Winning in the Data Economy In the rapidly growing data economy, enterprises are eager to gain a competitive edge. This data economy, which revolves around the global supply and demand for data and data-driven applications, continues to expand as more organizations seek critical insights to drive their success. Scale Data and Analytics in the Cloud.
Salesforce Introduces Marketing GPT and Commerce GPT to Revolutionize Personalized Campaigns and Shopping Experiences with Generative AI San Francisco — June 7, 2023 — Salesforce (NYSE: CRM), the global CRM leader, announced today at Connections its latest innovations, Marketing GPT and Commerce GPT, which combine generative AI with real-time data from Data Cloud. These groundbreaking
Introducing Account Engagement Optimizer: Elevating Account Engagement Performance Account Engagement, formerly Pardot, Optimizer is a powerful tool designed to deliver actionable insights for improving the performance of your Account Engagement application. This automated recommendation tool concentrates on streamlining email send times, expediting automation processing, and ensuring the optimal functionality of your application. It aids administrators
Data Management in Salesforce Marketing Cloud Account Engagement by Tectonic Salesforce Marketing Consultant, Shannan Hearne One of the most critical aspects to begin on the right foot within Salesforce Marketing Cloud Account Engagement (Pardot) is the organization of your data—comprising lists, prospects, email assets, campaigns, and forms. Properly “filing” these elements is essential for maximizing
In today’s business world, numerous companies are either adopting or considering the implementation of paid subscription models. A subscription model involves providing products or services to customers on a recurring basis, usually monthly or annually, in exchange for a regular and likely reduced fee. This approach helps companies establish predictable revenue streams, foster customer loyalty,
Marketing Cloud Personalization, a component of Salesforce Marketing Cloud, serves as a real-time personalization and interaction management solution. Formerly known as Interaction Studio, this tool empowers organizations, particularly marketers, to dynamically promote relevant products and services in real-time across various channels such as web, email, and mobile. Website and App Personalization Leverage machine learning and
The concept of Artificial Intelligence (AI) has long been a fascination for storytellers and sci-fi enthusiasts. However, for a considerable period, most individuals didn’t give AI much serious consideration, perceiving it as a distant futuristic sci-fi possibility. Nevertheless, researchers and computer scientists have been actively working to transform the dream of AI into a tangible
Salesforce’s Communications Cloud enables the delivery of digital-first journeys and seamless order processes, offering time and cost savings while enhancing operational efficiencies. In collaboration with Tectonic, this Salesforce tool empowers the creation of straightforward yet powerful digital experiences. It aids in streamlining product and service launches, adhering to industry standards, architectures, and leveraging predictive analytics
During the company’s recent earnings call, Salesforce CEO Marc Benioff spoke about the “revolutionary” impacts of generative AI, emphasizing the immense potential it holds for the tech industry. Benioff Dreams of AI Making Messaging Intelligent. Benioff highlighted Salesforce’s integration of OpenAI’s ChatGPT platform into Slack, the workplace messaging app owned by Salesforce. This integration aims
Navigating the Complex Landscape of Healthcare Marketing and ABM By Tectonic Salesforce Marketing Consultant, Shannan Hearne Marketing healthcare products and services, particularly within the health information technology domain, poses intricate challenges that demand sophisticated solutions. Tectonic and I address these challenges by aiding healthcare marketers in personalizing their strategies, simultaneously reaching diverse key stakeholders, and
What is Salesforce Sales Cloud GPT? Salesforce’s Einstein GPT is a robust AI tool that seamlessly integrates both public and private AI models with CRM data. This unique synergy allows users to articulate natural-language queries directly within the Salesforce CRM environment, resulting in continuously adapted AI-generated content tailored to evolving customer information and requirements. Salesforce
AI emerges as a transformative force revolutionizing the customer experience (CX) landscape in the dynamic world of global e-commerce. Its ability to handle extensive data and facilitate large-scale automation empowers brands to offer tailored and seamless CX journeys, fostering customer loyalty and satisfaction. The great race to AI for CX is upon us. In the
Is Salesforce for Outlook retiring in June 2023? Salesforce for Outlook Retirement Moved. Tectonic looks forward to helping your organization prepare for Salesforce for Outlook retirement and decide which products you want to migrate to. We will help you plan and execute your move. The Tectonic Team Salesforce for Outlook Retirement Salesforce for Outlook product
It’s fair to say that many are familiar with ChatGPT, the groundbreaking Large Language Model from OpenAI that has transformed how we work and interact with AI. At TC 2023, Tableau announced a new tool called Tableau GPT. But what exactly is Tableau GPT, and how does it fit into Tableau’s suite of products? Announcing
Transportation and logistics and crm. Typically, the state of transportation and logistics (T&L) mirrors the state of the economy, with FedEx earnings serving as a reliable indicator of how the rest of the players in the industry are doing. However, the past few years have been anything but normal. The pandemic led to a surge
