Personalize Product Catalog Management Objects with Custom Fields You can now add custom fields to multiple Product Catalog Management objects and pass the custom fields as additional fields in the Product List API and Bulk Product Details API. These APIs return values of all the custom fields to the requesting run time systems. Personalize Product
Salesforce launched a suite of new generative AI products at Connections in Chicago, including new Einstein Copilots for marketers and merchants, and Einstein Personalization. Einstein Personalization and Copilots To gain insights into these products and Salesforce’s evolving architecture, Bobby Jania, CMO of Marketing Cloud was interviewed. Salesforce’s Evolving Architecture Salesforce has a knack for introducing
Salesforce Unlimited Plus (UE+) is designed as an advanced offering that incorporates several specialized features tailored for different industries, making it particularly suitable for larger organizations and enterprises that require robust, integrated solutions for complex business processes and customer relationship management. Salesforce Unlimited+ Edition Explained. Target Audience UE+ is targeted toward large enterprises that need
Google’s Bard has emerged as a contender in the realm of large language models (LLMs), sparking speculation about its potential to outshine OpenAI’s ChatGPT. This insight explores the validity of this claim and examines the tests and factors that could determine the ultimate victor in this ongoing AI rivalry. Did Google Dethrone ChatGPT? Google’s Gemini
The Einstein Engagement Frequency Dashboard The Einstein Engagement Frequency Dashboard provides a comprehensive overview of your contacts’ email saturation levels. By analyzing this data, you can understand how your email sending frequency influences engagement metrics like opens, clicks, and unsubscribes over time. The What-If analyzer is a handy tool within the dashboard, allowing you to
Businesses need robust solutions to enhance their digital experiences and streamline operations. Digital Experience Enhancement Via Commerce and Content can be addressed in multiple ways. When considering different systems, the approach to implementation and integration is crucial, especially with incumbent commerce platforms like Salesforce Commerce Cloud or Shopify Plus. The choice of integration method can
John Dutton recently posted in his blog about AI “representatives” who talk to you. It’s an interesting look into the “creep” factor potentially in artificial intelligence and certainly provides plenty of food for thought on robots and AI in marketing. Read it here. Summarized below. When the media or the internet shares a look at
Revenue Lifecycle Management (RLM) with Revenue Cloud empowers businesses to drive profitable growth by automating the entire product-to-cash process. From managing product catalogs and pricing to order fulfillment and billing, RLM streamlines operations and accelerates revenue generation. Salesforce Revenue Lifecycle. Here’s how businesses can leverage RLM for efficient revenue lifecycle management: Additionally, RLM is available
Salesforce made several announcements this month, regarding the Growing Family of Einstein Copilots. By unveiling AI-powered Einstein Copilots for marketing and merchants. These new Copilots build on the previously announced Copilots for retailers and shoppers and are integrated into the Einstein 1 platform. They can communicate with each other, effectively bridging marketing and commerce, and
Analytics Analytics enhancements include new and updated features for Lightning reports and dashboards, Data Cloud reports and dashboards, CRM Analytics, Intelligent apps, and Tableau. Summer 24 Analytics Release. Summer 24 Analytics Release Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at
Supporting the development of AI design patterns that demonstrate trustworthiness not only enhances user experiences but also serves as an enabling tool for informing more effective policy and compliance measures. Patterns for AI Security. By prototyping patterns, teams can effectively communicate complex policies, illustrating how they could function within industries and for users. This approach
Obsidian Security recently discussed the complexity of enforcing Single Sign-On (SSO) within Salesforce and frequently encountering misconfigurations. Notably, 60% of Obsidian’s customers initially have local access without Multi-Factor Authentication (MFA) configured for Salesforce, highlighting a significant security gap that Obsidian diligently works to secure. Securing SaaS. The Hidden Vulnerability Application owners who manage Salesforce daily
Embedding Copilot for Service in Salesforce Desktop You can embed Copilot for Service directly into the Salesforce desktop with contextual awareness of the underlying platform. This integration helps Copilot for Service provide better responses and streamlines the workflow for your agents. Integrate Copilot for Service in Salesforce. Prerequisites Before you begin, ensure you have the
Automating Prospect Grading with Automation Rules Instead of manually qualifying prospects by evaluating each profile criterion, you can build Automating Prospect Grading with Automation Rules on prospect field data. How Grading with Automation Rules Works Grading Condition Impact on Grade Matches Positive: Increases Grade Does Not Match Negative: Decreases Grade Not Known Neutral: No Impact
How and When Do Features Become Available? Some features in Spring ’24 affect all users immediately after the release goes live. Consider communicating these changes to your users beforehand so that they’re prepared. Other features require direct action by an administrator before users can benefit from the new functionality. Salesforce Summer 24 Release Schedule. Salesforce
