Life Sciences Cloud Archives - gettectonic.com
Analytics tools like Einstein Analytics can identify patterns and trends in patient data, helping healthcare providers optimize workflows and improve the effectiveness of care delivery.
09Jun

Zulekha Healthcare Group Accelerates Digital Transformation with Salesforce

Dubai, UAE – Zulekha Healthcare Group, one of the UAE’s largest private healthcare networks, is taking a major leap in digital innovation by adopting Salesforce Health Cloud and Marketing Cloud to enhance patient care and operational efficiency. A Legacy of Healthcare Excellence Founded in 1964, Zulekha Healthcare Group operates:🏥 Two multidisciplinary hospitals (Dubai & Sharjah)🏨 Two medical centers & five pharmacies⚕️ 285+ beds, 300+ doctors, and 600+ nursing staff🩺 30+ specialized medical disciplines The group also runs a smart medical fitness center, offering visa-related health assessments, vaccinations, and occupational health certifications—serving both residents and visitors in the UAE. Why Salesforce? Driving the Future of Patient-Centric Care With ambitious expansion plans, Zulekha sought a scalable, AI-powered CRM to: ✔ Unify patient data – Consolidating interactions from in-person visits, calls, emails, and messaging into a single 360° patient profile✔ Enhance engagement – Delivering personalized, automated communications via Marketing Cloud✔ Reduce missed appointments – Improving adherence to care plans through smarter scheduling and reminders✔ Boost operational efficiency – Streamlining workflows by integrating with existing ERP & EMR systems Leadership Perspectives: A Digital-First Vision Taher Shams, Managing Director, Zulekha Healthcare Group, emphasized: “Our mission is to make healthcare more accessible through innovation. Salesforce’s AI-driven solutions will help us elevate patient experiences, optimize operations, and reinforce our commitment to the UAE’s healthcare leadership.” Amit Khanna, SVP & GM, Salesforce Health, added: “Personalized care starts with deeper patient insights. We’re proud to partner with Zulekha and explore how AI can further enhance engagement and treatment outcomes.” The Road Ahead: AI, Growth & Seamless Care The integration positions Zulekha to leverage predictive analytics, automation, and AI—paving the way for:🔹 Smarter patient outreach🔹 Data-driven treatment plans🔹 Expansion across the UAE By embracing cloud-based, intelligent healthcare, Zulekha is setting a new standard for patient-first, digitally empowered care in the region. About Zulekha Healthcare GroupA pioneer in UAE healthcare, Zulekha Healthcare Group has served communities for nearly 60 years, offering specialized treatments, cutting-edge technology, and compassionate care across its network. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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June 9, 2025in Data, Life Sciences Cloud, Salesforce, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Technology0 Comments
The Promise of AI in Health Outcomes
28May

10 AI Healthcare Trends Shaping the Future

10 AI Healthcare Trends Shaping the Future (2025 & Beyond) Artificial intelligence is transforming healthcare at an unprecedented pace. With a projected 49% CAGR through 2030 (MarketsandMarkets) and generative AI accelerating innovation, hospitals, clinics, and insurers are integrating AI into clinical workflows, diagnostics, and operations. Here are the 10 biggest AI healthcare trends to watch: 1. AI Chatbots for Patient Engagement “AI chatbots cut our call center volume by 30% while improving response times.” —Jordan Archer, COO, Tryon Medical Partners 2. AI-Powered Clinical Documentation 3. Unstructured Data Analysis 4. AI Radiology & Imaging Assistants 5. Robotic Surgery & Automation 6. AI in Physical Therapy 7. AI-Generated Fitness & Wellness Plans 8. Automated Revenue Cycle Management 9. Predictive Supply Chain Optimization 10. AI-Driven Business Strategy Challenges: Equity & Adoption While AI offers immense potential, smaller clinics and rural hospitals risk falling behind due to: “We must ensure equitable access—AI shouldn’t just benefit large health systems.” —Dr. Margaret Lozovatsky, AMA The Future of AI in Healthcare ✅ 2025-2030: AI becomes standard in EHRs, diagnostics, and surgery✅ Generative AI drafts treatment plans, research papers, and insurance appeals✅ Regulatory frameworks evolve to ensure safety & fairness Bottom Line: AI isn’t replacing doctors—it’s empowering them to work smarter, faster, and more precisely. Which trend will impact your organization most? Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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May 28, 2025in AI Chatbots, AI Tools, Artificial Intelligence, Data, Generative AI, Life Sciences Cloud, Salesforce Development Services, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud0 Comments
Natural Language Processing Explained
06May

Exploring 3 Types of Natural Language Processing in Healthcare

Healthcare generates vast amounts of unstructured, text-based data—primarily in the form of clinical notes stored in electronic health records (EHRs). While this data holds immense potential for improving patient outcomes, extracting meaningful insights from it remains a challenge. Natural language processing (NLP) offers a solution by enabling healthcare stakeholders to analyze and interpret this data efficiently. NLP technologies can support population health management, clinical decision-making, and medical research by transforming unstructured text into actionable insights. Despite the excitement around NLP in healthcare—particularly amid clinician burnout and EHR inefficiencies—its two core components, natural language understanding (NLU) and natural language generation (NLG), receive less attention. This insight explores NLP, NLU, and NLG, highlighting their differences and healthcare applications. Understanding NLP, NLU, and NLG While related, these three concepts serve distinct purposes: Healthcare Applications NLP technologies offer diverse benefits across clinical, administrative, and research settings: 1. NLP in Clinical and Operational Use Cases Real-World Examples: 2. NLU for Research & Chatbots While less widely adopted than NLP, NLU shows promise in: 3. NLG for Generative AI in Healthcare Challenges & Barriers to Adoption Despite their potential, NLP technologies face several hurdles: 1. Data Quality & Accessibility 2. Bias & Fairness Concerns 3. Regulatory & Privacy Issues 4. Performance & Clinical Relevance The Future of NLP in Healthcare Despite these challenges, NLP, NLU, and NLG hold tremendous potential to revolutionize healthcare by:✔ Enhancing clinical decision-making✔ Streamlining administrative workflows✔ Accelerating medical research As the technology matures, addressing data, bias, and regulatory concerns will be key to unlocking its full impact. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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May 6, 2025in AI Tools, Artificial Intelligence, Data, Deep Learning, Generative AI, Generative AI Tools, Life Sciences Cloud, Salesforce, Salesforce Health and Life Sciences Solutions, Technology
Analytics tools like Einstein Analytics can identify patterns and trends in patient data, helping healthcare providers optimize workflows and improve the effectiveness of care delivery.
03May

Healthcare Payers Turn to Data Analytics for Cost Savings and Improved Outcomes

Facing persistent financial and staffing pressures, healthcare payers are increasingly adopting data analytics platforms to streamline operations, reduce costs, and enhance member outcomes. A new April 2025 report from KLAS Research offers its first evaluation of payer experiences with these solutions, highlighting key vendors and emerging trends. The Growing Role of Data Analytics in Payer Operations With healthcare organizations under constant pressure to improve efficiency and decision-making, data analytics tools provide critical visibility into claims data, utilization patterns, and financial performance. These platforms enable payers to: While KLAS’ research in this space is still evolving, the initial report assesses three leading vendors, with plans to expand coverage as more data becomes available. Key Vendor Performances 1. MedInsight – Best in KLAS 2025 (Score: 85.8) 2. MedeAnalytics (Score: 87.1) 3. Clarify Health Solutions 4. Salesforce Health Cloud Looking Ahead: Expanding the Vendor Landscape Additional players like CareJourney (acquired by Arcadia in 2024), Cedar Gate Technologies, and Cognizant are expected to be evaluated in future KLAS reports as more performance data emerges. The Bottom Line As payers seek greater efficiency and data-driven decision-making, analytics platforms are becoming indispensable. While MedInsight and MedeAnalytics lead in early adoption, the competitive landscape is still evolving—making future KLAS insights critical for payer organizations evaluating their options. Next Steps: With the right analytics partner, payers can unlock cost savings, operational efficiencies, and better member outcomes—key priorities in today’s challenging healthcare environment. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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May 3, 2025in Data, Life Sciences Cloud, Salesforce, Salesforce Health Cloud
Healthcare Cybersecurity Challenges Persist
28Apr

Healthcare Cybersecurity Challenges Persist

Healthcare Cybersecurity Challenges Persist as Sector Struggles to Shift from Reactive to Proactive Strategies Healthcare organizations of all sizes continue to face significant challenges in addressing systemic cybersecurity risks, with new benchmarking data revealing that the industry remains largely reactive rather than proactive in its approach. The findings come from the 2025 Healthcare Cybersecurity Benchmarking Study, a collaborative effort by KLAS Research, Censinet, the American Hospital Association (AHA), the Health Information Sharing and Analysis Center (H-ISAC), the Healthcare and Public Health Sector Coordinating Council (HSCC), and the Scottsdale Institute. The study gathered responses from 69 healthcare and payer organizations between September and December 2024, assessing their alignment with key cybersecurity frameworks, including: Key Findings: Strong Response & Recovery, but Gaps in Prevention & Risk Management 1. Persistent Focus on Reactive Measures Consistent with past years, healthcare organizations reported high coverage in the “Respond” and “Recover” functions of the NIST CSF 2.0, indicating strong incident response and disaster recovery capabilities. However, long-term recovery planning lags behind immediate response efforts, suggesting room for improvement. “As cyber threats grow, healthcare organizations are preparing for when—not if—they will face a breach, emphasizing incident response and business continuity strategies,” the study noted. 2. Critical Gaps in Supply Chain & Asset Management Under the NIST CSF, the lowest coverage areas were: This is particularly concerning given the rising number of third-party breaches impacting healthcare. 3. Cybersecurity Insurance Benefits from Framework Adoption Organizations implementing the NIST CSF saw slower growth in cybersecurity insurance premiums, reinforcing the financial benefits of proactive risk management. 4. Emerging AI Risk Management Efforts Adoption of the NIST AI RMF remains in early stages, with many organizations still establishing governance structures for AI-related risks. 5. HICP & HPH CPG Findings Align with Past Trends Moving from Reactive to Proactive Security While progress has been made, the study highlights that greater adherence to leading cybersecurity frameworks can help healthcare organizations transition to a more proactive security posture, reducing risk and improving resilience. “The healthcare sector must prioritize foundational cybersecurity practices—particularly in supply chain and asset management—to mitigate escalating threats,” the report concluded. Final Takeaway:Healthcare cybersecurity remains heavily reactive, but organizations that invest in comprehensive risk management, third-party oversight, and AI governance can better protect patient data and reduce long-term vulnerabilities. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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April 28, 2025in Data, Life Sciences Cloud, Salesforce Health and Life Sciences Solutions
Salesforce and Healthcare
02Apr

Aligning Payers and Providers for True Patient-Centered Care

Patient-centered care is an approach to healthcare that prioritizes the patient’s needs, values, and preferences. It involves treating patients with respect, dignity, and compassion, and ensuring that they are actively involved in their own healthcare decisions. Key Principles of Patient-Centered Care: Benefits of Patient-Centered Care: Improved patient satisfaction and adherence to treatment plans, Enhanced health outcomes, Reduced healthcare costs, and Stronger patient-provider relationships. Examples of Patient-Centered Care: Patient-centered care is a holistic approach to healthcare that focuses on the patient as an individual. By empowering patients and respecting their needs, it aims to improve their health and overall well-being. The Shared Vision vs. Systemic Barriers All healthcare stakeholders agree on one fundamental principle: care should revolve around patients’ needs and preferences. Yet despite this shared goal, competing priorities between payers and providers often create friction that undermines patient-centered care delivery. Theresa Dreyer of the Health Care Transformation Task Force observes: “Payers and providers both want patients to receive accessible, appropriate care. But the current system’s structure frequently puts these groups at odds.” Defining Patient-Centered Care At its core, patient-centered care means: “Imagine the care you’d want for your own family members,” Dreyer suggests. “That’s the standard we should apply across healthcare.” The Fee-for-Service Roadblock The dominant fee-for-service (FFS) model creates inherent conflicts: “FFS turns cost containment into a zero-sum negotiation,” Dreyer explains. “Value-based models offer a collaborative alternative.” Value-Based Care as the Unifying Framework 1. Quality-Focused Contracting 2. Streamlined Prior Authorization 3. Holistic Care Integration The Preventive Care Imperative The long-term nature of prevention creates systemic challenges: “Diabetes management today prevents kidney failure tomorrow,” Dreyer notes. “We need payment models that reward this foresight.” Building Collaborative Solutions For Payers: For Providers: Joint Opportunities: The Path Forward The healthcare industry stands at an inflection point. By embracing value-based models that: Payers and providers can transform their relationship from adversarial to collaborative—with patients as the ultimate beneficiaries. As Dreyer concludes: “Beyond the contracting details and quality metrics, we must remember our shared purpose: helping people achieve and maintain health. When we center that mission, the rest follows.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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April 2, 2025in Life Sciences Cloud, Salesforce, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Salesforce Managed Services
Dementia Care and Telemedicine
21Mar

Dementia Care and Telemedicine

How 3 Health Systems Are Leveraging Telemedicine for Dementia Care Telemedicine is expanding access to dementia care, particularly for rural and elderly patients, though challenges like technology barriers and sustainability remain. Dementia—an umbrella term for cognitive and memory disorders—affects millions of Americans directly and indirectly. By 2060, nearly 1 million people in the U.S. are projected to develop dementia. While no cure exists, the growing prevalence underscores the need for accessible and effective care solutions. Telehealth has emerged as a critical tool in meeting this demand. The rapid adoption of virtual care during the COVID-19 pandemic transformed dementia care delivery. A 2024 study found that telehealth use surged among dementia patients, particularly those with long travel distances to clinics and the oldest age groups. For health systems like the University of Mississippi Medical Center (UMMC), telemedicine has been a game-changer. “COVID-19 changed things almost overnight,” said Dr. Kim Tarver, associate professor of medicine and director of clinical services at UMMC’s MIND Center. “We have patients who travel three hours to see us. Being able to communicate without requiring a clinic visit every time is incredibly helpful.” UMMC is among several health systems integrating telehealth into dementia care, though challenges like technology access and financial sustainability persist. Telehealth’s Role in Dementia Care: Benefits and Applications Dementia care is uniquely suited for telehealth. Virtual visits allow for evaluations, treatment adjustments, and follow-ups while offering privacy and flexibility that in-person visits cannot. At UMMC, clinicians conduct cognitive assessments like the Montreal Cognitive Assessment (MoCA) remotely. A nurse guides patients through the test via screen-sharing, while caregivers assist with physical exam components when needed. “I’ll ask the caregiver to perform parts of the exam, like cerebellar function tests, while I observe via video,” Tarver explained. Though in-person visits are still used for verification, virtual assessments have proven comparably accurate. Telemedicine also enables family members to discuss concerns privately—especially valuable when patients are unaware of or resistant to acknowledging their condition. Extending Dementia Care Through Virtual Workforce Solutions Health systems are also using telehealth to expand their dementia care workforce. At the University of California, San Francisco (UCSF), unlicensed but trained care navigators support families, handling routine assessments and triaging complex cases to specialists. “Navigators manage caseloads of families, consulting licensed experts only when needed,” said Dr. Katherine Possin, a neurology professor at UCSF. “This extends the reach of our limited dementia specialist workforce.” Similarly, Banner Health’s Dementia Care Partners program employs health coaches (Certified Nursing Assistants) to conduct initial assessments and provide ongoing support, reducing clinician workload. “If I train 30 people who each support 3,000 patients, the impact multiplies rapidly,” said Dr. Ganesh Gopalakrishna of Banner Alzheimer’s Institute. Banner also uses Project ECHO, a telehealth-based training model, to educate community providers—from physicians to elder care attorneys—on dementia care best practices. Overcoming Telehealth Challenges in Dementia Care Despite its benefits, implementing telehealth in dementia care presents hurdles: The Future of Telehealth in Dementia Care Despite obstacles, providers see immense value in virtual dementia care—reducing caregiver burden, preventing unnecessary hospitalizations, and improving patients’ quality of life. “I hope telehealth becomes the standard of care,” Possin said. As health systems refine their approaches, telemedicine promises to play an increasingly vital role in dementia care—bridging gaps in access and delivering support to patients and families when they need it most. Tectonic can help you transform telehealth in your organization. Contact us today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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March 21, 2025in Life Sciences Cloud, Salesforce, Salesforce Development Services, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Salesforce Implementation Services, Technology
Healthcare Cloud Computing
24Feb

Physicians Embrace AI for Documentation

Physicians Embrace AI for Documentation, But Diagnostic Concerns Persist A new survey reveals growing physician adoption of AI for clinical documentation and administrative tasks, yet lingering skepticism remains about its role in medical decision-making. According to Athenahealth’s fourth annual Physician Sentiment Survey, conducted by The Harris Poll, 68% of physicians using AI in their practice report increased reliance on the technology for clinical documentation over the past year. The top AI applications they value include: Shifting Perceptions of AI in Healthcare Physician attitudes toward AI are evolving: However, significant concerns persist: Interoperability Remains a Key Challenge While 91% of physicians agree that better data exchange between systems would improve patient outcomes, more than half report weekly frustrations accessing patient records from other providers. Additionally: Patient Portals: A Double-Edged Sword Though widely used, patient portals contribute to physician burnout: Job Satisfaction Shows Modest Gains Despite ongoing challenges, physician morale appears to be improving: The Path Forward: Balancing Innovation and Trust Dr. Nele Jessel, Chief Medical Officer at Athenahealth, noted: “AI is moving from hype to reality, and physicians are seeing real benefits in reducing administrative burdens. But we must ensure these tools are designed to support—not replace—clinical judgment, while improving efficiency across practices of all sizes.” As AI adoption grows, addressing diagnostic reliability, interoperability gaps, and workload pressures will be critical to sustaining physician trust and improving patient care. Key Takeaways:✅ AI use is rising for documentation, but diagnostic trust lags.⚠️ Interoperability frustrations persist, driving physician stress.📈 Job satisfaction is improving, yet burnout risks remain.🔮 Future success hinges on human-AI collaboration and better system integration. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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February 24, 2025in AI Tools, Data, Life Sciences Cloud, Salesforce, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Technology
Navigating the CRM Split for Drugmakers
20Feb

Navigating the CRM Split for Drugmakers

Salesforce vs. Veeva: Navigating the CRM Split for Drugmakers The long-standing partnership between Salesforce and Veeva is coming to an end, forcing pharmaceutical companies to decide which platform best suits their evolving needs. A Strategic Decision, Not Just an IT Shift As the contract between the two companies expires this September, drugmakers have until 2030 to choose their path. While some view the shift as a simple migration, industry leaders warn that this decision carries deeper strategic implications. “Sometimes this is being seen as just an IT migration—but no, if you’re just migrating, you’re missing the strategic importance of this,” said Nancy Phelan, SVP and Head of Customer Engagement at Trinity Life Sciences. “Leaders are realizing this is a much bigger decision, requiring thoughtful consideration of timing, approach, and long-term business impact.” A Messy Divorce? In some ways, the split has turned into a battle, with both companies scrambling to win over clients. By the end of December, Salesforce had reportedly poached several major customers from Veeva, which currently holds around 80% market share in life sciences. Both companies are adapting to drastic changes in the healthcare landscape, including an explosion of data, increasingly complex therapies, and evolving customer needs. From what Phelan has observed, drugmakers aren’t gravitating toward one side or the other based on company size, pipeline, or core focus. Instead, both platforms offer distinct advantages that could shape the user experience in different ways. Why the Split? Veeva’s decision to leave the Salesforce platform stems from mounting limitations and risks that made a standalone approach more appealing. According to a report by Everest Group, the separation will shrink Salesforce’s footprint in life sciences, but its broader market presence may fuel faster development of next-generation technologies. Veeva, on the other hand, is doubling down on its industry-specific capabilities, aiming to enhance its tailored solutions for pharma and biotech companies. A Changing Landscape For nearly two decades, Salesforce and Veeva have been intertwined, with Veeva building its life sciences CRM on Salesforce’s platform. Now, both companies are introducing new solutions, reflecting shifts in the pharmaceutical business model. “Companies like Pfizer or Novartis last made this decision more than 15 years ago,” Phelan noted. “Back then, specialty pharmacy complexities, field reimbursement challenges, and patient affordability concerns weren’t as prominent as they are today.” Additionally, the rise of AI and big data analytics has transformed the role of CRM platforms, making the Salesforce-Veeva decision more complex than ever. Two Roads, Two Strategies The key difference between the platforms moving forward will be how they align with drugmakers’ priorities: What’s Next for Pharma? As the transition nears, both Veeva and Salesforce are putting their best foot forward. Fortunately, pharma companies still have time to evaluate their options. “How we’re advising companies is, you’ve got a window of time and a future that is radically different from the last time you made this decision,” Phelan said. “You need to strategically assess the pieces that are important to you.” With the deadline approaching, drugmakers must determine which path aligns best with their long-term vision. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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February 20, 2025in Data, Life Sciences Cloud, Salesforce
Salesforce Life Sciences Cloud and Honeywell
15Feb

Salesforce Life Sciences Cloud and Honeywell

Honeywell’s TrackWise® Quality solution suite, in combination with Salesforce Life Sciences Cloud, will provide a comprehensive software platform for pharmaceutical and medical technology companies. Honeywell has expanded its strategic partnership with Salesforce, Inc. to introduce an integrated software platform designed for the life sciences industry. This platform, which includes Honeywell’s TrackWise Quality, Salesforce Life Sciences Cloud, Agentforce, and other solutions, aims to help pharmaceutical and medical technology companies accelerate the delivery of critical medications and healthcare devices with enhanced safety and cost efficiency. By digitizing and automating quality and compliance processes, Honeywell’s TrackWise Quality enables companies to manufacture products more efficiently, mitigate risks, reduce production costs, and bring safer products to market faster. Salesforce Life Sciences Cloud consolidates diverse data sources—such as clinical test results and medical records—to optimize interactions between pharmaceutical and medtech organizations, healthcare professionals, partners, and patients. This collaboration underscores the shared commitment of Honeywell and Salesforce to advancing automation and efficiency in the life sciences sector. “Our ongoing commitment to providing innovative software to manufacturers of critical life-supporting treatments centers around fostering trust between providers and patients,” said Frank Defesche, SVP & GM, Life Sciences at Salesforce. “The long-standing collaboration between Salesforce and Honeywell strengthens the life sciences industry by enhancing quality interactions and products, ultimately leading to improved patient outcomes.” “Partnering with Salesforce allows us to leverage our combined expertise in life sciences to drive operational efficiency, improve quality, and enhance patient-centric solutions through technology,” said Sunil Pandita, Vice President & General Manager of Honeywell Life Sciences. “From assisting patients in finding life-changing clinical trials to detecting anomalies in pharmaceutical manufacturing, Honeywell and Salesforce technologies are enabling better patient care.” Honeywell’s TrackWise Quality fosters a proactive approach to quality management by integrating industry best practices, advanced tracking and analytics, and artificial intelligence (AI) capabilities. This empowers life sciences companies to harness data more effectively, optimize performance, and enhance decision-making processes. Salesforce Life Sciences Cloud serves as a comprehensive, AI-powered engagement platform for pharmaceutical and medtech companies. Built on Sales Cloud and Service Cloud, it streamlines processes such as automating pharmacy benefit verification and expediting the screening of clinical trial candidates. These enhancements improve patient access, medication adherence, and accelerate diverse patient recruitment while reducing trial attrition. Additional Salesforce solutions within the platform include Agentforce, Data Cloud, and Analytics. As part of its continued commitment to life sciences customers, Honeywell has joined the Salesforce Agentforce Partner Network, a global ecosystem of partners developing solutions for regulatory-compliant training materials for life sciences professionals. To learn more about Honeywell’s industry-leading technologies for life sciences, visit: www.honeywell.com/us/en/industries/life-sciences. Salesforce, Salesforce Life Sciences Cloud, Agentforce, Data Cloud, and other names are trademarks of Salesforce, Inc. About Honeywell Honeywell is a diversified operating company serving a wide range of industries worldwide. Its business aligns with three key megatrends—automation, the future of aviation, and energy transition—supported by the Honeywell Accelerator operating system and Honeywell Forge IoT platform. As a trusted partner, Honeywell helps organizations address complex global challenges, delivering innovative solutions through its Aerospace Technologies, Industrial Automation, Building Automation, and Energy and Sustainability Solutions segments. For more news and updates on Honeywell, visit www.honeywell.com/newsroom. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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February 15, 2025in Artificial Intelligence, Data, Life Sciences Cloud, Salesforce, Technology
AI Arms Race
14Feb

AI-Powered Cancer Immunotherapy

AI-Powered Cancer Immunotherapy: How Predictive Models Are Personalizing Treatment The Challenge of Predicting Immunotherapy Success Immunotherapy—particularly immune checkpoint inhibitors (ICIs)—has revolutionized cancer treatment, offering long-term remission for some patients with lung cancer, melanoma, and kidney cancer. However, only 20-40% of patients respond to ICIs, and clinicians struggle to predict who will benefit. Current biomarkers like tumor mutational burden (TMB) and PD-L1 expression are expensive, inconsistent, and not universally applicable. This leaves doctors relying on trial-and-error approaches, delaying effective treatment and increasing costs. SCORPIO: An AI Tool Using Routine Blood Tests to Predict Treatment Response Researchers from Mount Sinai’s Tisch Cancer Institute and Memorial Sloan Kettering Cancer Center have developed SCORPIO, an AI model that predicts ICI effectiveness using routine blood tests and clinical data—eliminating the need for costly genomic sequencing. How SCORPIO Works Key Advantages Over Traditional Methods ✔ More accurate than PD-L1 & TMB testing in trials✔ Works across 21 cancer types (validated in 10,000+ patients)✔ Low-cost & scalable—uses existing lab tests✔ No specialized equipment needed, ideal for resource-limited settings Why This Matters for Cancer Care Next Steps: From Research to Real-World Use Before widespread adoption, SCORPIO will undergo prospective clinical trials to confirm real-world performance. Challenges include: The Future of AI in Immunotherapy SCORPIO is part of a growing wave of AI tools transforming oncology: As Diego Chowell, PhD (Mount Sinai) notes: “SCORPIO represents a major step toward democratizing precision oncology—making advanced cancer care accessible to all patients, not just those at specialized centers.” The Bottom Line AI is shifting immunotherapy from trial-and-error to predictive, personalized medicine. With tools like SCORPIO, the future of cancer treatment is smarter, faster, and more equitable. Next Frontier? Combining AI with real-time patient monitoring to dynamically adjust therapies—bringing us closer to truly adaptive cancer care. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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February 14, 2025in AI Tools, Artificial Intelligence, Data, Generative AI, Life Sciences Cloud, Salesforce, Salesforce Development Services, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud
Healthcare Cloud Computing
05Feb

Member Experience in Healthcare

Member Experience in Healthcare: Why It Matters for Payers In today’s consumer-driven healthcare market, member experience is no longer a nice-to-have—it’s a competitive necessity for health payers. With rising consumer expectations and fierce competition during open enrollment, payers must prioritize seamless, digital-first interactions to attract, retain, and satisfy members—while also protecting their bottom line. What Is Member Experience for Health Payers? Member experience refers to how health plan beneficiaries interact with their insurers—from finding providers and filing claims to accessing customer support and digital tools. A positive experience means:✔ Ease of use (intuitive portals, quick claims processing)✔ Transparency (clear benefits, no surprise denials)✔ Responsive support (fast resolutions via phone, chat, or AI)✔ Personalized engagement (tailored recommendations, proactive outreach) Poor experiences, on the other hand, lead to frustration, distrust, and member churn. Why Member Experience Matters More Than Ever 1. Consumers Are Voting With Their Wallets 2. Payers Lag Behind Other Industries 3. Better Experience = Better Business Outcomes Investing in member experience drives:✅ Higher retention & acquisition (loyalty = lower marketing costs)✅ Reduced call center volume (AI & self-service cut costs)✅ Fewer claim disputes & appeals (transparency builds trust) What Do Members Actually Want? According to Accenture & Bain, top member demands include:🔹 Easy access to plan information (no digging through PDFs)🔹 Fast, omnichannel support (chat, phone, portal—all synced)🔹 Frictionless digital tools (mobile apps, AI chatbots, e-billing)🔹 Transparent claims & approvals (no surprise denials) Members who rate their plan as “very easy to use” are 2X more likely to stay. How Can Payers Improve Member Experience? 1. Boost Digital Maturity 2. Fix Pain Points First 3. Measure What Matters Key KPIs to track:📊 Net Promoter Score (NPS) – Would members recommend you?📊 First Call Resolution (FCR) – Are issues solved quickly?📊 Claims Processing Time – How fast are claims paid?📊 Retention Rate – Are members renewing? The Bottom Line Health payers can no longer afford slow, confusing, or frustrating member experiences. With consumer expectations rising, the winners will be those who: The future belongs to payers that treat members like valued customers—not just policyholders. “Member experience isn’t just about satisfaction—it’s about loyalty, retention, and growth. Payers that get it right will outperform those stuck in legacy models.”—Bain & Company, 2024 Ready to transform your member experience? Contact Tectonic, your health and life sciences partner. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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February 5, 2025in AI Chatbots, Life Sciences Cloud, Salesforce, Salesforce Data Cloud, Salesforce Development Services, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Salesforce Implementation Services, Salesforce Managed Services
Transforming Healthcare with Salesforce CRM For healthcare providers, adopting a CRM platform like Salesforce Health Cloud is invaluable for managing vast amounts of patient data effectively. Health Cloud empowers healthcare professionals to create personalized, one-to-one patient journeys, enabling a deep understanding of each patient’s needs, medical history, and preferences. This approach not only fosters a patient-friendly experience but also builds a strong rapport, ensuring that patients feel valued and understood. Health Cloud also facilitates seamless collaboration among healthcare providers across different departments. When patients require support from multiple professionals, the platform ensures coordinated, comprehensive care that considers their complete medical history. This collaborative approach strengthens patient trust and streamlines operations, demonstrating a provider’s commitment to patient-centered care. As healthcare organizations strive to meet rising patient expectations, Salesforce is at the forefront of driving transformative changes. Leveraging Salesforce cloud solutions allows providers to manage patient data efficiently, deliver higher-quality care, and turn industry challenges into opportunities for improvement. Salesforce CRM has significantly boosted patient engagement and satisfaction within the healthcare sector. By automating repetitive, manual tasks, Salesforce CRM enables healthcare professionals to devote more time to patient care. Tools like Patient Management Software
03Dec

2025 Life Sciences Industry Outlook: What’s Next?

The life sciences industry is poised for significant evolution in 2025 as it navigates a dynamic landscape shaped by digital transformation, competitive pressures, business volatility, and shifting customer needs. Despite potential challenges, industry leaders remain optimistic about growth in the coming year. Deloitte’s recently released 2025 Life Sciences Outlook, published on December 10, 2024, offers a comprehensive overview of the trends and forces expected to shape the industry in the upcoming year. Drawing from a global survey of life sciences executives conducted by the Deloitte U.S. Center for Health Solutions, the report highlights key focus areas that will drive transformation and innovation. Key Trends Shaping the Life Sciences Industry in 2025 1. Digital Transformation Digital transformation continues to be a cornerstone of growth and innovation for the life sciences sector. Executives anticipate accelerated adoption of digital tools, with particular emphasis on: To stay ahead, life sciences companies are investing in transformative technologies, robust cybersecurity, and digital tools that enhance R&D, employee productivity, and customer engagement. 2. Competitive Pressures The competitive landscape in 2025 will be shaped by several key challenges: To address these pressures, companies are focusing on innovation, expanding their portfolios, and targeting profitable disease areas. Strategies include improving R&D productivity, enhancing clinical trial diversity, leveraging real-world evidence, and aligning M&A activities with corporate objectives. 3. Business Volatility Economic and regulatory uncertainties are adding layers of complexity to the business environment. Key drivers of business volatility include: To mitigate these risks, life sciences companies are optimizing operating models, enhancing supply chain resilience, and implementing global risk mitigation strategies to safeguard operations against unforeseen disruptions. 4. Evolving Customer Needs The rise of personalized medicine and digital adoption among patients is transforming customer expectations. Advances in genomics, biomarkers, and precision medicine are enabling companies to deliver more effective treatments with fewer side effects. In response to these shifts, life sciences firms are prioritizing customer-centric strategies by: As one senior executive from a German pharmaceutical company explained, “With advances in genomics and biomarkers, we can provide patients with more precise treatment options. This not only improves efficacy but also significantly reduces side effects, allowing patients to have a better treatment experience.” Outlook for 2025 Despite challenges, the outlook for the life sciences industry in 2025 remains positive. With 75% of surveyed executives expressing optimism, the sector is positioned for growth driven by innovation, strategic investment, and a commitment to addressing evolving market demands. As the industry continues to adapt to internal and external pressures, its ability to leverage digital transformation, overcome competitive challenges, and meet shifting customer needs will define its success in the year ahead. The 2025 Life Sciences Outlook underscores the importance of proactive strategies, forward-thinking investments, and adaptability in navigating this transformative era. By embracing these trends, life sciences companies can position themselves for sustainable growth and innovation in the years to come. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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December 3, 2024in Generative AI, Life Sciences Cloud, Salesforce Development Services, Salesforce Health and Life Sciences Solutions

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