Salesforce Enhances Nonprofit Cloud

Salesforce Enhances Nonprofit Cloud with AI and Data Tools

Salesforce has introduced new artificial intelligence (AI) and data capabilities to its Nonprofit Cloud, aimed at helping organizations boost efficiency, personalize donor engagement, and increase funding. Learn how Salesforce Enhances Nonprofit Cloud.

Among the new features are AI tools that generate personalized gift proposals and concise summaries of program success, grant details, donor histories, and more.

Additionally, Salesforce announced the launch of Data Cloud for Nonprofits, which unifies and harmonizes data to provide a comprehensive view of donors, volunteers, and program participants.

Key new features include:

Fundraising Gift Proposals: Leveraging generative AI, this tool creates personalized gift proposals based on donor data, including past supported causes and programs, personal interests, and previous interactions with the organization.
Program Summaries: Using program data such as descriptions and attendance, this feature generates summaries of program performance, which can be incorporated into impact reports.
Major Donor Engagement Summary: Offers a concise summary of key donor information to aid in engagement.
Grantmaking Summaries: Provides summaries for grant applications for board review and funding awards.
Notes Summaries: Summarizes conversations and interactions with stakeholders, capturing their preferences, history, and recent engagements.
Data Cloud for Nonprofits: Integrates structured and unstructured data into a unified model, offering a complete view of every stakeholder, including donors, volunteers, and program participants.

“Every nonprofit strives to deliver the best experience for donors, volunteers, board members, staff, and, most importantly, the people and causes they serve. However, they often face the challenge of doing more with limited resources,” said Lori Freeman, Vice President and Global General Manager of Nonprofit at Salesforce. “With industry-specific AI and data tools, Salesforce empowers nonprofits to enhance productivity by augmenting staff with AI, use data more effectively to build deeper relationships with stakeholders, and ultimately raise the funds needed to fulfill their mission.”