Salesforce Marketing Cloud Archives - gettectonic.com

25Jul

Salesforce Marketing Cloud: Private Domain vs. Verified Domain

Understanding the Difference Between Private Domain and Verified Domain in Salesforce Marketing Cloud A Private Domain in Salesforce Marketing Cloud offers full DKIM, SPF, and DMARC authentication for a custom domain, which can significantly improve email deliverability. In contrast, a Verified Domain verifies that the sender owns the domain but does not provide the same level of authentication. While platforms like Constant Contact allow users to add authentication records (such as DKIM, SPF, and DMARC) themselves, this approach is not applicable to Salesforce Marketing Cloud when using Verified Domains. Although technically possible to self-host DNS for a Private Domain and manually add authentication records, Salesforce must provide the specific values for these records, particularly the DKIM key. Salesforce Marketing Cloud vs Salesforce Account EngagementEmails sent through Salesforce Marketing Cloud are signed with a DKIM key, which the recipient’s mail server verifies against the DKIM record in the sender’s DNS. If the DKIM signature does not match the DNS record, the email will fail delivery. Verified Domains do not include Salesforce-signed DKIM keys, making them unsuitable for fully authenticated email sends. For organizations prioritizing email deliverability and compliance, requesting a Private Domain from Salesforce is recommended. While it may require additional setup, it ensures proper authentication and enhances the success of email campaigns. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

July 25, 2024in Salesforce Marketing Cloud

11Jul

Explore Salesforce Health Cloud

Empower Your Healthcare Team with Salesforce Health Cloud Equip your healthcare team with comprehensive 360-degree views that help connect and engage every patient, member, employee, and partner. Explore Salesforce Health Cloud Explore Health Cloud Understanding the capabilities of this platform is the first step to transforming your organization’s patient management. Let’s explore what Health Cloud offers to various types of healthcare organizations. Introducing Salesforce Health Cloud: A CRM Solution for Patient Management Over 600 companies, including industry leaders like Lilly, Pacific Clinics, United Healthcare, Progyny, Stanley Healthcare, and Humana, trust Salesforce Health Cloud for their patient management needs. As the healthcare industry rapidly evolves, effective patient information management is essential. This insight looks into Salesforce Health Cloud’s capabilities, features, integration options, and benefits, including its security architecture. What is Health Cloud? Salesforce Health Cloud is a cloud-based technology designed specifically for the healthcare industry. It centralizes patient information, giving healthcare professionals a complete view of patient records, enabling more effective treatments and better patient care. Key Capabilities of Salesforce Health Cloud Salesforce Health Cloud is a robust platform offering key capabilities such as: Salesforce in the Healthcare Industry Salesforce is increasingly popular among healthcare organizations for several reasons: Salesforce Health Platform Features Salesforce Health Cloud offers three main sets of features: Salesforce Health Cloud Architecture The architecture of Salesforce Health Cloud includes: Salesforce Health Cloud Security Salesforce Health Cloud is designed to securely manage healthcare data, featuring: Revolutionizing Healthcare Delivery with Salesforce Health Cloud Salesforce Health Cloud is designed for healthcare organizations to automate processes and provide personalized patient care. Since its launch in 2016, Health Cloud has evolved to address the complexities of the healthcare industry, including the introduction of Customer 360 for Health, an AI-driven healthcare solution. Why Choose Salesforce Health Cloud? Salesforce Health Cloud connects healthcare teams to ensure that patients receive the right care, supported by multi-layered security to protect sensitive patient data. It integrates clinical and non-clinical patient data, streamlining workflows and enhancing patient satisfaction. Top Features of Salesforce Health Cloud Key features include Patient 360, Care Plans, Care Coordination, Health Timeline, and Einstein Analytics for Healthcare, among others. Salesforce has also introduced AI-powered innovations under the Patient 360 for Health initiative, enhancing patient care and operational efficiency. Integration with MuleSoft Salesforce Health Cloud’s integration with MuleSoft allows organizations to connect with existing healthcare systems, ensuring accurate and up-to-date patient information, unlocking the full potential of their data, and improving decision-making. Conclusion Salesforce Health Cloud is more than just a platform—it’s a comprehensive solution for managing doctor-patient interactions, recordkeeping, and delivering personalized care. By leveraging Health Cloud, healthcare organizations can transform patient experiences, streamline processes, and ensure data security and compliance, positioning themselves for a brighter future in healthcare. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

July 11, 2024in Mulesoft, Salesforce Health Cloud, Salesforce Marketing Cloud, Salesforce Shield

08Jul

Sinch Omnichannel Connector

Sinch (Sinch AB (publ) – XSTO: SINCH), a pioneer in global communication through its Customer Communications Cloud, has launched the Sinch Omnichannel Connector on Salesforce AppExchange. This innovative solution enhances conversational marketing and customer experiences for Salesforce Marketing Cloud customers by offering advanced one-way and two-way messaging capabilities. The solution is now available on Salesforce AppExchange. The Sinch Omnichannel Connector seamlessly integrates with the Salesforce ecosystem, enabling businesses to elevate their marketing strategies by reaching and engaging customers across their preferred channels. This new offering expands the features of Salesforce Marketing Cloud, providing a comprehensive suite of omnichannel messaging capabilities. Businesses can now connect with customers through one-way and two-way messaging across 13 diverse channels, including RCS, Kakao Talk, Viber, and Instagram. This complements Salesforce’s native channels of SMS, MMS, Email, WhatsApp, and LINE, offering a complete communication solution. “With the Sinch Omnichannel Connector, businesses can enhance their customer communications, personalize engagements, and maximize the return on their marketing investments,” said Jonathan Campbell, Senior Director, Messaging Products at Sinch. “Salesforce Marketing Cloud users can now leverage a broader spectrum of messaging channels through Sinch, beyond those directly supported by Salesforce, to optimize their marketing strategies and elevate customer engagement.” To get started, Salesforce Marketing Cloud users need an existing account and can onboard the Conversation API through the Sinch Dashboard. From there, they can easily activate the channels of their choice, tailoring their messaging strategy to suit their unique business needs. Sinch has partnered with Salesforce since 2014, when Salesforce expanded its SMS offering into international markets. Sinch is a strategic supplier for Salesforce’s global SMS delivery, providing enterprise-grade messaging solutions that support Salesforce and its global customer base. Sinch, a pioneer in global communication through its Customer Communications Cloud, has once again been named a Leader in the 2024 Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS). Sinch sees this recognition as validation of their robust Super Network and the extensive range of communication channels they offer, including messaging, email, and voice. These capabilities enable businesses to enhance customer experience (CX) and engagement. Sinch attributes this recognition to their innovative AI capabilities, integration with over 500 platforms, and global market reach, allowing them to serve customers of all sizes worldwide. The evaluation was based on criteria that assessed the company’s Completeness of Vision and Ability to Execute. “We believe being recognized as a Magic Quadrant™ Leader for the second consecutive year confirms our commitment to our customers and our ability to help them deliver superior customer experiences,” said Laurinda Pang, CEO of Sinch. “Effective digital, one-to-one communications are vital across marketing, operations, and customer care. Sinch simplifies customer communications throughout the entire journey. Our leading API platform and comprehensive applications enable businesses to exceed customer expectations and deliver personalized communications at scale, using both established and emerging channels.” Magic Quadrant reports are based on rigorous, fact-based research in specific markets, offering a wide-angle view of the relative positions of providers in high-growth markets with distinct provider differentiation. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. This research helps businesses maximize market analysis in alignment with their unique business and technology needs. View a complimentary copy of the Magic Quadrant™ report to learn more about Sinch’s strengths and cautions, as well as the offerings of other providers: https://go.sinch.com/sinch-gartner-mq-24-pr Source: Gartner, Magic Quadrant for Communication Platforms as a Service, Lisa Unden-Farboud, Pankil Sheth, Ajit Patankar, Brian Doherty, 24 June 2024. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

July 8, 2024in Salesforce Marketing Cloud

02Jul

Salesforce Hotel Sales Enablement

Elevate Customer Experiences in Travel, Tourism & Hospitality Outstanding customer service is crucial for a positive travel experience. Customers expect personalized recognition and VIP treatment, necessitating enhanced personalization in communications and experiences across marketing, sales, and customer service. Salesforce Hotel Sales Enablement Salesforce provides a dynamic CRM platform tailored to the travel industry, featuring sales and marketing automation, data-driven analytics, and extensive customization options. It improves operational efficiency, customer engagement, and fosters innovation, offering travel agencies a competitive edge. Destination Success: Salesforce Hotel Sales Enablement for Travel Agents Travel agents often face challenges like dispersed customer data, real-time information gaps, and fragmented communication channels. Salesforce CRM offers a solution with an all-in-one platform for customer management, marketing automation, and data analysis. Leading travel companies like Hotel Tonight, Cleartrip, Caesars Entertainment, Anantara Vacation Club, and Intrepid Group use Salesforce products to enhance various aspects of their business. Why Travel & Hospitality Professionals Need Salesforce CRM Sales Cloud centralizes data storage, tracks customer requirements and preferences, manages bookings, provides real-time client information, enables personalized marketing, and facilitates data analysis for business performance. It also ensures secure collaboration and information access, boosting productivity. Explore key challenges below and how Salesforce Sales Cloud helps travel and hospitality agents overcome them: Key Challenges Salesforce Solutions Guest Experience Personalization Stores detailed customer profiles for tailored services and communication. Customer Data Management Consolidates customer information into a centralized database. Operational Automation Streamlines booking processes, guest communications, and other tasks. Enhanced Guest Communication Provides integrated communication tools for timely, personalized interactions. Revenue Optimization Offers insights into booking trends, guest spending habits, and market dynamics for dynamic pricing. Multiple Systems Integration Synchronizes data across various booking channels and integrates with financial, accounting, and other software. Adapting to Market Changes Provides flexible, scalable solutions for quick adaptation to market conditions and technological advancements. How Service Cloud Can Streamline Customer Support Salesforce Service Cloud enhances customer support by providing automated request management and deeper understanding of customer interactions. For instance, Anantara Vacation Club improved response times and customer satisfaction by transitioning to Service Cloud, achieving significant growth and high satisfaction scores. How Salesforce Can Facilitate Partnership Management Salesforce’s Partner Relationship Management (PRM) system and partner portals powered by Experience Cloud enhance collaboration with partners and affiliates. For example, Pernod Ricard used Experience Cloud to improve interactions with distributors and create customer communities. How Experience Cloud Helps Create Smooth Booking Management Salesforce Experience Cloud allows travel and hospitality businesses to create custom web portals for managing reservations, checking real-time availability, and processing booking modifications. How Marketing Cloud Helps Deliver Marketing Excellence Salesforce Marketing Cloud and Marketing Cloud Account Engagement provide sophisticated marketing automation tools for executing targeted campaigns and personalized guest engagement, as demonstrated by Intrepid Travel’s improved customer engagement and personalized journeys. How CRM Analytics Provides Strategic Insights CRM Analytics offers advanced analytics capabilities for data-driven decision-making, identifying trends, forecasting demand, and optimizing pricing strategies. This helps improve investment returns and predict future trends. How Salesforce-Powered Web Portals Can Enhance Travel & Hospitality Operations Salesforce Experience Cloud enables the creation of connected digital experiences for travel and hospitality businesses. Custom web portals built on Salesforce provide personalized digital experiences for customers, streamline booking processes for travel agents and partners, and improve internal collaboration for hospitality staff. Solutions Built on Salesforce Experience Cloud For Whom What Can Be Built Solution Benefits Customers Personalized Travel Portals, Self-Service Support Centers Easier travel planning, management, and access to support and travel advisories. Travel Agents and Partners Agent and Partner Portals Streamlined booking processes and better visibility into revenue and reservations. Employees Internal Collaboration Platforms, Training Platform Improved task management and access to real-time business insights. Examples of Custom Solutions Expert Salesforce Consulting with Tectonic Tectonic helps travel and hospitality businesses maximize Salesforce’s potential by creating customized self-service portals, booking portals, and integrated web platforms. With over 650 successful projects, Tectonic ensures proper configuration, data migration, ongoing support, and training for Salesforce products. Sales Enablement Strategy Sales enablement is crucial for evolving sales teams to sell with the latest technologies. Equip your sales teams with the right blend of assets and information using an elegant platform to help them increase sales and convert leads faster. Sell Faster with Sales Programs Sales Programs built into CRM guide sellers to success with AI-powered coaching and relevant resources, improving productivity and connecting programs to sales results. Best practice templates and intelligent, automated program delivery make it easy. Challenges Reps Face Reps often struggle with identifying stakeholders, strategy, and deal details. Sales enablement provides the necessary education and guidance to advance prospects through the sales pipeline effectively. Benefits of Sales Enablement Investing in a strong sales enablement process lifts the entire sales team and the company, connecting sellers to key players, ensuring consistent messaging, and increasing productivity. Content updated August 2023. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

July 2, 2024in Marketing Automation, Salesforce Data Cloud, Salesforce Experience Cloud, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Marketing Automation, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Optimization, Salesforce Personalization, Salesforce Sales Cloud, Salesforce Service Cloud, Unified Knowledge

01Jul

Marketing Personalization Explained

It feels like you’ve found “the holy grail” — a customer ready for a long-lasting brand relationship built on personalized marketing leading to customer loyalty. But then, just as quickly as the sparks fly, they fizzle out. Engagement plummets, and those once-enthusiastic customers cool or even disappear. What went wrong? Marketing Personalization Explained. In the world of personalized marketing, making the wrong moves can turn a promising relationship into a fleeting encounter. Or even a downright negative experience. Salesforce data shows that 81% of customers expect faster interactions as technology advances, and 73% crave better personalization. Without these, poor service can drive customers away, which is the number one reason they stop purchasing. Customers today value their experience with a company almost as much as their experience with the product or service. Customer experiences can be greatly improved with personalization. And we don’t just mean inserting their first name into an email. With timely data at your fingertips, influencing customer behavior seems straightforward. But there’s a catch: failing to utilize all available data can negatively impact customer experiences — pushing customers away faster than they can click “unsubscribe.” At the end of the day, as consumers, we are well aware that our data is being captured and we are willing for that to be so as long as the data is utilized to improve customer experiences. If I’ve just opted out of shoes in your custome preference center and then get an advertisement via email or web site experience pushing shoes, I quickly recognize you are not using the data you are collectig on me. At least not for personalization. So what are you doing with it? How can you build one cohesive personalized marketing journey instead of a series of disjointed interactions? First, let’s define personalized marketing and then cover some do’s and don’ts for fostering long-term customer relationships. What is Personalized Marketing? Personalized marketing ditches the one-size-fits-all approach, using data to tailor messages and offerings to individual customers. This can range from including a customer’s name in an email, to recommending products based on past purchases, to tailoring customer conversations with AI-powered chatbots. Done right, it fosters loyalty and boosts revenue. Done wrong, it becomes annoying and intrusive. Personalized Marketing in Practice Personalization continues to evolve, with more than half of marketers now adopting a lifecycle approach. They target potential customers with awareness campaigns and nurture existing ones with product support and loyalty programs. Marketers engage customers across an average of 10 channels, which is what customers expect. However, accessing up-to-date data across all channels can be challenging. Just like any relationship, personalized marketing requires effort to succeed. Companies must responsibly collect and analyze customer data, translate it into clear audience segments, and share it across departments to create a connected experience. Every interaction, big or small, can make or break a relationship. Maintaining personalization also requires constant monitoring and adaptation, a challenge for businesses with limited resources. Real-time data driven marketing is powerful. Large enterprises often have more data and the infrastructure to execute complex strategies, while small businesses may rely on simpler tactics. The core idea remains the same — understanding your audience and tailoring your marketing to resonate with them. But, rushing things or being overly clingy can lead to disaster. The Do’s and Dont’s of Personalized Marketing Imagine getting served irrelevant ads or recommendations for something you already bought. Perhaps even at a better price than you paid. Building trust with your audience is key to avoiding this. Turn your relationship from doomed to devoted with these tips: Personalized Marketing in Action The honeymoon stage is blissful in relationships as well as consumer interactions, but it’s the next phase that makes or breaks the relationship. Here’s how personalized marketing done right can keep your customers coming back for more. Example: National Time Outside (NTO) NTO, a fictional outdoor apparel retailer, faced stagnant conversion rates. They knew personalization was key but needed to cater to a diverse customer base. Here’s how they tackled the problem: By delivering personalized shopping experiences, NTO saw a significant increase in conversion rates. Waterfall segmentation helped prioritize various audience subsets, retain loyal customers, and avoid oversaturation of promotions. Customers received offers and communications that were highly targeted to their interests. Tent campers weren’t receiving ads for RV accessories, and bikers weren’t receiving communications for horseback riding. Example: Salesforce At Salesforce, they use their own product, Data Cloud, to cut the time between a lead expressing interest and it being sent to the correct sales rep from 25 minutes to 45 seconds. Processing over 20 million leads annually, Salesforce’s own system, now built on their automation platform Flow, unifies customer data from all sources, making it accessible and actionable across departments. Personalized marketing is a balancing act requiring resources and expertise. However, truly personalized marketing depends on shared, accessible, and actionable data across the entire business. Ditch the one-size-fits-all approach, invest in your data strategy, and watch your customer relationships blossom with relevant recommendations and experiences that keep them coming back for more. Personalization is about building relationships, and just like in love, every interaction counts. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

July 1, 2024in Data, Enterprise, Marketing Automation, Salesforce, Salesforce Data Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Optimization, Salesforce Personalization, Salesforce Sales Cloud, Technology

24Jun

Summer 24 Marketing Cloud Engagement Rescheduled

We have an update about the Summer ’24 Marketing Cloud release originally scheduled for June 22, 2024. Summer 24 Marketing Cloud Engagement Rescheduled. To ensure optimal performance, Salesforce has rescheduled the Summer ’24 release to June 29, 2024. How Can I Get More Information? For more information about the features in the Summer ’24 Marketing Cloud release, reference the release notes. Updates are provided on Trust. If you have questions, contact Customer Support by opening a case via Salesforce Help. Original Timeline-Summer 24 Marketing Cloud Engagement Rescheduled The Summer ’24 Marketing Cloud Engagement release occurs June 7, 2024 through June 28, 2024. Some features are made available to your instance within a week of the release. Get an exclusive, in-depth look at our new features by tuning into the Summer ’24 Marketing Cloud Engagement Release New Feature Overview. Join this webinar on June 27, 2024 at 2 PM EDT. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

June 24, 2024in Salesforce Marketing Cloud

21Jun

Salesforce’s Bold Predictions for Holiday 2024 Sales

Salesforce’s Predictions for the 2024 Holiday Shopping Season Salesforce’s Bold Predictions for Holiday 2024 Sales include that trade routes, artificial intelligence, pricing, and Chinese shopping applications will significantly influence the 2024 holiday shopping season. Here’s a breakdown of their insights: Changes in Holiday Shopping Experiences Salesforce, the software giant known for its e-commerce platform and cloud services, predicts a “challenging season” for both retailers and consumers. The company notes that shoppers have been delaying major purchases in hopes of finding discounts. As a result, retailers will need to adapt to changing consumer behaviors and economic pressures. Consumer Behavior and Economic Pressures Salesforce observes that consumers, resilient through four years of economic uncertainty, are finally feeling the impact of persistent inflation and supply chain issues. A significant 32% of global consumers have increasingly turned to alternative credit options like Buy Now, Pay Later (BNPL) this year. Holiday Shopping Timeline Salesforce defines the holiday shopping season as running from November 1 to December 31. In 2022, 76 of the top 2000 online merchants in North America, using Salesforce as their e-commerce platform, generated over 6.97 billion in combined online sales. Salesforce’s Bold Predictions for Holiday 2024 Sales 1. Dominance of Chinese Shopping Applications Salesforce predicts that Chinese shopping apps will dominate the holiday season. According to their research, 63% of Western consumers plan to shop from Chinese apps such as Cider, Shein, Temu, TikTok, and Aliexpress. The primary driver for this trend is competitive pricing. Salesforce expects these apps to account for 21% of sales outside China during the holiday season. 2. Impact of Middle-Mile Shipping Costs Middle- and last-mile shipping costs are projected to increase by $197 billion in 2024, a 97% rise from the previous year. Factors contributing to this include rising crude oil prices and geopolitical tensions affecting global shipping routes. Despite these challenges, Salesforce advises retailers not to pass shipping costs onto consumers, as free delivery significantly influences online purchasing decisions. 3. AI Adoption in Gift Searches Salesforce reports that AI influenced 17% of online purchases during the 2023 holiday season, generating 9 million in sales. In 2024, more consumers are expected to use AI for gift discovery. With Google’s integration of generative AI into its search tools, retailers can shift from keyword searches to natural language prompts, potentially tripling conversion rates compared to non-engaged site traffic. Conclusion Salesforce Marketing Cloud’s array of features, including automation, personalization, analytics, and collaboration, empower B2B marketers to streamline their efforts and achieve superior results. By leveraging these capabilities, businesses can elevate their marketing initiatives and drive significant outcomes during the 2024 holiday season. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

June 21, 2024in Generative AI, Salesforce Marketing Cloud

15Jun

HCG Providing Patient-Focused Personalized Care With Salesforce

HCG Delivers Personalized Patient Care with Salesforce Read more at: CXO Today HCG Providing Patient-Focused Personalized Care With Salesforce Healthcare Global Enterprises Ltd (HCG), a renowned network of 25 hospitals, is elevating patient care through Salesforce. With a 360-degree patient view, HCG connects with patients on a more personal level, delivering proactive support at every step of their journey. HCG’s commitment to value-based, precision medicine is clear, attracting over 200,000 patients annually. Unified Patient View for Personalized Care Previously, HCG faced challenges with siloed patient information and a rudimentary CRM system. “Without a single source of truth on patients, it was difficult for our medical, surgical, and support teams to collaborate,” says Vineesh Ghei, Chief Sales Officer, HCG. Today, Salesforce provides a unified patient view, capturing every case history, treatment plan, and patient preference, enabling teams to personalize patient care effectively. Enhanced Efficiency with Automation Salesforce Sales Cloud captures initial patient interactions, streamlining responses and tracking conversations. “Our response time to patient enquiries has reduced from 45 minutes to 23 minutes,” notes Ghei. Sales productivity has also improved with automated task prioritization and activity tracking. Additionally, partner management processes have been automated, enhancing engagement. Swift Service Query Resolution Patient journeys are orchestrated on Salesforce Service Cloud, integrating outpatient consultations, inpatient processes, and discharge planning. Integration with HCG’s appointment booking and cloud telephony systems ensures patient details are readily available to agents, enabling resolution of over 90% of queries in under five minutes. This comprehensive view allows service agents to provide proactive, personalized support. Contextual Communications for Long-Term Wellness Using Salesforce Marketing Cloud Engagement, HCG segments patients and delivers personalized communications relevant to their treatment stages. “Every patient’s journey is deeply personal,” says Stuti Jain, Head of Brand, Digital, and Communications, HCG. “Our communications are prioritized to add value to their journey.” HCG maintains connection with patients post-visit, supporting them through recovery. Data-Driven Decision Making By integrating data from Health Information Systems, Electronic Medical Records, and other platforms, HCG leverages operational intelligence to enhance decision-making. Insights from dashboards and reports improve patient satisfaction and care quality. Marketing Cloud Intelligence helps optimize campaigns, engagement channels, and team performance. Expanding Digital Transformation HCG plans to unlock additional Salesforce features, such as AI-driven call center operations with Einstein. Further integrations with lab and radiology systems and patient care apps will expand the Patient 360 view. “Our goal is to become an oncology knowledge company, up-to-date on treatment protocols and patient needs,” says Dey. Jain adds, “When people think of cancer care, they should think of HCG.” HCG’s integration of Salesforce is setting a new standard in personalized cancer care, ensuring patients receive the best possible support and treatment throughout their journey. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

June 15, 2024in Salesforce Health and Life Sciences Solutions, Salesforce Implementation Services, Salesforce Marketing Cloud, Salesforce Sales Cloud, Salesforce Service Cloud

Salesforce Marketing Cloud Gamechanger

Why Choose Salesforce Marketing Cloud for Your Business? Before diving into the features, let’s explore what makes Salesforce Marketing Cloud (SFMC) a game-changer for businesses. At its core, SFMC streamlines marketing automation, handling tasks like email outreach and audience segmentation with ease. This efficiency allows you to focus on strategy instead of repetitive tasks. As marketing shifts toward personalization, understanding your customers is more important than ever. SFMC helps businesses analyze customer behaviors, purchasing patterns, and engagement trends, making it easier to deliver highly targeted campaigns. Now, let’s dive into the top five features that set Salesforce Marketing Cloud apart. 1. Journey Builder – Create Personalized Customer Journeys Every customer follows a unique path, and Journey Builder lets you design tailored experiences across multiple channels. It helps map out customer interactions, ensuring they receive the right message at the right time. For example, if you run an e-commerce store, Journey Builder can automatically trigger: Marketing Value: ✔ Enhances personalization, leading to higher engagement.✔ Automates follow-ups so no opportunity is missed. Use Case: A customer browses sneakers on your website but doesn’t purchase. With Journey Builder, you can set up an automated sequence: 2. Email Studio – Simplify Your Email Marketing Email remains one of the most effective marketing channels. With Email Studio, you can craft high-impact email campaigns using a drag-and-drop interface—no coding required. From newsletters to transactional emails, SFMC ensures your message reaches the right audience. You can also A/B test subject lines and layouts to optimize performance. Marketing Value: ✔ Personalized emails generate 6x more transactions than generic ones.✔ Built-in analytics help refine email strategies. Use Case: Instead of blasting the same email to all customers, SFMC lets you segment audiences: This targeted approach drives better results and improves ROI. 3. Audience Studio – Harness the Power of Data Keeping track of customer data across platforms can be overwhelming. Audience Studio centralizes data from multiple sources—your website, social media, and emails—into a unified customer profile. It then segments customers based on behaviors and preferences, making it easier to deliver hyper-targeted campaigns. Marketing Value: ✔ Better audience insights lead to more effective marketing.✔ Integrates data from different platforms into one dashboard. Use Case: Launching a new product? Audience Studio – now known as Data Cloud – can identify your most interested customers based on their browsing history and past purchases. This ensures your ad spend is focused on high-intent buyers instead of a general, broad, uninterested audience. 4. Mobile Studio – Reach Customers on Their Phones With over 50% of emails opened on mobile, a strong mobile strategy is crucial. Mobile Studio enables businesses to connect with customers via SMS, push notifications, and in-app messaging. Even better, messages can be personalized based on user behavior, ensuring relevance. Marketing Value: ✔ Engage customers on their most-used device.✔ Mobile marketing sees higher open and conversion rates than email. Use Case: With most users glued to their phones, Mobile Studio ensures your brand stays top of mind. 5. Analytics Builder – Measure Your Success Running campaigns is one thing, but knowing what’s working is what truly drives growth. Analytics Builder tracks campaign performance in real time, providing insights on open rates, clicks, and conversions. Its user-friendly dashboards allow businesses to quickly identify top-performing campaigns and optimize underperforming ones. Marketing Value: ✔ Data-driven decisions outperform guesswork.✔ Helps fine-tune campaigns for maximum ROI. Use Case: If email engagement is low, Analytics Builder may reveal that your CTA is too subtle. By refining the email design, click-through rates can improve almost instantly. Unlock the Full Potential of Salesforce Marketing Cloud Salesforce Marketing Cloud offers a powerful, data-driven marketing suite that elevates customer engagement and drives conversions. It is as important in B2B marketing as it is to B2C and creates amazing customer experiences. By leveraging tools like Journey Builder, Email Studio, and Audience Studio (now known as Salesforce Data Cloud), businesses can create personalized, automated campaigns that resonate with their customers. Want to maximize engagement and ROI? Salesforce Marketing Cloud is a gamechanger. Start exploring Salesforce Marketing Cloud today—because the future of marketing is all about smarter, more connected and data-driven experiences. Content updated February 2025. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

June 14, 2024in Analytics Builder, Data, Marketing Automation, Salesforce, Salesforce Marketing Cloud

13Jun

Connect your Marketing Cloud Account to GA4 by June 30, 2024

Starting on June 30, 2024, Google will no longer support its Google Universal Analytics (UA) service. As a result, after this date, Marketing Cloud Google Audiences and Journey Analytics are available only via Google Analytics 4 (GA4). Connect your Marketing Cloud Account to GA4. What you need to do If you haven’t yet migrated to GA4, complete the migration process by June 30, 2024 to maintain functionality. To learn more about the migration process and benefits of migrating to GA4, review Update to Google Analytics 4 Before July 1. If you’ve already migrated your Google Analytics account from UA to GA4, you can access the GA4 solutions available within Marketing Cloud Engagement today. By June 30, complete the following steps to ensure that your org’s journeys remain uninterrupted: Where can I get more information? For more details, see Google Analytics for Marketing Cloud Engagement. If you have questions or need help, open a case with support via Salesforce Help. Google Analytics Integration for Marketing Cloud Engagement Integrate Google Analytics with Marketing Cloud Engagement to use Google Analytics capabilities to track and analyze journey activity. You can also view the resulting metrics directly in Marketing Cloud Engagement. Google’s native authentication creates a secure link between your Marketing Cloud Engagement instance and your Google Analytics account. To use this integration, your Marketing Cloud Engagement account must have the Google Analytics Audiences SKU. You must also have at least a Marketing Cloud Engagement Enterprise 2.0 account. For more information about these requirements, contact your Salesforce account representative. This integration supports Google Analytics properties that are created using the latest version of the Google Analytics platform, known as Google Analytics 4 or GA4. It supports both the free version and the paid Google Analytics 360 enterprise version. You can revoke the integration from a Google Analytics account. For the integration, Google recommends that you designate a primary company account to track all your properties and views. For more information, see the Google Hierarchy of organizations, accounts, users, properties, and views. Before you configure the Google Analytics Integration for Marketing Cloud Engagement: Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

June 13, 2024in Google Analytics, Salesforce, Salesforce Marketing Cloud

11Jun

Salesforce Cross-Channel Marketing

As technology evolves, cross-channel marketing will become even more sophisticated, leveraging artificial intelligence, machine learning, and predictive analytics to deliver hyper-personalized and proactive customer experiences. Businesses that adopt this approach will stay ahead of the curve, fostering stronger customer relationships and achieving long-term success.

June 11, 2024in Agentforce Platform, AI Tools, Artificial Intelligence, Data, Einstein 1 Platform, Einstein Insights, Enterprise, Generative AI, Google, Google Analytics, Hyperforce, Life Sciences Cloud, Marketing Automation, Mulesoft, Public Sector Solutions, Salesforce, Salesforce Commerce Cloud, Salesforce CPQ, Salesforce Data Cloud, Salesforce Development Services, Salesforce Einstein, Salesforce Experience Cloud, Salesforce Financial Services Solutions, Salesforce for Nonprofits, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Managed Services, Salesforce Manufacturing Automotive Energy, Salesforce Marketing Automation, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Nonprofit Cloud, Salesforce Optimization, Salesforce Personalization, Salesforce Public Sector Solutions, Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Shield, Salesforce Slack, Salesforce Success Stories, Salesforce Tableau, Snowflake, Technology

25May

Einstein Content Testing

Einstein Content Testing Overview Einstein Content Testing allows you to optimize engagement by testing images quickly. For more advanced targeting and personalized content, consider using Einstein Content Selection, which includes features like fatigue rules and user preference-based content targeting. Availability This feature is available in Professional, Corporate, and Enterprise Editions of Marketing Cloud Engagement. Usage and Consumption Content Testing uses Einstein Content Selection Impressions, a type of super message. Since images are selected in real time, these super messages are only consumed when an email is opened. For more details, refer to the Multipliers for Marketing Cloud Engagement and Marketing Cloud Engagement Data Usage Types. Testing Methods Creating and Managing Tests Viewing Performance Use the results from your content tests to enhance subscriber engagement by analyzing metrics like click and open rates, helping to refine your messaging strategies. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

May 25, 2024in Marketing Automation, Salesforce Einstein, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot)

22May

Salesforce Personalization Account Profiles

Marketing Cloud Personalization Account Profiles. Salesforce Personalization Account Profiles. This product is being retired effective August 1, 2024. Salesforce regrets any inconvenience this may cause, however, this decision was necessary due to the uncertain and quickly evolving global regulatory environment. How am I affected by this change? After this retirement you will not be able to view accounts, create Personalization segments, or create Campaign targeting rules leveraging this firmographic data. Do I need to take any action? Review your Account Profile usage and any Account Segments for analytic purposes before the retirement date. What will happen to my existing subscription? Please contact your Account Executive if you have questions about your existing subscription.What alternatives do I have for this capability in Salesforce? Unfortunately, there are no comprehensive alternatives for this functionality. If enrolled in a Salesforce Partner Program, can I continue using Marketing Cloud Personalization – Account Profiles as a Program Benefit after August 1, 2024? No. Salesforce will remove Marketing Cloud Personalization – Account Profiles as a Program Benefit on August 1, 2024. If you have questions about Program Benefits, please log a case with Partner Community. If you have more questions, open a case with support via Salesforce Help. To read about the Salesforce approach to retiring products and features, read our Product & Feature Retirement Philosophy. Like Related Posts Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more Overlooked Costs of a Salesforce Implementation Let’s look at some frequently overlooked Salesforce costs. The goal is to provide businesses and decision-makers with a comprehensive understanding Read more

May 22, 2024in Salesforce Personalization

21May

AMPScript Editor Explained

What is the Purpose of AMPscript? AMPScript Editor Explained. AMPscript serves a multitude of purposes, primarily focusing on personalization within Salesforce Marketing Cloud. This scripting language empowers users to personalize their emails by integrating subscriber or contact data. From addressing recipients by their first names to tailoring content based on individual preferences, AMPscript enhances the overall effectiveness of marketing campaigns. Exploring Inline AMPscript Inline AMPscript represents a specific use of AMPscript, distinguishing itself from AMPscript blocks. While AMPscript blocks can contain multiple lines of code, inline AMPscript typically serves a single function. The output of this function appears at the code’s location within the message. Noteworthy, inline AMPscript supports nested functions, contributing to its versatility. Understanding AMPscript in Salesforce Marketing Cloud AMPscript is Salesforce Marketing Cloud’s proprietary scripting language, prized for its ease of learning and its capacity to facilitate personalization across diverse digital marketing channels. It seamlessly integrates within HTML emails, text emails, landing pages, SMS messages, or push notifications. However, Salesforce Marketing Cloud lacks dedicated tools for editing AMPscript, both within and outside the user interface, resulting in a somewhat rudimentary and error-prone script-writing experience. Enhancing the AMPscript Editing Experience To improve the AMPscript editing process, various tools and extensions have been developed: Retrieving Data with AMPscript To fetch data from a data extension using AMPscript, the Lookup() function is employed. This function necessitates parameters such as the data extension name, the column for data retrieval, and the columns utilized for search and value specification. Like1 Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more

May 21, 2024in Salesforce Marketing Cloud

19May

Case Study: Salesforce Health Services Modernization

Modernizing Public Health using Salesforce Client is the largest tribally-operated health care system in the United States, with almost 160 full-time providers and over 2,200 health services employees. Committed to improving patient access, this Tribal Nation has invested substantially in technology, building new facilities and expanding existing locations. The primary hospital and nine health centers are dedicated to providing world-class patient care. Salesforce Health Services Modernization “The Gadugi Portal and Salesforce technology is helping us get to our citizens quicker by streamlining the application process, and enabling us to have updated records that are online and easily accessible to our citizens to truly help them recover in their greatest time of need” Client Implemented – Case Study: Salesforce Health Services Modernization The Problem: The Solution: The Results: Ready to explore a Salesforce implementation with Health Cloud, MuleSoft, and Experience Cloud for your government or public sector entity? Contact Tectonic today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

May 19, 2024in Mulesoft, Public Sector Solutions, Salesforce, Salesforce Experience Cloud, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Salesforce Implementation Services, Salesforce Marketing Cloud, Salesforce Success Stories

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