Salesforce Marketing Cloud Archives - Page 10 of 12

09Aug

Salesforce Personalization Studio User Segments

Utilizing User Segments in Campaigns: Strategies and Applications. Personalization Studio user segments are key to success. Salesforce Personalization Studio was formerly known as Interaction Studio. Personalize Campaigns Tailor campaigns by targeting specific segments with personalized content. For instance, display an introductory video to first-time users, enhancing their initial experience without repetitive content upon subsequent visits.

05Aug

Marketing Cloud for Nonprofits

Introducing Marketing Cloud for Nonprofits: A Comprehensive Overview A brand-new edition of Salesforce Marketing Cloud tailored specifically for nonprofit organizations has arrived – Marketing Cloud for Nonprofits. This specialized edition comes with discounted licensing and includes pre-defined email templates and journeys crafted for nonprofit use cases, with more exciting features planned for future releases. So,

Salesforce Marketing Cloud Advertising Studio

27Jul

Advertising Studio Salesforce Marketing Cloud

Advertising Studio in Salesforce Marketing Cloud excels at re-engaging inactive users, uncovering new prospects, and achieving success in contemporary advertising. Here are the key benefits and workings of Advertising Studio: Benefits of Advertising Studio: Similar to other products in Salesforce’s suite, Marketing Cloud Advertising Studio provides seamless cross-platform data access and robust data security. With

23Jul

Targeting Key Accounts with Dynamic Content

Acquiring and maintaining precise data is critical for providing a personalized experience to your target accounts via dynamic content. Using dynamic content to target key accounts, focuses your message. Utilizing lead capture forms enables you to collect essential information, allowing a deeper understanding of your buyers and the creation of tailored experiences based on their

July 23, 2021in Marketing Automation, Salesforce Personalization

17Jul

Topic Profiles in Salesforce Marketing Cloud Social Studio

Follow these recommended practices to optimize your topic profiles in Social Studio effectively: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a

July 17, 2021in Marketing Automation, Salesforce Marketing Cloud

salesforce marketing cloud interaction studio

20Jun

Adobe Marketing Cloud vs Salesforce Marketing Cloud

In the realm of marketing automation tools, Adobe Marketing Cloud vs Salesforce Marketing Cloud stand out as two of the most widely used platforms. Both platforms offer robust solutions for managing marketing campaigns, personalizing content, and measuring return on investment (ROI). Feature Overview: Adobe Marketing Cloud vs. Salesforce Marketing Cloud Adobe Marketing Cloud: Emphasizing ‘cross-channel

June 20, 2021in Salesforce Marketing Cloud

16Jun

Salesforce Email Authentication

Salesforce email authentication plays a crucial role in ensuring the secure transmission of emails for your organization. It serves to help recipient email servers distinguish whether an email originates from a genuine account and if the sender’s identity is authentic, without any attempt at spoofing. When sending emails from platforms like Pardot (Account Engagement), Salesforce,

14Jun

Salesforce Marketing Cloud’s Advertising Studio

Salesforce Marketing Cloud Advertising Studio, an advanced component of Salesforce Marketing Cloud (SFMC), empowers marketers to digitalize their efforts on a large scale, precisely targeting audiences to achieve business objectives efficiently. Advertising Studio, seamlessly integrated with online advertising channels, enables the execution of targeted ad campaigns for contacts within your database. Whether utilizing the full

08Jun

Utilizing Marketing Cloud Audience Builder

What is Audience Builder in Marketing Cloud? Utilizing Marketing Cloud Audience Builder. Audience Builder in Marketing Cloud dynamically generates targeted audiences from stored contact data, utilizing both attribute and behavioral values. These audiences can then be leveraged to either target specific contacts or exclude them from various activities within Marketing Cloud Engagement. Key Features and

07Jun

Salesforce Marketing Cloud Advertising Studio Explained

Advertising Studio serves as a conduit to digital advertising platforms such as Google, Instagram, LinkedIn, Twitter, and YouTube, expanding your outreach beyond email and mobile messages. Integrated seamlessly through Journey Builder, this Salesforce product facilitates the incorporation of these platforms into your marketing campaigns. Unlike an isolated tool, Salesforce Advertising Studio is a product that

24May

Journey Builder Wait Until API Event

Introducing the Journey Builder Wait Until API Event Activity, a cutting-edge addition to Journey Builder unveiled in the April 2021 Salesforce Marketing Cloud Release. This feature revolutionizes customer engagement by enabling real-time experiences through external event triggers within a journey. By strategically placing the Wait Until API Event activity within your journey, you can suspend

May 24, 2021in Salesforce, Salesforce Marketing Cloud

20May

Account, Edition, and Other Marketing Cloud Connect Compatibility FAQs

Understanding Marketing Cloud Connect Compatibility. Which Marketing Cloud Editions are Compatible with Marketing Cloud Connect? All editions of Marketing Cloud are compatible with Marketing Cloud Connect. For a comprehensive list of compatibility, refer to the product features documentation. Which Salesforce Editions are Compatible with Marketing Cloud Connect? Marketing Cloud Connect is compatible with Salesforce Performance,

May 20, 2021in Salesforce Marketing Cloud

Salesforce Marketing Cloud Journey Builder

03May

Journey Builder Entry Sources

Journey Builder in Salesforce Marketing Cloud is a tool enabling digital marketers to craft personalized customer journeys by triggering specific actions based on individual customer behavior. The entry source within Journey Builder signifies the starting point of a customer’s journey, determining how customers enter it. This Journey Builder entry source can be a sendable data

May 3, 2021in Salesforce Marketing Cloud

28Apr

Ampscript

What is AMPscript used for in Salesforce? What is its purpose? AMPscript is a useful scripting language that you can use across emails, landing pages, SMS, and push notifications in Salesforce Marketing Cloud Builders. AMPscript is Marketing Cloud‘s proprietary scripting language for advanced dynamic content in emails, landing pages, SMS, and push messages. Why use

April 28, 2021in Salesforce Marketing Cloud

Google 360 Analytics Dashboard in Marketing Cloud

20Apr

Salesforce and Marketing Cloud Together

Salesforce Marketing Cloud serves as a customer relationship management (CRM) platform tailored for marketers, enabling them to establish and oversee marketing relationships and campaigns with customers. Salesforce and Marketing Cloud together are a key to your digital marketing success. Comprising a suite of software as a service (SaaS) products, Salesforce Marketing Cloud, or SFMC, stands

April 20, 2021in Marketing Automation, Salesforce Marketing Cloud

Salesforce Marketing Cloud

Salesforce Personalization Studio User Segments

Marketing Cloud for Nonprofits

Advertising Studio Salesforce Marketing Cloud

Targeting Key Accounts with Dynamic Content

Adobe Marketing Cloud vs Salesforce Marketing Cloud

Salesforce Email Authentication

Salesforce Marketing Cloud’s Advertising Studio

Utilizing Marketing Cloud Audience Builder

Salesforce Marketing Cloud Advertising Studio Explained

Account, Edition, and Other Marketing Cloud Connect Compatibility FAQs

Journey Builder Entry Sources

Ampscript

Salesforce and Marketing Cloud Together

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