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Scope of Generative AI

Exploring Generative AI

Like most employees at most companies, I wear a few different hats around Tectonic. Whether I’m building a data model, creating and scheduing an email campaign, standing up a platform generative AI is always at my fingertips. At my very core, I’m a marketer. Have been for so long I do it without eveven thinking. Or at least, everyuthing I do has a hat tip to its future marketing needs. Today I want to share some of the AI content generators I’ve been using, am looking to use, or just heard about. But before we rip into the insight, here’s a primer. Types of AI Content Generators ChatGPT, a powerful AI chatbot, drew significant attention upon its November 2022 release. While the GPT-3 language model behind it had existed for some time, ChatGPT made this technology accessible to nontechnical users, showcasing how AI can generate content. Over two years later, numerous AI content generators have emerged to cater to diverse use cases. This rapid development raises questions about the technology’s impact on work. Schools are grappling with fears of plagiarism, while others are embracing AI. Legal debates about copyright and digital media authenticity continue. President Joe Biden’s October 2023 executive order addressed AI’s risks and opportunities in areas like education, workforce, and consumer privacy, underscoring generative AI’s transformative potential. What is AI-Generated Content? AI-generated content, also known as generative AI, refers to algorithms that automatically create new content across digital media. These algorithms are trained on extensive datasets and require minimal user input to produce novel outputs. For instance, ChatGPT sets a standard for AI-generated content. Based on GPT-4o, it processes text, images, and audio, offering natural language and multimodal capabilities. Many other generative AI tools operate similarly, leveraging large language models (LLMs) and multimodal frameworks to create diverse outputs. What are the Different Types of AI-Generated Content? AI-generated content spans multiple media types: Despite their varied outputs, most generative AI systems are built on advanced LLMs like GPT-4 and Google Gemini. These multimodal models process and generate content across multiple formats, with enhanced capabilities evolving over time. How Generative AI is Used Generative AI applications span industries: These tools often combine outputs from various media for complex, multifaceted projects. AI Content Generators AI content generators exist across various media. Below are good examples organized by gen ai type: Written Content Generators Image Content Generators Music Content Generators Code Content Generators Other AI Content Generators These tools showcase how AI-powered content generation is revolutionizing industries, making content creation faster and more accessible. I do hope you will comment below on your favorites, other AI tools not showcased above, or anything else AI-related that is on your mind. Written by Tectonic’s Marketing Operations Director, Shannan Hearne. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Marketing Cloud Connect

Marketing Cloud Connect Entry Data

If you’re a Marketing Cloud Connect customer that uses Salesforce data entry in your journeys, you can identify and act on journeys that are close to meeting the Apex limit of journeys per object.  On the Journeys Dashboard, select filters to see all journeys that use a Salesforce Data Entry event. Apply a subfilter to see journeys within a specific standard or custom object. What is entry data in Journey Builder? The entry source on the canvas tells Journey Builder where customers entering this journey come from. Each journey must include an entry source. Important Don’t modify a data extension that is used as the entry source in an active journey. When activated, the journey uses a snapshot of the entry source data extension. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Rise of Agentforce

How Agentforce Augments Marketing Cloud

Key Features of Salesforce Agentforce for Marketing and Marketers AI-Powered Assistance: Agentforce leverages AI to automate and optimize marketing tasks, allowing your team to focus on strategic initiatives. From generating campaign plans to analyzing metrics, Agentforce acts as your trusted assistant working around the clock with nary a coffee break. Omnichannel Support: Engage with customers across multiple platforms, including email, social media, and messaging apps like WhatsApp. Agentforce ensures a consistent and personalized experience at every touchpoint. Recognizing your prospect and customer throughout every interaction. Real-Time Analytics and Reporting: Gain in-depth insights into your marketing performance with real-time analytics. Agentforce helps you track key metrics and make data-driven decisions to improve your campaigns. Integration with Salesforce CRM: Seamlessly connect Agentforce with your existing Salesforce CRM to leverage customer data and create more targeted and effective marketing strategies. Proactive Customer Engagement: Agentforce enables personalized, two-way conversations with customers, helping you build deeper relationships and reduce churn through proactive retention strategies. Added Value of Integrating Agentforce with Salesforce Marketing Cloud The integration of Agentforce with the Salesforce Marketing Cloud platform, whether you choose the Growth or Advanced edition, brings several benefits: Enhanced Personalization: With the power of AI and unified customer profiles, you can deliver highly personalized content and offers across every customer interaction. Scalability and Efficiency: The Growth edition supports companies looking to scale their marketing efforts with powerful data tools and content management features. The Advanced edition offers additional tools for deeper insights and more sophisticated customer engagement strategies. Seamless Campaign Management: Both editions provide tools to create, deploy, and adapt campaigns faster, with Agentforce helping to surface insights, define strategy, and generate content. Improved Customer Journeys: Use intelligent reprioritization and real-time interaction management to enhance customer journeys and drive better engagement. Elevating Customer Experience with AI-Powered Marketing Offering a great product or service is important—but have you considered how your customers feel when they engage with your brand? Beyond features and pricing, the real differentiator is the experience you create. How the customer experiences your company can be more impactful than how they experience your product or service. Salesforce research reveals that 80% of customers value their experience with a company as much as the products or services themselves. It’s not just about what you have to offer; it’s about how you make people feel at every interaction. Because in today’s competitive marketplace, customers don’t just buy products—they invest in experiences. In the go-to-market space, Salesforce Agentforce is redefining the Marketing Cloud experience by making customer interactions more intelligent, personalized, and human-like than ever before—all powered by AI. Imagine a marketing strategy where every interaction—every click, every purchase—delivers actionable insights instead of guesswork. This is the future of AI-driven marketing. In fact, recent research found that nearly half (46%) of financial services firms leveraging AI report enhanced customer experiences. With AI-driven automation, conversational intelligence, and predictive analytics, Agentforce helps businesses engage customers at the right time, in the right way, and on the right platform—building deeper, more meaningful relationships. Salesforce’s Ongoing Relationship with Data Since pioneering cloud-based CRM in 1999, Salesforce has been relentless in its pursuit of data-driven experiences. Over time, its capabilities have expanded far beyond traditional CRM, culminating in the Salesforce Data Cloud—a unified data platform that consolidates insights across Sales, Service, Commerce, and Marketing. Data, especially the data we use for ongoing marketing, lives in various platforms like email, advertising tools, social media, analytics, CRMs, and perhaps even spreadsheets. And it is completely unstructured. What began as a Data Management Platform has evolved into a real-time decision-making engine. By integrating Agentforce AI, Data Cloud moves beyond just storing information—it enables businesses to act on real-time insights with automation and intelligence that move deals closer to the goalpost. Meet Agentforce: Humanizing AI in Marketing Cloud At the heart of AI-driven marketing transformation is quality data—which is why Einstein AI is built on Salesforce Data Cloud. “AI is only as good as the data that powers it, and Salesforce is where thousands of companies across industries manage their sales, service, marketing, commerce, and IT data,” says Jayesh Govindarajan, Salesforce SVP of AI & Machine Learning. “That’s an advantage for Salesforce customers because they can use their existing data to create and deliver AI-generated content at scale, seamlessly within their current workflows.” With Agentforce, businesses go beyond access to data—they gain an AI partner that understands how to foster authentic customer connections. How AI is Humanizing the Marketing Experience Instead of generic messaging, Agentforce crafts and delivers hyper-personalized content, offers, and recommendations—at scale. The Future of AI-Driven Marketing is Here With Agentforce, Salesforce Data Cloud, and Einstein GPT, businesses can move beyond static campaigns and embrace dynamic, AI-driven experiences that feel authentic, intuitive, and deeply personal. The next era of marketing isn’t just about automation—it’s about delivering humanized AI experiences that drive lasting customer relationships. The evolution of Einstein, GPT, AI, and Data on top of a powerful marketing platform is the future of AI-driven marketing. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Autonomous AI Service Agents

How Do Autonomous Agents Work?

Autonomous agents like Florida Bay’s understand and respond to requests, and then act without human intervention. Give the agent a goal, and it generates tasks for itself, completes them, and moves on to the next one until the goal is achieved. Unlike traditional chatbots that follow predefined rules, autonomous agents operate in dynamic environments, making them perfect for complex tasks in customer service, marketing, commerce, sales, and more. While autonomous agents don’t need human help to complete their tasks, they still need you to describe the ideal goals and main objectives you want to achieve. Once in action, the agent can save your business significant time and resources and allow you to focus on improving the overall customer experience and driving growth–just like at Florida Bay. You might think setting up an agent takes a lot of time, but autonomous agents‌ require less time to build compared with traditional bots. And they can do more when you set them up with the right data and actions. Let’s take a look at the key components that make them effective. Data Data is the foundation of an autonomous agent‘s functionality. It’s what enables an agent to make informed decisions and execute tasks autonomously. At Florida Bay, the concierge agent analyzes opt-in data about the Smith family, including family member profiles, past travel history, and more, to gain a deeper understanding of their preferences. With these insights, the agent can personalize every aspect of their trip and provide a seamless and enjoyable vacation. Decision-Making When an autonomous agent analyzes data, it uses advanced decision-making algorithms to prioritize and execute tasks efficiently. For the concierge agent at Florida Bay, that means evaluating various options and scenarios to ensure that every decision aligns with the Smith family’s preferences and goals. Action Execution After making data-driven decisions, the agent seamlessly transitions to executing the planned actions. For the concierge agent, those planned actions might be autonomously reserving hotel rooms, arranging transportation, and more. This not only enhances the customer experience but also allows the business to save an immense amount of time and focus on other critical tasks that provide even better customer service. Learning and Adaptation Over time, the agent continuously learns from each interaction and adapts to improve future performance. It analyzes feedback and outcomes to refine its algorithms and decision-making processes to better meet the customer’s needs. In addition, autonomous agents are adaptable to various situations and can provide data-driven solutions to simplify and improve efficiency in a wide range of areas. Let’s take a look at that next. Autonomous Agents in Action Autonomous agents are becoming increasingly universal and offer support in a wide range of fields. Here are some industries where they bring significant benefits and support to CRM platforms. Healthcare An autonomous agent can engage with patients, providers, and payers to resolve inquiries, provide summaries, and take action. For example, a patient services agent can answer simple patient questions, help schedule appointments with the best physician, review coverage benefits, generate medical history summaries, and approve care requests. Example: A patient needs to schedule a follow-up appointment with a specialist. They use the healthcare provider’s agent to request the appointment. The autonomous agent checks the availability of the best-suited specialist, confirms the patient’s insurance coverage, and schedules the appointment. The agent also generates a summary of the patient’s medical history and sends it to the specialist in advance. This streamlined process ensures that the patient receives timely care and reduces the administrative burden on healthcare staff. Financial Services Banks can autonomously manage transaction disputes through various channels such as the banking app, SMS, website, or phone. Prebuilt service flows allow agents to file complaints, meet regulatory reporting requirements, verify transaction history, alert merchants, and even issue provisional credits or new cards. These autonomous agents only escalate to a human for final authorizations, saving time and allowing human experts to focus on more complex interactions. Example: A customer notices a fraudulent transaction on their bank statement and reports it through the banking app. The autonomous agent verifies the transaction history, files the complaint, and issues a provisional credit to the customer’s account. The agent also alerts the merchant and schedules a follow-up with a human representative for final authorization. This process, which used to take several days, is now completed within hours, significantly improving customer satisfaction and reducing the workload on human service reps. Insurance Insurance companies can autonomously update coverage, extend better pricing to qualified policyholders, update beneficiaries, schedule and deploy claims adjusters, and even issue claims checks or policy renewals—all without human intervention. Wealth advisors reported that 67% of their daily work is non–value-added administrative work. Autonomous agents can reduce this by planning, scheduling, and summarizing client meetings, drafting client communications, and ensuring compliance by routing communications to the proper licensed supervisors. Example: An insurance policyholder wants to update their beneficiary information. They use the insurance company’s mobile app to make the change. The autonomous agent verifies the policyholder’s identity, updates the beneficiary’s information, and sends a confirmation email. The agent also ensures that the change is compliant with regulatory requirements by routing the communication to a licensed supervisor for a final review. This process, which previously required a phone call and manual processing, is now completed in seconds, freeing up the policyholder’s time and reducing administrative workload. Retail Autonomous agents can share campaign insights, proactively manage customer outreach, and resolve cases for retailers. A personal shopper autonomous agent acts like a digital concierge for online shoppers, using generative AI to help customers on ecommerce sites, chat, or messaging apps like WhatsApp. While basic chatbots only solve predefined questions, autonomous AI agents learn from shoppers’ behavior and preferences and can provide natural language searches, conversational responses, and quick cart additions for instant checkout. Example: A customer is shopping for a new pair of shoes on an ecommerce site. The personal shopper autonomous agent, integrated into the chat feature, engages with the customer and analyzes their past purchases and preferences.

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AI Captivates the World

AI Captivates the World

In the late 1990s, a transformative moment unfolded that expanded the world to enquiring minds—the screeching of a dial-up modem, followed by a pixelated “Welcome” screen that connected users to a vast, invisible network spanning the globe. The internet revolution redefined how people interacted with information and one another, permanently reshaping digital communication. Fast forward to 2024, and a similar wave of innovation is underway. Artificial intelligence is captivating the world with its ability to understand, create, and process information. Massive datasets can now be uploaded to AI tools, which instantly distill complex insights—tasks that once took teams of analysts weeks to complete are now executed in seconds. Just as the internet linked people and information, AI is deepening connectivity across all aspects of life, from healthcare and finance to workplaces and homes. In this evolving digital divide, designers hold a critical role—not only in making AI usable but in ensuring it remains understandable, trustworthy, and human-centered. As Fei-Fei Li, Co-Director of Stanford’s Human-Centered AI Institute, states, “If we want machines to think, we need to teach them to see.” The traditional linear process of problem ideation, design, prototyping, and delivery is no longer sufficient for AI design. Instead, designers find themselves on an “AI design rollercoaster”—a dynamic cycle of constant iteration. One day, a seemingly impossible feature is prototyped, and the next, the entire approach pivots due to breakthroughs in large language model (LLM) capabilities. Many teams develop working prototypes before even defining their target audience. It is akin to painting a landscape from a moving train—compelling, challenging, and occasionally bewildering. However, this state of flux is where innovation thrives. Strategies for Designers: Understanding AI’s Capabilities and Limitations Designing for AI requires an understanding of its strengths and weaknesses. While designers do not need to become machine learning engineers, they must grasp AI fundamentals to communicate effectively with technical teams. For example, neural networks excel at recognizing patterns in unstructured data but often struggle with logical reasoning. Recognizing these limitations prevents the development of features that sound promising in theory but fail in practice. Strategies for Designers: Designing for Data Scalability Data is the lifeblood of AI systems, yet its quality and availability fluctuate over time. Designers must create interfaces that can adapt to changing data landscapes. For instance, an AI-powered personal finance app may initially rely on basic transaction data but later incorporate richer datasets for advanced investment recommendations. Interfaces should be modular and scalable, capable of accommodating evolving AI functionalities. Strategies for Designers: The Role of Prototyping in AI Design Static wireframes and basic mockups are insufficient for AI-driven products. AI prototypes must capture the responsive, dynamic nature of intelligent systems. Interactive prototypes offer stakeholders a tangible preview of AI’s potential, highlighting both opportunities and challenges early in the design process. Strategies for Designers: Developing AI Design Intuition To navigate AI design effectively, professionals must cultivate an “AI design sixth sense”—an intuitive understanding of what works well in AI-driven interactions. Immersing in AI experiences, exploring different tools, and analyzing emerging design patterns help build this expertise. Strategies for Designers: Pushing Boundaries in AI Design There are no established rulebooks for AI design—only a vast frontier waiting to be explored. The absence of rigid norms offers designers the freedom to experiment and push boundaries. Some of the most groundbreaking innovations stem from unconventional ideas once deemed impractical. Strategies for Designers: Strengthening Collaboration Between Design and Engineering In AI product design, the traditional “design then handoff” model is giving way to a more integrated approach. Designers and engineers increasingly work in tandem, refining AI experiences through continuous iteration. Some of the most effective design solutions emerge from close collaboration with technical teams. Strategies for Designers: The Next Frontier of Design As AI design continues to evolve, the parallels to the early days of the internet are striking. The excitement, potential, and magnitude of change are reminiscent of Web 1.0, yet amplified in scope. Looking ahead, the field must address profound questions: Will AI become indistinguishable from human intelligence? Will designers craft interfaces for AI-human hybrids yet to be imagined? Designers play an essential role in shaping this future—not as passive observers, but as architects of the next digital revolution. The experiences they create will define humanity’s interactions with artificial intelligence. This responsibility should inspire innovation, challenge conventions, and push the boundaries of what is possible. Call to Action Begin the AI design journey today. Choose an AI tool, explore its interface, and analyze its capabilities. Identify strengths, weaknesses, and opportunities for improvement. Share insights with fellow designers and contribute to the evolving conversation on AI design. The next breakthrough may arise from a single moment of curiosity. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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user q and a

Marketing Cloud Engagement Send Times

How do I ensure emails from Marketing Cloud Engagement go to my recipients in the correct time zone? To configure a user’s time zone in Marketing Cloud Engagement, navigate to Setup > Users > [Select User] > Edit, and then select the desired time zone from the “Time Zone” dropdown menu within the “Locale Settings” section; this will update the user’s interface to display times according to their chosen time zone.  Key points to remember: If you need assistance configuring this in Marketing Cloud Engagement, contact Tectonic today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Salesforce Business Automation

Streamlining Business Automation: A Guide to Successful Salesforce Implementation Salesforce is a lightning jolt for business automation, offering powerful tools to enhance efficiency and productivity. However, implementing Salesforce is a complex process that requires strategic planning and execution. This insight will walk you through best practices for Salesforce implementation, helping you avoid common pitfalls and maximize the platform’s benefits. From defining clear business objectives to post-implementation performance measurement, we’ve got you covered. Understanding Salesforce Implementation Implementing Salesforce is more than simply installing software—it’s a strategic process that must align with your business goals. Successful implementation requires understanding each critical phase, including: Each phase builds toward a solution that drives operational improvements and delivers measurable results. The Role of Salesforce in Business Automation Salesforce transforms business processes by automating repetitive tasks, integrating workflows, and providing real-time analytics. These capabilities empower teams to focus on strategic activities, fostering growth and improving customer engagement. The platform’s automation features enhance decision-making, streamline operations, and deliver actionable insights, making it an essential tool for any data-driven organization. Best Practices for Salesforce Implementation 1. Define Clear Business Objectives Set specific, measurable, and strategic goals that Salesforce can address. Identify business challenges and align objectives with user needs to ensure widespread adoption and long-term success. 2. Conduct a Thorough Needs Analysis Analyze existing processes, identify gaps, and engage stakeholders to gather input. A detailed needs analysis ensures Salesforce is configured to address real pain points and deliver value. 3. Develop a Comprehensive Roadmap Create an implementation roadmap outlining timelines, responsibilities, resources, and risk mitigation strategies. A clear roadmap keeps the project on track and fosters effective communication. 4. Prioritize Data Quality and Governance Start by cleansing existing data to remove inaccuracies and duplicates. Implement governance policies to maintain data integrity, ensuring Salesforce delivers accurate insights. 5. Customize Thoughtfully Tailor Salesforce to enhance existing workflows rather than disrupting them. Engage users to understand their needs and avoid unnecessary complexity that could hinder usability or future updates. 6. Engage Certified Salesforce Partners Collaborate with experienced Salesforce partners to leverage best practices, avoid common pitfalls, and tailor the platform to your unique requirements. The Importance of User Adoption and Training User adoption is crucial for Salesforce’s success. Engage end-users early, involve them in the process, and provide tailored, hands-on training. Post-launch, offer continuous support and advanced training to help users unlock Salesforce’s full potential. Strategies to maximize adoption include: Post-Implementation Success Once Salesforce is live, focus on monitoring performance, gathering feedback, and fostering continuous improvement. 1. Measure Success with KPIs Track key performance indicators (KPIs) to evaluate Salesforce’s impact on your business objectives. Identify trends, address challenges, and ensure the platform remains aligned with your goals. 2. Establish a Feedback Mechanism Encourage users to share feedback and suggest improvements. Regularly review input to refine the system and ensure it evolves with your organization’s needs. 3. Provide Ongoing Support Maintain a dedicated support team to address queries and troubleshoot issues promptly. Continuous training sessions keep users updated and confident in leveraging new features. Avoiding Common Pitfalls Awareness of potential challenges can help you mitigate risks. Common pitfalls to avoid include: By addressing these challenges proactively, you set your Salesforce implementation up for success. Embracing the Salesforce Journey Implementing Salesforce is a transformative opportunity for your business. With strategic planning, stakeholder engagement, and a commitment to continuous improvement, Salesforce can revolutionize your operations. If you’re seeking a streamlined solution, consider leveraging tools like Sweep, an AI-powered visual workspace that simplifies Salesforce implementation. With Sweep’s no-code interface, you can design processes, customize fields, and automate workflows effortlessly. Ready to transform your business with Salesforce?Connect with our experts today and unlock the full potential of Salesforce for your organization. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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user questions and answers

Marketing Cloud Account Engagement Send Times

Scheduled email sends are going out of Marketing Cloud at unexpected hours. Can this be fixed? To configure a user’s time zone in Marketing Cloud, navigate to Setup > Users > [Select User] > Edit, and then select the desired time zone from the “Time Zone” dropdown menu within the “Locale Settings” section; this will update the user’s interface to display times according to their chosen time zone.  Key points to remember: Please don’t hesitate to reach out to Tectonic if you need assistance configuring, have additional concerns, or just want to make Marketing Cloud greater. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Why Build a General-Purpose Agent?

A general-purpose LLM agent serves as an excellent starting point for prototyping use cases and establishing the foundation for a custom agentic architecture tailored to your needs. What is an LLM Agent? An LLM (Large Language Model) agent is a program where execution logic is governed by the underlying model. Unlike approaches such as few-shot prompting or fixed workflows, LLM agents adapt dynamically. They can determine which tools to use (e.g., web search or code execution), how to use them, and iterate based on results. This adaptability enables handling diverse tasks with minimal configuration. Agentic Architectures Explained:Agentic systems range from the reliability of fixed workflows to the flexibility of autonomous agents. For instance: Your architecture choice will depend on the desired balance between reliability and flexibility for your use case. Building a General-Purpose LLM Agent Step 1: Select the Right LLM Choosing the right model is critical for performance. Evaluate based on: Model Recommendations (as of now): For simpler use cases, smaller models running locally can also be effective, but with limited functionality. Step 2: Define the Agent’s Control Logic The system prompt differentiates an LLM agent from a standalone model. This prompt contains rules, instructions, and structures that guide the agent’s behavior. Common Agentic Patterns: Starting with ReAct or Plan-then-Execute patterns is recommended for general-purpose agents. Step 3: Define the Agent’s Core Instructions To optimize the agent’s behavior, clearly define its features and constraints in the system prompt: Example Instructions: Step 4: Define and Optimize Core Tools Tools expand an agent’s capabilities. Common tools include: For each tool, define: Example: Implementing an Arxiv API tool for scientific queries. Step 5: Memory Handling Strategy Since LLMs have limited memory (context window), a strategy is necessary to manage past interactions. Common approaches include: For personalization, long-term memory can store user preferences or critical information. Step 6: Parse the Agent’s Output To make raw LLM outputs actionable, implement a parser to convert outputs into a structured format like JSON. Structured outputs simplify execution and ensure consistency. Step 7: Orchestrate the Agent’s Workflow Define orchestration logic to handle the agent’s next steps after receiving an output: Example Orchestration Code: pythonCopy codedef orchestrator(llm_agent, llm_output, tools, user_query): while True: action = llm_output.get(“action”) if action == “tool_call”: tool_name = llm_output.get(“tool_name”) tool_params = llm_output.get(“tool_params”, {}) if tool_name in tools: try: tool_result = tools[tool_name](**tool_params) llm_output = llm_agent({“tool_output”: tool_result}) except Exception as e: return f”Error executing tool ‘{tool_name}’: {str(e)}” else: return f”Error: Tool ‘{tool_name}’ not found.” elif action == “return_answer”: return llm_output.get(“answer”, “No answer provided.”) else: return “Error: Unrecognized action type from LLM output.” This orchestration ensures seamless interaction between tools, memory, and user queries. When to Consider Multi-Agent Systems A single-agent setup works well for prototyping but may hit limits with complex workflows or extensive toolsets. Multi-agent architectures can: Starting with a single agent helps refine workflows, identify bottlenecks, and scale effectively. By following these steps, you’ll have a versatile system capable of handling diverse use cases, from competitive analysis to automating workflows. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Tectonic Salesforce Implementation Partner

Choosing a 2025 Salesforce Solutions Partner

Salesforce has revolutionized how companies manage customer relationships, offering a powerful CRM platform that drives efficiency, productivity, and sales growth. However, fully unlocking its potential requires more than just subscribing to the platform. Successful deployment, seamless integration, and tailored customization are critical to maximizing Salesforce’s benefits. That’s where selecting the right Salesforce Cloud Solutions Partner becomes crucial. This guide will walk you through the key factors to consider when choosing a Salesforce implementation partner to ensure a successful deployment and seamless integration tailored to your business needs. Why You Need a Salesforce Cloud Solutions Partner The Salesforce ecosystem is vast and complex, offering a range of tools, services, and integrations that can be overwhelming without the right guidance. From pricing options to technical aspects of Salesforce Sales Cloud, implementation, and integrations, the right partner can simplify the process. A skilled Salesforce Cloud Solutions Partner can: Choosing the right partner can significantly impact your Salesforce journey, ensuring a smooth transition and long-term success. Key Factors to Consider When Choosing a Partner 1. Assess Expertise and Experience Salesforce implementation requires technical proficiency and industry-specific expertise. Look for a partner who: Additionally, ensure the partner is skilled in services you may require, such as Salesforce Outlook Integration or trial configurations. 2. Evaluate Customization Capabilities Every business is unique, and your Salesforce CRM must reflect that. A capable partner will tailor the platform to your needs, including: Customization ensures your Salesforce environment fits your business like a glove, optimizing operations and delivering maximum ROI. 3. Look for a Holistic Approach to Integration Salesforce excels at integrating with various platforms to streamline workflows. Choose a partner who offers: A well-integrated system simplifies operations, enhances productivity, and positions your business for scalable success. 4. Ensure Support and Training Salesforce implementation is only the beginning; ongoing support and training are critical to success. Your partner should offer: Continuous support ensures your team fully leverages Salesforce, adapting to new features and growing with the platform. 5. Prioritize Pricing Transparency Salesforce offers flexible pricing plans, but implementation costs can vary. Ensure your partner provides: Pricing transparency helps you plan effectively and avoid surprises during your Salesforce journey. Conclusion Selecting the right Salesforce Cloud Solutions Partner is a critical decision that can profoundly impact your business’s efficiency and growth. By focusing on expertise, customization, integration, and support, you can ensure a smooth Salesforce implementation that maximizes your investment. A trusted partner doesn’t just implement Salesforce; they become an integral part of your success, helping you scale confidently and adapt to future challenges. For tailored guidance on selecting the ideal Salesforce partner or learning more about best practices for Salesforce CRM implementation, explore our detailed insights and resources. Make an informed choice and set your organization up for long-term success with Salesforce. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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salesforce agentforce ai powered agentic agents

Agentforce 2.0 Unveiled

Salesforce Unveils Agentforce 2.0: Transforming Workflows with Enhanced AI Reasoning and Data Integration Salesforce has launched Agentforce 2.0, the next-generation version of its digital labor platform, offering enterprises new pre-built skills, advanced workflow integrations, and enhanced AI reasoning capabilities. Designed to create a “limitless workforce,” Agentforce 2.0 equips businesses with AI agents capable of executing complex tasks across any department, system, or workflow with improved precision and efficiency. Key Enhancements in Agentforce 2.0 1. Expanded Pre-Built Skills and IntegrationsAgentforce 2.0 introduces a robust library of pre-built agent skills compatible with Salesforce CRM, Slack, Tableau, and partner-developed tools on the AppExchange. Additionally, integrations with MuleSoft allow businesses to extend Agentforce capabilities across any system or workflow. 2. Advanced AI Reasoning and RetrievalPowered by Salesforce’s upgraded Atlas Reasoning Engine and retrieval-augmented generation (RAG) technology, the platform now handles deeply nuanced queries and multi-step tasks, leveraging enriched context from Data Cloud. 3. Enhanced Agent BuilderAgentforce’s updated Agent Builder can interpret natural language instructions—such as “onboard new team members”—to auto-generate agents and workflows. It also pulls from the expanded skill library to streamline agent creation, saving time and improving customizability. 4. Slack IntegrationSlack Actions are now embedded into Agentforce, enabling AI agents to interact directly within Slack. For example, agents can send direct messages summarizing project updates or modify Slack Canvas documents in response to customer feedback. Industry Impact and Adoption Marc Benioff, Chair and CEO of Salesforce, highlighted the transformative potential of Agentforce 2.0:“This launch takes our digital labor platform to the next level, blending AI, data, apps, and automation to reshape how businesses operate. Agentforce 2.0 empowers organizations to build a limitless workforce, delivering unprecedented levels of intelligence, customization, and efficiency.” Leading enterprises like Accenture, The Adecco Group, IBM, Finnair, and Indeed are already leveraging Agentforce to augment operations. A Growing Market for Digital Labor The release of Agentforce 2.0 responds to surging demand for agentic AI, with Salesforce closing 200 platform deals within a week and adding thousands more to its pipeline. According to CEO Marc Benioff, Salesforce plans to expand its salesforce by 2,000 workers to support adoption. “Digital labor is the new horizon for businesses,” Benioff remarked. “The way we architect, run, and staff our organizations is undergoing a fundamental transformation.” Challenges and Opportunities While the platform promises significant productivity gains, analysts warn of potential governance and security concerns. By 2028, Gartner predicts AI agent misuse could account for 25% of enterprise breaches. Salesforce emphasizes the importance of robust security measures to support adoption and mitigate risks. With over 80% of executives planning to deploy AI agents within three years (according to Capgemini), Agentforce 2.0 positions Salesforce as a leader in the evolving digital workforce space. Agentforce 2.0 is now available globally, with early adopters reporting improved scalability, efficiency, and customer satisfaction. For more information, visit the Salesforce Agentforce product page. About SalesforceSalesforce is a global leader in customer relationship management (CRM), enabling companies to connect with customers in new and innovative ways. With cutting-edge AI, data, and automation solutions, Salesforce empowers businesses to drive productivity, efficiency, and growth. For more details, visit www.salesforce.com. About TectonicWe are a niche, high quality, service-oriented US based technology services provider.We specialize in helping companies take advantage of the cross section between CRM, marketing, the use of data and analytics to shape behaviors and drive desired financial performance results. We have industry leading delivery capabilities addressing some of the most complex technology services, integrations and Salesforce implementation. Our delivery teams have over 200 certifications across a wide variety of technology services and products, including products, services and solutions serving sales, services, marketing, communities, customers, clients, operations, call centers, loyalty programs, just to name a few. In addition, we have highly skilled, cost effective off-shore delivery capabilities that allow us to provide our services at competitive, value added pricing levels. Please reach out and let us see how we can help you and your company. Tectonic is your Salesforce implementation partner. For more details, visit www.gettectonic.com. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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AI and UX Design

AI and UX Design

This insight comprehensively covers how AI is transforming UX design, presenting both opportunities and challenges while emphasizing the importance of maintaining a human-centric approach. Here’s a polished and slightly condensed version, retaining the core points for better clarity and engagement: AI in UX Design: Transforming Experiences in 2024 and Beyond In 2024, artificial intelligence (AI) is redefining user experience (UX) design and research. From streamlining processes to elevating personalization, UX professionals are integrating AI into their workflows to create experiences that are more intuitive and efficient. This insight explores how AI is reshaping UX and how designers can leverage it while preserving the human touch. How AI is Revolutionizing UX Design 1. Advanced AI Technologies in UXAI technologies like machine learning (ML), natural language processing (NLP), and computer vision are empowering designers with tools to understand user behavior better, build conversational interfaces, and create accessible, adaptable designs. These innovations provide deeper insights into user preferences and help refine interfaces to align with evolving needs. 2. Automating Routine Design TasksAI is taking over repetitive tasks such as rapid prototyping, A/B testing, and user data analysis, allowing designers to focus on creative, strategic challenges. For example: 3. Enhanced PersonalizationAI-driven systems offer dynamic content delivery, adaptive interfaces, and predictive behavior modeling to craft uniquely tailored experiences. These enhancements not only engage users but also foster loyalty by addressing individual preferences in real time. Balancing AI and Human-Centric Design While AI accelerates UX processes, maintaining a human-centered approach is essential. Successful integration requires: Best Practices for AI-Driven UX Design Ethical Considerations in AI-Enhanced UX Ethics remain at the forefront of AI in UX. Key concerns include: Learning from Case Studies These examples highlight how thoughtful AI integration can transform UX into a seamless, user-friendly journey. Preparing for Future Trends Looking ahead to 2025 and beyond, AI will continue to introduce innovations like emotional recognition and generative design, enabling even more intuitive user experiences. However, challenges such as data privacy concerns and high implementation costs will persist. UX professionals must adapt by blending AI-driven insights with human creativity, ensuring that designs remain empathetic and accessible. Conclusion AI is revolutionizing UX design, offering tools to enhance efficiency, personalization, and user engagement. The key to success lies in using AI as a complement to creativity rather than a replacement. By balancing automation with human-centered principles and committing to ethical practices, businesses can harness AI to create transformative, user-focused designs that truly resonate. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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google agentspace

Google Agentspace

Google Agentspace: Boosting Productivity with AI-Powered Agents Google has unveiled Agentspace, a cutting-edge tool designed to revolutionize workplace productivity by combining the power of AI agents, Google Gemini 2.0, and its advanced search capabilities. This tool aims to streamline workflows, enhance information discovery, and empower enterprises to unlock the full potential of their data. What is Google Agentspace? Google Agentspace is an enterprise-focused productivity platform that simplifies complex tasks involving planning, research, and content generation. By integrating AI-powered tools like NotebookLM Plus, it enables employees to uncover insights, interact with unstructured and structured data, and make informed decisions—all in one centralized platform. Key features include: Core Benefits of Google Agentspace 1. Streamlined Information Discovery Employees often waste hours sifting through fragmented data in emails, documents, and spreadsheets. Agentspace serves as a centralized knowledge hub, offering conversational assistance, proactive suggestions, and actionable insights from both unstructured and structured data sources. With pre-built connectors for tools like Google Drive, Jira, Microsoft SharePoint, and ServiceNow, Agentspace ensures seamless integration with existing systems, providing employees with relevant information faster. 2. Enhanced Multimodal Capabilities Agentspace leverages Google’s search expertise and Gemini 2.0 to provide advanced reasoning capabilities. Employees can query in multiple formats (text, audio, video), translate information into different languages, and generate audio summaries, enhancing productivity and accessibility. 3. Task Automation Across Departments Agentspace empowers teams across various functions to automate repetitive tasks, such as: 4. Scalable AI for Enterprises Agentspace offers a low-code visual tool for creating custom AI agents tailored to specific business needs. These agents can automate multi-step workflows, conduct in-depth research, and assist with data-driven content generation, enabling enterprises to scale AI adoption effortlessly. Security and Responsible AI Google Agentspace is built on Google Cloud’s secure-by-design infrastructure, ensuring that enterprises can deploy AI tools with confidence. Key Security Features Google is also addressing responsible AI concerns with tools for evaluation, content moderation, and bias mitigation, ensuring ethical and explainable AI use in the workplace. Use Cases Google Agentspace provides solutions tailored to various enterprise needs: Challenges and Future Directions Despite its potential, Agentspace faces hurdles such as employee training and adoption. Organizations must ensure that employees understand how to incorporate the tool into their daily workflows effectively. Moreover, Google’s approach to responsible AI will be closely scrutinized. Addressing issues like explainability, bias prevention, and robust data infrastructure will be crucial for building trust and driving adoption. Early Access and the Road Ahead Google is offering early access to Agentspace, allowing enterprises to explore its potential and provide feedback. As AI continues to reshape the workplace, tools like Agentspace position Google as a leader in productivity-enhancing solutions for businesses. For enterprises looking to harness AI to unlock creativity, improve decision-making, and automate workflows, Agentspace is the next step in digital transformation. Sign up for early access today to bring the future of work to your organization. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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