By Tectonic Marketing Consultant, Shannan Hearne Enhance Your Account Engagement: Explore the “Record Create” App for Salesforce Marketing Cloud Account Engagement If you’re familiar with Account Engagement (formerly Pardot), you know that the connector between Salesforce and MCAE facilitates record creation and updates between the two platforms, allowing only read access for certain records. While
Customer service analytics involves capturing and analyzing data from customer interactions to extract valuable insights, enhancing the overall customer experience. The customer behavior analytics aspect focuses on data derived from various touchpoints in customer relationships. In today’s complex customer journey, understanding and optimizing these interactions are more crucial than ever. Envision dedicating just 10 minutes
Achieving Excellence in Artificial Intelligence: The Path to Success-Learn AI In the rapidly evolving world of Artificial Intelligence (AI), quality and core skills are paramount for building a rewarding career. Merely possessing credentials won’t suffice in the highly competitive AI landscape. Employers are seeking knowledgeable employees. This is an industry so new, anyone can get
Enhanced domains are the current version of My Domain that meets the latest browser requirements. With enhanced domains, all URLs across your org contain your specific My Domain name. Including URLs for your Experience Cloud sites, Salesforce Sites, Visualforce pages, and content files. This feature changes domain suffixes (the part after the My Domain name)
Revitalize your Tableau CRM (formerly known as Einstein Analytics) dashboards with a custom Refresh button, enhancing user experience and analytical efficiency. This button serves as a simple yet powerful tool to reset applied filters and revert the dashboard to its default state, facilitating seamless exploration of data insights. Tableau CRM Refresh Button With LWC. What
Optimizing AI’s Impact on Your Business: The Crucial Role of Data Quality in Salesforce In the ever-evolving digital landscape, the convergence of data quality and artificial intelligence (AI) is a linchpin for organizational success. Success depends on data quality within the Salesforce ecosystem. The synergy between Einstein, an advanced AI system, and Data Cloud underscores
Adapted from Kate Hughes Salesforce blog post October 2023 Effectively organizing and accessing the right information is crucial for Trailblazers in various roles, from Admins and Designers to Architects and Consultants. With dynamic components user record pages can be compact. Overcoming the challenge of simplifying the user experience of record pages is essential for optimizing
In a data age characterized by the exponential growth with the constant threats of cyber incidents, hardware failures, and human errors, the specter of data loss looms ever-present—and for good reason. The ramifications of losing essential data can be catastrophic for businesses, with the average cost of a data breach soaring to $9.44 million in
Salesforce has introduced advanced capabilities for unstructured data in Data Cloud and Einstein Copilot Search. By leveraging semantic search and prompts in Einstein Copilot, Large Language Models (LLMs) now generate more accurate, up-to-date, and transparent responses, ensuring the security of company data through the Einstein Trust Layer. Retrieval Augmented Generation in Artificial Intelligence has taken
Marketing Cloud Account Engagement, previously recognized as Pardot, serves as a B2B marketing automation tool that empowers marketers to identify leads with a high probability of conversion. Salesforce introduced this rebranding in April 2022 as part of its initiative to create a unified and easily comprehensible product suite within Marketing Cloud, aligning with the overarching
Salesforce has unveiled Life Sciences Cloud, a secure and trusted platform tailored for pharmaceutical (pharma) and medical technology (medtech) organizations. This innovative solution aims to expedite drug and device development, streamline patient enlistment and retention throughout the clinical trial journey, and harness AI capabilities to deliver personalized customer experiences. The significance of this announcement lies
When Salesforce does a release, in addition to email notifications, you have a website you can access 24/7 to monitor release issues. This is where you can find Release Notes and Bugs. Salesforce Known Issues Site Once the Salesforce’s New Release is live, you’ll be able to see information about updates and available workarounds for
Transform into a Modern Data Driven Organization: case study nonprofit hospitality salesforce Largest Non-Profit Travel / Trade Organization moves to the cloud and adopts Salesforce and Google Cloud Platform to improve Operations and Marketing Industry: Government – Travel / Hospitality Service Cloud Experience Cloud case study nonprofit hospitality salesforce The largest nonprofit travel and Trade
Excitement is building in the Salesforce community. Dreamforce and the Winter ’24 release align within the same hot 30-day period, bringing a wave of new updates and announcements for the Salesforce ecosystem. Salesforce Winter ’24 Release Highlights are amazing. As the release date approaches, focus should be on two key aspects. Preparing your sandbox and
The Winter ‘23 release marks a significant milestone for Salesforce Automotive Cloud, bringing forth a suite of advanced capabilities. Automotive Cloud Salesforce will change your experience forever. Salesforce Automotive Cloud, built upon Sales Cloud and Service Cloud, empowers manufacturers and dealers in efficiently managing key customer and vehicle touchpoints throughout their lifecycle. Leveraging industry best
