Salesforce Health and Life Sciences Solutions Archives - gettectonic.com
Salesforce and Healthcare

Aligning Payers and Providers for True Patient-Centered Care

Patient-centered care is an approach to healthcare that prioritizes the patient’s needs, values, and preferences. It involves treating patients with respect, dignity, and compassion, and ensuring that they are actively involved in their own healthcare decisions. Key Principles of Patient-Centered Care: Benefits of Patient-Centered Care: Improved patient satisfaction and adherence to treatment plans, Enhanced health outcomes, Reduced healthcare costs, and Stronger patient-provider relationships. Examples of Patient-Centered Care: Patient-centered care is a holistic approach to healthcare that focuses on the patient as an individual. By empowering patients and respecting their needs, it aims to improve their health and overall well-being. The Shared Vision vs. Systemic Barriers All healthcare stakeholders agree on one fundamental principle: care should revolve around patients’ needs and preferences. Yet despite this shared goal, competing priorities between payers and providers often create friction that undermines patient-centered care delivery. Theresa Dreyer of the Health Care Transformation Task Force observes: “Payers and providers both want patients to receive accessible, appropriate care. But the current system’s structure frequently puts these groups at odds.” Defining Patient-Centered Care At its core, patient-centered care means: “Imagine the care you’d want for your own family members,” Dreyer suggests. “That’s the standard we should apply across healthcare.” The Fee-for-Service Roadblock The dominant fee-for-service (FFS) model creates inherent conflicts: “FFS turns cost containment into a zero-sum negotiation,” Dreyer explains. “Value-based models offer a collaborative alternative.” Value-Based Care as the Unifying Framework 1. Quality-Focused Contracting 2. Streamlined Prior Authorization 3. Holistic Care Integration The Preventive Care Imperative The long-term nature of prevention creates systemic challenges: “Diabetes management today prevents kidney failure tomorrow,” Dreyer notes. “We need payment models that reward this foresight.” Building Collaborative Solutions For Payers: For Providers: Joint Opportunities: The Path Forward The healthcare industry stands at an inflection point. By embracing value-based models that: Payers and providers can transform their relationship from adversarial to collaborative—with patients as the ultimate beneficiaries. As Dreyer concludes: “Beyond the contracting details and quality metrics, we must remember our shared purpose: helping people achieve and maintain health. When we center that mission, the rest follows.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
Dementia Care and Telemedicine

Dementia Care and Telemedicine

How 3 Health Systems Are Leveraging Telemedicine for Dementia Care Telemedicine is expanding access to dementia care, particularly for rural and elderly patients, though challenges like technology barriers and sustainability remain. Dementia—an umbrella term for cognitive and memory disorders—affects millions of Americans directly and indirectly. By 2060, nearly 1 million people in the U.S. are projected to develop dementia. While no cure exists, the growing prevalence underscores the need for accessible and effective care solutions. Telehealth has emerged as a critical tool in meeting this demand. The rapid adoption of virtual care during the COVID-19 pandemic transformed dementia care delivery. A 2024 study found that telehealth use surged among dementia patients, particularly those with long travel distances to clinics and the oldest age groups. For health systems like the University of Mississippi Medical Center (UMMC), telemedicine has been a game-changer. “COVID-19 changed things almost overnight,” said Dr. Kim Tarver, associate professor of medicine and director of clinical services at UMMC’s MIND Center. “We have patients who travel three hours to see us. Being able to communicate without requiring a clinic visit every time is incredibly helpful.” UMMC is among several health systems integrating telehealth into dementia care, though challenges like technology access and financial sustainability persist. Telehealth’s Role in Dementia Care: Benefits and Applications Dementia care is uniquely suited for telehealth. Virtual visits allow for evaluations, treatment adjustments, and follow-ups while offering privacy and flexibility that in-person visits cannot. At UMMC, clinicians conduct cognitive assessments like the Montreal Cognitive Assessment (MoCA) remotely. A nurse guides patients through the test via screen-sharing, while caregivers assist with physical exam components when needed. “I’ll ask the caregiver to perform parts of the exam, like cerebellar function tests, while I observe via video,” Tarver explained. Though in-person visits are still used for verification, virtual assessments have proven comparably accurate. Telemedicine also enables family members to discuss concerns privately—especially valuable when patients are unaware of or resistant to acknowledging their condition. Extending Dementia Care Through Virtual Workforce Solutions Health systems are also using telehealth to expand their dementia care workforce. At the University of California, San Francisco (UCSF), unlicensed but trained care navigators support families, handling routine assessments and triaging complex cases to specialists. “Navigators manage caseloads of families, consulting licensed experts only when needed,” said Dr. Katherine Possin, a neurology professor at UCSF. “This extends the reach of our limited dementia specialist workforce.” Similarly, Banner Health’s Dementia Care Partners program employs health coaches (Certified Nursing Assistants) to conduct initial assessments and provide ongoing support, reducing clinician workload. “If I train 30 people who each support 3,000 patients, the impact multiplies rapidly,” said Dr. Ganesh Gopalakrishna of Banner Alzheimer’s Institute. Banner also uses Project ECHO, a telehealth-based training model, to educate community providers—from physicians to elder care attorneys—on dementia care best practices. Overcoming Telehealth Challenges in Dementia Care Despite its benefits, implementing telehealth in dementia care presents hurdles: The Future of Telehealth in Dementia Care Despite obstacles, providers see immense value in virtual dementia care—reducing caregiver burden, preventing unnecessary hospitalizations, and improving patients’ quality of life. “I hope telehealth becomes the standard of care,” Possin said. As health systems refine their approaches, telemedicine promises to play an increasingly vital role in dementia care—bridging gaps in access and delivering support to patients and families when they need it most. Tectonic can help you transform telehealth in your organization. Contact us today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
AI-Driven Healthcare

The Future of Healthcare is Digital

Transforming Healthcare with Salesforce Health Cloud In our rapidly evolving healthcare world, digital transformation is no longer optional—it’s essential. Healthcare organizations must leverage innovative solutions to improve patient outcomes, streamline operations, and drive financial growth. Salesforce Health Cloud empowers providers, payers, and life sciences companies to deliver personalized, connected, and data-driven care. The Urgency of Digital Transformation in Healthcare Healthcare organizations face increasing pressure from regulatory requirements, patient expectations for seamless digital experiences, and operational inefficiencies. Traditional systems are often fragmented, making it difficult to provide a unified patient experience. Salesforce Health Cloud addresses these challenges by enhancing communication, centralizing data, and optimizing workflows. Key Benefits of Salesforce Health Cloud ✅ Enhanced Patient EngagementPatients expect convenience, transparency, and personalization. Health Cloud delivers seamless communication through patient portals, automated reminders, and AI-driven insights—leading to higher engagement and improved adherence to treatment plans. ✅ 360-Degree Patient ViewBy integrating data from electronic health records (EHRs), wearable devices, and other sources, Health Cloud provides a unified patient profile. This empowers providers and payers to make data-driven decisions that improve both clinical and business outcomes. ✅ Operational Efficiency & Cost ReductionHealth Cloud automates workflows, reduces redundancies, and improves productivity by integrating clinical, operational, and administrative processes. Real-time collaboration enhances care coordination across teams and organizations. ✅ AI-Powered Insights for Better Decision-MakingWith AI-driven analytics and predictive insights, healthcare organizations can identify at-risk populations, optimize resource allocation, and enhance population health management. Salesforce Einstein AI helps forecast trends and personalize care recommendations. ✅ Interoperability & Regulatory ComplianceNavigating complex healthcare regulations is easier with Health Cloud’s secure architecture, ensuring compliance while enabling seamless data exchange between systems and stakeholders. Why Healthcare Organizations Should Adopt Health Cloud Investing in digital transformation provides a competitive advantage by improving patient satisfaction, reducing operational costs, and driving better health outcomes. Salesforce Health Cloud enables organizations to future-proof their operations, boost revenue, and implement a seamless, value-based care model. Use Cases of Salesforce Health Cloud 🏥 Health Insurers – Improve member engagement, claims processing, and care management to enhance efficiency and reduce costs. 🏥 Hospitals & Health Systems – Streamline care coordination, minimize readmissions, and enhance patient experiences with personalized care plans. 🏥 Home Healthcare & Telemedicine – Enable remote patient monitoring and virtual care, improving accessibility while reducing hospital visits. 🏥 Life Sciences Companies – Accelerate drug development, streamline clinical trials, and enhance collaboration with providers and patients. The Future of Healthcare is Digital Salesforce Health Cloud is at the forefront of healthcare’s digital revolution. By leveraging AI, automation, and seamless integrations, healthcare leaders can improve patient experiences, drive operational efficiency, and ensure long-term success. Now is the time to embrace a data-driven approach to healthcare management. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
Salesforce Lightning

Salesforce Lightning vs. Classic

Salesforce Lightning vs. Classic: The 2025 Decision Guide The Critical Choice for Modern Businesses As Salesforce phases out Classic (no updates since 2023), Lightning emerges as the only future-proof option with AI, mobile optimization, and superior analytics. Here’s what you need to know to make the right decision. Key Differences at a Glance Feature Lightning (2015+) Classic (Legacy) Interface Modern, component-based, drag-and-drop Text-heavy, tab-based Performance 50% faster load times, single-page app Slows with large datasets AI Integration Einstein AI for predictions & automation None Mobile Support Fully responsive design Limited functionality Customization Lightning App Builder, LWC components Rigid, requires coding (Visualforce) Security LockerService for component isolation Basic security protocols Analytics Interactive dashboards, real-time filters Static reports Why Lightning Dominates in 2025 1. Productivity Boost 2. AI-Powered Insights 3. Future-Proof Architecture 4. Cost Efficiency When Classic Might Still Work Consider Classic only if: Migration Made Simple Salesforce provides: The Verdict ✅ Choose Lightning if: You want AI, mobile access, and a scalable platform.⚠ Avoid Classic: It’s outdated, unsupported, and hampers growth. Next Steps: Pro Tip: Use Lightning Adoption Dashboards to track migration progress. Need help transitioning?  Contact Tectonic. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
Healthcare Cloud Computing

Physicians Embrace AI for Documentation

Physicians Embrace AI for Documentation, But Diagnostic Concerns Persist A new survey reveals growing physician adoption of AI for clinical documentation and administrative tasks, yet lingering skepticism remains about its role in medical decision-making. According to Athenahealth’s fourth annual Physician Sentiment Survey, conducted by The Harris Poll, 68% of physicians using AI in their practice report increased reliance on the technology for clinical documentation over the past year. The top AI applications they value include: Shifting Perceptions of AI in Healthcare Physician attitudes toward AI are evolving: However, significant concerns persist: Interoperability Remains a Key Challenge While 91% of physicians agree that better data exchange between systems would improve patient outcomes, more than half report weekly frustrations accessing patient records from other providers. Additionally: Patient Portals: A Double-Edged Sword Though widely used, patient portals contribute to physician burnout: Job Satisfaction Shows Modest Gains Despite ongoing challenges, physician morale appears to be improving: The Path Forward: Balancing Innovation and Trust Dr. Nele Jessel, Chief Medical Officer at Athenahealth, noted: “AI is moving from hype to reality, and physicians are seeing real benefits in reducing administrative burdens. But we must ensure these tools are designed to support—not replace—clinical judgment, while improving efficiency across practices of all sizes.” As AI adoption grows, addressing diagnostic reliability, interoperability gaps, and workload pressures will be critical to sustaining physician trust and improving patient care. Key Takeaways:✅ AI use is rising for documentation, but diagnostic trust lags.⚠️ Interoperability frustrations persist, driving physician stress.📈 Job satisfaction is improving, yet burnout risks remain.🔮 Future success hinges on human-AI collaboration and better system integration. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
AI Arms Race

AI-Powered Cancer Immunotherapy

AI-Powered Cancer Immunotherapy: How Predictive Models Are Personalizing Treatment The Challenge of Predicting Immunotherapy Success Immunotherapy—particularly immune checkpoint inhibitors (ICIs)—has revolutionized cancer treatment, offering long-term remission for some patients with lung cancer, melanoma, and kidney cancer. However, only 20-40% of patients respond to ICIs, and clinicians struggle to predict who will benefit. Current biomarkers like tumor mutational burden (TMB) and PD-L1 expression are expensive, inconsistent, and not universally applicable. This leaves doctors relying on trial-and-error approaches, delaying effective treatment and increasing costs. SCORPIO: An AI Tool Using Routine Blood Tests to Predict Treatment Response Researchers from Mount Sinai’s Tisch Cancer Institute and Memorial Sloan Kettering Cancer Center have developed SCORPIO, an AI model that predicts ICI effectiveness using routine blood tests and clinical data—eliminating the need for costly genomic sequencing. How SCORPIO Works Key Advantages Over Traditional Methods ✔ More accurate than PD-L1 & TMB testing in trials✔ Works across 21 cancer types (validated in 10,000+ patients)✔ Low-cost & scalable—uses existing lab tests✔ No specialized equipment needed, ideal for resource-limited settings Why This Matters for Cancer Care Next Steps: From Research to Real-World Use Before widespread adoption, SCORPIO will undergo prospective clinical trials to confirm real-world performance. Challenges include: The Future of AI in Immunotherapy SCORPIO is part of a growing wave of AI tools transforming oncology: As Diego Chowell, PhD (Mount Sinai) notes: “SCORPIO represents a major step toward democratizing precision oncology—making advanced cancer care accessible to all patients, not just those at specialized centers.” The Bottom Line AI is shifting immunotherapy from trial-and-error to predictive, personalized medicine. With tools like SCORPIO, the future of cancer treatment is smarter, faster, and more equitable. Next Frontier? Combining AI with real-time patient monitoring to dynamically adjust therapies—bringing us closer to truly adaptive cancer care. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
Healthcare Cloud Computing

Member Experience in Healthcare

Member Experience in Healthcare: Why It Matters for Payers In today’s consumer-driven healthcare market, member experience is no longer a nice-to-have—it’s a competitive necessity for health payers. With rising consumer expectations and fierce competition during open enrollment, payers must prioritize seamless, digital-first interactions to attract, retain, and satisfy members—while also protecting their bottom line. What Is Member Experience for Health Payers? Member experience refers to how health plan beneficiaries interact with their insurers—from finding providers and filing claims to accessing customer support and digital tools. A positive experience means:✔ Ease of use (intuitive portals, quick claims processing)✔ Transparency (clear benefits, no surprise denials)✔ Responsive support (fast resolutions via phone, chat, or AI)✔ Personalized engagement (tailored recommendations, proactive outreach) Poor experiences, on the other hand, lead to frustration, distrust, and member churn. Why Member Experience Matters More Than Ever 1. Consumers Are Voting With Their Wallets 2. Payers Lag Behind Other Industries 3. Better Experience = Better Business Outcomes Investing in member experience drives:✅ Higher retention & acquisition (loyalty = lower marketing costs)✅ Reduced call center volume (AI & self-service cut costs)✅ Fewer claim disputes & appeals (transparency builds trust) What Do Members Actually Want? According to Accenture & Bain, top member demands include:🔹 Easy access to plan information (no digging through PDFs)🔹 Fast, omnichannel support (chat, phone, portal—all synced)🔹 Frictionless digital tools (mobile apps, AI chatbots, e-billing)🔹 Transparent claims & approvals (no surprise denials) Members who rate their plan as “very easy to use” are 2X more likely to stay. How Can Payers Improve Member Experience? 1. Boost Digital Maturity 2. Fix Pain Points First 3. Measure What Matters Key KPIs to track:📊 Net Promoter Score (NPS) – Would members recommend you?📊 First Call Resolution (FCR) – Are issues solved quickly?📊 Claims Processing Time – How fast are claims paid?📊 Retention Rate – Are members renewing? The Bottom Line Health payers can no longer afford slow, confusing, or frustrating member experiences. With consumer expectations rising, the winners will be those who: The future belongs to payers that treat members like valued customers—not just policyholders. “Member experience isn’t just about satisfaction—it’s about loyalty, retention, and growth. Payers that get it right will outperform those stuck in legacy models.”—Bain & Company, 2024 Ready to transform your member experience? Contact Tectonic, your health and life sciences partner. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More

How Advanced Analytics is Reducing Clinical Waste in Healthcare

As U.S. healthcare spending surges—reaching $4.9 trillion in 2023, a 7.5% increase from the previous year—health systems are seeking innovative ways to curb unnecessary costs. One key area of focus? Clinical waste—avoidable medical services that drive up expenses without improving patient outcomes. MultiCare Health System, a 13-hospital network based in Washington, has successfully tackled this challenge using AI-powered clinical decision support (CDS) tools. Partnering with health tech company IllumiCare, MultiCare has reduced unnecessary lab tests and medication orders, saving $2.5 million while maintaining care quality. What is Clinical Waste? Clinical waste refers to unnecessary medical services—such as redundant lab tests, excessive imaging, or inappropriate prescriptions—that inflate costs without benefiting patients. Studies show: Dr. Arun T. Mathews, MultiCare’s Regional Chief Medical Officer, explains: “A patient doesn’t always need a daily blood draw. The extra data may not help—and could even harm them.” How MultiCare is Cutting Waste with AI MultiCare deployed IllumiCare’s Smart Ribbon, an EHR-integrated CDS tool that: Key Features: ✔ Passive vs. Active Alerts – Clinicians receive contextual nudges (e.g., switching from IV to oral meds when appropriate).✔ Automated Order Adjustments – If a doctor accepts a recommendation, the system updates the order automatically, reducing cognitive load.✔ Shared Savings Incentives – Physicians earn performance bonuses for adopting cost-effective practices. Overcoming Adoption Challenges Initially, clinicians ignored alerts, seeing them as extra work. MultiCare’s solution? Result: The Bigger Picture While cost savings matter, patient care remains the priority. As Dr. Mathews notes: “The real win? Fewer unnecessary needle sticks, faster IV-to-oral transitions, and a better patient experience.” What’s Next? MultiCare plans to expand the tool systemwide, proving that smart analytics + clinician engagement can reduce waste without sacrificing care quality. Advanced analytics in healthcare leverages data to identify and address inefficiencies, ultimately reducing clinical waste by optimizing resource allocation, streamlining operations, and improving patient care, leading to cost savings and better outcomes.  Key Takeaway:By combining AI-driven insights with physician incentives, health systems can cut waste, lower costs, and keep patient care at the forefront. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
HIPAA

Salesforce HIPAA Compliance

Compliance plays a critical role in managing sensitive information, especially under regulations like the Health Insurance Portability and Accountability Act (HIPAA). Salesforce HIPAA Compliance. Enacted in 1996, HIPAA establishes national standards for safeguarding sensitive health information. Organizations and individuals who store, manage, or transmit healthcare data are subject to these regulations, which prioritize the confidentiality, integrity, and availability of patient information. While Salesforce provides tools to support HIPAA compliance, the responsibility for ensuring compliance ultimately lies with the data-processing organization or individual—not solely the platform itself. This insight explores Salesforce’s role in HIPAA compliance, key features for safeguarding electronic Protected Health Information (ePHI), and best practices for adhering to regulatory requirements. Understanding HIPAA Salesforce’s flexibility as a CRM platform allows it to serve industries that require HIPAA compliance, particularly healthcare and life sciences. At its core, HIPAA protects Protected Health Information (PHI)—any patient-identifiable information in medical records. PHI extends beyond traditional medical data to include names, addresses, birth dates, Social Security numbers, and more. When PHI is managed or transmitted electronically, it’s classified as electronic Protected Health Information (ePHI), which is subject to additional safeguards. Entities Covered by HIPAA HIPAA applies to several types of entities: While Salesforce is classified as a Business Associate, organizations using the platform remain responsible for adhering to HIPAA’s security requirements. Salesforce and the Business Associate Agreement (BAA) As a Business Associate, Salesforce must enter into a Business Associate Agreement (BAA) with healthcare organizations and other Covered Entities to define responsibilities and security measures for handling ePHI. The BAA outlines the Salesforce features and services eligible for HIPAA compliance. Notably: Without a signed BAA, organizations face significant penalties for HIPAA violations, even in the absence of a data breach. HIPAA-Compliant Salesforce Solutions Salesforce offers various solutions and features to support HIPAA compliance. These are categorized into platform security measures and specific compliant services: Key Security Features HIPAA-Compliant Services It’s important to note that not all Salesforce features are HIPAA-compliant, and proper configuration is critical to ensure compliance. Restrictions and Challenges While Salesforce offers robust security tools, some limitations and risks exist: Additionally, some Salesforce services, like certain social or mobile features in Health Cloud, are not compliant by default and require explicit mention in the BAA to be used with ePHI. Best Practices for HIPAA Compliance To maximize HIPAA compliance with Salesforce, organizations should: HIPAA Compliance Checklist Here’s a concise checklist to guide your HIPAA compliance efforts: Leveraging Third-Party Tools Solutions like GRAX can enhance HIPAA compliance in Salesforce by adding capabilities such as data backup, archiving, and recovery. GRAX’s security features include: However, integrating third-party solutions requires careful vetting to avoid compliance risks. Salesforce HIPAA Compliance Salesforce is a powerful tool for healthcare organizations, but achieving HIPAA compliance requires understanding its capabilities and limitations. A well-configured Salesforce environment, combined with diligent user management and third-party tools, can help organizations meet regulatory requirements while safeguarding patient data. By embracing best practices and staying informed about shared responsibilities, organizations can ensure HIPAA compliance, avoid penalties, and build trust with patients and stakeholders. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
Tectonic Salesforce Implementation Partner

Choosing a 2025 Salesforce Solutions Partner

Salesforce has revolutionized how companies manage customer relationships, offering a powerful CRM platform that drives efficiency, productivity, and sales growth. However, fully unlocking its potential requires more than just subscribing to the platform. Successful deployment, seamless integration, and tailored customization are critical to maximizing Salesforce’s benefits. That’s where selecting the right Salesforce Cloud Solutions Partner becomes crucial. This guide will walk you through the key factors to consider when choosing a Salesforce implementation partner to ensure a successful deployment and seamless integration tailored to your business needs. Why You Need a Salesforce Cloud Solutions Partner The Salesforce ecosystem is vast and complex, offering a range of tools, services, and integrations that can be overwhelming without the right guidance. From pricing options to technical aspects of Salesforce Sales Cloud, implementation, and integrations, the right partner can simplify the process. A skilled Salesforce Cloud Solutions Partner can: Choosing the right partner can significantly impact your Salesforce journey, ensuring a smooth transition and long-term success. Key Factors to Consider When Choosing a Partner 1. Assess Expertise and Experience Salesforce implementation requires technical proficiency and industry-specific expertise. Look for a partner who: Additionally, ensure the partner is skilled in services you may require, such as Salesforce Outlook Integration or trial configurations. 2. Evaluate Customization Capabilities Every business is unique, and your Salesforce CRM must reflect that. A capable partner will tailor the platform to your needs, including: Customization ensures your Salesforce environment fits your business like a glove, optimizing operations and delivering maximum ROI. 3. Look for a Holistic Approach to Integration Salesforce excels at integrating with various platforms to streamline workflows. Choose a partner who offers: A well-integrated system simplifies operations, enhances productivity, and positions your business for scalable success. 4. Ensure Support and Training Salesforce implementation is only the beginning; ongoing support and training are critical to success. Your partner should offer: Continuous support ensures your team fully leverages Salesforce, adapting to new features and growing with the platform. 5. Prioritize Pricing Transparency Salesforce offers flexible pricing plans, but implementation costs can vary. Ensure your partner provides: Pricing transparency helps you plan effectively and avoid surprises during your Salesforce journey. Conclusion Selecting the right Salesforce Cloud Solutions Partner is a critical decision that can profoundly impact your business’s efficiency and growth. By focusing on expertise, customization, integration, and support, you can ensure a smooth Salesforce implementation that maximizes your investment. A trusted partner doesn’t just implement Salesforce; they become an integral part of your success, helping you scale confidently and adapt to future challenges. For tailored guidance on selecting the ideal Salesforce partner or learning more about best practices for Salesforce CRM implementation, explore our detailed insights and resources. Make an informed choice and set your organization up for long-term success with Salesforce. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
AI-Driven Care Coordination Software

AI-Driven Care Coordination Software

Can AI-Driven Care Coordination Software Improve Workflows? University Hospitals is leveraging AI to enhance care coordination across its network of 13 hospitals and numerous outpatient settings. This effort highlights the transformative potential of AI-driven platforms in streamlining workflows, improving patient outcomes, and addressing clinician burnout. The Role of AI in Care Coordination Care coordination ensures seamless collaboration between healthcare providers, aiming for safe, appropriate, and effective treatment. Effective information-sharing can: According to the U.S. Centers for Medicare & Medicaid Services (CMS), poor care coordination can lead to: The Agency for Healthcare Research and Quality (AHRQ) advocates for a mix of technology adoption and care-specific strategies, such as proactive care plans tailored to patient needs. While electronic health records (EHRs) aid in these efforts, AI’s ability to analyze vast data sets positions it as the next evolution in care coordination. University Hospitals’ AI Initiative University Hospitals has partnered with Aidoc to deploy its AI-powered platform, aiOS, to improve radiology and care coordination workflows. Chair of Radiology Donna Plecha shared insights on how AI is already assisting in their operations: Best Practices for Implementing AI 1. Identify High-Value Use Cases: 2. Conduct Architectural Reviews: 3. Monitor ROI and Metrics: 4. Gain Clinician Buy-In: Looking Ahead AI is proving to be a valuable tool in care coordination, but its adoption requires realistic expectations and a thoughtful approach. Plecha underscores that AI won’t replace radiologists but will empower those who embrace it. As healthcare faces increasing patient volumes and clinician shortages, leveraging AI to reduce workloads and enhance care quality is becoming a necessity. With ongoing evaluations and phased implementations, University Hospitals is setting a precedent for how AI can drive innovation in care coordination while maintaining clinician oversight and patient trust. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
Transforming Healthcare with Salesforce CRM For healthcare providers, adopting a CRM platform like Salesforce Health Cloud is invaluable for managing vast amounts of patient data effectively. Health Cloud empowers healthcare professionals to create personalized, one-to-one patient journeys, enabling a deep understanding of each patient’s needs, medical history, and preferences. This approach not only fosters a patient-friendly experience but also builds a strong rapport, ensuring that patients feel valued and understood. Health Cloud also facilitates seamless collaboration among healthcare providers across different departments. When patients require support from multiple professionals, the platform ensures coordinated, comprehensive care that considers their complete medical history. This collaborative approach strengthens patient trust and streamlines operations, demonstrating a provider’s commitment to patient-centered care. As healthcare organizations strive to meet rising patient expectations, Salesforce is at the forefront of driving transformative changes. Leveraging Salesforce cloud solutions allows providers to manage patient data efficiently, deliver higher-quality care, and turn industry challenges into opportunities for improvement. Salesforce CRM has significantly boosted patient engagement and satisfaction within the healthcare sector. By automating repetitive, manual tasks, Salesforce CRM enables healthcare professionals to devote more time to patient care. Tools like Patient Management Software

2025 Life Sciences Industry Outlook: What’s Next?

The life sciences industry is poised for significant evolution in 2025 as it navigates a dynamic landscape shaped by digital transformation, competitive pressures, business volatility, and shifting customer needs. Despite potential challenges, industry leaders remain optimistic about growth in the coming year. Deloitte’s recently released 2025 Life Sciences Outlook, published on December 10, 2024, offers a comprehensive overview of the trends and forces expected to shape the industry in the upcoming year. Drawing from a global survey of life sciences executives conducted by the Deloitte U.S. Center for Health Solutions, the report highlights key focus areas that will drive transformation and innovation. Key Trends Shaping the Life Sciences Industry in 2025 1. Digital Transformation Digital transformation continues to be a cornerstone of growth and innovation for the life sciences sector. Executives anticipate accelerated adoption of digital tools, with particular emphasis on: To stay ahead, life sciences companies are investing in transformative technologies, robust cybersecurity, and digital tools that enhance R&D, employee productivity, and customer engagement. 2. Competitive Pressures The competitive landscape in 2025 will be shaped by several key challenges: To address these pressures, companies are focusing on innovation, expanding their portfolios, and targeting profitable disease areas. Strategies include improving R&D productivity, enhancing clinical trial diversity, leveraging real-world evidence, and aligning M&A activities with corporate objectives. 3. Business Volatility Economic and regulatory uncertainties are adding layers of complexity to the business environment. Key drivers of business volatility include: To mitigate these risks, life sciences companies are optimizing operating models, enhancing supply chain resilience, and implementing global risk mitigation strategies to safeguard operations against unforeseen disruptions. 4. Evolving Customer Needs The rise of personalized medicine and digital adoption among patients is transforming customer expectations. Advances in genomics, biomarkers, and precision medicine are enabling companies to deliver more effective treatments with fewer side effects. In response to these shifts, life sciences firms are prioritizing customer-centric strategies by: As one senior executive from a German pharmaceutical company explained, “With advances in genomics and biomarkers, we can provide patients with more precise treatment options. This not only improves efficacy but also significantly reduces side effects, allowing patients to have a better treatment experience.” Outlook for 2025 Despite challenges, the outlook for the life sciences industry in 2025 remains positive. With 75% of surveyed executives expressing optimism, the sector is positioned for growth driven by innovation, strategic investment, and a commitment to addressing evolving market demands. As the industry continues to adapt to internal and external pressures, its ability to leverage digital transformation, overcome competitive challenges, and meet shifting customer needs will define its success in the year ahead. The 2025 Life Sciences Outlook underscores the importance of proactive strategies, forward-thinking investments, and adaptability in navigating this transformative era. By embracing these trends, life sciences companies can position themselves for sustainable growth and innovation in the years to come. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
AI-Driven Healthcare Approvals

AI-Driven Healthcare Approvals

Salesforce and Blue Shield of California are launching an AI-driven system to streamline healthcare approvals, aiming to cut down prior authorization wait times from weeks to, potentially, the same day. This partnership, leveraging Salesforce’s healthcare cloud, integrates patient data to streamline approvals while retaining clinician oversight, ensuring AI decisions are always reviewed by a human expert.

Read More
Potential of GenAI in Healthcare

Potential of GenAI in Healthcare

Clinicians spend about 28 hours per week on administrative tasks, mainly clinical documentation and communication. Medical and claims staff reported even higher administrative loads, with 34 and 36 hours spent weekly on tasks like documentation, communication, and prior authorization. Many respondents linked these demands directly to burnout, with 77% of claims staff, 81% of medical staff, and 82% of clinicians citing administrative burdens as significant contributors. Additionally, 78% of payer executives and 85% of provider executives noted that administrative work is a key driver of staffing shortages.

Read More
gettectonic.com