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Salesforce Marketing Cloud Social Studio

Introducing Salesforce Marketing Cloud Social Studio

Social media is undeniably reshaping the customer experience, constituting a significant portion of online time spent, as indicated by a recent report from Global Web Index. Introducing Salesforce Marketing Cloud Social Studio. The demand for businesses to transcend conventional products and services in delivering a truly distinctive customer experience has never been greater. Enter the

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Data Management for AI

Data Management for AI

AI Data Management is the strategic and systematic handling of an organization’s data assets through the integration of AI technology. The primary goal is to enhance data quality, analysis, and decision-making processes. This encompasses the implementation of procedures, guidelines, and technical methodologies for the efficient collection, organization, storage, and utilization of data. While Generative AI

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Salesforce Einstein and Einstein Automate

Einstein Automated Contacts in Salesforce

In September 2016, Salesforce announced the integration of artificial intelligence (AI) into its products – the launch of Einstein, the set of AI technologies that was supposed to add an intelligent layer wherever possible in the entire Salesforce platform.  Streamline your data entry process even further with Einstein Automated Contacts. Leveraging email and event activity,

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Paradigm Shifts That Changed Marketing

The Psychology of Copy Writing

Emotional impulses, rather than logical reasoning, are the primary drivers of decision-making. By evoking specific emotions in consumers, you can prompt them to take desired actions. The Psychology of Copy Writing goes far beyond knowing your product or service’s position and proposition. You have to create copy with the buyer in mind. To evoke these

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Value of Queues in Salesforce

Value of Queues in Salesforce

Salesforce Queues serve as a streamlined and collaborative solution for the management of records and tasks. The value of queues in Salesforce is the ease of access they provide for records. They offer an organized and automated method to structure, distribute, and assign work items among users or teams efficiently. Visualize a Salesforce Queue as

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Salesforce role hierarchy

What is a Salesforce Data Dictionary?

What is a Salesforce Data Dictionary? A Salesforce data dictionary functions as a comprehensive repository containing names, attributes, and descriptions of data objects or business logic within a data model. Its primary purpose is to ensure consistency in the terminology used by business users or stakeholders, particularly regarding type/category, such as personally identifiable information (PII).

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Einstein Send Time Optimization

Salesforce Send Time Optimization Einstein

Einstein Send Time Optimization (STO) in Marketing Cloud Engagement revolutionizes message delivery by leveraging machine learning to predict the most effective times for engagement. This feature aids marketers in enhancing email and push notification engagement by automating the analysis of each contact’s optimal send time. Key Highlights of Einstein Send Time Optimization: Einstein Send Time

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Salesforce and Google Calendar

Salesforce, Gmail, and Google Calendar Integration

Facilitate a seamless integration of Gmail and Google Calendar with Salesforce to optimize your sales representatives’ workflow. According to McKinsey & Company, sales reps dedicate up to 28% of their day to email and calendars, emphasizing the need to integrate these applications. Integration yields several benefits: Integration aids key sales activities: Address common challenges faced

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Sales Pipeline

Salesforce Pipeline Forecasting Tools

Does Salesforce offer forecasting capabilities? Salesforce Pipeline Forecasting Tools. Indeed, Salesforce provides a robust suite of customizable forecasting tools, revolutionizing strategic planning by infusing data-driven insights into decision-making processes, moving away from reliance on intuition or guesswork. Salesforce Collaborative Forecasting empowers sales leaders with visibility into future sales bookings or revenue. Real-life success stories from

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