Case Study: Transforming player development and marketing automation

Transforming player development and marketing automation

Tribal Gaming & Resort has 3 Casinos, 2 Hotels and 1 Golf Course in upstate New York. Players/Guests can explore the mountains in Allegany, have an urban adventure in Buffalo, and fall in love with the falls at Niagara. In total client offers more than 1,000 guest rooms, 4,000 slots and 60 table games. A marketing solution that was full-faceted and automated was required for the business.

Implemented – Case Study: Transforming Player Development and Marketing Automation

Marketing Cloud
Service Cloud to support Player Development

The Problem:

Creating a seamless experience for guests/players that offers connectivity at the right time and the right place
Delivering relevant and timely content
Automate lifecycle engagements. Bringing effective messaging to their guests/players at every stage of the guest/players lifecycle
Creating guest loyalty and differentiating their brand
Leveraging technology and data

The Solution:

Implemented Marketing Cloud and Service Cloud (and provided on-going Managed Services) for all 3 Casinos supporting 35 Hosts, 4 Managers, and 2 Executives
Integration with resort’s Data Warehouse to obtain Casino Management System (CMS) and Property Management System (PMS) data.
Marketing database of 700k Contacts and player profiles for 450k Players and 60k Coded Players
Mobile Short Code to target players that prefer text over email and Automated Journeys to execute Welcome and Retention Campaigns

The Results:

Enabled Marketing Managers to perform advanced segmentation and personalization to drive engagement
Enabled Hosts to deepen player relationships through mobile and desktop access

Ready to explore a Salesforce implementation with for your casino? Contact Tectonic today.