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Data Cloud and Snowflake Bidrectional Data Sharing
01Apr

Data Cloud and Snowflake Bidrectional Data Sharing

Salesforce Data Cloud and Snowflake are excited to announce that bidirectional data sharing between Snowflake, the Data Cloud company, and Salesforce Data Cloud is now generally available. In September, we introduced the ability for organizations to leverage Salesforce data directly in Snowflake via zero-ETL data sharing, enabling unified customer and business data, accelerating decision-making, and streamlining business processes. Today, we’re thrilled to share that customers can now also share Snowflake data into the Salesforce Data Cloud, using the same zero-ETL innovation to reduce friction and quickly surface powerful insights across sales, service, marketing, and commerce applications. Data Cloud and Snowflake Bidrectional Data Sharing. Data Cloud and Snowflake Bidrectional Data Sharing Enterprises generate valuable customer data within Salesforce applications, while increasingly relying on Snowflake as their preferred data platform for storing, modeling, and analyzing their full data estate. This integration between Salesforce and Snowflake minimizes friction, data latency, scale limitations, and data engineering costs associated with using these two leading platforms. The Snowflake Marketplace also offers customers the opportunity to acquire new data sets to enhance or fill gaps in their existing business data, driving innovation. By combining enterprise data and third-party data from Snowflake Marketplace with valuable customer data from Salesforce applications, organizations can unify their data and build powerful AI solutions to surface rich insights, driving superior and differentiated customer experiences. “Zero-ETL data sharing between Salesforce Data Cloud and Snowflake is game-changing. It has opened up new frontiers of data collaboration. We’re excited to see how customers are powering their customer data analytics and developing innovative AI solutions with near real-time data from Salesforce and Snowflake, generating incredible business value. Now that this integration is generally available, this kind of innovation will be broadly accessible,” says Christian Kleinerman, SVP of Product, Snowflake. Power Personalized Experiences with Salesforce and Snowflake Data sharing between Salesforce Data Cloud and Snowflake brings together holistic insights, empowering multiple customer-facing departments within any organization to create a truly robust customer 360. As Snowflake’s Chief Marketing Officer, Denise Persson, often states, a true, enterprise-wide customer 360 is the beating heart of a modern, customer-facing organization. The applicability of this integration spans various industries and unlocks new growth opportunities. For example: The bidirectional integration enables data sharing across business systems, Salesforce clouds, and operational systems, facilitating data set analysis and future action planning. This brings actionable insights and drives actions, unleashing a new level of customer experience and business productivity. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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April 1, 2024in Salesforce Data Cloud, Salesforce Marketing Cloud, Snowflake
WhatsApp Integration Brings Service and Marketing Together
31Mar

WhatsApp Integration Brings Service and Marketing Together

Salesforce has announced the general availability of Unified Conversations for WhatsApp, transforming one-way marketing promotions and service requests into dynamic, two-way conversations from a single WhatsApp number. WhatsApp Integration Brings Service and Marketing Together. Now, instead of managing separate threads for promotions and support, customers can receive personalized opt-in marketing promotions and individual support all within a single WhatsApp chat. This unified approach allows companies like Agibank to leverage Salesforce data from over 900 hubs within WhatsApp to deliver personalized loan proposals, resolve issues faster, and better support customers in a single conversation. Why It Matters A significant 79% of customers expect consistent interactions across departments, and 75% prefer to communicate with brands through messaging. However, businesses often fail to meet these expectations, with disconnected experiences being a top customer frustration. Salesforce Perspective “With over two billion people using WhatsApp, Salesforce’s Unified Conversations for WhatsApp enables brands to connect with customers in a unified, trusted manner,” said Steve Hammond, EVP and GM of Salesforce Marketing Cloud. “This helps brands break down internal barriers and build stronger relationships throughout the customer journey, ensuring personalized engagement at the right time and context.” Go Deeper Unified Conversations for WhatsApp is powered by Salesforce Data Cloud, allowing companies to consolidate data into Salesforce and create a unified customer profile. This shared profile provides marketers and service agents with the relevant context to deliver trusted experiences in a single chat thread. Innovation in Action Unified Conversations for WhatsApp combines marketing and service conversations, enabling: Customer Perspective Matheus Girardi, Chief Marketing and Customer Officer at Agibank, shared, “Our customers rely on WhatsApp to engage with us. Unifying our data in Salesforce for WhatsApp has improved our user experience by personalizing loan proposals, resolving concerns, and supporting customers. Salesforce’s previous integration with WhatsApp tripled our digital sales, and we are excited to do more.” Roberto Maia, Chief Information Officer at YDUQS, added, “WhatsApp is the preferred messaging app for our students across Brazil. We look forward to utilizing Unified Conversations to better engage and serve them and convert leads faster.” Availability Unified Conversations for WhatsApp is now generally available. More Information Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 31, 2024in Salesforce Data Cloud, Salesforce Implementation Services, Salesforce Marketing Cloud, Salesforce Optimization, Salesforce Service Cloud
Legacy Salesforce URL Redirection Retires
31Mar

Legacy Salesforce URL Redirection Retires

Legacy Salesforce URL Redirection Retires – Salesforce Announcement Security Notification At Salesforce, we understand that the confidentiality, integrity, and availability of your data is vital to your business, and we take the protection of your data very seriously. We’re writing to remind you that redirections for some of your Salesforce orgs’ URLs stop in the Winter ’25 release, starting in August 2024 for sandboxes and in September 2024 for production orgs. We highly encourage you to test for this change and update all references to your previous URLs before those redirections stop. Security Notification Why the Change? To comply with the latest browser and security standards, Salesforce recently required that customers deploy enhanced domains. This feature updated the hostname formats for the domains that serve Salesforce orgs. To reduce the impact of this change, your previous hostnames are redirected by default. However, to meet Salesforce security standards, some of the previous domains will be retired in 2024. The corresponding redirections stop in the Winter ’25 release. Why the Change? Actions Required Review the affected hostnames and how you can disable the redirections for testing. For details, see Prepare for the End of Redirections for Non-Enhanced Domains in Salesforce Help. Additional Resources Salesforce Enhanced Domains FAQSalesforce Help: Prepare for the End of Redirections for Non-Enhanced DomainsSalesforce Help: Log My Domain Hostname RedirectionsSalesforce Help: Enhanced Domains TimelineTo ask questions about enhanced domains, visit our monitored My Domain and Enhanced Domains group in the Trailblazer Community.We appreciate your trust in us as we continue to make your success and security our top priorities. Additional Resources Legacy Salesforce URL Redirection Retires Prepare for the End of Redirections for Non-Enhanced Domains After enhanced domains are deployed, your previous non-enhanced hostnames are redirected. Those redirections stop in Winter ’25, starting in August 2024 for sandboxes.. Review the affected hostnames and how you can disable the redirections to test before Salesforce disables them. REQUIRED EDITIONS Available in: both Salesforce Classic (not available in all orgs) and Lightning Experience Available in: Group, Essentials, Professional, Enterprise, Performance, Unlimited, and Developer Editions After enhanced domains are deployed, Salesforce redirects two categories of non-enhanced hostnames. To see if redirections are in place for a previous My Domain, check the Redirections section of the My Domain Setup page. NOTE My Domain URL redirections help prevent disruption, but they’re not intended as a permanent solution. Not all services work well with redirections, and a redirection adds a step to the process of loading the final web page. When you deploy enhanced domains, we highly recommend that you disable redirections during testing and update all references to your old URLs. Track the Source of Redirections You can search the metadata for your org to determine where the impacted URLs are used in Salesforce, but discovering all the other places that your URLs are used can be more complex. For example, site URLs and content URLs can be used on your website, social media pages, marketing materials, and templates such as email signatures and automated responses. To help you identify these locations outside of Salesforce, the Hostname Redirects log includes the referrer and origin sent with each request that Salesforce redirects. For more information, see Log My Domain Hostname Redirections. Notify Users During Redirections To help your users update outdated links and bookmarks, display a brief message during the redirection that provides the current URL. See Manage My Domain Redirections. Previous *.force.com Site Hostnames When you enable and deploy enhanced domains, the hostname formats change for your Experience Cloud sites and Salesforce Sites. To minimize potential disruption, the *.force.com hostnames that Salesforce hosted for your sites are redirected to your current site hostnames. Those redirections remain in place until Winter ’25 or until you disable these redirections. To disable these redirections for testing purposes, use an option in the Redirections section of the My Domain page and test. For more information, see Disable Redirections for Your Previous Force.com Site URLs. For the replacement format for each of these hostnames, see My Domain URL Format Changes When You Enable Enhanced Domains. To better understand the purpose of each hostname type and whether it applies to you, see My Domain Hostnames. Here are the *.force.com site hostnames for a production org that are temporarily redirected after you enable and deploy enhanced domains. Here are the .*force.com site hostnames for a sandbox that are temporarily redirected after you enable and deploy enhanced domains. Other Non-Enhanced My Domain Hostnames When you enable and deploy enhanced domains, your other previous non-enhanced My Domain hostnames are redirected. Those redirections remain in place until Winter ’25 or until you disable these redirections. For the type and the replacement format for each of these hostnames, see My Domain URL Format Changes When You Enable Enhanced Domains. To better understand the purpose of each hostname type and whether it applies to you, see My Domain Hostnames. NOTE If you deploy another My Domain change after you enable and deploy enhanced domains, these hostnames are no longer redirected. For more information, see Understand Redirections for Previous My Domain Hostnames. To disable the redirections of these non-enhanced My Domain hostnames for testing purposes, you can temporarily disable your previous My Domain. For more information, see Disable or Remove Your Previous My Domain. Here are the non-enhanced hostnames for a production org that are temporarily redirected after you enable and deploy enhanced domains. Here are the non-enhanced hostnames for a sandbox that are temporarily redirected after you enable and deploy enhanced domains. 1 If your installed package is unmanaged, the package name is c. Instanced URLs Without My Domain If your org was created before October 2020, you didn’t get a My Domain by default. In that case, your users accessed Salesforce with these hostnames that contained your instance name but not your My Domain name. These hostnames are redirected if the Instanced URL setting in the Redirections section on the My Domain Setup page is set to Redirect to the same page within the domain

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March 31, 2024in Hyperforce, Salesforce, Salesforce Experience Cloud
AI Then and Now
30Mar

AI Then and Now

AI: Transforming User Interactions and Experiences Have you ever been greeted by a waitress who already knows your breakfast order? It’s a relief not to detail every aspect — temperature, how do you want your eggs, what kind of juice, bacon or sausage, etc. This example encapsulates the journey we’re navigating with AI today. AI Then and Now. This article isn’t about ordering breakfast; it’s about the evolution of user interactions, particularly how generative AI might evolve based on past trends in graphical user interfaces (GUIs) and emerging trends in AI interactions. We’ll explore the significance of context bundling, user curation, trust, and ecosystems as key trends in AI user experience in this Tectonic insight. From Commands to Conversations Let’s rewind to the early days of computing when users had to type precise commands in a Command-Line Interface (CLI). Imagine the challenge of remembering the exact command to open a file or copy data. This complexity meant that only a few people could use computers effectively. To reach a broader audience, a shift was necessary. You might think Apple’s creation of the mouse and drop down menues was the pinnacle of success, but truly the evolution predates Apple. Enter ELIZA in 1964, an early natural language processing program that engaged users in basic conversations through keyword recognition and scripted responses. Although groundbreaking, ELIZA’s interactions were far from flexible or scalable. Around the same time, Xerox PARC was developing the Graphical User Interface (GUI), later popularized by Apple in 1984 and Microsoft shortly thereafter. GUIs transformed computing by replacing complex commands with icons, menus, and windows navigable by a mouse. This innovation made computers accessible and intuitive for everyday tasks, laying the groundwork for technology’s universal role in our lives. Not only did it make computing accessible to the masses but it layed the foundation upon which every household would soon have one or more computers! The Evolution of AI Interfaces Just as early computing transitioned from the complexity of CLI to the simplicity of GUIs, we’re witnessing a parallel evolution in generative AI. User prompts are essentially mini-programs crafted in natural language, with the quality of outcomes depending on our prompt engineering skills. We are moving towards bundling complex inputs into simpler, more user-friendly interfaces with the complexity hidden in the background. Context Bundling Context bundling simplifies interactions by combining related information into a single command. This addresses the challenge of conveying complex instructions to achieve desired outcomes, enhancing efficiency and output quality by aligning user intent and machine understanding in one go. We’ve seen context bundling emerge across generative AI tools. For instance, sample prompts in Edge, Google Chrome’s tab manager, and trigger-words in Stable Diffusion fine-tune AI outputs. Context bundling isn’t always about conversation; it’s about achieving user goals efficiently without lengthy interactions. Context bundling is the difference in ordering the eggs versus telling the cook how to crack and prepare it. User Curation Despite advancements, there remains a spectrum of needs where users must refine outputs to achieve specific goals. This is especially true for tasks like researching, brainstorming, creating content, refining images, or editing. As context windows and multi-modal capabilities expand, guiding users through complexity becomes even more crucial. Humans constantly curate their experiences, whether by highlighting text in a book or picking out keywords in a conversation. Similarly, users interacting with ChatGPT often highlight relevant information to guide their next steps. By making it easier for users to curate and refine their outputs, AI tools can offer higher-quality results and enrich user experiences. User creation takes ordering breakfast from a manual conversational process to the click of a button on a vending-like system. Designing for Trust Trust is a significant barrier to the widespread adoption of generative AI. To build trust, we need to consider factors such as previous experiences, risk tolerance, interaction consistency, and social context. Without trust, in AI or your breakfast order, it becomes easier just to do it yourself. Trust is broken if the waitress brings you the wrong items, or if the artificial intelligence fails to meet your reasonable expectations. Context Ecosystems Generative AI has revolutionized productivity by lowering the barrier for users to start tasks, mirroring the benefits and journey of the GUI. However, modern UX has evolved beyond simple interfaces. The future of generative AI lies in creating ecosystems where AI tools collaborate with users in a seamless workflow. We see emergent examples like Edge, Chrome, and Pixel Assistant integrating AI functionality into their software. This integration goes beyond conversational windows, making AI aware of the software context and enhancing productivity. The Future of AI Interaction Generative AI will likely evolve to become a collaborator in our daily tasks. Tools like Grammarly and Github Copilot already show how AI can assist users in creating and refining content. As our comfort with AI grows, we may see generative AI managing both digital and physical aspects of our lives, augmenting reality and redefining productivity. The evolution of generative AI interactions is repeating the history of human-computer interaction. By creating better experiences that bundle context into simpler interactions, empower user curation, and augment known ecosystems, we can make generative AI more trustworthy, accessible, usable, and beneficial for everyone. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 30, 2024in Generative AI, Salesforce Einstein
Salesforce government and public sector solutions
27Mar

License Training Requirements in Public Sector Solutions

License Training Requirements in Public Sector Solutions. Get the most of your license and permitting Salesforce solution. Set up the training courses, course offerings, and exams that individuals must complete to qualify for professional and occupational licenses. To issue professional or occupational licenses, many regulatory authorities require that licensees first complete a course of study or pass an exam. Licensing tests assess a test taker’s knowledge of the health and public safety measures that protect consumers within their scope of practice. The tests ensure that licensees understand the basic skills required to work safely and not harm a consumer. For example, barbers and hair stylists must pass a written examination. Certified public accountants, licensed clinical social workers, pharmacists, registered dental hygienists, and other professionals must complete board-approved education courses and pass an examination. In Public Sector Solutions, these objects represent training and testing requirements for professional and occupational licenses. Training Course A course that’s required for an individual to complete to qualify for an occupational or professional license. Includes the course name, a description, and total credits and hours. Course Offering An instance of a training course, including its name, a description, the location, and the start and end dates. Examination Information about authorized examinations that qualify an individual for a professional or occupational license or permit, including the name, description, and status. Training Course Participant A training course completed by a person. Includes details such as the participant’s name, the course offering ID, the name of the institution that offered the training, and the result. Personal Education Information about the professional education for a person who’s applying for a professional or occupational license or permit. Includes the person’s contact ID, the name of the degree and the educational institution, the education level, graduation date, and status. Personal Examination Information about an examination taken by a person who’s applying for a professional or occupational license or permit. Includes the person’s contact ID, the name of the exam and the institution that offered the exam, and the result score, completion date, and effective to and from dates. License Training Requirements in Public Sector Solutions Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 27, 2024in Public Sector Solutions, Salesforce, Salesforce Sales Cloud
Einstein Copilot - A Valued Team Member
27Mar

Einstein Copilot – A Valued Team Member

What Can Salesforce Einstein Copilot AI Really Do? Einstein Copilot – A Valued Team Member To find out, let’s virtually attend a live demo of the service March 2024. The short answer to the question is “whatever your business needs,” but with a common caveat in AI demos: beware of hallucinations. Keeping Data SafeLet’s rewind a bit. Back in September, Salesforce unveiled Einstein Copilot at Dreamforce, emphasizing customer data safety as a key selling point. Salesforce CEO Marc Benioff stated, “Your data isn’t our product.” Then, in February, the product entered public beta. Salesforce re-emphasized that the Einstein Trust Layer, designed to protect customer data, was a critical reason why customers could trust the responses and actions of Salesforce Einstein Copilot. At the demo safety was again a primary focus. Salesforce Product Management leads Gary Brandeleer and Jaswinder Rattanpal highlighted that Einstein is designed to differentiate between sensitive and non-sensitive data and to verify if the end-user has appropriate access rights for their query. These measures prevent leaks of confidential information and also minimize the impact of any potential “hallucinations” by compartmentalizing data. Rattanpal offered a word of caution: “While we have these amazing tools, be careful because we are not at a stage when they can be 100% trusted. Always have a human in the loop, especially when dealing with information that may become public.” Maximizing EfficiencySalesforce’s emphasis on data safety is wise, and its more than 150,000 customers worldwide will appreciate it. However, the real appeal of Einstein Copilot lies in the efficiency it offers. This efficiency stems from two key principles that drive Salesforce’s approach to AI. The first principle is that AI copilots fundamentally change how humans interact with software. Instead of navigating through clicks and menus, users can ask questions and receive answers directly, making software interaction more conversational. This shift can potentially transform software development and reduce the time required to complete tasks, particularly in sales, marketing, and customer service. Users can access Einstein across Salesforce’s interface. One click launches the assistant, which can execute tasks while the user attends to other duties. This reduces the time spent sifting through information to find answers. During the demo, Rattanpal showcased how Einstein could summarize an account’s financial history and populate different fields with data from a single prompt. Customization and AvailabilityThe second principle is the mix of customization and availability. Salesforce aims to allow users to deploy Einstein Copilot across any desired modules and to customize these deployments to suit each customer’s specific needs. Recognizing that its vast customer base has diverse requirements, Salesforce makes Einstein flexible yet grounded in a safety-first approach. Admins can customize Einstein using Copilot Builder, Prompt Builder, and Model Builder, each offering different levels of customization. Standard actions, like “write an email,” require minimal development, while custom actions typically involve more intricate setups. More Than a Copilot: A CoworkerThese capabilities often make Einstein feel more like a valued team member than a mere copilot. During the demo, Brandeleer showed how Einstein could determine whether a sales opportunity was worth pursuing—a subjective query that Einstein backed with a dozen data-driven reasons. This level of analysis, which would take a human hours or days to compile, underscores Einstein’s potential to exceed human efficiency and objectivity. When an AI can provide better answers to subjective questions than a human, it transcends being a simple tool. If it can effectively manage hallucinations, the question becomes: what can’t Einstein do? Salesforce Einstein Copilot stands out not only for its robust data safety measures but also for the significant efficiency and customization it offers. With its advanced capabilities, Einstein has the potential to revolutionize how businesses handle routine and complex tasks, making it an invaluable asset for any organization. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 27, 2024in Einstein 1 Platform, Salesforce
Salesforce Data Cloud
26Mar

Salesforce Data Cloud Free Edition

Let Tectonic clarify a misconception circulating in the Salesforce community regarding the Salesforce Data Cloud Free Edition. As you may recall, Salesforce unveiled at Dreamforce 2023 that a Data Cloud edition would be accessible at no charge to clients using Sales and Service Cloud Enterprise Edition. This announcement was also reiterated in Salesforce’s February 2024 press release focusing on Marketing Cloud Growth Edition. (Queue the voice in the commercial “some restrictions may apply”.) To dispel any confusion, it’s essential to emphasize there is potential benefit from this offer, but you still require Sales or Service Enterprise Edition. Merely having Marketing Cloud or Account Engagement does not make you eligible. Salesforce Data Cloud Free Edition Considerations For Sales and Service Enterprise Edition Customers wondering about the no-cost Data Cloud offer, the next steps require careful consideration. While the prospect of getting an account provisioned might be exciting, preparation is key. Data Cloud holds the potential to revolutionize your organization, making a well-crafted plan, strategy, and vision imperative. These elements form the basis and foundation of effective change management. Without a comprehensive plan, vision, consensus, and understanding, embarking on Data Cloud implementation could lead to various challenges: Drawing from our experience, diving into Data Cloud without a clear plan often results in these issues. However, before formulating a plan, it’s vital to assess your organization’s readiness based on several key criteria. These factors impact the feasibility of implementing Data Cloud: Data Cloud Readiness Criteria: Respectfully, while the prospect of a no-cost Data Cloud offer is exciting, careful preparation, assessment, and strategic planning are crucial for ensuring a successful and transformative implementation within your organization. Otherwise, it becomes just another unused tool in your martech stack. Like Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more

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March 26, 2024in Salesforce Data Cloud, Salesforce Sales Cloud
Salesforce Einstein
25Mar

Use AI to Prep for Meetings

Sales is fundamentally a relationship-oriented endeavor, where representatives invest substantial time delving into lead interests, needs, and behaviors to fortify connections. What if you could Using AI to prep for meetings? Imagine a tool that assumes this responsibility, endowing you with the ability to swiftly acquaint yourself with pertinent information. Here’s what AI can accomplish: it undertakes the arduous research, analyzing both public and CRM data to succinctly encapsulate vital prospect details essential for pre-meeting preparation. If you have specific queries, just pose a question, and AI promptly provides a powered response. Consider this scenario: A sales representative steps in for a colleague on leave, aiming to catch up on major accounts. They leverage Einstein in Sales Cloud, filtering deals with a revenue exceeding $100,000. Many of these deals boast extensive historical data, a formidable amount to sift through. Einstein streamlines the process by presenting deal summaries encompassing crucial information such as involved parties, recent activities, potential risks, and recommended next steps. How to use AI to prep for meetings Einstein goes a step further, flagging an email from a customer with pricing queries awaiting a response. The rep seeks guidance: “What key information should I know about this customer before addressing the email?” Einstein synthesizes the deal in plain language, offering key account details and insights from past meetings to seamlessly resume the conversation. In other words, Einstein answers the reps question – in seconds. Sales Summaries for Sales Cloud becomes the go-to solution for instant meeting preparation, enabling sellers to navigate meetings with agility. Elevate your selling velocity with integrated AI directly in your CRM. Provide each seller with an AI assistant to turbocharge sales across the cycle, automating tasks, expediting decisions, and steering sellers towards swift closures. Einstein 1 allows effortless customization and integration of AI into various workspaces. Here are some key functionalities: 1. Call Summaries & Exploration: Bid farewell to tedious note-flipping. Ask Einstein to synthesize critical call information swiftly, generating concise summaries or identifying pivotal takeaways and customer sentiment from sales calls. 2. Prospect and Account Research: Streamline research on prospects and accounts. Summarize CRM records to gauge deal viability, competitor involvement, and more. Fetch real-time data updates from the news, and direct Einstein to update lead or opportunity records effortlessly. 3. Call Insights: Identify crucial moments from sales conversations. Instantly recognize objections, pricing attitudes, and questions asked without sifting through entire calls. Accelerate deal progression with conversation insights related to opportunities. 4. Relationship Graphs: Discern relationship networks effortlessly. Grasp prospect and customer networks for each deal, with automatic population of contacts and relevant details to fortify relationships with decision-makers. 5. Relationship Insights: Unearth new relationship insights with support from external data. Gain vital context from diverse sources across the web, seamlessly integrated into your CRM, and automatically update existing records with newfound information. Generative AI for Sales: Generative AI employs straightforward prompts to craft copy (e.g., prospecting emails) and provide recommendations (e.g., suggestions for quick-win deals). It analyzes existing sales and customer data to assist in drafting emails and determining messages or resources that would propel a sales conversation forward. Integration into a CRM, the hub of sales and customer data, is the likely destination for these capabilities. And while we’re at it – Real-Time Improvement of Sales Presentations: Crafting compelling presentations demands significant time and effort. Generative AI, activated through text-based prompts in presentation tools, facilitates the creation of customized decks and pitches within minutes. Early versions of real-time coaching are emerging, where AI-based guidance, embedded in video conferencing tools, evaluates live presentations to ensure they address the prospect’s pain points effectively. This advanced system, triggered by specific keywords, can recommend prospect-specific information, transforming your presentation into a tailored and impactful experience. Like Related Posts Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Sales Cloud Einstein Forecasting Salesforce, the global leader in CRM, recently unveiled the next generation of Sales Cloud Einstein, Sales Cloud Einstein Forecasting, incorporating Read more

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March 25, 2024in Einstein Insights, Generative AI, Salesforce Einstein
Salesforce Success Story
25Mar

Case Study: Salesforce Nonprofit Success Pack Configuration Correction

A Community Foundation located in the Northwest United States supported by donors / members that provides philanthropic leadership in the Northwest through awarding of grants and sponsorships to nonprofit organizations, student scholarships, and the coordination of collaborative responses to the region’s complex needs had an improperly installed Salesforce Nonprofit Success Pack. Salesforce Nonprofit Success Pack Configuration Correction case study. Industry: Nonprofit Problem: Nonprofit client uses Salesforce NonProfit Success Pack to maintain member data and associated donation records, but the solution was originally configured incorrectly, resulting in: Implemented : Our solution? Tectonic performed analysis on the existing Salesforce NonProfit Success Pack solution and identified errors and made improvements.  The following activities were performed during the project: Results: Salesforce offers customized solutions for the nonprofit and NGO industries, assisting companies in this field to provide outstanding donor and member experiences, optimize workflows, and spur expansion to further extend the reach of their good works. These solutions make use of the Salesforce Nonprofit Success Pack to improve communication, organize data, and provide a customized experience. Salesforce offers digital transformation technology for NGO, religious instutions and Nonprofit industries. If you are considering a Salesforce nonprofit implementation, contact Tectonic today. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 25, 2024in Salesforce, Salesforce for Nonprofits, Salesforce Implementation Services, Salesforce Success Stories
Communications Cloud Summer 24
24Mar

Communications Cloud Summer 24

Salesforce Communications Cloud Summer ’24 Release: Elevating Business Performance and Workflow Efficiency With its Summer ’24 release, Salesforce Communications Cloud unveils an array of powerful new capabilities designed to elevate business performance and optimize workflow efficiency. In this blog, we’ll explore some of our favorite new features, including Field Service improvements that provide technicians with better insights and user experiences, new TM Forum API integrations, and Enterprise Sales Management (ESM) enhancements. Field Service Field Service for Industries optimizes field operations by equipping service teams with advanced tools, enabling companies to maximize asset lifetime value and enhance customer satisfaction. This release includes unique capabilities tailored for field technicians to help with work order execution and asset management. TM Forum In the latest Summer ’24 release, Salesforce has delivered two additional TM Forum APIs, enabling seamless integration of Communications Cloud instances with external systems. These include the TMF620 outbound Product Catalog Management and TMF651 inbound Agreement Management APIs. Enterprise Sales Management Conclusion The main features in the Summer ’24 release allow businesses to operate more efficiently, enhance user experience, and create an open and flexible platform with TM Forum APIs. There are also many other exciting enhancements such as CPQ API improvements, built-in diagnostic tools for EPC configuration, and more. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 24, 2024in Salesforce Communications Cloud
Salesforce Education Cloud for Educational Challenges
24Mar

Salesforce Education Cloud for Educational Challenges

Educational institutions today confront a multitude of complex challenges, ranging from disjointed information systems to the need for agility in meeting evolving educational demands. Salesforce Education Cloud presents a unified solution aimed at overcoming these obstacles by enhancing operational efficiencies, boosting student engagement, and ensuring compliance with ever-changing educational standards. Below is an in-depth examination of the prevalent challenges faced by educational institutions and the tailored solutions provided by Salesforce Education Cloud. Key Challenges in the Education Sector Salesforce Education Cloud: Tailored Solutions for Education Salesforce Education Cloud addresses these challenges through a suite of customized features and tools designed to streamline operations, enhance student services, and promote effective communication. Real-World Impact of Salesforce Education Cloud Implementation of Salesforce Education Cloud yields transformative benefits across educational institutions: Conclusion Salesforce Education Cloud offers a comprehensive solution to the diverse challenges faced by educational institutions. By integrating this robust platform, schools, colleges, and universities can enhance operational efficiency, improve student outcomes, and cultivate a collaborative educational environment. Institutions seeking to explore the benefits of Education Cloud or enhance their existing systems are encouraged to consult with a Salesforce Education Cloud Consultant for tailored guidance and implementation strategies. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 24, 2024in Salesforce, Salesforce Education Cloud, Salesforce Education Solutions, Salesforce Einstein
Gov Agencies AI Workforce Challenges
24Mar

Gov Agencies AI Workforce Challenges

Federal agencies are placing a higher priority on providing AI training to their workforces with a focus on principles of transparency and accountability, officials announced at ATARC’s GITEC conference in Charlottesville, Virginia earlier. Gov Agencies AI Workforce Challenges. Alexis Bonnell, Air Force Research Laboratory CIO and Director of the Digital Capabilities Directorate, emphasized the importance of upholding existing ethics standards rather than creating new ones. She stressed that agencies need to exercise the ethical principles they have always been expected to follow. President Biden’s October 2023 executive order on artificial intelligence mandated that agencies develop ethical AI and establish AI offices, among other directives. While agencies like the Defense Department and the Department of Homeland Security are optimistic about AI’s potential, leaders remain cautious about its ethical implications and stress the importance of safe technology development. It’s not just technologists who require AI training. To ensure all employees understand AI’s risks and benefits, government leaders are prioritizing education and upskilling efforts. Steven Brand, Energy Deputy CIO of Resource Management, highlighted the initiative to provide foundational AI training across his department, emphasizing that the goal is not to make employees experts. Tammy Hornsby-Fink, Executive Vice President and System CISO at the Federal Reserve Bank of Richmond, emphasized the need for accessible learning opportunities for all department members, from data scientists to executive assistants, to grasp AI concepts in manageable increments. Hornsby-Fink also emphasized the importance of providing sandboxes for employees to experiment with new technologies safely, stressing that experimentation is key to understanding how these technologies can create business value. According to Tony Boese, Department of Veterans Affairs Interagency Programs Manager, consistent education is essential to combat misinformation about AI. He mentioned the agency’s ASPIRE data-literacy program, which leverages AI to identify skills gaps and tailor educational pathways for individuals. Karen Howard, IRS Office of Online Services Executive Director, highlighted the need to modernize recruitment strategies and change management principles to attract top talent and leverage digital transformation and AI effectively. Jamie Holcombe, U.S. Patent and Trademark Office CIO, emphasized the importance of diversifying agency workforces by bringing in new perspectives from industry, such as those from Silicon Valley, to move away from outdated organizational playbooks. Gov Agencies AI Workforce Challenges Like Related Posts Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more

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March 24, 2024in Salesforce Einstein
AI Project Planning by Data
21Mar

AI Project Planning by Data

Starting with Data Step 1: Identify Core Data Stores Begin by listing the primary data sources tied to the business functions you are investigating. While it may be unrealistic to catalog every possible data source within the company, the task becomes manageable by narrowing the focus to specific departments (e.g., customer service, marketing, legal) or broader goals (e.g., “increasing manufacturing efficiency” or “improving customer loyalty and cart value”). Step 2: Align Data with Business Processes For each data set, hypothesize how it might enhance or streamline business workflows. Consider questions like: By linking the data to these business use cases, you start to uncover the potential value of integrating data into key workflows. Step 3: Validate Business Cases with Experts Once you’ve identified how data could be valuable, collaborate with data scientists and subject matter experts (SMEs) to review and refine your hypotheses. Create a formal list of use cases that clearly outline how data, algorithms, and business workflows could come together to add value or automate a process. This ensures a practical approach for leveraging data to drive business outcomes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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March 21, 2024in Data

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