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Predictive Lead Scoring

Predictive Lead Scoring

Traditional lead scoring relies on predefined criteria and subjective assumptions, whereas predictive lead scoring (PLS) harnesses machine learning algorithms to analyze extensive data and identify key predictors of lead quality.  Traditional lead scoring only learns from data if you revise your scoring methodology for it.  Predictive lead scoring constantly reworks the machine learning model based

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Salesforce Summer '24 Sandbox Preview

Salesforce Summer ’24 Sandbox Preview Announced

The Salesforce Summer ’24 release is coming soon. Salesforce Summer ’24 Sandbox Preview announced this week. Use your sandbox to get early access to new features and test your configurations before the production upgrade. Here’s how: If you still have questions about your sandbox options for Summer ’24, open a support case via Salesforce Help. Salesforce

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Slack and Salesforce

AI in Slack

Introducing AI in Slack If you are unfamiliar with the Slack collaboration tool, learn more here. Incorporating Artificial Intelligence (AI) into Slack marks a significant milestone, one that is a real gamechanger. Slack’s ability to consolidate projects, data, and conversations into one platform has been a time saver for businesses, fostering collaboration and enhancing productivity.

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Public Sector Solutions Record Aggregation

Public Sector Solutions Record Aggregation to Simplify Information Access for Caseworkers Caseworkers often need to review benefit applications and associated benefits for household members to determine eligibility. However, this process can be complex due to the indirect relationship between benefit assignments and party relationship groups. Caseworkers must navigate through multiple objects to access this information,

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Salesforce for Travel, Transportation, and Hospitality

Hotel Salesforce CRM for Hospitality

Salesforce offers hospitality professionals the tools to address marketing, sales, and customer support needs through the Marketing, Service, and Sales Cloud. Hotel Salesforce CRM for Hospitality. Customer Relationship Management (CRM) software tailored for hotels assists in engaging guests, managing reservations, coordinating projects, and streamlining communications. Hotel CRM software simplifies operations within the hospitality sector. Salesforce

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Service and Generative AI

Embark on Your AI Journey

Everywhere you turn, there’s talk of Artificial Intelligence (AI)! Whether you’re just dipping your toes into the AI waters or steadily increasing your knowledge, one thing remains clear: AI is the future of work, and we’re here to guide you through mastering AI skills on Trailhead, Salesforce’s free online learning platform. Embark on Your AI

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LLM Knowledge Test

LLM Knowledge Test

Large Language Models. How much do you know about them? Take the LLM Knowledge Test to find out. Question 1Do you need to have a vector store for all your text-based LLM use cases? A. Yes B. No Correct Answer: B ExplanationA vector store is used to store the vector representation of a word or

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Einstein Copilot for Tableau in Public Beta

Einstein Copilot for Tableau in Public Beta

Salesforce Introduces Einstein Copilot for Tableau in Public Beta In early April, Salesforce unveiled the public beta availability of Einstein Copilot for Tableau, an innovative AI-powered assistant aimed at assisting users across various roles and functions in exploring and interacting with data within Tableau. This groundbreaking tool enables deep dives into data by leveraging Tableau’s

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Salesforce Einstein

Einstein Opportunity Scoring Explained

Utilize Artificial Intelligence to Optimize Opportunity Management: Einstein Opportunity Scoring Explained Let artificial intelligence (AI) empower you and your team to focus on the most promising opportunities and maximize deal closure rates. Each opportunity is assigned a score ranging from 1 to 99, providing valuable insights into its potential outcome. These scores are readily available

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Build a Culture of Data

Build a Culture of Data

What is a Data Culture? A Data Culture is the collective behaviors and beliefs of people who value, practice, and encourage the use of data to improve decision-making. As a result, data is woven into the operations, mindset, and identity of an organization. Why is a data culture important?  It enables more informed decision-making. With a

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Salesforce Generative AI

Is Slack Secure?

Slack and AI are here. Seems Promising, but Is Slack Secure? At Slack and Salesforce, trust is paramount. When it comes to AI, security is the top concern voiced by their customers. They are dedicated to developing AI products that are safe, responsible, and ethical. Their decision-making is guided by a set of product values

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Salesforce donations platform

Salesforce Donations Platform

Achieve Success Now with Salesforce for Nonprofits and the Salesforce donations platform: “The ability to use Salesforce to gain a full view and understanding of the multiple ways that people come to us – that is what ultimately spoke to how we wanted to achieve our mission” Jeffrey Klein, COO How Nonprofits Harness Salesforce for

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Ethical and Responsible AI

Ethical and Responsible AI

Responsible AI and ethical AI are closely connected, with each offering complementary yet distinct principles for the development and use of AI systems. Organizations that aim for success must integrate both frameworks, as they are mutually reinforcing. Responsible AI emphasizes accountability, transparency, and adherence to regulations. Ethical AI—sometimes called AI ethics—focuses on broader moral values

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