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ROI with Salesforce Campaigns

Capture ROI with Salesforce Campaigns in Sales Cloud

Efficiently Manage and Monitor Marketing Initiatives with Salesforce Campaigns. Aligning your campaign structure with business processes enables comprehensive reporting of ongoing marketing performance and return on investment (ROI) across various activities and segments. Calculating ROI for a Campaign in Salesforce: ROI percentage is determined by dividing the net gain (Value Won Opportunities in Campaign –

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Mulesoft

Salesforce Mulesoft Explained

The pivotal acquisition of MuleSoft in 2018 marked a significant achievement for Salesforce, introducing a seamless approach to connecting with any system through an extensive array of pre-built connectors. The Anypoint platform, part of MuleSoft, offers a centralized cloud-based system for managing API connections, executing integrations, and overseeing monitoring and reporting. MuleSoft with its Anypoint

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Sales Cloud Einstein

Einstein Opportunity Insights

What is Salesforce Einstein Opportunity Insights? Opportunity Insights provides predictions on potential deal success, reminders for follow-ups, and notifications for key milestones in a deal. Each insight is accompanied by relevant metrics that explain why it is being displayed. Where do Opportunity insights appear? Opportunity insights are visible in the Einstein Insights component on both

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Salesforce Distributed Marketing

Salesforce Distributed Marketing

Salesforce Distributed Marketing bridges the gap between corporate marketing, employees, channel partners, and your brand, ensuring consistent experiences across various networks. Corporate marketers can create and share collaborative, on-brand content in Marketing Cloud Engagement, which distributed teams like advisers and partners can access, personalize, and send directly from CRM experiences such as Sales, Service, Financial

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Salesforce Marketing Cloud Email Studio

Subscriber Data in Salesforce Marketing Cloud

Access and modify subscriber information directly from Subscriber Properties. The modifications made in this section have a comprehensive impact on Email Studio. Subscriber Data in Salesforce Marketing Cloud. What defines a subscriber in Salesforce? A subscriber is an individual who has chosen to receive communications from your organization. Each subscriber must have a valid email

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Salesforce

Genesys Cloud and Salesforce Integration

With the Genesys Cloud for Salesforce integration, there is nothing to install on each user’s computer and nothing to maintain or back up on your servers. Genesys Cloud for Salesforce works with Service Cloud, Lightning Experience, Salesforce Omni-Channel, and High Velocity Sales. Genesys Cloud for Salesforce can use Genesys Cloud to run outbound dialing campaigns,

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Image

Digital Marketing Roadmap

Digital transformation is becoming a mantra in business, but how do you embark on this journey?  What is the goal?  What does it look like?  Begin with a digital marketing roadmap. What is the roadmap for digital marketing? A digital marketing roadmap lays out your major areas of focus and ensures iterations stay grounded in

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Salesforce Revenue Intelligence

Salesforce Revenue Intelligence

Achieve Sales Targets and Ensure Forecast Accuracy with Revenue Intelligence Salesforce Revenue Intelligence is a powerful data-driven sales solution designed to help sales teams hit their targets, grow pipelines, and ensure accurate forecasts. By combining Tableau CRM dashboards and analytics with a visual pipeline progress flow chart in Pipeline Inspection, Revenue Intelligence offers a comprehensive

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