multiple individuals or between people and tools, is a suboptimal common practice driven by the prohibitive cost of Salesforce licenses. The recent enhancement eliminates this barrier, making it more cost-effective to adopt best practices for integration licenses. To ensure a flawless integration setup using the provided licenses, follow these steps: Considerations: Step-by-Step Guide: Get Ready! You Will Need to: Create a Permission Set: Create the Integration User: Assign Permission Set: After creating the user, assign the previously created permission set. Testing: Verify API access and correct permissions before connecting the integration. Use a third-party API access tool (e.g., Workbench) in incognito mode to ensure proper functionality. Set Up the Integration: Follow the specific integration tool’s step-by-step guide using the created user. This guide simplifies the setup of Salesforce Free API Only Licenses integration users, preventing common mistakes and ensuring adherence to best practices. The financial benefits and adherence to best practices make this enhancement a significant boon for organizations, potentially saving thousands of dollars and promoting better Salesforce license management. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Inspector Chrome Reloaded

Salesforce Inspector Chrome Reloaded

Salesforce Inspector Chrome Reloaded represents a significant advancement in the arsenal of tools available to Salesforce administrators and developers. As a Chrome extension, it seamlessly and easily integrates into the Salesforce user interface, offering a suite of productivity-enhancing features that streamline data and metadata inspection tasks. Developed as an evolution of the original Salesforce Inspector extension by Søren Krabbe, this reloaded version introduces several new functionalities designed to cater to the evolving needs of Salesforce professionals. One of the greatest features of Salesforce Inspector Chrome Reloaded is the Shortcut tab, which serves as a convenient hub for users to execute quick searches for specific flows, profiles, or permission sets. This functionality significantly reduces the time spent navigating through Salesforce menus, allowing users to locate essential components with ease. Additionally, the extension empowers administrators to manage the usage of Salesforce Inspector through a connected app, providing enhanced control over access and usage permissions. The introduction of the “Shortcut” tab adds another layer of efficiency to the user experience by providing instant access to key setup menu options. This intuitive interface redesign ensures that users can navigate through Salesforce configurations seamlessly, without the need for excessive clicks or searches. Moreover, the ability to copy Ids directly when exporting data and viewing all data pages further enhances the usability of the extension, allowing for smoother data management workflows. Furthermore, Salesforce Inspector Reloaded incorporates links to permission set assignments from the User tab, enabling administrators to efficiently manage user permissions and access levels. Additionally, the inclusion of new SObject setup links from the Object tab offers quick access to essential configuration settings, enhancing productivity and reducing the time required to perform administrative tasks. Beyond its user interface enhancements, Salesforce Inspector Chrome Reloaded also delivers an improved user experience through its redesigned interface. The updated design prioritizes clarity and accessibility, ensuring that users can navigate through the extension effortlessly and focus on their tasks without distractions. Overall, Salesforce Inspector Reloaded represents a significant leap forward in the realm of Salesforce productivity tools. By offering a comprehensive suite of features tailored to the needs of administrators and developers, this extension empowers users to maximize their efficiency and effectiveness when working with Salesforce data and metadata. Whether you’re a seasoned developer, a seasoned administrator, or a consultant, Salesforce Inspector Reloaded is poised to become an indispensable companion in your Salesforce journey, revolutionizing the way you interact with the platform and enhancing your productivity every step of the way. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Sales Cloud Innovation Driven by UX Design Principles

Use Cases for AI in Marketing

Navigating The Challenges as AI Empowers Marketers Use Cases for AI in Marketing. What is AI in marketing? AI marketing is when marketers use artificial intelligence to gather insights into their customers and produce better content. Marketing assets guided by AI are personalized and optimized for the customer journey. This can look like chatbots, targeted advertising, and content generation. Marketers encounter diverse challenges shaped by industry, organizational size, and customer dynamics. Despite these variations, they converge on four crucial pillars essential for success: understanding customers, personalizing interactions, engaging across the entire customer journey, and swiftly and accurately analyzing results. Establishing a cohesive customer profile across all touchpoints requires the identification of customers across diverse devices and channels. AI proves invaluable by employing probability models to match actions with identities. AI goes beyond by unveiling previously undiscovered audience insights and segments. When dealing with expansive audience datasets, traditional business intelligence tools may falter, but AI excels at clustering data for analysis and pinpointing overlaps in audiences or segments. As marketers accumulate new data points from interactions, content, and conversations, the sheer volume and speed can overwhelm conventional analysis methods. Here, AI steps in to augment data and attributes through capabilities like natural language processing and image recognition. Additionally, manual lead scoring and rule-based approaches can introduce biases. AI intervenes with predictive lead scoring, offering insights into customer journeys and enhancing accuracy. Generative AI could help SMEs create more personalized and effective marketing strategies through utilizing capabilities like SD, DL, and IoT. For example, SMEs might use Generative AI to generate personalized product or service suggestions for certain customers. As a result, customer engagement and retention can rise. Marketers are using gen AI to analyze competitor moves, assess consumer sentiment, and test new product opportunities. Rapid generation of response-ready product concepts can improve the efficiency of successful products, increase testing accuracy, and accelerate time to market. AI-driven content marketing tools can analyze vast amounts of data to identify trending topics, customer pain points, and content preferences. This allows manufacturers to create more relevant and engaging content that resonates with their target audience, driving better lead generation and brand awareness. Leveraging AI in these capacities empowers marketers to delve deeper into customer understanding, facilitating the delivery of enhanced experiences and an overall boost in marketing effectiveness. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Guide to Creating a Working Sales Plan Creating a sales plan is a pivotal step in reaching your revenue objectives. To ensure its longevity and adaptability to Read more Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more

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Shifting KPIs With Real-Time Intelligence

Shifting KPIs With Real-Time Intelligence

Marketing without metrics is akin to driving blindfolded. To gauge the effectiveness of their efforts, marketers are investing in analytics capabilities to gain a precise understanding of how their messages, campaigns, and marketing expenditures impact their objectives. The ability to swiftly unlock these insights empowers marketers to promptly address customer needs and make well-informed decisions to propel business growth. This is bringing about Shifting KPIs With Real-Time Intelligence In contrast to 61% of underperforming marketers, a significant 72% of high-performing marketers can analyze marketing performance in real time. This real-time analysis provides them with a distinct advantage in responding to and optimizing campaign performance. However, a notable 33% of marketers still rely on manual processes for marketing attribution, a figure that has seen marginal improvement from 34% in 2020. In 2022, 68% of marketers claim they can analyze marketing performance in real time. For organizations aiming to enhance efficiency and maximize value, identifying the right metrics to track is imperative. As marketing budgets face rigorous scrutiny, analytics offer leaders the insights needed to optimize spending and reduce acquisition costs, reinforcing the value of marketing efforts. Shifting KPIs With Real-Time Intelligence The landscape of analytics has expanded, with marketers now monitoring a comprehensive set of metrics, including year-over-year revenue and customer satisfaction. Personalization and customer touchpoints have gained prominence, leading to increased tracking of web/mobile analytics, content engagement, and customer lifetime value. Marketers are now monitoring an extensive array of key performance indicators (KPIs), encompassing revenue, customer satisfaction metrics (CSAT), web and mobile analytics, customer acquisition costs, B2B sales funnel statistics, content engagement, customer retention rates, customer referral rates, and customer lifetime value. Despite the growing sophistication in tracking various metrics, marketers highlight measuring marketing ROI/attribution as their second most significant challenge. This indicates a continued need for streamlining the reporting process to enhance efficiency and effectiveness. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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New Nonprofit Cloud

The New Nonprofit Cloud

Salesforce.org recently announced the “New Nonprofit Cloud,” and Lori Freeman shared this update in the Trailblazer Community. Here’s a summary of the key points: Salesforce.org is rolling out an entirely new suite of technology solutions for nonprofits over the next few years, collectively named “Nonprofit Cloud.” These solutions will not be based on, nor compatible with, current offerings like NPSP. For now, there is no immediate need to focus on “Nonprofit Cloud.” Importantly, Nonprofit Pricing remains unchanged, with ten free licenses still available. However, licenses for the 11th and subsequent users under Nonprofit Cloud will be more expensive than standard licenses. There’s much more to this announcement, some of which wasn’t included in the official communication. It’s worth discussing these aspects in detail. Pricing Salesforce’s value for nonprofits lies in the Power of Us program, which donates the first ten licenses free of charge, and in the discounts applied to other Salesforce products. This remains unchanged. Before TrailblazerDX, assurances were given that this would not change. A question was raised during True To The Core, seeking a public commitment from Salesforce. Parker Harris’ response, along with Lori’s post and other communications, provide confidence in Salesforce’s ongoing support for nonprofits, though one should always remain cautious when relying on corporate commitments. However, pricing beyond the free licenses is not straightforward, likely due to Salesforce.org’s integration with Industries. Even Salesforce.org staff might not fully grasp the intricacies of licensing and pricing yet. What’s understood is that Nonprofit Cloud will be its own SKU, essentially bundling a Sales Cloud license, a Service Cloud license, and access to Industries-based functionality. All ten licenses granted to new organizations on the Nonprofit Cloud will include this entire bundle. This means that the P10 License Grant has expanded, as this bundle is more expensive and comes with additional technology. For the 11th license and beyond, organizations can choose: This pricing reflects no change from current rates. The uncertainty lies in what functionality will be unavailable to users with only a Lightning Enterprise Edition license compared to those on a Nonprofit Cloud license, and even more so for users on Platform licenses. The extent of “Industries” functions these users will lose, and what parts of the yet-to-be-seen Nonprofit Cloud application will be inaccessible, remain unknown. The Technology The newly announced Nonprofit Cloud is not yet ready for immediate use. Migration to this new platform should not be rushed, as it will be a significant undertaking with no immediate benefits. It’s expected that most organizations will delay this transition for several years, possibly more. If your current system is functioning well, there’s no need to fix it. If you are ready to make the jump, Tectonic is here to assist. For organizations starting fresh, the decision is challenging: This is not an easy choice, and one might be torn between the first and third options. To the extent that “it” can be purchased, few have seen what “it” truly is. When released, it will be a “minimum viable product,” with some cynics possibly viewing it as a “paid beta.” While one might hope for a “minimum lovable product,” it’s best not to hold your breath. Initial rollouts will include program management, followed by impact measurement, with fundraising features not expected until fall. It’s likely none of these will have full feature parity with their current equivalents, although they should offer some new, appealing features. Salesforce has also stated there are no plans for a new payment processing platform akin to Elevate. There’s still much uncertainty about what the actual Nonprofit Cloud product will offer. It’s barely available for anyone to test. Although there’s some way for partners to access a learning environment, it’s clear that what’s coming in the next few releases will be minimum viable, so there’s no urgency to adopt it. The only certainty is that Nonprofit Cloud will use Person Accounts, marking a significant data model shift. While this may require some adjustment, it’s not likely to be a major issue for most organizations due to storage increases in recent years. The plan is to ignore Nonprofit Cloud for at least a year, possibly two or three. Eventually, it might mature enough to consider adoption. Timing of Announcements It’s important to note that many did not learn of this on 3/14. Salesforce.org had embargoed meetings with Salesforce MVPs, partners, and possibly larger nonprofit customers starting in late fall 2022. Salesforce.org made some communication missteps that caused significant concern. There were initial fears about whether the Power of Us donation would disappear or if certain offerings would become more expensive. Then there were technical concerns about compatibility and the costs associated with migrating to the new platform, compounded by uncertainty over whether organizations would be forced to migrate. The layoffs at Salesforce, which seemed to disproportionately impact Salesforce.org, added to the anxiety. The absorption of Salesforce.org, the integration of the Power of Us Hub into the broader Trailblazer Community, the shift to Industries core architecture, and the layoffs all raised questions about whether nonprofits are now viewed as “just another industry vertical” by Salesforce. However, it’s clear from the above discussion that those fears and questions have been addressed. This detachment didn’t come immediately, so it’s understandable if others need time to reach this level of perspective. Holding this information under NDA was challenging, as it was more of a discussion opener than a concrete announcement. It’s a relief to finally discuss this openly. What Does this Announcement Signal About Salesforce.org? Salesforce—or even Salesforce.org—has never been an altruistic entity. Marc Benioff, in his books and keynotes, positions himself as a capitalist, believing that “business is the greatest force for good.” Salesforce is a capitalist enterprise, a multi-billion dollar corporation that exists to make money. It’s essential to recognize this reality. The 1-1-1 model and Salesforce’s support for nonprofits are commendable, but it’s crucial to see these actions for what they are—noblesse oblige. Salesforce.org was once a “social enterprise,” but perhaps its evolution has made this term

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Google Sheets to Synchronize Salesforce Data

Google Sheets to Synchronize Salesforce Data

Synchronize Salesforce Data with Google Sheets: A Step-by-Step Guide This is Google Docs Editors complete explanation of using Google Sheets to Synchronize, add, and delete data to Salesforce. There are also instructions for doing this from an Android or IPhone here. To seamlessly import, edit, and sync Salesforce data with Google Sheets, follow these steps to set up and use the add-on. Step 1: Download the Add-on Step 2: Connect to Salesforce Importing Data Updating and Deleting Data Important: Exercise caution as changes made in Google Sheets can update or delete data in your Salesforce account. Updating Data: Refreshing Data: Deleting Data: Important: Exercise caution as this action will delete records from Salesforce. Visit the Salesforce Help Center to learn how to restore deleted data if needed. By following these steps, you can efficiently manage Salesforce data within Google Sheets, ensuring seamless synchronization and data management capabilities. Here are some tools that can synchronize Salesforce data with Google Sheets: Should you need assistance with any of these Google Sheet Salesforce solutions, contact Tectonic today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce

Salesforce User Management

The user object holds significant importance as a fundamental standard Salesforce component regularly utilized in day-to-day operations. Proficiency in Salesforce user management, combined with a comprehensive understanding of the complexities of the user object, is crucial. This article explores the responsibilities of a Salesforce Administrator, offering insights into maintaining controlled access to Salesforce and its associated data. It also outlines strategies for optimizing functionality for Salesforce users. Types of Users in Salesforce: Salesforce encompasses both internal and external users based on integrated products, leading to two primary license types: Salesforce User License and Experience Cloud License, each with specific functionalities. A thorough understanding of these licenses and their capabilities is essential for effective user management. Additionally, consider feature or permission set licenses for specific functionalities, such as CPQ or Tableau CRM, which may incur additional costs. Explore Salesforce User Management Settings: Regularly visiting the User Management Settings page during Salesforce releases is crucial. The Field-Level Security for Permission Sets during Field Creation, available in beta, proves to be a valuable tool, streamlining the process for admins. The upcoming mandatory implementation of multi-factor authentication (MFA) starting Summer ’24 can be explored early on to ensure a smooth transition for users. Automate Permission and Group Assignment: User access policies, currently in beta, introduce criteria-based automation for granting or revoking permission sets, licenses, groups, and queue memberships. Admins can set up policies based on user creation, update, or both. Before enabling this feature, carefully review considerations and determine situations where it makes sense to revoke permission sets using policies. Muting Permissions?: Permission set groups are instrumental in defining combinations for different personas or functions. Admins can reuse the same permission sets in multiple groups without maintaining identical access. The introduction of a “muting permission set” within the group allows for impacting only that group without altering the actual permission sets. Know your Org-Wide Defaults: The sharing settings page, following object and field access, is a priority in Salesforce user management. Org-wide defaults set the baseline access level for users to view others’ records. Record access can also be controlled using account or opportunity teams, enabling users to define and add others as needed. Freeze!: The Freeze/Unfreeze button on the user record provides a useful feature for administrators. It allows the temporary “freezing” of a user who has left the organization but cannot be deactivated immediately. During the freeze period, the user cannot access Salesforce, while the license remains unavailable for further use. Empower Your Users: User enablement is crucial for a successful Salesforce user experience. Training users on out-of-the-box and custom functionalities ensures faster adoption. Sharing productivity tips, such as customizing the navigation bar, empowers users to tailor their experience. A user-friendly interface allowing customization enhances overall usability. Effective Salesforce user management is integral to the overall experience (UX). From creating permission sets to extending object and field access, Salesforce Administrators play a crucial role in ensuring a seamless and secure interaction with key business information. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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What is Zig

What is Zig?

Zig is an up-and-coming systems-oriented language that could one day replace C. Here’s what you need to know about Zig. Zig, an emerging systems-oriented programming language with the potential to replace C. Zig, initiated by Andrew Kelley in 2015, is gaining momentum, aiming to combine the strengths of languages like C, C++, Rust, and Go while providing enhanced developer experiences and comparable performance. In the realm of systems-oriented development, where languages like C and Rust prevail, Zig strives to offer a safer, less buggy, and more maintainable alternative. The language’s ambitious goal is to become the successor to the long-standing C programming language, serving as a portable low-level language and a benchmark for comparison. Before delving into Zig’s programming specifics, the article explores its role in the broader programming language ecosystem. While Zig is categorized as a “low-level systems language,” its versatility extends beyond systems programming, making it suitable for embedded devices, WebAssembly targeting, game development, and various other tasks. This insight draws parallels between Zig and C, emphasizing Zig’s potential to be a safer replacement for C with improved memory safety features and a more straightforward syntax. Despite competition with C, the article acknowledges a coexistence phase before Zig might supplant C on a broader scale. Zig’s design goals focus on simplicity and ease of use. With a small feature footprint and a commitment to a single obvious way of doing things, Zig distinguishes itself. The language’s minimalism appeals to programmers, offering a focused syntax that aids in quick learning and application. Zig’s memory handling stands out as it eschews direct memory allocation in favor of explicit handling in the standard library. The article emphasizes how this approach leads to clearer denotation of memory engagement, reducing hidden allocations and benefiting resource-limited and real-time environments. Conditional compilation in Zig eliminates the need for a preprocessor, a departure from C’s macro-based approach. Zig’s compiler determines code evaluation at compilation time, enhancing readability and paving the way for optimizations. Notably, Zig introduces the comptime keyword, enabling compile-time execution for enforcing types against generics. Highlighting Zig’s interoperability with C and C++, the article underscores its capability to compile and interoperate with these languages. Zig aims not only to replace C in syntax but also absorb C into itself, offering improved cross-compilation support and interaction with C libraries. Zig’s error-handling system diverges from traditional exceptions, opting for a unique approach that avoids hidden control flow. The language incorporates a union type for error handling, providing explicit mechanisms for handling errors without relying on throw functions. Zig’s toolchain includes a build tool that replaces traditional build tools like make and cmake, offering cross-platform functionality. The language’s testing support is integrated directly, simplifying the development and testing process. Built on LLVM initially, Zig now considers LLVM an optional component, enhancing portability and freestanding builds. Despite not reaching version 1.0, Zig’s active community, extensive documentation, and evolving ecosystem make it a noteworthy project with anticipated production readiness. In conclusion, Tectonic observes Zig’s gradual progress toward becoming a compelling language choice for developers, with its 1.0 release expected in 2025 or later. The language’s distinctive features, design goals, and community support position it as an intriguing project to monitor in the evolving landscape of programming languages. Zig is a very active project. It was started by Andrew Kelley in 2015 and now seems to be reaching critical mass. Zig’s ambition is rather momentous in software history: to become the heir to the C programming language, which has reigned for decades as the go-to portable low-level language and as a standard to which other languages are compared. Before we dive into the specifics of programming with Zig, let’s consider where it fits within the larger programming language ecosystem.  Zig is perhaps easiest to understand in relation to C, as a general purpose, non-garbage collected, and portable language with pointers. Today, virtually all programming infrastructure rests on C in various ways, including being the foundation of other programming languages like Java, JavaScript, and Python. Imagine the ripple effect of evolving to a language that is like C, but safer, less buggy, and easier to maintain. If Zig were to be adopted broadly as an archetypal replacement for C, it could have enormous systemic benefits.  Zig’s design goals and syntax Zig is a “close to the metal” language in that it allows developers to work directly with system memory, a requirement for writing code that can be maximally optimized to its task. Direct memory allocation is a characteristic shared by the C family, Rust, and other low-level systems languages. Zig offers similar capabilities but aims to improve on them in several ways. Zig seeks to be a simpler systems-oriented language than its predecessors and make it easier to write safe, correct code. It also aims for a better developer experience by reducing the sharp edges found in writing C-like software. On the first review, Zig’s features might not come across as earth-shattering, but the overall effect is of a safer platform that developers are finding easier to master and use. Zig differs from most other languages in its small feature footprint, which is the outcome of an explicit design goal: Only one obvious way to do things. Zig’s developers take this goal so much to heart that for a time, Zig had no for loop, which was deemed an unnecessary syntactic elaboration upon the already adequate while loop. How Zig handles memory A distinctive feature of Zig is that it does not deal with memory allocation directly in the language. There is no malloc keyword like in C and C++. Instead, access to the heap is handled explicitly in the standard library. When you need such a feature, you pass in an Allocator object. This has the effect of clearly denoting when memory is being engaged by libraries while abstracting how it should be addressed. Instead, your client code determines what kind of allocator is appropriate. Making memory access an obvious library characteristic is meant to avoid hidden allocations, which

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Cloud First

Advances in Generative AI

What is generative AI?  Generative AI focuses on creating new and original content, chat responses, designs, synthetic data or even deepfakes.  While predictive AI worked on predefined, human supplied rules, generative AI functions somewhat autonomously. Advances in Generative AI have been groundbreaking. Advances in generative AI represent a significant advancement beyond established technologies like predictive AI, and business leaders are eagerly embracing its potential. A remarkable 91% recognize generative AI as a major advantage, driven by its diverse applications, from content creation to software development. Despite its novelty, generative AI is rapidly progressing, causing over three-quarters of business leaders to express concerns about potentially missing out on its benefits. In particular, marketing leaders are apprehensive about not fully leveraging generative AI in their workflows, with 88% worried that their companies are lagging behind. Insight Generation and Decision-Making: Going beyond traditional data analysis, generative AI excels by not only analyzing existing data but also generating potential scenarios. This predictive modeling empowers businesses to anticipate market shifts, understand consumer preferences, and identify potential risks, fostering proactive strategies over reactive ones. Generative AI’s Global Impact: Generative AI has captivated global attention, with ChatGPT becoming the fastest-growing software program in history, reaching a hundred million users within two months of its public debut. This surge has sparked an arms race among tech giants like Microsoft and Google, and AI chip maker Nvidia has witnessed increased business. Unlike previous AI programs that provided numeric scores, generative AI, including programs like Stability AI’s Stable Diffusion and OpenAI’s DALL-E, reproduces elements of the real world. Amazon announced in 2023 that its voice assistant Alexa now comes with generative AI capabilities. Apple is developing a large array of features that use generative AI, including a new version of Siri expected to launch in 2024. Mixed Modality in AI: The concept of mixed modality or “multi-modality” is taking center stage, enabling programs to fuse text, images, physical space representations, sounds, video, and entire computer functions as smart applications. This approach enhances program capabilities and contributes to continuous learning, potentially advancing the goal of “embodied AI” and robotics. Evolution of Generative AI: Generative AI will continue evolving, contributing to advancements in translation, drug discovery, anomaly detection, and the generation of new content, spanning text, video, fashion design, and music. A generative AI chatbot, for example, is a type of conversational AI system that uses deep learning and natural language processing techniques to generate human-like text responses in real-time. These chatbots can hold text-based conversations with users, understand user input, and generate contextually relevant responses. Transformative Trends in Marketing and Sales Operations: Generative AI is reshaping marketing and sales operations with key trends, including hyper-quick sales and marketing content creation, automation of repetitive tasks (e.g., keyword research, administrative work, content formatting, and data analysis), and the facilitation of sales enablement and custom materials. What is the Main Goal of Generative AI? The answer likely would vary depending on who you ask, but commonly we expect generative AI tools to change the calculus of knowledge work automation. Generative AI isn’t going to eliminate the need for human workers, but it will assist them with the ability to produce human-like writing, images, audio, or video in response to plain-English text prompts. The potential to collaborate with human partners to generate contact that represents practical work is exciting. Curious how generative AI could help your business? Contact Tectonic today to learn more. Like1 Related Posts Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more

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Slack for Financial Services

Salesforce Slack for Financial Services

Enhance collaboration and streamline workflows in the financial services sector with Slack integration. “We believe that to become the number one bank, we need to be the number one tech team. To deliver on the expectations of our clients, we need to give our employees access to the best tools, and Slack is one of them.” Martin Wildberger, Executive Vice President of Innovation and Technology, RBC Access Records with Ease: Efficient Shortcuts and Slash Commands: Financial Services Cloud for Slack: Salesforce Financial Services Cloud: Modernize Operations: Accelerate Decision-Making: Deliver Exceptional Customer Experiences: Unite Teams: Slack connects with all your favorite tools, such as Salesforce, Smarsh, Global Relay and more. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Event Monitoring Salesforce Event Monitoring Salesforce: Leveraging API for Insights Event monitoring, an API-exclusive feature, isn’t accessible via the Setup area; instead, each Read more

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Salesforce Announces Public Sector Compliance Certifications

Salesforce Announces Public Sector Compliance Certifications

Salesforce’s new Government Cloud certification marks a significant step for the U.S. Department of Defense in embracing cloud technology for secure app development and deployment. This certification enables government agencies to harness Salesforce’s suite of tools including CRM, AI, automation, and data management, thereby enhancing staff productivity, reducing operational costs, and fostering citizen engagement. Salesforce Announces Public Sector Compliance Certifications. Today, Salesforce introduced enhanced capabilities and compliance certifications for Customer 360 in the Public Sector. These advancements empower government organizations to modernize their services with tailored features designed to meet rigorous compliance standards within a unified, automated, and intelligent platform. Addressing compliance concerns: As digitalization becomes increasingly prevalent in government operations, ensuring security remains paramount. With over half of government employees reporting increased digitization and a rise in security threats, Salesforce’s Government Cloud Plus – Defense achieves DISA Impact Level 5 provisional authorization. This accreditation enables the U.S. Department of Defense and authorized defense contractors to leverage Salesforce for their mission-critical tasks. Furthermore, Government Cloud Plus already holds FedRAMP High and DISA Impact Level 4 authorizations, permitting federal and local government agencies to develop and deploy apps containing controlled unclassified information. Dave Rey, President of Global Public Sector at Salesforce, underscores the significance of these compliance certifications. He states, “With these compliance certifications, Salesforce continues to demonstrate commitment to meet the evolving U.S. government security needs.” Rey emphasizes the transformative potential of these environments, enabling the U.S. DoD to expedite digital transformation initiatives with the aid of CRM, data management, and automation tools, thereby enhancing operational efficiency on a significant scale. Salesforce Announces Public Sector Compliance Certifications The need for Customer 360: With post-pandemic labor and budget shortages, government organizations need to find a way to do more with less — without compromising cybersecurity or the constituent experience. What’s new in Customer 360 for Public Sector: Only 16% of constituents believe that the government has successfully used technology to improve their experiences. Agencies need to be able to tap into cutting-edge technology, including real-time data, AI, and automation, to deliver proactive personalized experiences citizens are asking for while helping them understand and access public services quickly and easily with proactive delivery of personalized programs. Automation, analytics, and intelligence capabilities purpose-built for the public sector include: “In an increasingly digital world, citizens expect to be able to engage with government agencies, anywhere they are, without friction. And, agencies of all sizes are being asked to do more with less, so they need automated, intelligent solutions to help them modernize service and deliver experiences that are secure, efficient, and easy. With Salesforce, agencies can achieve faster time to value and accelerate digital service delivery, helping to improve mission outcomes and better engage with citizens,” said Nasi Jazayeri, EVP and GM, Public Sector, Salesforce. Learn more about Customer 360 for Public Sector  Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Sales Cloud Einstein

Salesforce Einstein Explained

Einstein serves as Salesforce’s integrated AI layer, intricately woven into nearly every Salesforce Cloud. Salesforce Einstein Explained. While certain features, like Opportunity Scoring in Salesforce, are now offered at no cost, many Einstein functionalities are premium add-ons for essential Salesforce products like Sales, Service, Commerce, and Marketing Cloud. A notable development came in March 2023 when Salesforce introduced Einstein GPT, an extension of the Einstein product. This groundbreaking application leverages the ChatGPT platform from OpenAI, renowned for its widespread popularity, and is anticipated to be released later this year. Thereby incorporating generative AI into many Salesforce cloud features. Salesforce AI delivers trusted, extensible AI grounded in the fabric of our Platform. Utilize our AI in your customer data to create customizable, predictive, and generative AI experiences to fit all your business needs safely. Bring conversational AI to any workflow, user, department, and industry with Einstein. Salesforce Einstein is the only comprehensive Artificial Intelligence for CRM. It is data ready to work in your Salesforce org and clouds. Einstein is an integrated set of AI technologies that make the Customer Success Platform smarter. Einstein is the only comprehensive AI for CRM. It is: Einstein enables you to become an AI-first company so you can get smarter and more predictive about your customers. What can you do with Einstein? Drive productivity and personalization with predictive and generative AI across the Customer 360 with Salesforce Einstein. Create and deploy assistive AI experiences natively in Salesforce, allowing your customers and employees to converse directly with Einstein to solve issues faster and work smarter. Empower sellers, agents, marketers, and more with AI tools safely grounded in your customer data to make every customer experience more impactful. Build and customize a conversational AI assistant for CRM. Einstein Copilot is a trusted, generative-AI powered assistant built into the user experience of every Salesforce application. Whether employee-facing or customer-facing, Einstein Copilot can automatically reason through tasks based on pre-built skills. Use prompts, APIs, apex, and more to customize your own AI assistant. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Shield Data Monitoring and Encryption

Salesforce Shield

Salesforce Shield is tailored for companies with heightened security and compliance considerations. Comprising four products that layer onto existing Salesforce products, it provides additional protection.  Shields are used to intercept specific attacks.  Shield is no different. Salesforce Shield is a trio of security tools that helps you build extra levels of trust, compliance, and governance right into your business-critical app. These components include: Is Salesforce Shield necessary? In this sense, Shield gives you a helping hand through tools like event monitoring and field audit trails. Not only do these features practically help you maintain the security of your Salesforce environment, but they’re also proof of your compliance. How do I use shield in Salesforce? What are the benefits of Salesforce Shield? Shield can help you protect your apps. Salesforce Shield is basically a set of security solutions that allows you to incorporate additional layers of trust, compliance, and governance into your mission-critical apps. Shield Platform Encryption, Event Monitoring, and Field Audit Trail are all included. Does Shield work with marketing cloud? You can use Salesforce Shield and Field-Level Encryption with Sales and Service Clouds. The Marketing Cloud does not offer Audit Trail or Event Monitoring via the Marketing Cloud app. However, Field-Level Encryption does encrypt data at rest and can support Platform Encryption users. Like Related Posts Salesforce SOAP API Salesforce provides programmatic access to your org’s information using simple, powerful, and secure application programming interfaces (APIs). Before reading more Read more Overlooked Costs of a Salesforce Implementation Let’s look at some frequently overlooked Salesforce costs. The goal is to provide businesses and decision-makers with a comprehensive understanding Read more Case Study: Health Payer/Provider Onboarding/Network Growth After doing their initial Sales Cloud implementation and SAP integration over 12 years ago, this company was only leveraging Salesforce Read more What is Cybersecurity? When we hear the term “cybersecurity,” images of hackers in dimly lit rooms breaching digital fortresses may come to mind. Read more

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Personalization and Third-Party Apps

Personalization and Third-Party Apps

Marketing Cloud Personalization: Integration Capabilities Marketing Cloud Personalization seamlessly integrates with various third-party solutions beyond Salesforce. These integrations span data management platforms, email service providers, third-party campaign detection tools, analytics products, content management systems, social media platforms, and tag managers. Personalization and Third-Party Apps. Data Management Platforms (DMP) Examples: Adobe Audience Manager, BlueKai, Neustar Functionality: Email Service Providers (ESP) Examples: Yes Lifecycle Marketing, Silverpop, Cheetah Mail, Adobe Campaign Functionality: Third-Party Campaign Detection Integration Type: UTM parameter mapping Functionality: Analytics Examples: Adobe Analytics, Google Analytics Functionality: Content Management Systems (CMS) Examples: Various CMS solutions Functionality: Social Integration Type: Generic segment sync Functionality: Tag Managers Integration Type: Custom implementation based on your needs Functionality: By leveraging these integration options, Marketing Cloud Personalization enables seamless data synchronization and enhanced targeting across multiple platforms and channels. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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