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Salesforce and Healthcare

Aligning Payers and Providers for True Patient-Centered Care

Patient-centered care is an approach to healthcare that prioritizes the patient’s needs, values, and preferences. It involves treating patients with respect, dignity, and compassion, and ensuring that they are actively involved in their own healthcare decisions. Key Principles of Patient-Centered Care: Benefits of Patient-Centered Care: Improved patient satisfaction and adherence to treatment plans, Enhanced health outcomes, Reduced healthcare costs, and Stronger patient-provider relationships. Examples of Patient-Centered Care: Patient-centered care is a holistic approach to healthcare that focuses on the patient as an individual. By empowering patients and respecting their needs, it aims to improve their health and overall well-being. The Shared Vision vs. Systemic Barriers All healthcare stakeholders agree on one fundamental principle: care should revolve around patients’ needs and preferences. Yet despite this shared goal, competing priorities between payers and providers often create friction that undermines patient-centered care delivery. Theresa Dreyer of the Health Care Transformation Task Force observes: “Payers and providers both want patients to receive accessible, appropriate care. But the current system’s structure frequently puts these groups at odds.” Defining Patient-Centered Care At its core, patient-centered care means: “Imagine the care you’d want for your own family members,” Dreyer suggests. “That’s the standard we should apply across healthcare.” The Fee-for-Service Roadblock The dominant fee-for-service (FFS) model creates inherent conflicts: “FFS turns cost containment into a zero-sum negotiation,” Dreyer explains. “Value-based models offer a collaborative alternative.” Value-Based Care as the Unifying Framework 1. Quality-Focused Contracting 2. Streamlined Prior Authorization 3. Holistic Care Integration The Preventive Care Imperative The long-term nature of prevention creates systemic challenges: “Diabetes management today prevents kidney failure tomorrow,” Dreyer notes. “We need payment models that reward this foresight.” Building Collaborative Solutions For Payers: For Providers: Joint Opportunities: The Path Forward The healthcare industry stands at an inflection point. By embracing value-based models that: Payers and providers can transform their relationship from adversarial to collaborative—with patients as the ultimate beneficiaries. As Dreyer concludes: “Beyond the contracting details and quality metrics, we must remember our shared purpose: helping people achieve and maintain health. When we center that mission, the rest follows.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Salesforce Health Cloud

How Salesforce Health Cloud’s 360-Degree CRM View Enhances EHR Performance

Salesforce Health Cloud is a powerful Customer Relationship Management (CRM) platform designed for healthcare, offering a comprehensive 360-degree view of patient data. By consolidating medical records, test results, and insurance details from multiple sources, it bridges the gap between clinical and non-clinical information in real time—empowering providers with actionable insights. Recent studies highlight the impact of healthcare CRM solutions: With AI-driven predictive analytics and seamless EHR integration, Salesforce Health Cloud is transforming care coordination. By eliminating data silos, streamlining workflows, and boosting patient engagement, it enhances EHR performance, clinical outcomes, and operational efficiency. In this insight, we explore how Salesforce Health Cloud’s 360-degree CRM view elevates EHR capabilities. Understanding EHRs and Healthcare CRMs What Are EHRs? Electronic Health Records (EHRs) are digital versions of patient charts, providing real-time access to authorized users. Unlike traditional paper records, EHRs enable seamless data sharing across: What Are Healthcare CRMs? Healthcare Customer Relationship Management (CRM) systems focus on patient engagement, care coordination, and experience optimization. Key features include: How a 360-Degree CRM View Boosts EHR Performance 1. Enhanced Data Integration & Visibility A 360-degree CRM view unifies clinical, administrative, financial, and patient interaction data into a single platform. This integration: 2. Optimized Operational Efficiency By integrating CRM data directly into EHRs, healthcare organizations can: 3. Personalized Patient Engagement A holistic CRM view helps providers understand each patient’s: This enables: 4. AI-Powered Actionable Insights Integrating AI and machine learning with a 360-degree CRM view allows: Tectonic’s Salesforce Health Cloud Solution Tectonic delivers customized Salesforce Health Cloud solutions to maximize efficiency, patient outcomes, and workflow optimization. Our expertise includes: ✔ Custom implementation tailored to your organization’s needs✔ Seamless integration with EHRs, billing systems, and patient engagement tools✔ Comprehensive training to empower care teams✔ Ongoing support for updates, performance tuning, and troubleshooting With Tectonic, unlock the full potential of Salesforce Health Cloud—transforming patient care and operational excellence. Ready to enhance your EHR performance? Let’s connect!  Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Dementia Care and Telemedicine

Dementia Care and Telemedicine

How 3 Health Systems Are Leveraging Telemedicine for Dementia Care Telemedicine is expanding access to dementia care, particularly for rural and elderly patients, though challenges like technology barriers and sustainability remain. Dementia—an umbrella term for cognitive and memory disorders—affects millions of Americans directly and indirectly. By 2060, nearly 1 million people in the U.S. are projected to develop dementia. While no cure exists, the growing prevalence underscores the need for accessible and effective care solutions. Telehealth has emerged as a critical tool in meeting this demand. The rapid adoption of virtual care during the COVID-19 pandemic transformed dementia care delivery. A 2024 study found that telehealth use surged among dementia patients, particularly those with long travel distances to clinics and the oldest age groups. For health systems like the University of Mississippi Medical Center (UMMC), telemedicine has been a game-changer. “COVID-19 changed things almost overnight,” said Dr. Kim Tarver, associate professor of medicine and director of clinical services at UMMC’s MIND Center. “We have patients who travel three hours to see us. Being able to communicate without requiring a clinic visit every time is incredibly helpful.” UMMC is among several health systems integrating telehealth into dementia care, though challenges like technology access and financial sustainability persist. Telehealth’s Role in Dementia Care: Benefits and Applications Dementia care is uniquely suited for telehealth. Virtual visits allow for evaluations, treatment adjustments, and follow-ups while offering privacy and flexibility that in-person visits cannot. At UMMC, clinicians conduct cognitive assessments like the Montreal Cognitive Assessment (MoCA) remotely. A nurse guides patients through the test via screen-sharing, while caregivers assist with physical exam components when needed. “I’ll ask the caregiver to perform parts of the exam, like cerebellar function tests, while I observe via video,” Tarver explained. Though in-person visits are still used for verification, virtual assessments have proven comparably accurate. Telemedicine also enables family members to discuss concerns privately—especially valuable when patients are unaware of or resistant to acknowledging their condition. Extending Dementia Care Through Virtual Workforce Solutions Health systems are also using telehealth to expand their dementia care workforce. At the University of California, San Francisco (UCSF), unlicensed but trained care navigators support families, handling routine assessments and triaging complex cases to specialists. “Navigators manage caseloads of families, consulting licensed experts only when needed,” said Dr. Katherine Possin, a neurology professor at UCSF. “This extends the reach of our limited dementia specialist workforce.” Similarly, Banner Health’s Dementia Care Partners program employs health coaches (Certified Nursing Assistants) to conduct initial assessments and provide ongoing support, reducing clinician workload. “If I train 30 people who each support 3,000 patients, the impact multiplies rapidly,” said Dr. Ganesh Gopalakrishna of Banner Alzheimer’s Institute. Banner also uses Project ECHO, a telehealth-based training model, to educate community providers—from physicians to elder care attorneys—on dementia care best practices. Overcoming Telehealth Challenges in Dementia Care Despite its benefits, implementing telehealth in dementia care presents hurdles: The Future of Telehealth in Dementia Care Despite obstacles, providers see immense value in virtual dementia care—reducing caregiver burden, preventing unnecessary hospitalizations, and improving patients’ quality of life. “I hope telehealth becomes the standard of care,” Possin said. As health systems refine their approaches, telemedicine promises to play an increasingly vital role in dementia care—bridging gaps in access and delivering support to patients and families when they need it most. Tectonic can help you transform telehealth in your organization. Contact us today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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AI-Driven Healthcare

The Future of Healthcare is Digital

Transforming Healthcare with Salesforce Health Cloud In our rapidly evolving healthcare world, digital transformation is no longer optional—it’s essential. Healthcare organizations must leverage innovative solutions to improve patient outcomes, streamline operations, and drive financial growth. Salesforce Health Cloud empowers providers, payers, and life sciences companies to deliver personalized, connected, and data-driven care. The Urgency of Digital Transformation in Healthcare Healthcare organizations face increasing pressure from regulatory requirements, patient expectations for seamless digital experiences, and operational inefficiencies. Traditional systems are often fragmented, making it difficult to provide a unified patient experience. Salesforce Health Cloud addresses these challenges by enhancing communication, centralizing data, and optimizing workflows. Key Benefits of Salesforce Health Cloud ✅ Enhanced Patient EngagementPatients expect convenience, transparency, and personalization. Health Cloud delivers seamless communication through patient portals, automated reminders, and AI-driven insights—leading to higher engagement and improved adherence to treatment plans. ✅ 360-Degree Patient ViewBy integrating data from electronic health records (EHRs), wearable devices, and other sources, Health Cloud provides a unified patient profile. This empowers providers and payers to make data-driven decisions that improve both clinical and business outcomes. ✅ Operational Efficiency & Cost ReductionHealth Cloud automates workflows, reduces redundancies, and improves productivity by integrating clinical, operational, and administrative processes. Real-time collaboration enhances care coordination across teams and organizations. ✅ AI-Powered Insights for Better Decision-MakingWith AI-driven analytics and predictive insights, healthcare organizations can identify at-risk populations, optimize resource allocation, and enhance population health management. Salesforce Einstein AI helps forecast trends and personalize care recommendations. ✅ Interoperability & Regulatory ComplianceNavigating complex healthcare regulations is easier with Health Cloud’s secure architecture, ensuring compliance while enabling seamless data exchange between systems and stakeholders. Why Healthcare Organizations Should Adopt Health Cloud Investing in digital transformation provides a competitive advantage by improving patient satisfaction, reducing operational costs, and driving better health outcomes. Salesforce Health Cloud enables organizations to future-proof their operations, boost revenue, and implement a seamless, value-based care model. Use Cases of Salesforce Health Cloud 🏥 Health Insurers – Improve member engagement, claims processing, and care management to enhance efficiency and reduce costs. 🏥 Hospitals & Health Systems – Streamline care coordination, minimize readmissions, and enhance patient experiences with personalized care plans. 🏥 Home Healthcare & Telemedicine – Enable remote patient monitoring and virtual care, improving accessibility while reducing hospital visits. 🏥 Life Sciences Companies – Accelerate drug development, streamline clinical trials, and enhance collaboration with providers and patients. The Future of Healthcare is Digital Salesforce Health Cloud is at the forefront of healthcare’s digital revolution. By leveraging AI, automation, and seamless integrations, healthcare leaders can improve patient experiences, drive operational efficiency, and ensure long-term success. Now is the time to embrace a data-driven approach to healthcare management. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Healthcare Cloud Computing

Physicians Embrace AI for Documentation

Physicians Embrace AI for Documentation, But Diagnostic Concerns Persist A new survey reveals growing physician adoption of AI for clinical documentation and administrative tasks, yet lingering skepticism remains about its role in medical decision-making. According to Athenahealth’s fourth annual Physician Sentiment Survey, conducted by The Harris Poll, 68% of physicians using AI in their practice report increased reliance on the technology for clinical documentation over the past year. The top AI applications they value include: Shifting Perceptions of AI in Healthcare Physician attitudes toward AI are evolving: However, significant concerns persist: Interoperability Remains a Key Challenge While 91% of physicians agree that better data exchange between systems would improve patient outcomes, more than half report weekly frustrations accessing patient records from other providers. Additionally: Patient Portals: A Double-Edged Sword Though widely used, patient portals contribute to physician burnout: Job Satisfaction Shows Modest Gains Despite ongoing challenges, physician morale appears to be improving: The Path Forward: Balancing Innovation and Trust Dr. Nele Jessel, Chief Medical Officer at Athenahealth, noted: “AI is moving from hype to reality, and physicians are seeing real benefits in reducing administrative burdens. But we must ensure these tools are designed to support—not replace—clinical judgment, while improving efficiency across practices of all sizes.” As AI adoption grows, addressing diagnostic reliability, interoperability gaps, and workload pressures will be critical to sustaining physician trust and improving patient care. Key Takeaways:✅ AI use is rising for documentation, but diagnostic trust lags.⚠️ Interoperability frustrations persist, driving physician stress.📈 Job satisfaction is improving, yet burnout risks remain.🔮 Future success hinges on human-AI collaboration and better system integration. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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AI Arms Race

AI-Powered Cancer Immunotherapy

AI-Powered Cancer Immunotherapy: How Predictive Models Are Personalizing Treatment The Challenge of Predicting Immunotherapy Success Immunotherapy—particularly immune checkpoint inhibitors (ICIs)—has revolutionized cancer treatment, offering long-term remission for some patients with lung cancer, melanoma, and kidney cancer. However, only 20-40% of patients respond to ICIs, and clinicians struggle to predict who will benefit. Current biomarkers like tumor mutational burden (TMB) and PD-L1 expression are expensive, inconsistent, and not universally applicable. This leaves doctors relying on trial-and-error approaches, delaying effective treatment and increasing costs. SCORPIO: An AI Tool Using Routine Blood Tests to Predict Treatment Response Researchers from Mount Sinai’s Tisch Cancer Institute and Memorial Sloan Kettering Cancer Center have developed SCORPIO, an AI model that predicts ICI effectiveness using routine blood tests and clinical data—eliminating the need for costly genomic sequencing. How SCORPIO Works Key Advantages Over Traditional Methods ✔ More accurate than PD-L1 & TMB testing in trials✔ Works across 21 cancer types (validated in 10,000+ patients)✔ Low-cost & scalable—uses existing lab tests✔ No specialized equipment needed, ideal for resource-limited settings Why This Matters for Cancer Care Next Steps: From Research to Real-World Use Before widespread adoption, SCORPIO will undergo prospective clinical trials to confirm real-world performance. Challenges include: The Future of AI in Immunotherapy SCORPIO is part of a growing wave of AI tools transforming oncology: As Diego Chowell, PhD (Mount Sinai) notes: “SCORPIO represents a major step toward democratizing precision oncology—making advanced cancer care accessible to all patients, not just those at specialized centers.” The Bottom Line AI is shifting immunotherapy from trial-and-error to predictive, personalized medicine. With tools like SCORPIO, the future of cancer treatment is smarter, faster, and more equitable. Next Frontier? Combining AI with real-time patient monitoring to dynamically adjust therapies—bringing us closer to truly adaptive cancer care. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Healthcare Cloud Computing

Member Experience in Healthcare

Member Experience in Healthcare: Why It Matters for Payers In today’s consumer-driven healthcare market, member experience is no longer a nice-to-have—it’s a competitive necessity for health payers. With rising consumer expectations and fierce competition during open enrollment, payers must prioritize seamless, digital-first interactions to attract, retain, and satisfy members—while also protecting their bottom line. What Is Member Experience for Health Payers? Member experience refers to how health plan beneficiaries interact with their insurers—from finding providers and filing claims to accessing customer support and digital tools. A positive experience means:✔ Ease of use (intuitive portals, quick claims processing)✔ Transparency (clear benefits, no surprise denials)✔ Responsive support (fast resolutions via phone, chat, or AI)✔ Personalized engagement (tailored recommendations, proactive outreach) Poor experiences, on the other hand, lead to frustration, distrust, and member churn. Why Member Experience Matters More Than Ever 1. Consumers Are Voting With Their Wallets 2. Payers Lag Behind Other Industries 3. Better Experience = Better Business Outcomes Investing in member experience drives:✅ Higher retention & acquisition (loyalty = lower marketing costs)✅ Reduced call center volume (AI & self-service cut costs)✅ Fewer claim disputes & appeals (transparency builds trust) What Do Members Actually Want? According to Accenture & Bain, top member demands include:🔹 Easy access to plan information (no digging through PDFs)🔹 Fast, omnichannel support (chat, phone, portal—all synced)🔹 Frictionless digital tools (mobile apps, AI chatbots, e-billing)🔹 Transparent claims & approvals (no surprise denials) Members who rate their plan as “very easy to use” are 2X more likely to stay. How Can Payers Improve Member Experience? 1. Boost Digital Maturity 2. Fix Pain Points First 3. Measure What Matters Key KPIs to track:📊 Net Promoter Score (NPS) – Would members recommend you?📊 First Call Resolution (FCR) – Are issues solved quickly?📊 Claims Processing Time – How fast are claims paid?📊 Retention Rate – Are members renewing? The Bottom Line Health payers can no longer afford slow, confusing, or frustrating member experiences. With consumer expectations rising, the winners will be those who: The future belongs to payers that treat members like valued customers—not just policyholders. “Member experience isn’t just about satisfaction—it’s about loyalty, retention, and growth. Payers that get it right will outperform those stuck in legacy models.”—Bain & Company, 2024 Ready to transform your member experience? Contact Tectonic, your health and life sciences partner. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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HIPAA

Salesforce HIPAA Compliance

Compliance plays a critical role in managing sensitive information, especially under regulations like the Health Insurance Portability and Accountability Act (HIPAA). Salesforce HIPAA Compliance. Enacted in 1996, HIPAA establishes national standards for safeguarding sensitive health information. Organizations and individuals who store, manage, or transmit healthcare data are subject to these regulations, which prioritize the confidentiality, integrity, and availability of patient information. While Salesforce provides tools to support HIPAA compliance, the responsibility for ensuring compliance ultimately lies with the data-processing organization or individual—not solely the platform itself. This insight explores Salesforce’s role in HIPAA compliance, key features for safeguarding electronic Protected Health Information (ePHI), and best practices for adhering to regulatory requirements. Understanding HIPAA Salesforce’s flexibility as a CRM platform allows it to serve industries that require HIPAA compliance, particularly healthcare and life sciences. At its core, HIPAA protects Protected Health Information (PHI)—any patient-identifiable information in medical records. PHI extends beyond traditional medical data to include names, addresses, birth dates, Social Security numbers, and more. When PHI is managed or transmitted electronically, it’s classified as electronic Protected Health Information (ePHI), which is subject to additional safeguards. Entities Covered by HIPAA HIPAA applies to several types of entities: While Salesforce is classified as a Business Associate, organizations using the platform remain responsible for adhering to HIPAA’s security requirements. Salesforce and the Business Associate Agreement (BAA) As a Business Associate, Salesforce must enter into a Business Associate Agreement (BAA) with healthcare organizations and other Covered Entities to define responsibilities and security measures for handling ePHI. The BAA outlines the Salesforce features and services eligible for HIPAA compliance. Notably: Without a signed BAA, organizations face significant penalties for HIPAA violations, even in the absence of a data breach. HIPAA-Compliant Salesforce Solutions Salesforce offers various solutions and features to support HIPAA compliance. These are categorized into platform security measures and specific compliant services: Key Security Features HIPAA-Compliant Services It’s important to note that not all Salesforce features are HIPAA-compliant, and proper configuration is critical to ensure compliance. Restrictions and Challenges While Salesforce offers robust security tools, some limitations and risks exist: Additionally, some Salesforce services, like certain social or mobile features in Health Cloud, are not compliant by default and require explicit mention in the BAA to be used with ePHI. Best Practices for HIPAA Compliance To maximize HIPAA compliance with Salesforce, organizations should: HIPAA Compliance Checklist Here’s a concise checklist to guide your HIPAA compliance efforts: Leveraging Third-Party Tools Solutions like GRAX can enhance HIPAA compliance in Salesforce by adding capabilities such as data backup, archiving, and recovery. GRAX’s security features include: However, integrating third-party solutions requires careful vetting to avoid compliance risks. Salesforce HIPAA Compliance Salesforce is a powerful tool for healthcare organizations, but achieving HIPAA compliance requires understanding its capabilities and limitations. A well-configured Salesforce environment, combined with diligent user management and third-party tools, can help organizations meet regulatory requirements while safeguarding patient data. By embracing best practices and staying informed about shared responsibilities, organizations can ensure HIPAA compliance, avoid penalties, and build trust with patients and stakeholders. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Value-Based Care Technologies

Value-Based Care Technologies

Essential Technologies for Value-Based Care Success As healthcare providers increasingly adopt value-based care, they must invest in the right technologies and resources to succeed in this model, which incentivizes high-quality, cost-effective care. Value-Based Care Technologies tie reimbursement to care quality, making providers accountable for patient outcomes while providing resources to enhance care. As of 2021, nearly 60% of healthcare payments were already tied to value-based models, according to the Health Care Payment Learning and Action Network (HCP LAN). While partnerships can initiate value-based care, providers must invest in the right technology to fully achieve the intended outcomes. Health Information Exchange (HIE) A robust health information exchange (HIE) is fundamental to value-based care, as it enables providers and payers to access high-quality data seamlessly. HIE allows healthcare professionals to share patients’ medical information electronically across organizations, promoting care coordination by giving providers a comprehensive view of patient needs. For patients, HIE enables more informed involvement in their care by making their health data accessible across specialists, labs, and pharmacies. While joining an HIE may involve new technology investments and workflow adjustments, it ultimately enhances provider access to critical health data. Population Health Management Tools Population health management tools help providers assess health outcomes within groups rather than focusing on individuals alone. These tools aggregate and analyze data, allowing practices to identify high-risk patients and create targeted interventions. This not only enhances health outcomes but can also reduce costs by avoiding expensive treatments. Patient engagement tools, such as telehealth and remote patient monitoring, are essential in population health management, especially for monitoring high-risk patients when in-person care is not feasible. Digital surveys integrated within patient portals can provide insights into social determinants of health, adding a broader context to patient needs. Data Analytics Data analytics transform healthcare data into actionable insights across four types: descriptive, diagnostic, predictive, and prescriptive. Providers can use these analytics to reduce hospital readmissions, predict diseases, and identify chronic illnesses. Data integration and risk stratification capabilities are especially valuable in value-based care, enabling providers to track patient health outcomes effectively and prioritize high-risk cases. Artificial Intelligence & Machine Learning AI and machine learning support many data analytics functions, helping identify patient needs and easing administrative burdens. Given staffing shortages and burnout—reported by 63% of physicians in 2021, according to the American Medical Association (AMA)—AI can automate tasks like documentation, charting, and scheduling, allowing providers to focus more on patient care. Additionally, AI-driven automation in revenue cycle management tasks, such as billing and coding, can reduce the administrative workload associated with value-based care. Price Transparency Technology Price transparency empowers patients to seek cost-effective care, a core principle of value-based models. When providers comply with transparency regulations, patients can better understand their costs and make informed decisions. For providers, leveraging price transparency tools ensures compliance and facilitates partnerships with payers by enabling more effective negotiation, which supports the overall goals of value-based care. As healthcare continues shifting to value-based models, investing in these technologies is critical for providers aiming for long-term success. While these tools rdo equire substantial investment, they are essential for improving patient outcomes, optimizing care quality, and ensuring sustainability in value-based care. When evaluating and choosing healthcare technology tools, contact Tectonic for help. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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healthcare Can prioritize ai governance

Healthcare Can Prioritize AI Governance

As artificial intelligence gains momentum in healthcare, it’s critical for health systems and related stakeholders to develop robust AI governance programs. AI’s potential to address challenges in administration, operations, and clinical care is drawing interest across the sector. As this technology evolves, the range of applications in healthcare will only broaden.

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Cybersecurity

Cybersecurity Regulations for Hospitals

Beyond the 72-hour reporting requirement, which took effect on October 2, 2024, hospitals must implement key cybersecurity measures, such as multifactor authentication and a robust incident response plan, by October 2025. These regulations currently apply only to general hospitals, excluding other healthcare facilities like nursing homes and diagnostic centers.

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Salesforce Success Story

Case Study: Children’s Hospital Use Cases

In need of help to implement requisite configuration updates to establish a usable data model for data segmentation that supports best practices utilization of Marketing Cloud features including Contact Builder, Email Studio and Journey Builder.

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Einstein Copilot for Healthcare

Einstein Copilot for Healthcare

Einstein Copilot for Healthcare – Salesforce has introduced a new AI-powered healthcare assistant within its CRM system, marking its latest move to expand into the healthcare industry. As AI development accelerates, tech giants like Microsoft, Google, Amazon Web Services, and Salesforce are capitalizing on the opportunity to integrate AI and cloud technologies into healthcare to streamline administrative and operational tasks. Salesforce’s healthcare-specific AI tool, Einstein Copilot, is a conversational assistant that leverages an organization’s private data to provide relevant responses. Einstein Copilot enables healthcare providers and care teams to digitally capture and summarize information from both clinical and nonclinical sources, update patient records, and automate manual workflows. Key Features of Einstein Copilot Providers can use Einstein Copilot to generate patient summaries that include medications, diagnoses, social determinants, assessments, clinical service requests, and care gaps. A care manager can also ask the assistant to find an in-network provider based on location, specialty, and insurance coverage, and auto-fill referral forms using natural language prompts. The AI assistant can also trigger workflows for tasks such as sending referrals, scheduling appointments, and updating care plans. Salesforce expects Einstein Copilot to be HIPAA-compliant by summer 2024, with Copilot: Health Actions slated for general availability in winter 2024. Digitizing Health Assessments Salesforce is adding a feature called Assessment Generation that allows healthcare organizations to digitize standardized health assessments. These can be automatically populated into Salesforce Health Cloud, filled out electronically, and tracked for progress over time. Reducing Administrative Waste Salesforce cites research from McKinsey & Co. showing that administrative costs account for nearly a quarter of U.S. healthcare spending, with a potential savings of up to $320 billion. By integrating AI and CRM tools, Salesforce aims to reduce the operational burden on healthcare providers and improve patient outcomes. Amit Khanna, Senior Vice President and General Manager for Health at Salesforce, highlighted the value of these innovations: “These new data, AI, and CRM features reduce the administrative and operational burden for healthcare providers, leading to better outcomes for patients. With Salesforce’s trusted AI, healthcare organizations excited about generative AI—but wary of clinical and security concerns—can confidently integrate these innovations into their workflows.” Early Adopters and Impact Healthcare providers including Baptist Health South Florida and HarmonyCares are already leveraging Salesforce to personalize patient interactions and create unified patient views. HarmonyCares, which operates across 14 states with over 150 primary care providers, has used Salesforce’s AI-driven field service platform to streamline patient scheduling. The company reported a 50% increase in self-scheduling efficiency since adopting the platform and plans to expand its use of Salesforce Health Cloud for care management and engagement. Kristin Darby, Chief Information Officer at HarmonyCares, emphasized the benefits of AI in healthcare: “AI will dramatically improve our ability to quickly synthesize patient needs and preferences, enabling us to offer a more personalized experience with greater accuracy.” However, the integration of AI in healthcare is not without skepticism. A recent survey revealed that 69% of individuals are uncomfortable with AI being used to diagnose them, though more than half are open to its use in nonclinical tasks like scheduling and billing. Salesforce’s Healthcare Journey Salesforce first launched Health Cloud in 2015 to help providers manage patients by aggregating data from electronic medical records, devices, and wearables. In 2022, the company expanded this offering with Customer 360 for Health, a unified platform that combines real-time data from Data Cloud, Einstein AI, and automation tools like Flow to streamline processes such as prior authorizations, intake, and patient scheduling. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Where Does AI Fit in Healthcare?

AI in Healthcare: Weighing the Promise Against the Pitfalls The rise of artificial intelligence in healthcare has been meteoric—sparking both enthusiasm and apprehension. From diagnosing diseases faster than human clinicians to parsing mountains of unstructured EHR data, AI’s potential seems limitless. But as adoption accelerates, so do concerns about privacy, ethics, and the risk of over-reliance on machines. Here’s a balanced look at the key benefits and challenges shaping AI’s role in modern medicine. The Case for AI: Efficiency, Insight, and Support 1. Reducing Clinician Burnout 2. Enhancing Diagnostics and Population Health 3. Restoring the Human Touch The Risks: Job Disruption, Bias, and Privacy Threats 1. Workforce Anxiety 2. Data Privacy and Security 3. Ethical Quagmires Navigating the Future: Collaboration Over Conflict The path forward demands guardrails, not gridlock: As National Academy of Medicine warns: “Unanswered questions aren’t a reason to stall—they’re a call to innovate responsibly.” The Bottom Line AI won’t replace doctors, but it will redefine their workflows. The stakes? Better care versus broken trust. Success hinges on balancing three imperatives: “The best healthcare AI doesn’t act alone—it empowers the people who heal.” Key Stats to Watch: Where do you stand? Is AI healthcare’s savior—or its next crisis? Content updated March 2025. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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