Salesforce Hospitality Travel and Transportation Archives - gettectonic.com
03Jan

Digital Marketing for Casinos

Unveiling the Casino Experience: Harnessing the Power of Digital Marketing In the exciting world of casinos—where entertainment meets sophistication—the influence of digital marketing is undeniable. A strategic approach is packed with actionable insights designed to boost online presence, engage audiences, and drive sustained success. Discover how to craft compelling content, wield social media’s dynamic power, utilize a customer relationship platform, and optimize visibility to ensure your casino stands out in an increasingly competitive digital arena. Tectonic has a successful, winning track record in Salesforce implementation for casinos. Whether you’re promoting exclusive guest events, captivating diverse demographics, or showcasing the unique experience of your casino, this insight equips you to master the digital space with Salesforce. With these strategies, casinos can create a ever-growing online presence that not only strengthens bonds with existing patrons but also entices new guests. Generating New and Repeat Guest Traffic with Salesforce Key Takeaways Why Digital Marketing is a Critical Component for Casinos Digital marketing serves as a critical driver of customer engagement, loyalty, and revenue growth in the casino industry. Strategies such as SEO, email marketing, and social media engagement empower casinos to connect with target audiences and continuously refine their efforts to remain competitive. In today’s crowded and competitive gaming world, leveraging data-driven marketing offers the competitive edge needed to captivate and retain customers. Winning Strategies for Casino Marketing 1. Search Engine Optimization (SEO):Ensure your casino is easy to find with these tactics: 2. Pay-Per-Click Advertising (PPC):Drive traffic with targeted PPC campaigns by: 3. Social Media Marketing:Create buzz with engaging social media campaigns: 4. Email Marketing:Maintain direct communication with: 5. Salesforce 360 Degree Guest View:Maintain personalized communication with: Reaching the Right Audience with Precision Audience Segmentation:Segmenting your audience by behavior, demographics, and preferences ensures more effective marketing. Navigating Legal and Ethical Challenges in Casino Marketing Compliance is essential in maintaining trust and navigating complex regulations. Measuring Success: Metrics and Optimization Key Metrics to Monitor: Campaign Optimization: Addressing Industry Challenges with Marketing 1. Rising Competition:Stand out by delivering unmatched gaming experiences and innovative promotions. 2. High Player Churn:Combat churn with data-driven marketing and personalized offerings to boost player lifetime value. 3. ROI Challenges:Optimize your mix of games and services to balance player satisfaction and profitability. The Road Ahead: Commitment to Digital Transformation With the global online gaming market projected to grow at a significant pace, casinos must embrace a future grounded in digital and data-driven marketing. Investments in technology, analytics, and talent will be pivotal in securing long-term profitability and differentiation. In an industry where chance often rules, success lies in a deliberate, strategic approach to digital marketing. This insight equips you with the tools to not only compete but thrive in this dynamic landscape. Contact Tectonic today to explore Salesforce tools to better reach, engage, and serve your guests. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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January 3, 2025in Agentforce Platform, Data, Einstein 1 Platform, Einstein Insights, Enterprise, Laws, Marketing Automation, Salesforce, Salesforce Data Cloud, Salesforce Development Services, Salesforce Experience Cloud, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Technology0 Comments
Tectonic Salesforce Implementation Partner
21Dec

Choosing a 2025 Salesforce Solutions Partner

Salesforce has revolutionized how companies manage customer relationships, offering a powerful CRM platform that drives efficiency, productivity, and sales growth. However, fully unlocking its potential requires more than just subscribing to the platform. Successful deployment, seamless integration, and tailored customization are critical to maximizing Salesforce’s benefits. That’s where selecting the right Salesforce Cloud Solutions Partner becomes crucial. This guide will walk you through the key factors to consider when choosing a Salesforce implementation partner to ensure a successful deployment and seamless integration tailored to your business needs. Why You Need a Salesforce Cloud Solutions Partner The Salesforce ecosystem is vast and complex, offering a range of tools, services, and integrations that can be overwhelming without the right guidance. From pricing options to technical aspects of Salesforce Sales Cloud, implementation, and integrations, the right partner can simplify the process. A skilled Salesforce Cloud Solutions Partner can: Choosing the right partner can significantly impact your Salesforce journey, ensuring a smooth transition and long-term success. Key Factors to Consider When Choosing a Partner 1. Assess Expertise and Experience Salesforce implementation requires technical proficiency and industry-specific expertise. Look for a partner who: Additionally, ensure the partner is skilled in services you may require, such as Salesforce Outlook Integration or trial configurations. 2. Evaluate Customization Capabilities Every business is unique, and your Salesforce CRM must reflect that. A capable partner will tailor the platform to your needs, including: Customization ensures your Salesforce environment fits your business like a glove, optimizing operations and delivering maximum ROI. 3. Look for a Holistic Approach to Integration Salesforce excels at integrating with various platforms to streamline workflows. Choose a partner who offers: A well-integrated system simplifies operations, enhances productivity, and positions your business for scalable success. 4. Ensure Support and Training Salesforce implementation is only the beginning; ongoing support and training are critical to success. Your partner should offer: Continuous support ensures your team fully leverages Salesforce, adapting to new features and growing with the platform. 5. Prioritize Pricing Transparency Salesforce offers flexible pricing plans, but implementation costs can vary. Ensure your partner provides: Pricing transparency helps you plan effectively and avoid surprises during your Salesforce journey. Conclusion Selecting the right Salesforce Cloud Solutions Partner is a critical decision that can profoundly impact your business’s efficiency and growth. By focusing on expertise, customization, integration, and support, you can ensure a smooth Salesforce implementation that maximizes your investment. A trusted partner doesn’t just implement Salesforce; they become an integral part of your success, helping you scale confidently and adapt to future challenges. For tailored guidance on selecting the ideal Salesforce partner or learning more about best practices for Salesforce CRM implementation, explore our detailed insights and resources. Make an informed choice and set your organization up for long-term success with Salesforce. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 21, 2024in Data, Public Sector Solutions, Salesforce, Salesforce Development Services, Salesforce Education Solutions, Salesforce Financial Services Solutions, Salesforce Health and Life Sciences Solutions, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Managed Services, Salesforce Sales Cloud0 Comments
gen z and retail travel
25Nov

Gen Z and Retail Travel Insights

Is Travel Retail Ready for Gen Z? New Research Highlights Gaps in Alignment The latest research from Swiss-based travel retail agency m1nd-set sheds light on the shopping and travel behaviors of Gen Z—a group poised to become the largest segment of traveling shoppers within the next few years. The findings reveal a pressing need for the travel retail industry to better align its offerings with the unique expectations and values of this influential generation. Gen Z: A Generation with Distinct Values and Habits Peter Mohn, CEO and Owner of m1nd-set, emphasized the importance of prioritizing Gen Z consumers, noting their markedly different behaviors compared to other generations. “Like the focus placed on Millennials and Chinese consumers in recent years, it’s critical to give equal or greater attention to Gen Z. This generation exhibits distinct traits, particularly in their consumer habits, lifestyle preferences, and media consumption,” Mohn said. Key insights from m1nd-set’s research include: How Gen Z is Reshaping Travel and Retail The research highlights how Gen Z is redefining the travel industry by prioritizing experiences that are authentic, eco-conscious, and culturally meaningful over traditional luxury goods and activities. “Gen Zs are reshaping tourism,” Mohn explained, “by focusing on flexible, short-haul travel and unique experiences. They spend a significant portion of their budgets on international travel, favoring local and sustainable options over dining or shopping at home. Cultural experiences resonate far more than nightlife or traditional tourism.” Key data points from m1nd-set’s study include: Challenges in Engaging Gen Z in Travel Retail Despite their growing presence, the research highlights key challenges in converting Gen Z travelers into loyal shoppers in duty-free and travel retail spaces: Opportunities for Travel Retail: Winning Over Gen Z Mohn emphasized the vital role of shop floor sales staff in boosting Gen Z conversion rates, noting that interactions with staff positively influence purchase decisions for over 70% of Gen Z shoppers who engage with them. To capture the attention of this discerning generation, m1nd-set recommends that travel retail businesses: A Generation of Growing Influence By 2030, Gen Z and their successors, Gen Alpha, are expected to spend three times as much as all other generations combined. Currently, Gen Z already wields a staggering $200 billion in spending power, solidifying their position as a key demographic for travel retail. However, to fully tap into this potential, the industry must evolve quickly to meet the demands of this purpose-driven, tech-savvy, and sustainability-focused generation. As Mohn concluded, “Travel retail must become more than just a place to shop—it should be an engaging, socially conscious destination that resonates deeply with Gen Z values.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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November 25, 2024in Data, Salesforce Hospitality Travel and Transportation
Document Checklist in Salesforce Screen Flow
21Oct

Document Checklist in Salesforce Screen Flow

One effective way to accomplish this is by using the Document Matrix element in Discovery Framework–based OmniScripts. This approach allows you to streamline the assessment process and ensure that the advisor uploads the correct documents.

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October 21, 2024in Data, Salesforce, Salesforce Financial Services Solutions, Salesforce for Nonprofits, Salesforce Health and Life Sciences Solutions, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Optimization, Salesforce Public Sector Solutions
Agentforce - AI's New Role in Sales and Service
23Sep

Agentforce – AI’s New Role in Sales and Service

From Science Fiction to Reality: AI’s Game-Changing Role in Service and Sales AI for service and sales has reached a critical tipping point, driving rapid innovation. At Dreamforce in San Francisco, hosted by Salesforce we explored how Salesforce clients are leveraging CRM, Data Cloud, and AI to extract real business value from their Salesforce investments. In previous years, AI features branded under “Einstein” had been met with skepticism. These features, such as lead scoring, next-best-action suggestions for service agents, and cross-sell/upsell recommendations, often required substantial quality data in the CRM and knowledge base to be effective. However, customer data was frequently unreliable, with duplicate records and missing information, and the Salesforce knowledge base was underused. Building self-service capabilities with chatbots was also challenging, requiring accurate predictions of customer queries and well-structured decision trees. This year’s Dreamforce revealed a transformative shift. The advancements in AI, especially for customer service and sales, have become exceptionally powerful. Companies now need to take notice of Salesforce’s capabilities, which have expanded significantly. Agentforce – AI’s New Role in Sales and Service Some standout Salesforce features include: At Dreamforce, we participated in a workshop where they built an AI agent capable of responding to customer cases using product sheets and company knowledge within 90 minutes. This experience demonstrated how accessible AI solutions have become, no longer requiring developers or LLM experts to set up. The key challenge lies in mapping external data sources to a unified data model in Data Cloud, but once achieved, the potential for customer service and sales is immense. How AI and Data Integrate to Transform Service and Sales Businesses can harness the following integrated components to build a comprehensive solution: Real-World Success and AI Implementation OpenTable shared a successful example of building an AI agent for its app in just two months, using a small team of four. This was a marked improvement from the company’s previous chatbot projects, highlighting the efficiency of the latest AI tools. Most CEOs of large enterprises are exploring AI strategies, whether by developing their own LLMs or using pre-existing models. However, many of these efforts are siloed, and engineering costs are high, leading to clunky transitions between AI and human agents. Tectonic is well-positioned to help our clients quickly deploy AI-powered solutions that integrate seamlessly with their existing CRM and ERP systems. By leveraging AI agents to streamline customer interactions, enhance sales opportunities, and provide smooth handoffs to human agents, businesses can significantly improve customer experiences and drive growth. Tectonic is ready to help businesses achieve similar success with AI-driven innovation. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 23, 2024in Agentforce Platform, AI Tools, Data, Enterprise, Generative AI, Google, Marketing Automation, Salesforce, Salesforce Financial Services Solutions, Salesforce for Nonprofits, Salesforce Health and Life Sciences Solutions, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Manufacturing Automotive Energy, Salesforce Optimization, Salesforce Public Sector Solutions, Snowflake
Detecting the Hot Chatbot
30Aug

Detecting the Hot Chatbot

All the tech giants are eager to prove their chatbot is the hottest in the market. Like wild stallions fighting over the mares, Google, Meta, Microsoft, and OpenAI are competing to show that their AI models have the most momentum. Companies with built-in AI like Salesforce occupy a broader sector. Detecting the Hot Chatbot is the challenge for the consumer. Why Detecting the Hot Chatbot Matters These companies have poured immense resources—both talent and money—into developing their models and adding new features. Now, they’re keen to showcase that these investments are yielding results. What’s Happening In the past few dayss, several major players have released new usage statistics: The Big Picture Generative AI is still in its early stages, and the entire industry faces the challenge of proving that these products deliver real value—whether by capturing market share from the lucrative search industry or by helping companies save money through increased productivity. How are you Detecting the Hot Chatbot. In the short term, however, everyone is eager to show they’re leading the pack. TV commercials for generative AI are now common, with Meta, Google, and Microsoft all airing spots, although the effectiveness of these ads varies. Some companies even boast that their commercials were created using AI—not necessarily the most convincing selling point. Between the Lines The competition isn’t just about consumer popularity; it’s also spilling over into the battle to secure business customers. On Wednesday’s earnings call, Salesforce CEO Marc Benioff made a point of distinguishing Salesforce’s new Agentforce AI sales assistant from Microsoft’s Copilot offerings. “This is not Copilot,” Benioff said. “So many customers are disappointed with what they bought from Microsoft Copilot because they’re not getting the accuracy and response they want. Microsoft has let down many customers with AI.” Microsoft quickly responded in a comment to CNBC. “We are hearing something quite different from our Copilot for Microsoft 365 customers,” said corporate VP Jared Spataro. “When I talk to CIOs directly, and if you look at recent third-party data, organizations are betting on Microsoft for their AI transformation.” The Bottom Line The competition is heating up as tech giants vie to prove they have the upper hand in the AI race and the Hot Chatbot. Customers will ultimately decide. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 30, 2024in Generative AI, Salesforce Financial Services Solutions, Salesforce for Nonprofits, Salesforce Health and Life Sciences Solutions, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Manufacturing Automotive Energy, Salesforce Public Sector Solutions
When The Customers Prefer Self-Service
14Aug

When The Customers Prefer Self-Service

Assistance is crucial for complex issues, but for simpler problems, customers typically prefer the convenience of self-service tools like account portals, FAQs, and chatbots. This preference is especially strong among digital natives, such as millennials and Gen Z. However, deploying self-service tools requires careful planning. For instance, over two-thirds of customers abandon a company’s chatbot after a single negative experience, underscoring the importance of a positive initial interaction. Statistics show that 72% of customers use self-service portals, and 55% engage with self-service chatbots. The willingness of nearly half of all customers, including 60% of millennials, to pay more for superior customer service highlights the importance of customer experience in an era of price sensitivity. Customers expect instant responses, creating a scalability challenge for service teams but also an opportunity to offer premium service. Instant responses can set a company apart, as even well-regarded brands often struggle to maintain quick and seamless connections between customers and agents. Self-service platforms must be easily adjustable, not only to address areas needing improvement but also to adapt to changing market demands. Customers now expect proactive service rather than the traditional reactive approach. Despite this, customer service is often perceived as reactive. The time and effort customers spend resolving service issues are significant, especially when service teams are inconsistently trained and equipped, leading to a perception that quality service is a matter of luck. Consistency across channels, devices, and departments is highly valued but often lacking. Many customers find themselves repeating information to different representatives, indicating a fragmented information environment. Poorly integrated technology and processes leave 55% of customers feeling as if they interact with separate departments rather than a unified company. Disconnected experiences are a major source of frustration. Prompt resolution of issues is a top priority for customers, and many find it quicker to search for answers themselves than to contact the company. Self-service not only facilitates quick problem-solving but also empowers customers to address issues at their own pace and learn as much or as little as they wish. In terms of preferences, over 67% of customers prefer some form of self-service over speaking with a representative. Additionally, 73% prefer using the company’s website for support rather than relying on social media, SMS, or live chat apps. Don’t always assume the “latest and greatest” solutions available are the best solutions for your customers. A self-service strategy involves providing customers with tools to resolve their needs independently, reducing the need for representative assistance. Reduce staffing needs and increase speed to answers for customers. Its a win win. However, implementing self-service can face challenges, such as confusing navigation, lack of ongoing attention, inflexibility, failure to incorporate feedback, constraints on users, extra work, lack of human interaction, difficulty in personalization, and the need for continuous analysis and monitoring. Successful self-service integration requires addressing these factors to meet customer expectations. Contact Tectonic for assistance bringing your self-service solutions to your customers. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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August 14, 2024in Salesforce Commerce Cloud, Salesforce Health and Life Sciences Solutions, Salesforce Hospitality Travel and Transportation, Salesforce Manufacturing Automotive Energy, Salesforce Optimization, Salesforce Service Cloud, Technology
Smithsonian Data Cloud
12Jul

Smithsonian Data Cloud

The Smithsonian already embraces technology through its Open Access Initiative. ousing 2D and 3D renders of collections it provides access to over 20 museums. Enter Salesforce and Smithsonian Data Cloud. The world’s largest network of research, museum, and education facilities, the Smithsonian Institution, manages over 150 million collections across its 21 museums, the National Zoo, and eight research centers. Navigating this vast array of artifacts can be overwhelming, even for dedicated history enthusiasts. To enhance accessibility, the Smithsonian Institution is collaborating with cloud computing giant Salesforce. The goal is to streamline the user experience by integrating disparate data sources, such as ticketing systems and donation histories, into a unified system. This initiative aims to provide a clearer blueprint of Smithsonian’s diverse locations and offerings, according to Lori Freeman, Salesforce’s Vice President and General Manager of Nonprofit Industry Solutions and Strategy. “Smithsonian is so progressive. They have all this content, they have all this history, they have incredible tools,” Freeman told Technical.ly. “So this technology is going to enable them to reach audiences they would never get to.” For instance, this system will allow museum staff and volunteers to assist visitors in locating exhibits across different Smithsonian locations. Becky Kobberod, the Smithsonian’s Head of Digital Transformation, illustrated this by describing how a visitor at the Hirshhorn could ask about a piece of art at the National Museum of American History. “It’s connecting the dots and creating a Smithsonian ecosystem that we currently don’t have. If you want to engage in our various museums, you go to each of them separately,” Kobberod said. “Whereas now, we’re providing you a front door, so to speak, that can help you navigate across all of the many different museums and resources that we have.” Although specifics about the technology and user interface have not been disclosed, Freeman emphasized that the main objectives are to keep visitors engaged and to build lifelong relationships with both in-person and virtual visitors. Building on Current Tech Resources The Smithsonian’s Open Access initiative, launched in early 2020, offers 2D and 3D renderings of its collections, totaling around 5 million items to date. Users can interact with 3D images to get a 360-degree view of fossils, sculptures, and artifacts like Neil Armstrong’s spacesuit. This initiative began with 2.8 million pieces and continues to grow, said Kobberod. In addition to Open Access, the Smithsonian has other digital initiatives. In 2022, the National Museum of African American History and Culture, in collaboration with Baltimore-based digital services firm Fearless, launched a searchable online platform to make certain collections and stories more accessible. Kobberod noted that only about 1% of the collections are physically displayed at any given time. Digitizing and uploading these collections not only preserves them but also makes them accessible to people who might not have the means to visit in person. “Smithsonian exists as a service to all of the American public,” she said. “We know that this is core to our future, and to making what we have available to the nation and the world.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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July 12, 2024in Data, Salesforce, Salesforce Data Cloud, Salesforce Experience Cloud, Salesforce Hospitality Travel and Transportation, Salesforce Optimization, Salesforce Public Sector Solutions, Technology
Agentic AI is Here
20Jun

Agentic AI is Here

Embracing the Era of Agentic AI: Redefining Autonomous Systems A new paradigm in artificial intelligence, known as “Agentic Artificial Intelligence,” is poised to revolutionize the capabilities of the known autonomous universe. This cutting-edge technology represents a significant leap forward in AI-driven decision-making and action, promising transformative impacts across various industries including healthcare, manufacturing, IT, finance, marketing, and HR. Agents are the way to go! There is no two ways about this. Looking into the progression of the Large Language Model based applications since last year, its not hard to see that the Agentic Process (agents as reusable, specific and dedicated single unit of work) — would be the way to build Gen AI applications. What is Agentic AI? Agentic Artificial Intelligence marks a departure from traditional AI models that primarily focus on passive observation and analysis. Unlike its predecessors, which often require human intervention to execute tasks, Agentic AI systems possess the autonomy to initiate actions independently based on their assessments. This allows them to navigate much more complex environments and undertake tasks with a level of initiative and adaptability previously unseen. At least outside of sci-fy movies. Real-World Applications of Agentic Artificial Intelligence Healthcare In healthcare, Agentic AI systems are transforming patient care. These systems autonomously monitor vital signs, administer medication, and assist in surgical procedures with unparalleled precision. By augmenting healthcare professionals’ capabilities, these AI-driven agents enhance patient outcomes and streamline care processes. Augmenting is the key word, here. Manufacturing and Logistics In manufacturing and logistics, Agentic AI optimizes operations and boosts efficiency. Intelligent agents handle predictive maintenance of machinery, autonomous inventory management, and robotic assembly. Leveraging advanced algorithms and sensor technologies, these systems anticipate issues, coordinate complex workflows, and adapt to real-time production demands, driving a shift towards fully autonomous production environments. Customer Service Within enterprises, AI agents are revolutionizing business operations across various departments. In customer service, AI-powered chatbots with Agentic Artificial Intelligence capabilities engage with customers in natural language, providing personalized assistance and resolving queries efficiently. This enhances customer satisfaction and allows human agents to focus on more complex tasks. Marketing and Sales Agentic Artificial Intelligence empowers marketing and sales teams to analyze vast datasets, identify trends, and personalize campaigns with unprecedented precision. By understanding customer behavior and preferences at a granular level, AI agents optimize advertising strategies, maximize conversion rates, and drive revenue growth. Finance and Accounting In finance and accounting, Agentic AI streamlines processes like invoice processing, fraud detection, and risk management. These AI-driven agents analyze financial data in real time, flag anomalies, and provide insights that enable faster, more informed decision-making, thereby improving operational efficiency. Ethical Considerations of Agentic Artificial Intelligence The rise of Agentic AI also brings significant ethical and societal challenges. Concerns about data privacy, algorithmic bias, and job displacement necessitate robust regulation and ethical frameworks to ensure responsible and equitable deployment of AI technologies. Navigating the Future with Agentic AI The advent of Agentic AI ushers in a new era of autonomy and innovation in artificial intelligence. As these intelligent agents permeate various facets of our lives and enterprises, they present both challenges and opportunities. To navigate this new world, we must approach it with foresight, responsibility, and a commitment to harnessing technology for the betterment of humanity. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 20, 2024in Artificial Intelligence, Data, Enterprise, Marketing Automation, Salesforce, Salesforce Health and Life Sciences Solutions, Salesforce Hospitality Travel and Transportation, Salesforce Public Sector Solutions, Salesforce Sales Cloud, Technology
Understanding and Growing Your Monthly Recurring Revenue
11Jun

Understanding and Growing Your Monthly Recurring Revenue

Understanding and Growing Your Monthly Recurring Revenue (MRR) Monthly Recurring Revenue (MRR) is a vital metric for subscription-based and managed services businesses. It indicates whether your business is growing or shrinking and is crucial for making strategic decisions. Understanding and Growing Your Monthly Recurring Revenue is a key to building, monitoring, and exploding your pipeline. What is Monthly Recurring Revenue (MRR)? While revenue represents your company’s total income, MRR is the predicted monthly revenue from active subscriptions. It includes all recurring charges such as subscriptions, service retainers, promos, discounts, and add-ons, but excludes one-time fees. Why is MRR Important? MRR provides insights into financial performance, growth potential, churn, and customer value. It is essential for strategic planning and investor relations. Benefits of Calculating MRR: Types of MRR: How to Calculate MRR: The basic formula for MRR is: MRR=Number of active accounts×Average monthly revenue per accounttext{MRR} = text{Number of active accounts} times text{Average monthly revenue per account}MRR=Number of active accounts×Average monthly revenue per account Steps to Calculate MRR: Example Calculation: MRR=(100×$50)+(50×$100)=$5,000+$5,000=$10,000text{MRR} = (100 times $50) + (50 times $100) = $5,000 + $5,000 = $10,000MRR=(100×$50)+(50×$100)=$5,000+$5,000=$10,000 So, the MRR for that month would be $10,000. Advanced MRR Calculations: Growing Your MRR: MRR is a crucial metric for understanding your customers, finances, and growth potential. By tracking and managing MRR, you can make informed decisions and drive sustainable business growth. As the subscription-based and managed services landscape evolves, prioritizing MRR is essential for improving and innovating revenue streams. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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June 11, 2024in Salesforce Financial Services Solutions, Salesforce Hospitality Travel and Transportation, Salesforce Manufacturing Automotive Energy, Salesforce Revenue Cloud, Salesforce Sales Cloud
Salesforce to Power Loyalty and Personalization for IHG
04May

Salesforce to Power Loyalty and Personalization for IHG

IHG Hotels & Resorts has teamed up with Salesforce to elevate guest loyalty and meet the evolving expectations of customers. Through its One Rewards program, IHG aims to foster guest loyalty by enhancing efficiency and delivering personalized experiences across its expansive network of over 6,000 hotels spanning 19 IHG brands. Salesforce to Power Loyalty and Personalization for IHG Research indicates that 65% of consumers express a preference for brands that prioritize personalized experiences. In response to these consumer preferences, IHG is embarking on a journey to standardize its CRM infrastructure using the Einstein 1 Platform. This platform seamlessly integrates CRM and data to create comprehensive customer profiles and tailor guest experiences, thereby driving loyalty. Leveraging generative AI, Salesforce and its technology partners are also assisting IHG in guest management endeavors. Heather Balsley, Global Chief Commercial & Marketing Officer at IHG Hotels & Resorts, emphasized, “As we strive to enhance the IHG One Rewards loyalty program, our foremost goal is to provide guests with booking and stay experiences that are customized to their unique travel requirements. Our partnership with Salesforce will empower us to further refine the technology, tools, teams, and solutions underpinning our loyalty program, enabling us to offer personalized content and services that forge deeper connections with our most valued guests.” Salesforce to Power Loyalty and Personalization for IHG By harnessing the capabilities of Service Cloud, IHG gains a comprehensive 360-degree view of guests, enabling prompt and accurate resolution of guest inquiries and thereby elevating overall guest satisfaction. Additionally, IHG’s adoption of Marketing Cloud facilitates targeted customer engagement through preferred communication channels, including email, SMS, and push notifications. IHG One Rewards members exhibit a strong inclination to book directly through IHG websites and its One Rewards mobile app, demonstrating a significant increase in spending compared to non-members. Through the predictive AI technology offered by the Einstein 1 Platform, IHG aims to expand its loyalty membership base and further enhance guest engagement. For more information about the Einstein 1 Platform, visit: Salesforce – Einstein 1 Platform Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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May 4, 2024in Einstein 1 Platform, Generative AI, Salesforce, Salesforce Einstein, Salesforce Hospitality Travel and Transportation

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