How do you Use Outcome Management to Create and Measure Your Public Sector Solutions Impact Strategy? Recenter your focus on constituents in the public sector by embracing Outcome Management. Assess whether your constituent programs attain their intended outcomes and make informed decisions based on data-driven insights. Leverage Outcome Management alongside Public Sector Solutions to formulate
Marketing Cloud Account Engagement Release notes for Spring ’24 By Tectonic’s Salesforce Marketing Consultant Shannan Hearne Highlights of Salesforce Spring ’24 Account Engagement (Pardot) Release The upcoming Spring ’24 release brings exciting features and enhancements to Salesforce Marketing Cloud Account Engagement, promising a more dynamic and user-friendly experience. Here’s a preview of what to anticipate:
by Shannan Hearne, Tectonic Marketing Consultant You have the flexibility to establish multiple sites within your organization, each serving distinct purposes, and seamlessly transition between them. Salesforce Experience Cloud is a set of functionality on the CRM platform enabling you to build branded digital experiences that are fully connected to your CRM. This online social
Tableau Pulse simplifies data exploration and visualization. We currently live in a powerful analytics era, marked by transformative technologies such as generative AI, the Internet of Things (IoT), and automation. Tableau Pulse Value is reshaping the analytics landscape. At the core of these technologies lies data, and the way we interact with it is undergoing
B2BMA in Salesforce is a CRM Analytics app that segments and visualizes your marketing and sales data. After you assign user permissions, marketers can create B2B Marketing Analytics dashboards in CRM Analytics Studio. Before you begin, you must have a verified Salesforce connector. B2B Marketing Analytics gets you running with analytics for Salesforce Account Engagement
Apex assigns a data type in Salesforce to all variables and expressions, such as sObject, primitive, or enum. We use these data types as required depending on the condition. Integer, Double, Long, Date, Datetime, String, ID, or Boolean are examples of primitives. Data types in Salesforce. Salesforce Data Type Range and Description Transformation Data Type AnyType
If you’re considering integrating generative artificial intelligence (GAI) tools into your business operations, you’re not alone. While these tools have the potential to boost employee productivity, concerns regarding their safety have been voiced by business leaders. Despite their utility in areas like marketing, customer service, and data insights, there is a growing demand for generative
Customize the Duration for Einstein’s Recommendation of Past Purchases. If you Configure Einstein Wait proactively you can effectively send recommendations to customer. And send them right as they are about to run out of your product. What is Einstein product recommendations? Einstein Recommendations deliver the next-best product, content, or offer to every individual through product and
Consumer Trust and Responsible AI Implementation Ethical AI Consumer Trust vs Expectations Research indicates that while consumers have low trust in AI systems, they expect companies to use them responsibly. Around 90% of consumers believe that companies have a duty to contribute positively to society. However, despite guidance on responsible technology use, many consumers remain
Assigning Permissions to Your Sales Enablement Team in Salesforce: Salesforce Permissions for Sales Enablement teams make everyone’s access safe. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words
Engaging Citizens and Influencing Behavior: A Public Sector Strategy Engaging citizens and influencing their behavior to achieve mission-critical outcomes follows a model similar to the traditional marketing funnel used in the private sector. By adapting this approach, government communicators can drive tangible results that contribute to the overall well-being of society. Government-Citizen Communication. Public Sector
Revamping Your LLM? There’s a Superior Approach to Fine Tune Your Large Language Model. The next evolution in AI fine-tuning might transcend fine-tuning altogether. Vector databases present an efficient means to access and analyze all your business data. Have you ever received redundant emails promoting a product you’ve already purchased or encountered repeated questions in
Service Intelligence, a data-centric solution, showcases vital performance metrics within the contact center. Recent Service Intelligence Enhancements have given even greater insights. In a significant launch, Salesforce introduced Service Intelligence. Service Intelligence an advanced analytics app for Service Clou. It is aimed at boosting agent efficiency, reducing costs, and elevating customer satisfaction. Service Intelligence Enhancements
Leading provider of branded, designed solutions (laminate) for commercial and residential customers worldwide. The company has been surfacing spaces for 110 years. Client struggled with no real ability to see a 360 degree view of the business.
By Tectonic Marketing Consultant, Shannan Hearne Enhance Your Account Engagement: Explore the “Record Create” App for Salesforce Marketing Cloud Account Engagement If you’re familiar with Account Engagement (formerly Pardot), you know that the connector between Salesforce and MCAE facilitates record creation and updates between the two platforms, allowing only read access for certain records. While
