B2B Marketing Analytics (B2BMA) datasets comprise source data that has been formatted and optimized by the B2B Marketing Analytics app to enable interactive exploration. While B2BMA offers pre-built datasets and dashboards as a solid starting point, there may arise a need to enrich the narrative by incorporating additional data from Salesforce, Account Engagement, or third-party
Transforming Player Development & Marketing Automation: Hospitality and Gaming-Salesforce Service/Marketing Clouds Create a 360 Degree view of their players to build loyalty and drive sales increase across Tribal Nations three Casinos using data and segmentation. Marketing Cloud Service Cloud Hospitality and Gaming-Salesforce Service/Marketing Clouds Tribal Nation with 3 Casinos, 2 Hotels and 1 Golf Course.
Establishing Action Plans in Partner Communities What is a community action plan? A Community Action Plan serves as a vital document for prioritizing community needs, outlining a set of activities, and aiding Local and State governments in understanding community requirements. What is the Salesforce Partner Community? The Salesforce Partner Community is a dedicated portal designed
Campaign Influence in Salesforce enables the attribution of multiple campaigns to an opportunity, although each opportunity can only have one primary campaign for ROI calculations and rollup summaries. Despite not being able to use multiple campaigns for populating rollup fields, Campaign Influence allows users to analyze the success of multiple related campaigns tied to an
Creating a customer journey map is a crucial undertaking for businesses aiming to improve the customer experience and foster long-term growth. This gives a holistic view of the entire customer lifecycle, from initial awareness to post-purchase engagement. Your vision for your web site should align with your company’s goals. Now you are going to
The Salesforce Service Cloud Question-to-Case feature streamlines the process for moderators to create cases from questions in Chatter, facilitating the efficient tracking and resolution of customer issues. Accessible across multiple platforms, including your Salesforce org, Salesforce mobile web, Aura, and Salesforce Tabs + Visualforce sites with Chatter Questions enabled, this feature ensures a seamless experience.
A/B testing, also known as “split testing,” involves conducting experiments with two or more variants of content, such as a landing page, email, or ad. These variants are presented to different segments of your audience to determine which one performs better. Split testing optimizes pages that best encourage your visitor’s requested call to action. In
Salesforce Inbox explained. Enhance the productivity of sales reps with Inbox features, enabling efficient management of every email message, whether they’re on the move or at their desk. Available in: Lightning Experience Certain features are accessible with Sales Cloud and included in Starter, Professional, Enterprise, Performance, and Unlimited Editions. All features are accessible with Inbox,
Creating a sales plan is a pivotal step in reaching your revenue objectives. To ensure its longevity and adaptability to industry’s ever evolving circumstances, consolidating all your sales data in a unified location and utilizing technology for real-time updates is crucial. Here’s a step-by-step guide to crafting an effective sales plan. Agree on a timeline
